Share of Searching - 2025 Pricing, Features, Reviews & Alternatives

• Share of Searching generates dashboards that compare Google search trends data for up to 100 search terms entered at a time. The charts show comparable trends in search volumes and % share of search for all entered terms. Users can view trend data for any country.

• Marketers can discover % share of search trends for all brands in their categories and explore trends for other terms such as events, influencers, sports teams, topics, companies etc.

• While purchase interest searching varies by category, in many there is a close and often predictive relationship between a brand’s share of category search and its market share. The greater the level of search interest that is part of the consumer purchase process, the higher the predictive link from search to sales. For example, share of search for car brands can be used to predict new car sales, with a lag from searching to sales of up to three months. This is also the case in many other categories, for example: financial services, airlines, apparel, beauty, electronic goods, healthcare, movies, travel, telecoms, retail, and utilities.

• Share of Searching includes a ‘Similar Terms’ module where users can enter a single search term to view search interest volume and % share of search trends for terms related to or associated with (as determined by Google) the search term. Users can select a country to source the similar terms and search interest trends from Google. Knowing relative levels of search, and trend in interest for related terms is key for discovering which terms are more important than others. Share of Searching provides this information, delivering relative search volumes and trends over time for similar/related search terms. These trend data can be charted by country and by date period back four years.

• Users can create custom reports and select to receive automated emails of reports, with updated data, each month. Each report delivers search volumes and % share of search by month for defined search terms for a selected country and period (e.g. last 6 months, last 12 months etc.). Reports can include up to 100 search terms per report.