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Zoho Analytics vs Adobe Analytics Comparison (2026)

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Zoho Analytics logo

Zoho Analytics

Adobe Analytics logo

Adobe Analytics

Overview

AI-powered self-service BI platform that cleans, prepares, and transforms data to uncover meaningful business insights.

Adobe Analytics empowers marketing, product, and business teams with insights to understand their customers and the journeys they take across digital channels, products, content, and services.

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

30

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

Empty state illustration for "No pricing info"

No pricing info

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.4

361

5

4

3

2

1

193

136

25

5

2

  • Value for money
  • Ease of use
  • Features
  • Customer support
78%
would recommend this app

4.5

237

5

4

3

2

1

136

81

14

6

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
69%
would recommend this app

Pros

“Zoho Analytics provides a seamless and intuitive experience with powerful data visualization, automation, and AI-driven insights. While it excels in integration and ease of use, handling large datasets and advanced customizations can sometimes be challenging.”
NP

Nachiket P.

Zoho Developer

“We always works professional with real-time data,from multiple sources and perfect simplified customer's journey as well accurate sales forecasting.”
JD

Joy D.

Sales Specialist

“Building reports in Zoho analytics is a pretty easy process to select metrics and add filters on the data.”
Verified reviewer profile picture

Craig M.

Other

Pros

“My overall experience with Adobe Analytics is that it is a "data scientist’s playground"—it offers a level of precision and customizability that is essentially unmatched in the market, but it demands a high level of technical maturity to get any value out of it.”
Verified reviewer profile picture

Manisha M.

Project Management Analyst

“I use Adobe Analytics to build comprehensive reports for site metrics, explore data and work with different team to set up tagging (elements, events).”
MK

Mariia K.

Lead software engineer

“Adobe analytics allows you to easily customize your data dashboards in the way that most helps your organization.”
Verified reviewer profile picture

Rylan G.

Performance Marketing Specialist

Cons

“The data syncing time when integrated with the other applications is time consuming.”
AK

Abhishek K.

Project Consultant

“No way to automate data export, the filter, lookup values and the table columns are very rigid and show the wrong values.”
RG

Rohan G.

Product Analyst

“Not very visually appealing and often doesn't pull information correctly from Zoho CRM.”
Verified reviewer profile picture

Greg R.

Account and Retention Manager

Cons

“The most common frustration with Adobe Analytics is that it is unforgivingly complex. While it is incredibly powerful, it lacks the "out-of-the-box" simplicity found in mid-market tools, often requiring a dedicated specialist just to pull basic reports.”
Verified reviewer profile picture

Manisha M.

Project Management Analyst

“Setting up custom reports, take up a lot of time and it is very pricey!”
Verified reviewer profile picture

Tanvi S.

Accounts Receivable Supervisor

“The interface can be really tricky especially for a new user.”
Verified reviewer profile picture

Tanvi S.

Accounts Receivable Supervisor

  • Vendor responds to reviews
  • Last review4 months ago
  • Vendor responds to reviews
  • Last review6 months ago

Key features

  • Total features86
  • A/B Testing
  • AI/Machine Learning
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Ad hoc Analysis
  • Ad hoc Query
  • Ad hoc Reporting
  • Alerts/Escalation
  • Alerts/Notifications
  • Application Development
  • Attribution Modeling
  • Audience Targeting
  • Behavior Tracking
  • CRM
  • Campaign Analytics
  • Campaign Segmentation
  • Campaign Tracking
  • Charting
  • Collaboration Tools
  • Conversion Tracking
  • Cross Channel Attribution
  • Customer Journey Mapping
  • Customizable Branding
  • Customizable Dashboard
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Dashboard Creation
  • Data Analysis Tools
  • Data Blending
  • Data Capture and Transfer
  • Data Cleansing
  • Data Connectors
  • Data Discovery
  • Data Extraction
  • Data Import/Export
  • Data Integration
  • Data Management
  • Data Quality Control
  • Data Storage Management
  • Data Synchronization
  • Data Transformation
  • Data Visualization
  • Database Support
  • Drag & Drop
  • ETL
  • Financial Reporting
  • Forecasting
  • Functions/Calculations
  • Generative AI
  • Geographic Maps
  • High Volume Processing
  • Historical Reporting
  • Information Governance
  • Integration into Third Party Applications
  • Interactive Elements
  • Interactive Reports
  • KPI Monitoring
  • Key Performance Indicators
  • Marketing Reports
  • Mobile Access
  • Mobile Dashboards
  • Mobile Reporting
  • Monitoring
  • Multi-Channel Attribution
  • Multi-Channel Data Collection
  • Multi-Touch Attribution
  • Multi-User Collaboration
  • Multiple Data Sources
  • Natural Language Search
  • No-Code
  • Performance Metrics
  • Predictive Analytics
  • Private Dashboards
  • Profitability Analysis
  • Public Dashboards
  • Publishing/Sharing
  • Query Builder
  • ROI Tracking
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Reporting
  • Real-Time Updates
  • Reporting & Statistics
  • Reporting/Analytics
  • Role-Based Permissions
  • Sales Reports
  • Sales Trend Analysis
  • Scheduled/Automated Reports
  • Search/Filter
  • Self Service Data Preparation
  • Self-service Analytics
  • Sentiment Analysis
  • Single Page View
  • Single Sign On
  • Storytelling
  • Streaming Analytics
  • Tagging
  • Templates
  • Third-Party Integrations
  • Trend Analysis
  • Trend/Problem Indicators
  • Visual Analytics
  • Visual Discovery
  • Website Analytics
  • Widgets
  • Total features52
  • A/B Testing
  • AI/Machine Learning
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Ad hoc Analysis
  • Ad hoc Query
  • Ad hoc Reporting
  • Alerts/Escalation
  • Alerts/Notifications
  • Application Development
  • Attribution Modeling
  • Audience Targeting
  • Behavior Tracking
  • CRM
  • Campaign Analytics
  • Campaign Segmentation
  • Campaign Tracking
  • Charting
  • Collaboration Tools
  • Conversion Tracking
  • Cross Channel Attribution
  • Customer Journey Mapping
  • Customizable Branding
  • Customizable Dashboard
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Dashboard Creation
  • Data Analysis Tools
  • Data Blending
  • Data Capture and Transfer
  • Data Cleansing
  • Data Connectors
  • Data Discovery
  • Data Extraction
  • Data Import/Export
  • Data Integration
  • Data Management
  • Data Quality Control
  • Data Storage Management
  • Data Synchronization
  • Data Transformation
  • Data Visualization
  • Database Support
  • Drag & Drop
  • ETL
  • Financial Reporting
  • Forecasting
  • Functions/Calculations
  • Generative AI
  • Geographic Maps
  • High Volume Processing
  • Historical Reporting
  • Information Governance
  • Integration into Third Party Applications
  • Interactive Elements
  • Interactive Reports
  • KPI Monitoring
  • Key Performance Indicators
  • Marketing Reports
  • Mobile Access
  • Mobile Dashboards
  • Mobile Reporting
  • Monitoring
  • Multi-Channel Attribution
  • Multi-Channel Data Collection
  • Multi-Touch Attribution
  • Multi-User Collaboration
  • Multiple Data Sources
  • Natural Language Search
  • No-Code
  • Performance Metrics
  • Predictive Analytics
  • Private Dashboards
  • Profitability Analysis
  • Public Dashboards
  • Publishing/Sharing
  • Query Builder
  • ROI Tracking
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Reporting
  • Real-Time Updates
  • Reporting & Statistics
  • Reporting/Analytics
  • Role-Based Permissions
  • Sales Reports
  • Sales Trend Analysis
  • Scheduled/Automated Reports
  • Search/Filter
  • Self Service Data Preparation
  • Self-service Analytics
  • Sentiment Analysis
  • Single Page View
  • Single Sign On
  • Storytelling
  • Streaming Analytics
  • Tagging
  • Templates
  • Third-Party Integrations
  • Trend Analysis
  • Trend/Problem Indicators
  • Visual Analytics
  • Visual Discovery
  • Website Analytics
  • Widgets

Integrations

  • Total integrations43
  • AB Tasty
  • Adobe Campaign
  • Adobe Commerce
  • Adobe Target
  • Amazon RDS
  • Box
  • Dropbox
  • Google Ads
  • Google Analytics 360
  • Google Drive
  • Google Workspace
  • HubSpot CRM
  • LinkedIn for Business
  • ManageEngine ServiceDesk Plus
  • ManageEngine SupportCenter Plus
  • Meta for Business
  • Microsoft Advertising
  • Microsoft Azure
  • Microsoft Excel
  • Microsoft Power BI
  • Netskope One Platform
  • OneDrive
  • Panoply
  • Pipedrive
  • QuickBooks Online
  • QuickBooks Online Advanced
  • Salesforce Sales Cloud
  • SessionCam
  • Shopify
  • Stripe
  • SurveyMonkey
  • Teamwork Desk
  • Teamwork.com
  • Twitter/X
  • Xero
  • Zendesk Sell
  • Zendesk Suite
  • Zoho Billing
  • Zoho Books
  • Zoho BugTracker
  • Zoho CRM
  • Zoho Campaigns
  • Zoho Creator
  • Zoho Desk
  • Zoho Inventory
  • Zoho Invoice
  • Zoho People
  • Zoho Projects
  • Zoho Recruit
  • Zoho Survey
  • Total integrations8
  • AB Tasty
  • Adobe Campaign
  • Adobe Commerce
  • Adobe Target
  • Amazon RDS
  • Box
  • Dropbox
  • Google Ads
  • Google Analytics 360
  • Google Drive
  • Google Workspace
  • HubSpot CRM
  • LinkedIn for Business
  • ManageEngine ServiceDesk Plus
  • ManageEngine SupportCenter Plus
  • Meta for Business
  • Microsoft Advertising
  • Microsoft Azure
  • Microsoft Excel
  • Microsoft Power BI
  • Netskope One Platform
  • OneDrive
  • Panoply
  • Pipedrive
  • QuickBooks Online
  • QuickBooks Online Advanced
  • Salesforce Sales Cloud
  • SessionCam
  • Shopify
  • Stripe
  • SurveyMonkey
  • Teamwork Desk
  • Teamwork.com
  • Twitter/X
  • Xero
  • Zendesk Sell
  • Zendesk Suite
  • Zoho Billing
  • Zoho Books
  • Zoho BugTracker
  • Zoho CRM
  • Zoho Campaigns
  • Zoho Creator
  • Zoho Desk
  • Zoho Inventory
  • Zoho Invoice
  • Zoho People
  • Zoho Projects
  • Zoho Recruit
  • Zoho Survey