Zoho Analytics vs Google Analytics 360 Comparison

Zoho Analytics provides a single pane of glass that can provide you insights into a ton of different applications via APIs. It pulls in data from a lot of great sources like Google Analytics, Google Ads, LinkedIn Ads, etc. They also provide pre-made dashboards.

It's rather cumbersome, definitely missing some ease of use, and navigating the data sources is difficult if you have a lot to choose from like we did. Additionally, it didn't have any integration into Zoho MarketingHub, one of their partner products that we use. That was a pretty critical miss for me.

I only recently began using Zoho Analytics, but I'm already impressed. I've been using Zoho apps for a few years now via a Zoho One account, and Zoho Analytics is definitely one of Zoho's best applications. Zoho Analytics makes it easy to set up reports, integrations, dashboards and workspaces. It offers all the functionality of Google Data Studio, but it's far easier to use and the design templates are much nicer. While Zoho Analytics is not as in-depth as Tableau, it's a great alternative for those who want to effectively visualize data from a variety of sources without committing the time it takes to learn Tableau.

Customer service can sometimes take a few days to respond to inquiries, but when they do respond they offer detailed and thoughtful responses. If you have a Zoho One account, there can only be one Zoho Analytics admin user, which can make collaboration tricky.

Zoho Analytics has been a game changer for our business. We can easily create and share data-driven insights to get actionable insights quickly and accurately. Its intuitive interface makes it easy to use, even for those with limited technical knowledge.

I highly recommend Zoho Analytics to anyone looking for an easy way to get actionable insights from their data. I just want it will be more beneficial if it can be integrated with other tools such as fanpagekarma or google analytics which we are using for social media and website analytics.

Very easy to start, and it pulls data from everywhere. Building a report is quite easy.

Costumer care can be improved, and sometimes the platform is slow.

The Zoho Analytics main feature is Connect to and Data Service, Visual Analyzing , Deep Analyzing ,Sharing and Collaboration.

The Zoho Analyzing may improve their UI Visuals and provide some more security side. Zone Analytics better than others.

It enables us to import several Excel sheets, connect the data table, and build sophisticated reports. It allows us to create superb drill-down dashboards. It helps me to monitor activity for certain marketing tasks and observe what my sales staff is up to.

The Zoho analytics mobile app is difficult for me to use, and notifications frequently arrive late. There is no option to automatically share a report to Google Drive, Dropbox, FTP, or Zoho Workdrive.

Good collection of visual charts, geo location support, slide show for live display

Need professional support for complex reports and dashboard setup.

Zoho Analytics is a wonderful business intelligence tool to get the best of how your business is growing. I like that it is supported on both IOS and Android. The Interface is beautiful and supports drag and drop options.

No major cons associated with Zoho Analytics.

Zoho Analytics is a powerful tool and have following features: - Great customer support and help - Helpful in creating quick reports for analysis - Very easy to integrate data with Accounting softwares

Although Zoho Analytics is great tool but have following limitations: - Some of the settings are difficult to understand - Data massaging is little cumbersome - Sometimes need technical knowledge (Coding) to develop reports

Workspaces can be created by a vast number of integrated databases or by uploading your own db. Very easy to customize multiple types of reports, dashboards and dynamic lists. Extremely intuitive and excellent customer support.

Could use additional video/webinar tutorials than are currently available. Also, a live chat feature would be useful.

I found the drag-and-drop interface of Zoho Analytics to be user-friendly and easy to use, making it simple to create complex data visualizations and reports. It offers a wide range of features and functionality such as data blending, collaboration tools, customizable dashboards, etc. Furthermore, Zoho Analytics has an extensive selection of data connectors and integrations, which allows for easy data source connections and data exploration.

There is nothing i dislike with Zoho Analytics.

It is low cost and allows us to set up boards easily with lots of room to customize.

I did require the help of a developer to get some information into the product as I have only some experience in dashboard creation. Help is good if you have a specific question and usually responded within an hour or two.

It's simple to analyze large datasets with Zoho Analytics.It's simple to visualize and understand business data with this tool.

I'm yet to find any drawback with Zoho Analytics.

Clarity - everything is easy to use and clear Connected - you can connect zoho analytics to other apps like google docs or different online app. Powerful and sharable - you can upload live time data to your website via sharable link - awesome

I cant find customizable look, it will be better if we can change graphic of this app.

Building dashboards, reports and visualization is easy with Zoho Analytics

Data export & import from Zoho Analytics to Gsheet is not possible

Zoho analytics connects with a variety of data sources, this has allowed us to directly connect Zoho with tools we use at work. It does not matter if they are business applications , custom applications , databases , files and feeds or even web urls. Zoho simply connects with them all.

To go beyond auto-generated reports on the Zoho analytics platform requires advanced knowledge of data science , especially for handling complex queries. Simply put, Zoho analytics is not necessarily designed for beginner data professionals.

The best thing about this software is its integration part. One can easily integrate it with any application, besides it allows one to integrate it with famous software like HubSpot, Salesforce, Google Analytics, etc. Data can be easily imported from multiple sources along with the blending and merging data option which is super helpful when handling large data sets. One can also build Pivot tables in this which provides the similar features as Excel.

It is comparatively expensive and seems extravagant!

Zoho Analytics offre una vasta gamma di funzionalità per l'analisi dei dati, la creazione di report e la visualizzazione dei dati.Anche se non sei un esperto di analisi dei dati, puoi iniziare a creare report e dashboard in pochi minuti. Inoltre, Zoho Analytics offre una vasta gamma di funzionalità, come la possibilità di importare dati da diverse fonti, come file CSV, database e servizi cloud come Google Drive e Dropbox. Il software inoltre offre molte opzioni per la visualizzazione dei dati, tra cui grafici, tabelle e mappe.

Fatico a trovare difetti, complessivamente infatti, Zoho Analytics è uno strumento di BI che consiglio vivamente a chiunque abbia bisogno di analizzare i dati del proprio business.Potrebbero essere creati dei tutorial più semplici per capire meglio il funzionamento di alcune funzioni.

Zoho Analytics is easy to use. The program features an intuitive user interface and offers a number of tools and wizards that make it simple to design reports and dashboards. Also, a variety of visualization choices are available in Zoho Analytics, making it's users to design straightforward dashboards and reports that are visually appealing.

Zoho Analytics could not be as strong or feature-rich as some other business intelligence software packages is a possible disadvantage. The software provides a variety of analytics and reporting services, but some customers could discover that it lacks the sophisticated features and adaptability they need.

Easy to use, user friendly, no need of technical assistance for the end user and also Flexible and integrated well with other applications

lack of ability to connect to SAP systems. Cannot perform analytics from source database without importing data to Zoho

Zoho Analytics is a powerful business intelligence tool that offers a wide range of features to help organizations turn their data into actionable insights. With its advanced reporting and analytics capabilities, customizable dashboards, data discovery and visualization features, as well as its ability to automate reports and send alerts and notifications, Zoho Analytics provides businesses with a comprehensive solution for understanding their data and making informed decisions. Whether you're a small business looking to gain insights into your operations, or a large enterprise looking to consolidate your data, Zoho Analytics is a flexible and versatile solution that is worth considering.

The least useful aspect of Zoho Analytics is subjective and depends on an individual's specific needs and requirements. However, some users may find the limited customization options and data visualization tools to be restrictive, while others may not find the predictive analytics feature to be as advanced as other platforms. The lack of integrations with third-party tools may also pose a challenge for some users. Despite these limitations, Zoho Analytics provides a comprehensive suite of analytical tools for small and medium businesses, but it may not be the best fit for businesses with more complex data analysis needs.

Zoho Analytics has impressive dashboard to use while having meaningful insights from the data. Dashboard is handy to use and you can custom it for your wishes.

I used Zoho Analytics over 1 year and I don't have any problem with it, it just works fine and stable.

The best part of this software is its integration capabilities with our existing softwares & applications. the standard features & functionalities offers great service

the tech support and response could be far better from their customer service

Zoho Analytics is awesome. The different types of reports that you can create with data from almost anywhere make this a very powerful app. It's fairly easy to drag and drop the data you need into the report, and then choose form many different styles of reports.

Sometimes it seems like you need to have a coding background to make sure you have your reports set up the right way. I would say 4 out of 5 reports we produce are fairly basic and are simple to configure. That 1 out of 5 where we may try to pull data from more than 1 source and really dig deep with filters and what have you can sometimes be tricky. Like anything though with a little patience and experience it becomes easier.

It shows detailed analytics of products purchased, sales, leads, avg order processing time, shipping time and many more variables

Dashboard can be more colourful and design can be improved

It solved our integration pain points with a simple, rebust, visual, drag and drop builder. It help us to automate any event. It connect to any web application . Styles connect to any SaaS app. Full API access, , pre-built connectors

Google analytics is a great web analytics platform because it is fast and offers actionable analytics

Google Analytics 360 is a comprehensive analytics solution that offers advanced customization, data integration, and visualization options, as well as enterprise-level support and scalability for businesses of all sizes.

Google Analytics 360 can have a steep learning curve, especially for users who are new to analytics or data analysis.

Google analytics are the industry standard--ubiquitous and easy to customize.

I was new to analytics so Google Analytics was an easy choice.

I enjoy the various options available to track customers. Google analytics goes into robust details to track your customer data.

I do not enjoy the lack of human support accessible to properly set up all the bells and whistles and implement the tools available

Google Analytics is about the most accurate web analytics software out there compared to so many I have tested out there. The clean user-friendly interface and its intelligence feature make it the best out there. It is free to use Its ability to connect with other Google services makes it even better. It is easy to use Has lots of tools for better insight into one's site's visitors and their behaviours while on one's site. Google Analytics data is easy to export to other tools It is widely used

Requires one to understand some part of coding to know how to implement it on one's site. For a new user, it may be a bit challenging to understand the different tools and metrics on the dashboard.

Easy to tag to page and create quick real time analytics.manage your event & page traffic via web and mobile analytics tool.

Getting more details and insight is easier via beacon in Adobe analytics than google analytics.

Provides high quality and extensive analytics for my websites.

If your website has a mobile app google analytics does not proivde analytics for that.

- Gold standard in terms of analytics - Provides analytics for mobile, web apps - In-depth analytics

- Interface has become bit complex over time, some features are difficult to understand and implement

Google Analytics is the best reporting tool on the market in my opinion. I have used it for many years now daily. It is easy to install on your website and provides a lot of information for free

Google Analytics is great the only con I would say is when you manage a lot of accounts it can get confusing to add a new member since there are multiple spots to grant users access.

Free. Very powerful. Gives me critical insights into the success or failures of my business websites.

The customer interest demographics are not as specific as I thought they could be. Perhaps that is because it is not easy to measure interests from search behaviour?