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Zoho Analytics vs Google Analytics 360 Comparison (2026)
Add to Compare
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Good recommendations?
Zoho Analytics
5
193
4
136
3
25
2
5
1
2
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Google Analytics 360
5
5.8K
4
1.9K
3
253
2
19
1
4
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Overview
BI software that helps extract actionable insights from data, enabling better decision-making and driving informed business actions
Enterprise-level analytics platform for marketers, BI staff, and online businesses to gain insights into customer website interactions.
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
Video & Screenshots
Pricing
User reviews
4.4
361
5
4
3
2
1
193
136
25
5
2
- Value for money
- Ease of use
- Features
- Customer support
4.7
8.1K
5
4
3
2
1
5.8K
1.9K
253
19
4
- Value for money
- Ease of use
- Features
- Customer support
Pros
Nachiket P.
Zoho Developer
Joy D.
Sales Specialist
Craig M.
Other
Pros
Sonu P.
Systems Analyst
John J.
CEO
Ansuman R.
Ecom Manager
Cons
Abhishek K.
Project Consultant
Rohan G.
Product Analyst
Greg R.
Account and Retention Manager
Cons
Bharati D.
Director
Sonu P.
Systems Analyst
Parsa G.
Sr AI Analyst
- Vendor responds to reviews
- Last review4 months ago
- Vendor responds to reviews
- Last review3 months ago
Key features
- Total features86
- A/B Testing
- AI/Machine Learning
- API
- Access Controls/Permissions
- Activity Dashboard
- Ad hoc Analysis
- Ad hoc Query
- Ad hoc Reporting
- Alerts/Escalation
- Alerts/Notifications
- Analytics
- Application Development
- Augmented Analytics
- Behavior Tracking
- Campaign Management
- Campaign Tracking
- Charting
- Collaboration Tools
- Conversion Tracking
- Customer Database
- Customer Journey Mapping
- Customer Segmentation
- Customizable Branding
- Customizable Dashboard
- Customizable Reports
- Customization
- Dashboard
- Dashboard Creation
- Data Aggregation
- Data Analysis Tools
- Data Blending
- Data Capture and Transfer
- Data Cleansing
- Data Connectors
- Data Discovery
- Data Extraction
- Data Import/Export
- Data Integration
- Data Management
- Data Quality Control
- Data Synchronization
- Data Transformation
- Data Visualization
- Database Support
- Drag & Drop
- ETL
- Financial Reporting
- Forecasting
- Functions/Calculations
- Funnel Analysis
- Generative AI
- Geographic Maps
- High Volume Processing
- Indexing
- Information Governance
- Integration into Third Party Applications
- Intelligent Search
- Interactive Elements
- Interactive Reports
- KPI Monitoring
- Key Performance Indicators
- Keyword Tracking
- Machine Learning
- Marketing Reports
- Mobile Access
- Mobile Dashboards
- Mobile Reporting
- Monitoring
- Multi-Channel Data Collection
- Multi-User Collaboration
- Multiple Data Sources
- Natural Language Search
- No-Code
- Pageview Tracking
- Performance Metrics
- Predictive Analytics
- Private Dashboards
- Product Data Management
- Profitability Analysis
- Public Dashboards
- Publishing/Sharing
- Query Builder
- Real-Time Analytics
- Real-Time Data
- Real-Time Monitoring
- Real-Time Reporting
- Recommendations
- Referral Tracking
- Reporting & Statistics
- Reporting/Analytics
- Role-Based Permissions
- Sales Reports
- Sales Trend Analysis
- Scheduled/Automated Reports
- Search/Filter
- Self Service Data Preparation
- Self-service Analytics
- Sentiment Analysis
- Single Page View
- Single Sign On
- Site Search Tracking
- Storytelling
- Streaming Analytics
- Tagging
- Templates
- Third-Party Integrations
- Time on Site Tracking
- Trend Analysis
- Trend/Problem Indicators
- Usage Tracking/Analytics
- User Interaction Tracking
- User Management
- Visual Analytics
- Visual Discovery
- Visualization
- Website Analytics
- Widgets
- Total features64
- A/B Testing
- AI/Machine Learning
- API
- Access Controls/Permissions
- Activity Dashboard
- Ad hoc Analysis
- Ad hoc Query
- Ad hoc Reporting
- Alerts/Escalation
- Alerts/Notifications
- Analytics
- Application Development
- Augmented Analytics
- Behavior Tracking
- Campaign Management
- Campaign Tracking
- Charting
- Collaboration Tools
- Conversion Tracking
- Customer Database
- Customer Journey Mapping
- Customer Segmentation
- Customizable Branding
- Customizable Dashboard
- Customizable Reports
- Customization
- Dashboard
- Dashboard Creation
- Data Aggregation
- Data Analysis Tools
- Data Blending
- Data Capture and Transfer
- Data Cleansing
- Data Connectors
- Data Discovery
- Data Extraction
- Data Import/Export
- Data Integration
- Data Management
- Data Quality Control
- Data Synchronization
- Data Transformation
- Data Visualization
- Database Support
- Drag & Drop
- ETL
- Financial Reporting
- Forecasting
- Functions/Calculations
- Funnel Analysis
- Generative AI
- Geographic Maps
- High Volume Processing
- Indexing
- Information Governance
- Integration into Third Party Applications
- Intelligent Search
- Interactive Elements
- Interactive Reports
- KPI Monitoring
- Key Performance Indicators
- Keyword Tracking
- Machine Learning
- Marketing Reports
- Mobile Access
- Mobile Dashboards
- Mobile Reporting
- Monitoring
- Multi-Channel Data Collection
- Multi-User Collaboration
- Multiple Data Sources
- Natural Language Search
- No-Code
- Pageview Tracking
- Performance Metrics
- Predictive Analytics
- Private Dashboards
- Product Data Management
- Profitability Analysis
- Public Dashboards
- Publishing/Sharing
- Query Builder
- Real-Time Analytics
- Real-Time Data
- Real-Time Monitoring
- Real-Time Reporting
- Recommendations
- Referral Tracking
- Reporting & Statistics
- Reporting/Analytics
- Role-Based Permissions
- Sales Reports
- Sales Trend Analysis
- Scheduled/Automated Reports
- Search/Filter
- Self Service Data Preparation
- Self-service Analytics
- Sentiment Analysis
- Single Page View
- Single Sign On
- Site Search Tracking
- Storytelling
- Streaming Analytics
- Tagging
- Templates
- Third-Party Integrations
- Time on Site Tracking
- Trend Analysis
- Trend/Problem Indicators
- Usage Tracking/Analytics
- User Interaction Tracking
- User Management
- Visual Analytics
- Visual Discovery
- Visualization
- Website Analytics
- Widgets
Integrations
- Total integrations40
- Amazon RDS
- Box
- Dropbox
- Google Ads
- Google Analytics 360
- Google Search Console
- Google Workspace
- HubSpot CRM
- LinkedIn for Business
- ManageEngine ServiceDesk Plus
- ManageEngine SupportCenter Plus
- Meta for Business
- Microsoft Azure
- Microsoft Excel
- Netskope One Platform
- Panoply
- Pipedrive
- QuickBooks Online
- QuickBooks Online Advanced
- Salesforce Sales Cloud
- Shopify
- Stripe Payments
- SurveyMonkey
- Teamwork Desk
- Teamwork.com
- Twitter/X
- WordPress
- Xero
- Zendesk Suite
- Zoho Billing
- Zoho Books
- Zoho BugTracker
- Zoho CRM
- Zoho Campaigns
- Zoho Creator
- Zoho Desk
- Zoho Inventory
- Zoho Invoice
- Zoho People
- Zoho Projects
- Zoho Recruit
- Zoho Survey
- Total integrations4
- Amazon RDS
- Box
- Dropbox
- Google Ads
- Google Analytics 360
- Google Search Console
- Google Workspace
- HubSpot CRM
- LinkedIn for Business
- ManageEngine ServiceDesk Plus
- ManageEngine SupportCenter Plus
- Meta for Business
- Microsoft Azure
- Microsoft Excel
- Netskope One Platform
- Panoply
- Pipedrive
- QuickBooks Online
- QuickBooks Online Advanced
- Salesforce Sales Cloud
- Shopify
- Stripe Payments
- SurveyMonkey
- Teamwork Desk
- Teamwork.com
- Twitter/X
- WordPress
- Xero
- Zendesk Suite
- Zoho Billing
- Zoho Books
- Zoho BugTracker
- Zoho CRM
- Zoho Campaigns
- Zoho Creator
- Zoho Desk
- Zoho Inventory
- Zoho Invoice
- Zoho People
- Zoho Projects
- Zoho Recruit
- Zoho Survey
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