Jira Product Discovery - 2026 Pricing, Features, Reviews & Alternatives

Jira Product Discovery is the prioritization and roadmapping tool purpose-built for product teams. By providing a structured (but flexible) approach to ideation, prioritization, and planning, it empowers product teams to focus on delivering their best, highimpact ideas. With Jira Product Discovery, organize and prioritize ideas based on insights, align your team around a shared roadmap, and connect those ideas to delivery work in Jira for endto-end visibility.

Capture ideas and insights in one place: The best ideas can come from anyone - and from anywhere. Ideas and customer insights are often spread across personal notes, docs, napkins, and spreadsheets. With Jira Product Discovery, you can capture and organize ideas and their related insights, customer feedback,

and product data in a single place.

Prioritize your backlog: Have the confidence to say “no” to the loudest voice in the room. With the flexibility to work the way your team works, use your own prioritization frameworks to figure out

what your team will focus on and when. Fields, like impact and effort, and custom formulas let you easily identify and visualize your highest impact ideas.

Engage and align everyone: Get more time back in your day with less time spent on updating and aligning stakeholders. Create custom and always-up-to-date roadmaps, tailored to individual stakeholders with just the information they care about in just a few

clicks. Communicate your plans and get feedback from leadership or customers through votes, comments, and reactions to secure

their buy-in and excitement for your vision.

Connect discovery and delivery in Jira: Now you can connect your entire software development lifecycle in one seamlessly integrated platform to give product and engineering the ultimate end-to-end visibility. Easily connect your ideas to delivery tickets in

Jira to give your development team full context, and track their progress directly from Jira Product Discovery - no tool switching required.

Jira Product Discovery is both comprehensive and intuitive, enabling your team to focus on what truly matters—building great features and products that your customers love.