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Kantar Marketplace Logo

Market research software trusted by leading brands

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Kantar Marketplace - 2026 Pricing, Features, Reviews & Alternatives

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Last updated: March 2026

Kantar Marketplace overview

What is Kantar Marketplace?

Kantar Marketplace is an automated market research platform designed for insights professionals, marketers, and agencies who want to test, learn and move faster.

The platform is built on a foundation of industry-leading expertise and proven methodologies, delivering decision-quality insights in hours, not days. It features a range of consumer insights tools designed to help teams optimize the marketing mix.

The best-in-class analytics dashboards give control, so operators can understand results effortlessly as well as compare past studies and share learnings across the organization. The platform is built to flex with current needs, so managers can tap into the right amount of support for each project, choosing from self-serve, guided self-serve, and expert service options.

Starting price

250

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Kantar Marketplace’s user interface

Ease of use rating:

Kantar Marketplace reviews

Overall rating

4.0

/5

1

Positive reviews

100

%

Rating breakdown
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend1.00/10
Rating distribution

5

4

3

2

1

0

1

0

0

0

Kantar Marketplace's key features

Most critical features, based on insights from Kantar Marketplace users:

Benchmarking

All Kantar Marketplace features

Features rating:

Benchmarking
Collaboration tools
Customer segmentation
Customizable questions
Dashboard
Data visualization
Idea development
Mobile survey
Multi-Language
Randomization
Reporting/Analytics
Reporting & statistics
Single sign on
Statistical analysis
Support audio/images/video
Survey builder
Survey sample management
Surveys & feedback
Visual analytics

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Kantar Marketplace pricing

Value for money rating:

Starting from

250

Pricing details
Subscription
Free trial
Free plan
Pricing range

User opinions about Kantar Marketplace price and value

Value for money rating:

Kantar Marketplace support options

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Platforms supported

Web
Android
iPhone/iPad

Support options

Email/Help Desk
24/7 (Live rep)
FAQs/Forum

Training options

Documentation
In Person
Live Online
Webinars

Kantar Marketplace FAQs

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