ABM Loyalty - 2026 Pricing, Features, Reviews & Alternatives

ABM Loyalty is a cloud-based loyalty program platform with integrated CRM suitable for a variety of B2B and B2C organizations who would like to further develop their buyer/customer relationships and stimulate repeated sales. Users are able to identify customers, reward purchases, create offers, collect customer data, compare the performance of multiple outlets, form customer groups based on consumer behavior or demographic data, and more.

ABM Loyalty enables users to implement unique loyalty programs in order to encourage users to form an attachment to the company or brand, and stimulate repeated sales from customers. In order to retain and attract new clients, organizations can create attractive offers and add an emotional component to sales while supporting the client’s interest. Offers can take personal customer preferences into account and can include bonuses which can be exchanged for unique prizes, special offers, or participation in drawings.

Through the use of loyalty cards and mobile apps, organizations can identify customers as they register or make a purchase, and collect their data. Users can collect information to determine which are the most active or passive, direct or indirect clients, as well as see which goods are purchased the most, which goods bring maximum profit, and compare performance across all outlets. ABM Loyalty enables organizations to build customer groups based on consumer behavior and demographic data in order to conduct personalized campaigns and promotions, and reward purchases, participation and activity.

ABM Loyalty provides a detailed customer history of purchases made via the site or mobile app, allowing companies to offer their clients bonuses for various actions such as registration, the purchase of specific goods, changing to a new level, birthdays, leaving feedback about an establishment or products, and more. Additional features include tools to create unique proposals and campaigns, and view detailed information regarding the demand for each product’s SKU (stock keeping unit).