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DealerPeak CRM Center Logo

Automotive Dealership CRM with 100% dealer DNA

Table of Contents

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Is this product right for your business?

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DealerPeak CRM Center - 2026 Pricing, Features, Reviews & Alternatives

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All user reviews are verified by in-house moderators and provider data by our software research team.  Learn more

DealerPeak CRM Center overview

What is DealerPeak CRM Center?

DealerPeak has been in the industry since 1999 and has seen firsthand how important it is to keep customers happy. The built-in CRM system allows users to focus on product knowledge and customer attention while the company takes care of the relationship. It’s a win-win!

Clients won’t find another CRM that does more for dealerships. It offers lead collection, deal-closing tools, and inventory visibility with an easy-to-use interface that makes everything simple to manage. Plus, the support team is always available to help when users need them most!

Key benefits of using DealerPeak CRM Center

User-friendly-The software is built to match the existing workflows which means less head-scratching and more high-fiving.

AI-powered insights-Drive business in ways users never thought possible through
data-mining, automated workflows, and predictive modeling.

Support when users need it- From implementation to customized features, the integrated support is unmatched and geared towards keeping the company's momentum going.

Dealer DNA-Every feature has been purpose-built from the real-world experience of running group-level car dealerships.

Starting price

995flat rate /
per month

Alternatives

with better value for money

DealerPeak CRM Center’s user interface

Ease of use rating:

DealerPeak CRM Center reviews

Overall rating

4.6

/5

11

Positive reviews

91

%

Rating breakdown
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9.56/10
Rating distribution

5

4

3

2

1

9

1

0

0

1

Pros
“It is only the salesman and myself using this system. Dealerpeak has been super super helpful with keep tabs on customers and employee.”
ms

mckenzie s.

bd manager

“We have had a great experience with DealerPeak. The Software is advanced and easy to use and the team has always been wonderful to us.”
BR

Beth R.

HR/Marketing Director

“The ability to text sms. From the App and desktop, as well as send videos through the APP provides a great advantage for the time being.”
Ml

Matthew l.

General Manager

Cons
“More features on the app - erase my notes - sometimes I pout in the wrong note on the wrong lead - then I have to make another note saying - ignore last not lol.”
KS

Krista S.

Business Development Coordinator

“Not to mention the support and account managers are terrible. They are not helpful and make simple tasks a hassle and try to get as much money out of you as possible to get it done.”
AF

Allison F.

Marketing/IT Director

Who uses DealerPeak CRM Center?

Based on 11 verified user reviews.

Company size

Small Businesses

Enterprises

Midsize Businesses

Top industries

Automotive

Use cases

CRM
Auto Dealer

DealerPeak CRM Center's key features

Most critical features, based on insights from DealerPeak CRM Center users:

Interaction tracking
Reporting/Analytics
For automotive dealerships
Mobile access
Workflow management
Contact management

All DealerPeak CRM Center features

Features rating:

Lead management
Task management
Email management
Accounting integration
Inventory tracking
Lead capture
Lease tracking
Marketing automation
New car dealer
Price/Margin management
Quotes/Estimates
Real-Time updates
Reminders
Reporting & statistics
Sales floor management
Sales pipeline management
Sales reports
Service department
Stock management
Summary Reports
Third-Party integrations
Used car dealer
Website integration
Website management
Activity dashboard
Activity tracking
Alerts/Notifications
API
Appointment management
Barcode/Ticket scanning
Calendar management
Communication management
Contact database
Customer database
Customer history
Customizable fields
Customizable forms
Customizable reports
Data import/export
Document management
Document storage
Email marketing
Email templates
Financing management
Forms management
Inventory management

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995

Per month

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DealerPeak CRM Center pricing

Value for money rating:

Starting from

995

Per month

Flat Rate

Pricing details
Subscription
Free trial
Free plan
Pricing range

User opinions about DealerPeak CRM Center price and value

Value for money rating:

To see what individual users think of DealerPeak CRM Center's price and value, check out the review snippets below.

“It is only the salesman and myself using this system. Dealerpeak has been super super helpful with keep tabs on customers and employee.”
ms

mckenzie s.

bd manager

“We have had a great experience with DealerPeak. The Software is advanced and easy to use and the team has always been wonderful to us.”
BR

Beth R.

HR/Marketing Director

DealerPeak CRM Center integrations (9)

DealerPeak CRM Center support options

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Platforms supported

Web
Android
iPhone/iPad

Support options

Phone Support
Email/Help Desk
Knowledge Base
Chat

Training options

Live Online
In Person

DealerPeak CRM Center FAQs

Q. What type of pricing plans does DealerPeak CRM Center offer?

DealerPeak CRM Center has the following pricing plans:
Starting from: $995.00/month
Pricing model: Subscription

These products have better value for money


Q. Who are the typical users of DealerPeak CRM Center?

DealerPeak CRM Center has the following typical customers:
Mid Size Business, Small Business


Q. What languages does DealerPeak CRM Center support?

DealerPeak CRM Center supports the following languages:
English


Q. Does DealerPeak CRM Center support mobile devices?

DealerPeak CRM Center supports the following devices:
Android, iPad, iPhone


Q. Does DealerPeak CRM Center offer an API?

Yes, DealerPeak CRM Center has an API available for use.


Q. What other apps does DealerPeak CRM Center integrate with?

DealerPeak CRM Center integrates with the following applications:
CDK Global, Dealertrack DMS, vAutoStock, Autosoft DMS, VUE DMS, DealerBuilt


Q. What level of support does DealerPeak CRM Center offer?

DealerPeak CRM Center offers the following support options:
Phone Support, Email/Help Desk, Knowledge Base, Chat

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