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Marsello vs Guusto Comparison (2026)

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Marsello

Guusto

Overview

Marsello's marketing and customer loyalty tools help you run marketing campaigns that drive sales consistently. Enable automated email and SMS campaigns that reach customers at the right time, or craft detailed customer segments and send targeted email campaigns that drive engagement.

Inspire great employee performance!

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Video & Screenshots

No videos yet

Pricing

Starting from

Per month

Free trial available
Credit cardless trial
Free account
Subscription based

Starting from

4.8

/user

Per month

Free trial available
Credit cardless trial
Free account
Subscription based

User reviews

4.3

104

Value for money

Ease of use

Features

Customer support

72%

would recommend this app

4.9

3.8K

3.6K

211

Value for money

Ease of use

Features

Customer support

94%

would recommend this app

Pros

“The reason we chose marsello is for the intergrations to lightspeed epos and woo, but looks like we'll be dropping lightspeed and marsello now.”

Mark P.

Director

“I've written this as a way to hopefully get this issue resolved as I have had nothing from marsello other than "we're looking in to it" emails every time i get in touch.”

Mark P.

Director

“Marsello then saw all the old orders as new orders as they had been assigned new ID's within woo.”

Mark P.

Director

Pros

“I love that they receive a text message when they are sent a gift card (due to our workday integration) and I also love that we can print out a QR code so that they can redeem that way versus having to check their email.”

HAYLEY M.

Manager, Supply Chain Employee Enablement

“With our previous digital gift card vendor, we could send gifts in pounds, euros, etc. and it would show that amount on the front end prior to sending (e.g. if I was sending a $100 value GC in pounds, it would charge me $75 USD and convert the funds before I hit send.).”

HAYLEY M.

Manager, Supply Chain Employee Enablement

“Guusto is a leadibg recognition and rewards platform that helps organizations build great workplace cultures by making it easy to celebrate wins, reward great work, and recognize contributions in meaningful ways.”

Olusola O.

Crop Adjuster

Cons

“this DUPLICATED every order on Marsello DOUBLING peoples loyalty rewards in an instant and potentially costing me thousand of pounds.”

Mark P.

Director

“Customer Service and program does not import customer info well and has a sync issue with Lightspeed Retail.”

Leroy R.

Owner

“After multiple attempts at emails with customer support they don't understand implications I face with setup.”

Leroy R.

Owner

Cons

“My con is i got alot of emails in my account which is kinda annoying. And i had got visa giftcard and didn't get barcode to scan when I go to store i had to purchase stuff online.”

Jamie W.

Home health aid

“I dislike that Guusto rewards can sometimes have limited redemption options and occasional delays in receiving gift cards after completing hard work and achievements.”

SUNDEEP S.

Pharmacy asssiatnt

“There really isn't much to dislike about the platform. If I had to pick something, I would say that the mobile web interface can occasionally feel just a tiny bit slow to load when you are trying to quickly redeem a card on the go, but it's a minor issue.”

Bikram Y.

Concessions lead