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Marsello vs Kangaroo Comparison (2026)

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Marsello logo

Marsello

Kangaroo logo

Kangaroo

Overview

Marsello's marketing and customer loyalty tools help you run marketing campaigns that drive sales consistently. Enable automated email and SMS campaigns that reach customers at the right time, or craft detailed customer segments and send targeted email campaigns that drive engagement.

Kangaroo is a digital loyalty platform with automated marketing technology to engage customers, increase sales, drive traffic and reduce churn. Loyalty features include: advanced promotional engine, auto-campaigns: emails, SMS, push; custom white-label app, reporting, social media referrals & more.

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

No videos yet

Pricing

Starting from

60

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

79

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.3

104

5

4

3

2

1

62

24

11

1

6

  • Value for money
  • Ease of use
  • Features
  • Customer support
72%
would recommend this app

4.9

262

5

4

3

2

1

229

31

1

0

1

  • Value for money
  • Ease of use
  • Features
  • Customer support
88%
would recommend this app

Pros

“The reason we chose marsello is for the intergrations to lightspeed epos and woo, but looks like we'll be dropping lightspeed and marsello now.”
MP

Mark P.

Director

“I've written this as a way to hopefully get this issue resolved as I have had nothing from marsello other than "we're looking in to it" emails every time i get in touch.”
MP

Mark P.

Director

“Marsello then saw all the old orders as new orders as they had been assigned new ID's within woo.”
MP

Mark P.

Director

Pros

“We liked the flexibility to customise points, rewards, and customer tiers, and the dashboard is simple to use for tracking customer activity.”
NE

Nour E.

Owner manager

“We just started using Kangaroo and I love that it automatically applies points to customers accounts and does not rely on our sales people to manually enter them.”
JM

Jenny M.

Owner

“There are other small things that could be improved as well, such as (1) adding the option to clear customer points after a certain timeframe, e.g. a year after they acquired said points, (2) showing US zip codes in customer addresses, and (3) the ability to re-order active offers.”
EG

Erin G.

Marketing Specialist

Cons

“this DUPLICATED every order on Marsello DOUBLING peoples loyalty rewards in an instant and potentially costing me thousand of pounds.”
MP

Mark P.

Director

“Customer Service and program does not import customer info well and has a sync issue with Lightspeed Retail.”
LR

Leroy R.

Owner

“After multiple attempts at emails with customer support they don't understand implications I face with setup.”
LR

Leroy R.

Owner

Cons

“Sometimes the syncing between in-store and online customers is slow, which can create duplicate accounts or delays in points showing up.”
NE

Nour E.

Owner manager

“Not being able to adjust or change tiers without starting the customers back to 0.I wish it was easier to make changes without it effecting the customers points.”
RG

Rudy G.

owner

“Additionally, sometimes, when logging into our account through Kangaroo, we have to wait for a second, reload the site, and log in again for it to pull up.”
DH

Donna H.

Owner

  • Vendor responds to reviews
  • Last review9 months ago
  • Vendor responds to reviews
  • Last reviewa day ago

Key features

  • Total features53
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Automated Scheduling
  • Awards Management
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Churn Management
  • Client Portal
  • Communication Management
  • Community Management
  • Contact Database
  • Contact Management
  • Content Management
  • Contest Management
  • Conversion Tracking
  • Customer Accounts
  • Customer Activity Tracking
  • Customer Database
  • Customer Engagement
  • Customer Experience Management
  • Customer History
  • Customer Management
  • Customer Profiles
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable Fields
  • Customizable Forms
  • Customizable Questions
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Data Import/Export
  • Data Visualization
  • Discount Management
  • Drag & Drop
  • Drip Campaigns
  • Email Campaign Management
  • Email Management
  • Email Marketing
  • Email Reminders
  • Email Tracking
  • Employee Reward Programs
  • Engagement Tracking
  • Event Triggered Actions
  • Feedback Management
  • For Marketers
  • For Sales Teams/Organizations
  • For Small Businesses
  • Gamification
  • Gift Card Management
  • Image Library
  • Incentive Management
  • Knowledge Management
  • Lead Capture
  • List Management
  • Loyalty Cards
  • Loyalty Program
  • MMS
  • Marketing Automation
  • Mass Texting
  • Member Portal
  • Membership Management
  • Mobile Access
  • Mobile Alerts
  • Mobile Coupons
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Channel Marketing
  • Multi-Currency
  • Multi-Language
  • Multi-Location
  • Multi-Store
  • NPS Survey Structure
  • Negative Feedback Management
  • Performance Management
  • Performance Metrics
  • Personalization
  • Point of Sale (POS)
  • Point of Sale (POS) Integration
  • Predictive Analytics
  • Promotions Management
  • QR Codes
  • ROI Tracking
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Notifications
  • Real-Time Reporting
  • Referral Tracking
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Rewards Management
  • Rewards Program
  • SMS Marketing
  • SMS Messaging
  • Scheduled Messaging
  • Segmentation
  • Sentiment Analysis
  • Shortcodes
  • Social Engagement
  • Social Marketing
  • Social Media Integration
  • Social Promotion
  • Survey/Poll Management
  • Surveys & Feedback
  • Sweepstakes
  • Tagging
  • Template Management
  • Text Analysis
  • Third-Party Integrations
  • Transaction History
  • Trend Analysis
  • Visual Analytics
  • Widgets
  • Workflow Management
  • eCommerce Management
  • Total features119
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Automated Scheduling
  • Awards Management
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Churn Management
  • Client Portal
  • Communication Management
  • Community Management
  • Contact Database
  • Contact Management
  • Content Management
  • Contest Management
  • Conversion Tracking
  • Customer Accounts
  • Customer Activity Tracking
  • Customer Database
  • Customer Engagement
  • Customer Experience Management
  • Customer History
  • Customer Management
  • Customer Profiles
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable Fields
  • Customizable Forms
  • Customizable Questions
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Data Import/Export
  • Data Visualization
  • Discount Management
  • Drag & Drop
  • Drip Campaigns
  • Email Campaign Management
  • Email Management
  • Email Marketing
  • Email Reminders
  • Email Tracking
  • Employee Reward Programs
  • Engagement Tracking
  • Event Triggered Actions
  • Feedback Management
  • For Marketers
  • For Sales Teams/Organizations
  • For Small Businesses
  • Gamification
  • Gift Card Management
  • Image Library
  • Incentive Management
  • Knowledge Management
  • Lead Capture
  • List Management
  • Loyalty Cards
  • Loyalty Program
  • MMS
  • Marketing Automation
  • Mass Texting
  • Member Portal
  • Membership Management
  • Mobile Access
  • Mobile Alerts
  • Mobile Coupons
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Channel Marketing
  • Multi-Currency
  • Multi-Language
  • Multi-Location
  • Multi-Store
  • NPS Survey Structure
  • Negative Feedback Management
  • Performance Management
  • Performance Metrics
  • Personalization
  • Point of Sale (POS)
  • Point of Sale (POS) Integration
  • Predictive Analytics
  • Promotions Management
  • QR Codes
  • ROI Tracking
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Notifications
  • Real-Time Reporting
  • Referral Tracking
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Rewards Management
  • Rewards Program
  • SMS Marketing
  • SMS Messaging
  • Scheduled Messaging
  • Segmentation
  • Sentiment Analysis
  • Shortcodes
  • Social Engagement
  • Social Marketing
  • Social Media Integration
  • Social Promotion
  • Survey/Poll Management
  • Surveys & Feedback
  • Sweepstakes
  • Tagging
  • Template Management
  • Text Analysis
  • Third-Party Integrations
  • Transaction History
  • Trend Analysis
  • Visual Analytics
  • Widgets
  • Workflow Management
  • eCommerce Management

Integrations

  • Total integrations16
  • Adobe Commerce
  • Amazon API Gateway
  • BigCommerce
  • Cin7 Omni
  • Constant Contact
  • Ecwid
  • Genius
  • Gorgias
  • Instagram
  • Klaviyo
  • Lightspeed
  • Lightspeed Restaurant
  • Lightspeed Retail
  • Lightspeed eCommerce
  • Meta for Business
  • Pepperi
  • Shopify
  • Shopify POS
  • Shopify Plus
  • TikTok
  • WooCommerce
  • Total integrations10
  • Adobe Commerce
  • Amazon API Gateway
  • BigCommerce
  • Cin7 Omni
  • Constant Contact
  • Ecwid
  • Genius
  • Gorgias
  • Instagram
  • Klaviyo
  • Lightspeed
  • Lightspeed Restaurant
  • Lightspeed Retail
  • Lightspeed eCommerce
  • Meta for Business
  • Pepperi
  • Shopify
  • Shopify POS
  • Shopify Plus
  • TikTok
  • WooCommerce

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