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Keap vs ClickFunnels Comparison (2026)

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Good recommendations?

Keap logo

Keap

ClickFunnels logo

ClickFunnels

Overview

Keap is a CRM for small businesses that helps to organize contacts with tagging & segmentation, score leads, track engagement, send messages & more

ClickFunnels is a cloud-based marketing automation and web page building solution with which businesses can design and test landing pages for their websites

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

299

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

97

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.1

1.2K

5

4

3

2

1

613

419

149

57

61

  • Value for money
  • Ease of use
  • Features
  • Customer support
61%
would recommend this app

4.5

666

5

4

3

2

1

472

122

47

11

14

  • Value for money
  • Ease of use
  • Features
  • Customer support
74%
would recommend this app

Pros

“The system's automated and entirely customizable method for capturing leads from the website, responding automatically and keeping communication ongoing with potential customers is what I appreciate about it.”
Verified reviewer profile picture

Jackie S.

Self employed

“Email scheduling and various saved email lists make it easy to create content in advance to send out and to send at the best time of day to ensure best engagement with your audience!”
JD

Jeremy D.

Support Team Leader

“Large integration ecosystem with thousands of third-party apps.”
DL

Denis L.

Customer service rep

Pros

“It has made it much easier to build landing pages, sales funnels, upsell pages, and email follow-up sequences without needing a developer.”
Verified reviewer profile picture

Gabby W.

Founder

“ClickFunnels allocates robust features that makes it super easy to create funnels and landing pages for our websites which help increase sales in real-time by attracting leads and transforming them to quality buyers.”
JG

Joy G.

Owner and Graphic Designer

“ClickFunnels has enabled me to create multiple stunning online stores that help improve brand for companies that trust my graphic design and website design work.”
JG

Joy G.

Owner and Graphic Designer

Cons

“It is really lacking for marketing, it doens't even add UTMs automatically in email blasts and it is very hard to keep track of opt ins.”
HT

Hilary T.

Marketing

“The level of complexity that you can quickly get to with this software makes it easy to get in over your head and become frustrated with the processes they have available.”
Verified reviewer profile picture

David V.

Lead Developer

“Limited customization, and unreliable, the software is clearly very old hobbled together code that is not really able to keep up with its competitors”
Verified reviewer profile picture

Jerry W.

CEO

Cons

“Very slow, sometime I need to reload the funnel/page again and again to land on the page.”
Verified reviewer profile picture

Himanshu M.

Team Lead Marketing

“It is the most unreliable tool I have ever purchased and after transitioning to this, which was a huge job, I'm feeling stuck with a terrible tool that is not fit for purpose.”
SK

Shweta K.

CEO

“The pricing was the reason I didn't continue with it as well as the outdated-looking designs of the templates.”
MH

Mirjam H.

Artist and Founder

  • Vendor responds to reviews
  • Last review2 months ago
  • Vendor responds to reviews
  • Last review7 months ago

Key features

  • Total features149
  • A/B Testing
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Appointment Scheduling
  • Autoresponders
  • Batch Processing
  • Behavior Analytics
  • Billing & Invoicing
  • CRM
  • Calendar Management
  • Calendar Sync
  • Calendar/Reminder System
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Catalog Management
  • Channel Management
  • Chat/Messaging
  • Click Tracking
  • Client Management
  • Collaboration Tools
  • Commenting/Notes
  • Communication Management
  • Contact Database
  • Contact Management
  • Content Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Database
  • Customer History
  • Customer Journey Mapping
  • Customer Segmentation
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Data Import/Export
  • Data Security
  • Data Synchronization
  • Data Visualization
  • Design Management
  • Discount Management
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Electronic Payments
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • File Management
  • For Insurance Industry
  • For Sales Teams/Organizations
  • For Small Businesses
  • For Startups
  • For iPad Devices
  • Forecasting
  • Form Builder
  • Forms Management
  • Interaction Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Distribution
  • Lead Engagement
  • Lead Generation
  • Lead Management
  • Lead Notifications
  • Lead Nurturing
  • Lead Qualification
  • Lead Scoring
  • Lead Segmentation
  • List Management
  • Live Chat
  • Marketing Automation
  • Mass Texting
  • Media Library
  • Mobile Access
  • Mobile App
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Marketing
  • Online Forms
  • Online Store Builder
  • Performance Metrics
  • Personalization
  • Pipeline Management
  • Pipeline Reports
  • Pre-built Templates
  • Predictive Analytics
  • Preview Functionality
  • Pricing and Cost Calculations
  • Prioritization
  • Prospecting Tools
  • Quotes/Estimates
  • ROI Tracking
  • Real Time Editing
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Notifications
  • Real-Time Reporting
  • Referral Tracking
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Responsive Web Design
  • Role-Based Permissions
  • SEO Management
  • SMS Marketing
  • SMS Messaging
  • Sales Activity Management
  • Sales Forecasting
  • Sales Pipeline Management
  • Sales Reports
  • Sales Trend Analysis
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Shared Contacts
  • Shopping Cart
  • Social Marketing
  • Social Media Integration
  • Social Promotion
  • Source Tracking
  • Tagging
  • Task Management
  • Task Scheduling
  • Template Management
  • Templates
  • Territory Management
  • Text Editing
  • Third-Party Integration
  • Third-Party Integrations
  • Visitor Tracking
  • Visual Analytics
  • WYSIWYG Editor
  • Web Forms
  • Web-based Deployment
  • Website Analytics
  • Website Hosting
  • Website Management
  • Website Publishing Options
  • Website Visitor Tracking
  • Widgets
  • Workflow Automation
  • Workflow Management
  • Total features52
  • A/B Testing
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Appointment Scheduling
  • Autoresponders
  • Batch Processing
  • Behavior Analytics
  • Billing & Invoicing
  • CRM
  • Calendar Management
  • Calendar Sync
  • Calendar/Reminder System
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Catalog Management
  • Channel Management
  • Chat/Messaging
  • Click Tracking
  • Client Management
  • Collaboration Tools
  • Commenting/Notes
  • Communication Management
  • Contact Database
  • Contact Management
  • Content Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Database
  • Customer History
  • Customer Journey Mapping
  • Customer Segmentation
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Data Import/Export
  • Data Security
  • Data Synchronization
  • Data Visualization
  • Design Management
  • Discount Management
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Electronic Payments
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • File Management
  • For Insurance Industry
  • For Sales Teams/Organizations
  • For Small Businesses
  • For Startups
  • For iPad Devices
  • Forecasting
  • Form Builder
  • Forms Management
  • Interaction Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Distribution
  • Lead Engagement
  • Lead Generation
  • Lead Management
  • Lead Notifications
  • Lead Nurturing
  • Lead Qualification
  • Lead Scoring
  • Lead Segmentation
  • List Management
  • Live Chat
  • Marketing Automation
  • Mass Texting
  • Media Library
  • Mobile Access
  • Mobile App
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Marketing
  • Online Forms
  • Online Store Builder
  • Performance Metrics
  • Personalization
  • Pipeline Management
  • Pipeline Reports
  • Pre-built Templates
  • Predictive Analytics
  • Preview Functionality
  • Pricing and Cost Calculations
  • Prioritization
  • Prospecting Tools
  • Quotes/Estimates
  • ROI Tracking
  • Real Time Editing
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Notifications
  • Real-Time Reporting
  • Referral Tracking
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Responsive Web Design
  • Role-Based Permissions
  • SEO Management
  • SMS Marketing
  • SMS Messaging
  • Sales Activity Management
  • Sales Forecasting
  • Sales Pipeline Management
  • Sales Reports
  • Sales Trend Analysis
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Shared Contacts
  • Shopping Cart
  • Social Marketing
  • Social Media Integration
  • Social Promotion
  • Source Tracking
  • Tagging
  • Task Management
  • Task Scheduling
  • Template Management
  • Templates
  • Territory Management
  • Text Editing
  • Third-Party Integration
  • Third-Party Integrations
  • Visitor Tracking
  • Visual Analytics
  • WYSIWYG Editor
  • Web Forms
  • Web-based Deployment
  • Website Analytics
  • Website Hosting
  • Website Management
  • Website Publishing Options
  • Website Visitor Tracking
  • Widgets
  • Workflow Automation
  • Workflow Management

Integrations

  • Total integrations64
  • 40Nuggets
  • ActiveCampaign
  • Adobe Commerce
  • Arborgold
  • Bedrock Data
  • BigCommerce
  • Birdeye
  • Booker
  • Broadcast (formerly Call Loop)
  • ClicData
  • Cyfe
  • Dropbox
  • Eventbrite
  • FuseDesk
  • GetResponse
  • GoTo Webinar
  • Google Calendar
  • Google Contacts
  • Graphly
  • Help Scout
  • Higher Logic Thrive
  • HubSpot Data Hub
  • Instapage
  • Interact
  • Jotform
  • Justuno
  • Kajabi
  • Keap
  • LeadDyno
  • Leadpages
  • LeadsBridge
  • LinkTrust
  • LiveChat
  • MOBIT
  • Meta for Business
  • Microsoft Outlook
  • Mobiniti
  • OnceHub
  • OptinMonster
  • Picreel
  • Pipedrive
  • Privy
  • QuickBooks Online
  • QuickBooks Online Advanced
  • QuickTapSurvey
  • Salesforce Nonprofit Cloud
  • Salesforce Sales Cloud
  • Setmore
  • Shift4Shop
  • Shopify
  • Slack
  • Slemma
  • Stripe Payments
  • Sync2CRM
  • Trello
  • Twilio
  • Typeform
  • Webgility
  • WebinarJam
  • Wisepops
  • Wistia
  • WooCommerce
  • WordPress
  • Workato
  • Wufoo
  • Xero
  • Zapier
  • Zen Cart
  • Zendesk Suite
  • Zoom Workplace
  • Total integrations8
  • 40Nuggets
  • ActiveCampaign
  • Adobe Commerce
  • Arborgold
  • Bedrock Data
  • BigCommerce
  • Birdeye
  • Booker
  • Broadcast (formerly Call Loop)
  • ClicData
  • Cyfe
  • Dropbox
  • Eventbrite
  • FuseDesk
  • GetResponse
  • GoTo Webinar
  • Google Calendar
  • Google Contacts
  • Graphly
  • Help Scout
  • Higher Logic Thrive
  • HubSpot Data Hub
  • Instapage
  • Interact
  • Jotform
  • Justuno
  • Kajabi
  • Keap
  • LeadDyno
  • Leadpages
  • LeadsBridge
  • LinkTrust
  • LiveChat
  • MOBIT
  • Meta for Business
  • Microsoft Outlook
  • Mobiniti
  • OnceHub
  • OptinMonster
  • Picreel
  • Pipedrive
  • Privy
  • QuickBooks Online
  • QuickBooks Online Advanced
  • QuickTapSurvey
  • Salesforce Nonprofit Cloud
  • Salesforce Sales Cloud
  • Setmore
  • Shift4Shop
  • Shopify
  • Slack
  • Slemma
  • Stripe Payments
  • Sync2CRM
  • Trello
  • Twilio
  • Typeform
  • Webgility
  • WebinarJam
  • Wisepops
  • Wistia
  • WooCommerce
  • WordPress
  • Workato
  • Wufoo
  • Xero
  • Zapier
  • Zen Cart
  • Zendesk Suite
  • Zoom Workplace

Alternatives

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