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Keap vs HubSpot CRM Comparison (2026)
Add to Compare
Compare similar apps
Salesforce Sales Cloud
4.4
Zoho CRM
4.3
Good recommendations?
Keap
4.1
(1.2K)5
613
4
419
3
149
2
57
1
61
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
HubSpot CRM
4.5
(4.4K)5
2.7K
4
1.4K
3
241
2
50
1
37
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Overview
Keap is a CRM for small businesses that helps to organize contacts with tagging & segmentation, score leads, track engagement, send messages & more
Deals move when your team has the right context at the right moment. HubSpot Smart CRM updates itself from your calls, emails, and meetings, so reps can follow up sooner, focus on the right deals, and spend more time winning them. Start free.
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
Video & Screenshots
Pricing
User reviews
4.1
1.2K
5
4
3
2
1
613
419
149
57
61
- Value for money
- Ease of use
- Features
- Customer support
61%
would recommend this app4.5
4.4K
5
4
3
2
1
2.7K
1.4K
241
50
37
- Value for money
- Ease of use
- Features
- Customer support
78%
would recommend this appPros
“The system's automated and entirely customizable method for capturing leads from the website, responding automatically and keeping communication ongoing with potential customers is what I appreciate about it.”
Jackie S.
Self employed
“Email scheduling and various saved email lists make it easy to create content in advance to send out and to send at the best time of day to ensure best engagement with your audience!”
JD
Jeremy D.
Support Team Leader
“Large integration ecosystem with thousands of third-party apps.”
DL
Denis L.
Customer service rep
Pros
“I appreciated HubSpot's user-friendly design, powerful automation workflows, robust reporting, and seamless alignment between marketing and sales teams.”
CG
Christian G.
Marketing Operations Manager
“It makes it easy to manage contacts, companies, deals, and communication history, giving the entire team clear visibility into customer interactions and sales activities.”
Andrea L.
Innovation Manager
“I can see conversations, update contact details, manage deals, and set follow-up reminders without switching between different tools.”
Ankith T.
Software Developer
Cons
“It is really lacking for marketing, it doens't even add UTMs automatically in email blasts and it is very hard to keep track of opt ins.”
HT
Hilary T.
Marketing
“The level of complexity that you can quickly get to with this software makes it easy to get in over your head and become frustrated with the processes they have available.”
David V.
Lead Developer
“Limited customization, and unreliable, the software is clearly very old hobbled together code that is not really able to keep up with its competitors”
Jerry W.
CEO
Cons
“What followed was weeks of emails, transfers between Sales, Support, Billing, and Contract Management, repeated internal reviews, and ultimately a denial of our refund request.”
Jeff W.
Owner
“We strongly dispute HubSpot's characterization of what was represented during the sales process and have formally requested the sales call recordings and transcripts.”
Jeff W.
Owner
“The pricing structure is complex, and costs can escalate significantly as you add features, hubs, or users - making it difficult to predict what you'll actually end up paying.”
Krystal M.
People Operations
- Vendor responds to reviews
- Last review2 months ago
- Vendor responds to reviews
- Last review9 days ago
Key features
- Total features149
- A/B Testing
- AI Copilot
- AI Text Generation
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Adaptive Learning
- Alerts/Notifications
- Appointment Scheduling
- Audience Targeting
- Autonomous Task Execution
- Autoresponders
- Batch Processing
- Behavior Analytics
- Billing & Invoicing
- Brand Tracking
- Breadth of Partner Applications
- Business Card/Badge Scanning
- CRM
- Calendar Management
- Calendar Sync
- Calendar/Reminder System
- Call Center Features
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Case Management
- Catalog Management
- Channel Management
- Chat/Messaging
- Click Tracking
- Client Management
- Collaboration Tools
- Commenting/Notes
- Commission Management
- Communication Management
- Contact Database
- Contact Management
- Content Management
- Contract/License Management
- Conversion Rate Optimization
- Conversion Tracking
- Cross-system Integration
- Customer Contract Management
- Customer Database
- Customer Engagement
- Customer History
- Customer Journey Mapping
- Customer Segmentation
- Customer Social Profiles
- Customer Support
- Customer Support Portal
- Customizable Branding
- Customizable CTAs
- Customizable Fields
- Customizable Forms
- Customizable Reports
- Customizable Templates
- Customization
- Dashboard
- Data Import & Export Tools
- Data Import/Export
- Data Security
- Data Synchronization
- Data Visualization
- Deal Management
- Decision Making
- Design Management
- Desktop Integration
- Discount Management
- Document & Content Mgmt.
- Document Management
- Document Storage
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- Electronic Payments
- Email Management
- Email Marketing
- Email Sequences
- Email Templates
- Email Tracking
- Engagement Tracking
- Event Triggered Actions
- Field Sales Management
- File Management
- For Insurance Industry
- For Mac Devices
- For Sales Teams/Organizations
- For Small Businesses
- For Startups
- For iPad Devices
- Forecasting
- Form Builder
- Forms Management
- Gamification
- Generative AI
- Interaction Tracking
- Internal Chat Integration
- Internationalization
- Knowledge Base
- Landing Pages/Web Forms
- Lead Assignment
- Lead Capture
- Lead Distribution
- Lead Engagement
- Lead Generation
- Lead Management
- Lead Notifications
- Lead Nurturing
- Lead Qualification
- Lead Scoring
- Lead Segmentation
- List Management
- Live Chat
- Marketing Automation
- Marketing ROI Analytics
- Mass Texting
- Media Library
- Mobile Access
- Mobile App
- Mobile User Support
- Monitoring
- Multi-Campaign
- Multi-Channel Communication
- Multi-Channel Marketing
- Multi-Channel Social Integration
- Multi-step Planning
- Natural Language Interaction
- Online Forms
- Opportunity & Pipeline Mgmt.
- Opportunity Management
- Output Document Generation
- Partner Relationship Mgmt. (PRM)
- Performance Metrics
- Performance and Reliability
- Personalization
- Pipeline Management
- Pipeline Reports
- Predictive Analytics
- Pricing and Cost Calculations
- Prioritization
- Proactive Assistance
- Product & Price List Management
- Proposal Generation
- Prospecting Tools
- Quote & Order Management
- Quotes/Estimates
- ROI Tracking
- Real Time Editing
- Real-Time Analytics
- Real-Time Data
- Real-Time Notifications
- Real-Time Reporting
- Referral Tracking
- Reminders
- Reporting
- Reporting & Statistics
- Reporting/Analytics
- Responsive Web Design
- Role-Based Permissions
- SEO Management
- SMS Messaging
- Sales Activity Management
- Sales Forecasting
- Sales Pipeline Management
- Sales Reports
- Sales Trend Analysis
- Sandbox / Test Environments
- Search Marketing
- Search/Filter
- Segmentation
- Sentiment Analysis
- Shared Contacts
- Single Sign On
- Social Collaboration Features
- Social Marketing
- Social Media Integration
- Social Media Monitoring
- Social Network Integration
- Social Promotion
- Softphone
- Source Tracking
- Support Analytics
- Tagging
- Task Management
- Task Scheduling
- Template Management
- Templates
- Territory Management
- Third-Party Integration
- Third-Party Integrations
- User, Role, and Access Management
- Visitor Tracking
- Visual Analytics
- WYSIWYG Editor
- Web Forms
- Web-based Deployment
- Website Management
- Website Publishing Options
- Website Visitor Tracking
- Widgets
- Workflow Automation
- Workflow Capability
- Workflow Management
- Total features137
- A/B Testing
- AI Copilot
- AI Text Generation
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Adaptive Learning
- Alerts/Notifications
- Appointment Scheduling
- Audience Targeting
- Autonomous Task Execution
- Autoresponders
- Batch Processing
- Behavior Analytics
- Billing & Invoicing
- Brand Tracking
- Breadth of Partner Applications
- Business Card/Badge Scanning
- CRM
- Calendar Management
- Calendar Sync
- Calendar/Reminder System
- Call Center Features
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Case Management
- Catalog Management
- Channel Management
- Chat/Messaging
- Click Tracking
- Client Management
- Collaboration Tools
- Commenting/Notes
- Commission Management
- Communication Management
- Contact Database
- Contact Management
- Content Management
- Contract/License Management
- Conversion Rate Optimization
- Conversion Tracking
- Cross-system Integration
- Customer Contract Management
- Customer Database
- Customer Engagement
- Customer History
- Customer Journey Mapping
- Customer Segmentation
- Customer Social Profiles
- Customer Support
- Customer Support Portal
- Customizable Branding
- Customizable CTAs
- Customizable Fields
- Customizable Forms
- Customizable Reports
- Customizable Templates
- Customization
- Dashboard
- Data Import & Export Tools
- Data Import/Export
- Data Security
- Data Synchronization
- Data Visualization
- Deal Management
- Decision Making
- Design Management
- Desktop Integration
- Discount Management
- Document & Content Mgmt.
- Document Management
- Document Storage
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- Electronic Payments
- Email Management
- Email Marketing
- Email Sequences
- Email Templates
- Email Tracking
- Engagement Tracking
- Event Triggered Actions
- Field Sales Management
- File Management
- For Insurance Industry
- For Mac Devices
- For Sales Teams/Organizations
- For Small Businesses
- For Startups
- For iPad Devices
- Forecasting
- Form Builder
- Forms Management
- Gamification
- Generative AI
- Interaction Tracking
- Internal Chat Integration
- Internationalization
- Knowledge Base
- Landing Pages/Web Forms
- Lead Assignment
- Lead Capture
- Lead Distribution
- Lead Engagement
- Lead Generation
- Lead Management
- Lead Notifications
- Lead Nurturing
- Lead Qualification
- Lead Scoring
- Lead Segmentation
- List Management
- Live Chat
- Marketing Automation
- Marketing ROI Analytics
- Mass Texting
- Media Library
- Mobile Access
- Mobile App
- Mobile User Support
- Monitoring
- Multi-Campaign
- Multi-Channel Communication
- Multi-Channel Marketing
- Multi-Channel Social Integration
- Multi-step Planning
- Natural Language Interaction
- Online Forms
- Opportunity & Pipeline Mgmt.
- Opportunity Management
- Output Document Generation
- Partner Relationship Mgmt. (PRM)
- Performance Metrics
- Performance and Reliability
- Personalization
- Pipeline Management
- Pipeline Reports
- Predictive Analytics
- Pricing and Cost Calculations
- Prioritization
- Proactive Assistance
- Product & Price List Management
- Proposal Generation
- Prospecting Tools
- Quote & Order Management
- Quotes/Estimates
- ROI Tracking
- Real Time Editing
- Real-Time Analytics
- Real-Time Data
- Real-Time Notifications
- Real-Time Reporting
- Referral Tracking
- Reminders
- Reporting
- Reporting & Statistics
- Reporting/Analytics
- Responsive Web Design
- Role-Based Permissions
- SEO Management
- SMS Messaging
- Sales Activity Management
- Sales Forecasting
- Sales Pipeline Management
- Sales Reports
- Sales Trend Analysis
- Sandbox / Test Environments
- Search Marketing
- Search/Filter
- Segmentation
- Sentiment Analysis
- Shared Contacts
- Single Sign On
- Social Collaboration Features
- Social Marketing
- Social Media Integration
- Social Media Monitoring
- Social Network Integration
- Social Promotion
- Softphone
- Source Tracking
- Support Analytics
- Tagging
- Task Management
- Task Scheduling
- Template Management
- Templates
- Territory Management
- Third-Party Integration
- Third-Party Integrations
- User, Role, and Access Management
- Visitor Tracking
- Visual Analytics
- WYSIWYG Editor
- Web Forms
- Web-based Deployment
- Website Management
- Website Publishing Options
- Website Visitor Tracking
- Widgets
- Workflow Automation
- Workflow Capability
- Workflow Management
Integrations
- Total integrations64
- 123FormBuilder
- 40Nuggets
- AWeber
- Accelo
- Act!
- ActiveCampaign
- ActiveDEMAND
- AdRoll
- Adobe Commerce
- Aircall
- AllClients
- AnyMeeting
- Apollo.io
- Arborgold
- Asana
- AskNicely
- Atomic AI
- Attribution
- Azuqua
- Bedrock Data
- Benchmark Email
- Bidsketch
- BigCommerce
- BigContacts
- Birdeye
- Bitrix24
- Booker
- Brevo
- BrightInfo
- Brightcove
- Calendly
- Call Loop
- CallRail
- Campaign Monitor by Marigold
- Capsule
- Ceros
- Chargebee
- ChartMogul
- ClearVoice
- ClicData
- ClickUp
- ClientPoint
- Clio
- Coevera
- CompanyHub
- ConnectWise PSA
- Constant Contact
- Contactually
- Copper
- Creatio AI CRM
- Cyfe
- Dasheroo
- Databox
- Datanyze
- Direct Mail
- Dotdigital
- Drip
- Dropbox
- Dropbox DocSend
- Dropbox Sign
- EZ Texting
- Ease.io
- Efficy CRM
- Emma by Marigold
- Eventbrite
- Formstack Forms
- FreshBooks
- Freshsales
- Front
- FullContact
- FuseDesk
- GTM Workspace - Powered by ZoomInfo
- GetResponse
- Getsitecontrol
- GoTo Webinar
- Google Ads
- Google Analytics 360
- Google Calendar
- Google Contacts
- Google Forms
- Google Workspace
- Graphly
- Gravity Forms
- Help Scout
- Helply
- Higher Logic Thrive
- Highrise
- Hotjar
- HubSpot Data Hub
- HubSpot Marketing Hub
- HubSpot Sales Hub
- Ignition
- Infer
- Instapage
- Interact
- Invoca
- Jotform
- Justuno
- Keap
- Kissmetrics
- Kixie PowerCall & SMS
- Klips
- Kommo
- Kustomer
- LeadDyno
- LeadGnome
- LeadMaster
- Leadpages
- LeadsBridge
- Less Annoying CRM
- LinkTrust
- LinkedIn for Business
- LiveChat
- LiveHelpNow
- Livespace
- Lucky Orange
- MOBIT
- MailUp
- MailerLite
- Marketo Engage
- Membrain
- Meta for Business
- Microsoft 365
- Microsoft Excel
- Microsoft Outlook
- MoData Suite
- Mobiniti
- Mojo Helpdesk
- Myphoner
- Netskope One Platform
- Nimble
- Olark
- OnceHub
- OnePageCRM
- OptinMonster
- Ortto
- Outreach
- PandaDoc
- Paycove
- PersistIQ
- PhoneWagon
- Picreel
- Pipedrive
- Pipeline CRM
- Podio
- Powtoon
- Privy
- Proposify
- Pure Chat
- QuickBooks Online
- QuickBooks Online Advanced
- QuickTapSurvey
- Qwilr
- Recurly
- Referral Rock
- Robly
- SalesSeek
- Salesflare
- Salesforce Sales Cloud
- Salesforce Service Cloud
- Salesmate
- Semrush
- SendGrid
- ServiceM8
- Setmore
- Shift4Shop
- Shopify
- Skyvia
- Slack
- Slemma
- Smartling
- Stitch Labs
- Stripe Payments
- SurveyMonkey
- Sync2CRM
- Taboola
- Teamgate
- Teamleader
- Teamwork Desk
- Teamwork.com
- Toky
- Trello
- Twilio
- Typeform
- Uberflip
- Unbounce
- Vidyard
- Vtiger CRM
- Wave
- Webgility
- WebinarJam
- Wisepops
- Wishpond
- Wistia
- WooCommerce
- Woopra
- WordPress
- Workato
- Workbooks
- WorkflowMAX
- Workplace from Meta
- Wufoo
- Xero
- Zapier
- Zen Cart
- Zendesk Suite
- Zoho Analytics
- Zoho Books
- Zoho CRM
- Zoho Invoice
- Zoom Workplace
- Zoomph
- dotloop
- noCRM
- weclapp
- Total integrations187
- 123FormBuilder
- 40Nuggets
- AWeber
- Accelo
- Act!
- ActiveCampaign
- ActiveDEMAND
- AdRoll
- Adobe Commerce
- Aircall
- AllClients
- AnyMeeting
- Apollo.io
- Arborgold
- Asana
- AskNicely
- Atomic AI
- Attribution
- Azuqua
- Bedrock Data
- Benchmark Email
- Bidsketch
- BigCommerce
- BigContacts
- Birdeye
- Bitrix24
- Booker
- Brevo
- BrightInfo
- Brightcove
- Calendly
- Call Loop
- CallRail
- Campaign Monitor by Marigold
- Capsule
- Ceros
- Chargebee
- ChartMogul
- ClearVoice
- ClicData
- ClickUp
- ClientPoint
- Clio
- Coevera
- CompanyHub
- ConnectWise PSA
- Constant Contact
- Contactually
- Copper
- Creatio AI CRM
- Cyfe
- Dasheroo
- Databox
- Datanyze
- Direct Mail
- Dotdigital
- Drip
- Dropbox
- Dropbox DocSend
- Dropbox Sign
- EZ Texting
- Ease.io
- Efficy CRM
- Emma by Marigold
- Eventbrite
- Formstack Forms
- FreshBooks
- Freshsales
- Front
- FullContact
- FuseDesk
- GTM Workspace - Powered by ZoomInfo
- GetResponse
- Getsitecontrol
- GoTo Webinar
- Google Ads
- Google Analytics 360
- Google Calendar
- Google Contacts
- Google Forms
- Google Workspace
- Graphly
- Gravity Forms
- Help Scout
- Helply
- Higher Logic Thrive
- Highrise
- Hotjar
- HubSpot Data Hub
- HubSpot Marketing Hub
- HubSpot Sales Hub
- Ignition
- Infer
- Instapage
- Interact
- Invoca
- Jotform
- Justuno
- Keap
- Kissmetrics
- Kixie PowerCall & SMS
- Klips
- Kommo
- Kustomer
- LeadDyno
- LeadGnome
- LeadMaster
- Leadpages
- LeadsBridge
- Less Annoying CRM
- LinkTrust
- LinkedIn for Business
- LiveChat
- LiveHelpNow
- Livespace
- Lucky Orange
- MOBIT
- MailUp
- MailerLite
- Marketo Engage
- Membrain
- Meta for Business
- Microsoft 365
- Microsoft Excel
- Microsoft Outlook
- MoData Suite
- Mobiniti
- Mojo Helpdesk
- Myphoner
- Netskope One Platform
- Nimble
- Olark
- OnceHub
- OnePageCRM
- OptinMonster
- Ortto
- Outreach
- PandaDoc
- Paycove
- PersistIQ
- PhoneWagon
- Picreel
- Pipedrive
- Pipeline CRM
- Podio
- Powtoon
- Privy
- Proposify
- Pure Chat
- QuickBooks Online
- QuickBooks Online Advanced
- QuickTapSurvey
- Qwilr
- Recurly
- Referral Rock
- Robly
- SalesSeek
- Salesflare
- Salesforce Sales Cloud
- Salesforce Service Cloud
- Salesmate
- Semrush
- SendGrid
- ServiceM8
- Setmore
- Shift4Shop
- Shopify
- Skyvia
- Slack
- Slemma
- Smartling
- Stitch Labs
- Stripe Payments
- SurveyMonkey
- Sync2CRM
- Taboola
- Teamgate
- Teamleader
- Teamwork Desk
- Teamwork.com
- Toky
- Trello
- Twilio
- Typeform
- Uberflip
- Unbounce
- Vidyard
- Vtiger CRM
- Wave
- Webgility
- WebinarJam
- Wisepops
- Wishpond
- Wistia
- WooCommerce
- Woopra
- WordPress
- Workato
- Workbooks
- WorkflowMAX
- Workplace from Meta
- Wufoo
- Xero
- Zapier
- Zen Cart
- Zendesk Suite
- Zoho Analytics
- Zoho Books
- Zoho CRM
- Zoho Invoice
- Zoom Workplace
- Zoomph
- dotloop
- noCRM
- weclapp
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