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Keap vs Salesforce Sales Cloud Comparison (2026)

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HubSpot CRM logo

HubSpot CRM

4.5

Zoho CRM logo

Zoho CRM

4.3

Good recommendations?

Keap logo

Keap

Salesforce Sales Cloud logo

Salesforce Sales Cloud

Overview

Keap is a CRM for small businesses that helps to organize contacts with tagging & segmentation, score leads, track engagement, send messages & more

Salesforce Sales Cloud gives you a 360° view of your contacts, pulling in social activity, campaign and communication history, key contacts & deals, and more.

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

299

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

25

/user

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.1

1.2K

5

4

3

2

1

613

419

149

57

61

  • Value for money
  • Ease of use
  • Features
  • Customer support
61%
would recommend this app

4.4

19K

5

4

3

2

1

10.4K

6.5K

1.5K

269

168

  • Value for money
  • Ease of use
  • Features
  • Customer support
71%
would recommend this app

Pros

“The system's automated and entirely customizable method for capturing leads from the website, responding automatically and keeping communication ongoing with potential customers is what I appreciate about it.”
Verified reviewer profile picture

Jackie S.

Self employed

“Email scheduling and various saved email lists make it easy to create content in advance to send out and to send at the best time of day to ensure best engagement with your audience!”
JD

Jeremy D.

Support Team Leader

“Large integration ecosystem with thousands of third-party apps.”
DL

Denis L.

Customer service rep

Pros

“Salesforce Sales Cloud is a robust and enterprise-grade CRM solution that significantly improves sales process visibility and management. While it requires time to learn and properly configure, it becomes a highly effective tool for tracking pipelines, automating workflows, and generating insights once fully implemented.”
SS

Swaminathan S.

ERC Sr. Associate

“Indeed, Salesforce helps the whole sales team, including me, to prospect new customers, manage the leads, control the whole sales pipeline, and maintain relationships with existing partners.”
Verified reviewer profile picture

Bruno M.

Sales Executive

“Customization and Scalability: You can tailor nearly everything—from custom objects and stage fields to automated logic via Salesforce Flow—allowing it to bend to unique business requirements rather than forcing a rigid workflow.”
Verified reviewer profile picture

darshan k.

Owner

Cons

“It is really lacking for marketing, it doens't even add UTMs automatically in email blasts and it is very hard to keep track of opt ins.”
HT

Hilary T.

Marketing

“The level of complexity that you can quickly get to with this software makes it easy to get in over your head and become frustrated with the processes they have available.”
Verified reviewer profile picture

David V.

Lead Developer

“Limited customization, and unreliable, the software is clearly very old hobbled together code that is not really able to keep up with its competitors”
Verified reviewer profile picture

Jerry W.

CEO

Cons

“Ive used it on the sales and integration front to automate campaign set ups - only problem is garbage in - garbage out so there needs to some automated improvements since admins dont always optimize”
MS

Marwa S.

Senior Solutions Engineer

“The main drawbacks are the high total cost of ownership and the steep learning curve, as essential features often require expensive add-ons and a dedicated administrator to manage the complex setup. Despite the modern UI, the platform can still feel cluttered and unintuitive, requiring significant training for new users to navigate daily tasks efficiently.”
Verified reviewer profile picture

RAUL M.

Software support

“One minor complaint I have is that the reporting features can be a bit clunky at times, and it took a bit to figure out how to get the data we needed.”
IW

Isla W.

Sales Operations Manager

  • Vendor responds to reviews
  • Last review2 months ago
  • Vendor responds to reviews
  • Last review9 days ago

Key features

  • Total features149
  • A/B Testing
  • AI/Machine Learning
  • API
  • Access Controls/Permissions
  • Accounting
  • Accounting Integration
  • Activity Dashboard
  • Activity Tracking
  • Ad hoc Reporting
  • Agent Management
  • Alerts/Notifications
  • Appointment Scheduling
  • Approval Process Control
  • Assignment Management
  • Audience Targeting
  • Auto-Dialer
  • Automatic Call Distribution
  • Autoresponders
  • Batch Processing
  • Behavior Analytics
  • Bid Management
  • Billing & Invoicing
  • Budgeting/Forecasting
  • Business Card/Badge Scanning
  • Business Process Control
  • Buyer Management
  • CRM
  • CRM Integration
  • Calendar Management
  • Calendar Sync
  • Calendar/Reminder System
  • Call Center Management
  • Call List Management
  • Call Logging
  • Call Management
  • Call Monitoring
  • Call Recording
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Catalog Management
  • Change Order Management
  • Channel Management
  • Chat/Messaging
  • Click Tracking
  • Client Management
  • Client Portal
  • Client Tracking
  • Client/Property Matching
  • Collaboration Tools
  • Commenting/Notes
  • Commission Management
  • Communication Management
  • Competitive Analysis
  • Configurable Workflow
  • Contact Database
  • Contact Management
  • Content Management
  • Contract/License Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Correlation Analysis
  • Customer Database
  • Customer Engagement
  • Customer History
  • Customer Journey Mapping
  • Customer Management
  • Customer Portal
  • Customer Profiles
  • Customer Segmentation
  • Customer Social Profiles
  • Customer Support
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Dashboard Creation
  • Data Entry
  • Data Import/Export
  • Data Integration
  • Data Management
  • Data Security
  • Data Synchronization
  • Data Visualization
  • Deal Management
  • Design Management
  • Discount Management
  • Document Management
  • Document Storage
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Dynamic Modeling
  • Electronic Payments
  • Electronic Signature
  • Email Alerts
  • Email Management
  • Email Marketing
  • Email Response Control
  • Email Templates
  • Email Tracking
  • Employee Management
  • Engagement Tracking
  • Estimating
  • Event Triggered Actions
  • Exception Reporting
  • Field Sales Management
  • File Management
  • Financial Management
  • For AEC Industry
  • For Insurance Industry
  • For Mac Devices
  • For Real Estate
  • For Real Estate Agencies
  • For Sales Teams/Organizations
  • For Small Businesses
  • For Startups
  • For iPad Devices
  • Forecasting
  • Form Builder
  • Forms Management
  • Goal Management
  • Graphical Data Presentation
  • Inbox Management
  • Interaction Tracking
  • Internal Chat Integration
  • Job Costing
  • Job Scheduling
  • Key Performance Indicators
  • Knowledge Base Management
  • Knowledge Management
  • Landing Pages/Web Forms
  • Lead Assignment
  • Lead Capture
  • Lead Distribution
  • Lead Engagement
  • Lead Generation
  • Lead Management
  • Lead Notifications
  • Lead Nurturing
  • Lead Qualification
  • Lead Scoring
  • Lead Segmentation
  • List Management
  • Listing Management
  • Live Chat
  • Marketing Automation
  • Mass Texting
  • Media Library
  • Medical History Records
  • Meeting Management
  • Mobile Access
  • Mobile App
  • Modeling & Simulation
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Marketing
  • Multi-Currency
  • Multiple Projects
  • Onboarding
  • Online Forms
  • Opportunity Management
  • Patient Communications
  • Patient Management
  • Performance Management
  • Performance Metrics
  • Personalization
  • Physician Management
  • Pipeline Management
  • Pipeline Reports
  • Predictive Analytics
  • Presentation Tools
  • Price Optimization
  • Pricing and Cost Calculations
  • Prioritization
  • Product Catalog
  • Progress Tracking
  • Project Management
  • Project Time Tracking
  • Project Tracking
  • Projections
  • Proposal Generation
  • Proposal Management
  • Prospecting Tools
  • Purchase Order Management
  • Quotes/Estimates
  • ROI Tracking
  • Real Time Editing
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Notifications
  • Real-Time Reporting
  • Real-Time Updates
  • Recommendations
  • Referral Tracking
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Responsive Web Design
  • Role-Based Permissions
  • SEO Management
  • SMS Messaging
  • Sales Activity Management
  • Sales Approval
  • Sales Automation
  • Sales Forecasting
  • Sales Onboarding & Training
  • Sales Pipeline Management
  • Sales Reports
  • Sales Trend Analysis
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Shared Contacts
  • Social Marketing
  • Social Media Integration
  • Social Promotion
  • Source Tracking
  • Tagging
  • Task Management
  • Task Scheduling
  • Template Management
  • Templates
  • Territory Management
  • Third-Party Integration
  • Third-Party Integrations
  • Visitor Tracking
  • Visual Analytics
  • WYSIWYG Editor
  • Web Forms
  • Web-based Deployment
  • Website Management
  • Website Publishing Options
  • Website Visitor Tracking
  • Widgets
  • Workflow Automation
  • Workflow Management
  • Total features180
  • A/B Testing
  • AI/Machine Learning
  • API
  • Access Controls/Permissions
  • Accounting
  • Accounting Integration
  • Activity Dashboard
  • Activity Tracking
  • Ad hoc Reporting
  • Agent Management
  • Alerts/Notifications
  • Appointment Scheduling
  • Approval Process Control
  • Assignment Management
  • Audience Targeting
  • Auto-Dialer
  • Automatic Call Distribution
  • Autoresponders
  • Batch Processing
  • Behavior Analytics
  • Bid Management
  • Billing & Invoicing
  • Budgeting/Forecasting
  • Business Card/Badge Scanning
  • Business Process Control
  • Buyer Management
  • CRM
  • CRM Integration
  • Calendar Management
  • Calendar Sync
  • Calendar/Reminder System
  • Call Center Management
  • Call List Management
  • Call Logging
  • Call Management
  • Call Monitoring
  • Call Recording
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Catalog Management
  • Change Order Management
  • Channel Management
  • Chat/Messaging
  • Click Tracking
  • Client Management
  • Client Portal
  • Client Tracking
  • Client/Property Matching
  • Collaboration Tools
  • Commenting/Notes
  • Commission Management
  • Communication Management
  • Competitive Analysis
  • Configurable Workflow
  • Contact Database
  • Contact Management
  • Content Management
  • Contract/License Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Correlation Analysis
  • Customer Database
  • Customer Engagement
  • Customer History
  • Customer Journey Mapping
  • Customer Management
  • Customer Portal
  • Customer Profiles
  • Customer Segmentation
  • Customer Social Profiles
  • Customer Support
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Dashboard Creation
  • Data Entry
  • Data Import/Export
  • Data Integration
  • Data Management
  • Data Security
  • Data Synchronization
  • Data Visualization
  • Deal Management
  • Design Management
  • Discount Management
  • Document Management
  • Document Storage
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Dynamic Modeling
  • Electronic Payments
  • Electronic Signature
  • Email Alerts
  • Email Management
  • Email Marketing
  • Email Response Control
  • Email Templates
  • Email Tracking
  • Employee Management
  • Engagement Tracking
  • Estimating
  • Event Triggered Actions
  • Exception Reporting
  • Field Sales Management
  • File Management
  • Financial Management
  • For AEC Industry
  • For Insurance Industry
  • For Mac Devices
  • For Real Estate
  • For Real Estate Agencies
  • For Sales Teams/Organizations
  • For Small Businesses
  • For Startups
  • For iPad Devices
  • Forecasting
  • Form Builder
  • Forms Management
  • Goal Management
  • Graphical Data Presentation
  • Inbox Management
  • Interaction Tracking
  • Internal Chat Integration
  • Job Costing
  • Job Scheduling
  • Key Performance Indicators
  • Knowledge Base Management
  • Knowledge Management
  • Landing Pages/Web Forms
  • Lead Assignment
  • Lead Capture
  • Lead Distribution
  • Lead Engagement
  • Lead Generation
  • Lead Management
  • Lead Notifications
  • Lead Nurturing
  • Lead Qualification
  • Lead Scoring
  • Lead Segmentation
  • List Management
  • Listing Management
  • Live Chat
  • Marketing Automation
  • Mass Texting
  • Media Library
  • Medical History Records
  • Meeting Management
  • Mobile Access
  • Mobile App
  • Modeling & Simulation
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Marketing
  • Multi-Currency
  • Multiple Projects
  • Onboarding
  • Online Forms
  • Opportunity Management
  • Patient Communications
  • Patient Management
  • Performance Management
  • Performance Metrics
  • Personalization
  • Physician Management
  • Pipeline Management
  • Pipeline Reports
  • Predictive Analytics
  • Presentation Tools
  • Price Optimization
  • Pricing and Cost Calculations
  • Prioritization
  • Product Catalog
  • Progress Tracking
  • Project Management
  • Project Time Tracking
  • Project Tracking
  • Projections
  • Proposal Generation
  • Proposal Management
  • Prospecting Tools
  • Purchase Order Management
  • Quotes/Estimates
  • ROI Tracking
  • Real Time Editing
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Notifications
  • Real-Time Reporting
  • Real-Time Updates
  • Recommendations
  • Referral Tracking
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Responsive Web Design
  • Role-Based Permissions
  • SEO Management
  • SMS Messaging
  • Sales Activity Management
  • Sales Approval
  • Sales Automation
  • Sales Forecasting
  • Sales Onboarding & Training
  • Sales Pipeline Management
  • Sales Reports
  • Sales Trend Analysis
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Shared Contacts
  • Social Marketing
  • Social Media Integration
  • Social Promotion
  • Source Tracking
  • Tagging
  • Task Management
  • Task Scheduling
  • Template Management
  • Templates
  • Territory Management
  • Third-Party Integration
  • Third-Party Integrations
  • Visitor Tracking
  • Visual Analytics
  • WYSIWYG Editor
  • Web Forms
  • Web-based Deployment
  • Website Management
  • Website Publishing Options
  • Website Visitor Tracking
  • Widgets
  • Workflow Automation
  • Workflow Management

Integrations

  • Total integrations64
  • 40Nuggets
  • Adobe Commerce
  • Arborgold
  • Bedrock Data
  • BigCommerce
  • Birdeye
  • Booker
  • Box
  • Call Loop
  • ClearSlide
  • ClicData
  • Conga Composer
  • Crowdstack Pro
  • Cyfe
  • Docusign
  • Dropbox
  • Eventbrite
  • Evernote Teams
  • Expensify
  • Five9
  • FuseDesk
  • GTM Workspace - Powered by ZoomInfo
  • GoTo Meeting
  • GoTo Webinar
  • Gong
  • Google Calendar
  • Google Contacts
  • Google Workspace
  • Graphly
  • Help Scout
  • Higher Logic Thrive
  • HubSpot Data Hub
  • HubSpot Marketing Hub
  • Instapage
  • Interact
  • Jotform
  • Justuno
  • LeadDyno
  • Leadpages
  • LeadsBridge
  • LinkTrust
  • Litmos
  • LiveChat
  • MOBIT
  • Meta for Business
  • Microsoft Outlook
  • Mobiniti
  • OnceHub
  • OptinMonster
  • Outreach
  • Picreel
  • Pipedrive
  • Privy
  • Professional Services Cloud
  • QuickBooks Online
  • QuickBooks Online Advanced
  • QuickTapSurvey
  • Salesforce Marketing Cloud
  • Salesforce Sales Cloud
  • Salesloft
  • Setmore
  • Shift4Shop
  • Shopify
  • Slack
  • Slemma
  • Smartsheet
  • SurveyMonkey
  • Sync2CRM
  • Tableau
  • Trello
  • Twilio
  • Typeform
  • Veeva CRM
  • Webgility
  • WebinarJam
  • Webinato
  • Wisepops
  • Wistia
  • WooCommerce
  • WordPress
  • Workato
  • Wufoo
  • Xero
  • Yesware
  • Zapier
  • Zen Cart
  • Zendesk Suite
  • Zoom Workplace
  • Total integrations32
  • 40Nuggets
  • Adobe Commerce
  • Arborgold
  • Bedrock Data
  • BigCommerce
  • Birdeye
  • Booker
  • Box
  • Call Loop
  • ClearSlide
  • ClicData
  • Conga Composer
  • Crowdstack Pro
  • Cyfe
  • Docusign
  • Dropbox
  • Eventbrite
  • Evernote Teams
  • Expensify
  • Five9
  • FuseDesk
  • GTM Workspace - Powered by ZoomInfo
  • GoTo Meeting
  • GoTo Webinar
  • Gong
  • Google Calendar
  • Google Contacts
  • Google Workspace
  • Graphly
  • Help Scout
  • Higher Logic Thrive
  • HubSpot Data Hub
  • HubSpot Marketing Hub
  • Instapage
  • Interact
  • Jotform
  • Justuno
  • LeadDyno
  • Leadpages
  • LeadsBridge
  • LinkTrust
  • Litmos
  • LiveChat
  • MOBIT
  • Meta for Business
  • Microsoft Outlook
  • Mobiniti
  • OnceHub
  • OptinMonster
  • Outreach
  • Picreel
  • Pipedrive
  • Privy
  • Professional Services Cloud
  • QuickBooks Online
  • QuickBooks Online Advanced
  • QuickTapSurvey
  • Salesforce Marketing Cloud
  • Salesforce Sales Cloud
  • Salesloft
  • Setmore
  • Shift4Shop
  • Shopify
  • Slack
  • Slemma
  • Smartsheet
  • SurveyMonkey
  • Sync2CRM
  • Tableau
  • Trello
  • Twilio
  • Typeform
  • Veeva CRM
  • Webgility
  • WebinarJam
  • Webinato
  • Wisepops
  • Wistia
  • WooCommerce
  • WordPress
  • Workato
  • Wufoo
  • Xero
  • Yesware
  • Zapier
  • Zen Cart
  • Zendesk Suite
  • Zoom Workplace