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Keap vs Klaviyo Comparison (2026)
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Good recommendations?
Overview
Keap is a CRM for small businesses that helps to organize contacts with tagging & segmentation, score leads, track engagement, send messages & more
Klaviyo is the all-in-one platform built to help B2C companies grow by integrating email/ SMS marketing, full-funnel analytics, and service in one solution. Powered by customer data and built-in AI, Klaviyo makes it easy to scale marketing automation and personalization across all your channels.
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
Video & Screenshots
Pricing
User reviews
4.1
1.2K
5
4
3
2
1
613
419
149
57
61
- Value for money
- Ease of use
- Features
- Customer support
61%
would recommend this app4.6
540
5
4
3
2
1
384
128
21
1
6
- Value for money
- Ease of use
- Features
- Customer support
78%
would recommend this appPros
“The system's automated and entirely customizable method for capturing leads from the website, responding automatically and keeping communication ongoing with potential customers is what I appreciate about it.”
Jackie S.
Self employed
“Email scheduling and various saved email lists make it easy to create content in advance to send out and to send at the best time of day to ensure best engagement with your audience!”
JD
Jeremy D.
Support Team Leader
“Large integration ecosystem with thousands of third-party apps.”
DL
Denis L.
Customer service rep
Pros
“Seamless E-Commerce Integrations: Native, real-time sync with platforms like Shopify, WooCommerce, and Magento imports full transactional, browsing, and cart data without complex API setups.”
Gary A.
Founder CEO
“It can be super granular, you can connect it to Facebook for creating custom audiences, it tracks everything from customer purchase frequency to when they are active on site, etc.”
Cody A.
President
“As a Klaviyo certified professional, I don't just see it as an email tool, but as a sophisticated engine for driving ROI. Whether it was setting up advanced influence-driven campaigns or optimizing high-volume e-commerce retail flows, the platform’s ability to handle intricate segmentation and real-time triggers has allowed me to deliver measurable growth for diverse international clients”
Marc G.
Digital and Marketing senior specialist
Cons
“It is really lacking for marketing, it doens't even add UTMs automatically in email blasts and it is very hard to keep track of opt ins.”
HT
Hilary T.
Marketing
“The level of complexity that you can quickly get to with this software makes it easy to get in over your head and become frustrated with the processes they have available.”
David V.
Lead Developer
“Limited customization, and unreliable, the software is clearly very old hobbled together code that is not really able to keep up with its competitors”
Jerry W.
CEO
Cons
“Klaviyo is significantly more expensive than standard newsletter platforms like Mailchimp or Brevo. Because billing is based on total active profiles in your account (rather than just people you email), unengaged subscribers still drive up monthly costs unless you rigorously clean your list. ”
Gary A.
Founder CEO
“The template editor sometimes gets finicky when I'm trying to match our brand colors exactly, I'll adjust a shade and it doesn't always save the first time.”
AN
Ana N.
Founder
“The SMS feature feels tacked on compared to email, limited functionality and costs add up quick.”
PP
Pritam P.
Early Childhood Educator
- Vendor responds to reviews
- Last review2 months ago
- Vendor responds to reviews
- Last review19 days ago
Key features
- Total features149
- 2-Way Messaging
- A/B Testing
- AI Copilot
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Alerts/Notifications
- Appointment Scheduling
- Archiving & Retention
- Audience Targeting
- Automated Responses
- Automated Scheduling
- Autoresponders
- Batch Processing
- Behavior Analytics
- Behavior Tracking
- Behavioral Analytics
- Billing & Invoicing
- Brand Guidelines
- Brand Tracking
- CRM
- Calendar Management
- Calendar Sync
- Calendar/Reminder System
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Canned Responses
- Catalog Management
- Channel Management
- Chat/Messaging
- Click Tracking
- Client Management
- Collaboration Tools
- Commenting/Notes
- Communication Management
- Compliance Management
- Consent Management
- Contact Database
- Contact Management
- Content Library
- Content Management
- Conversion Rate Optimization
- Conversion Tracking
- Customer Activity Tracking
- Customer Database
- Customer History
- Customer Journey Mapping
- Customer Profiles
- Customer Segmentation
- Customizable Branding
- Customizable CTAs
- Customizable Fields
- Customizable Forms
- Customizable Reports
- Customizable Templates
- Customization
- Dashboard
- Data Import/Export
- Data Integration
- Data Security
- Data Synchronization
- Data Visualization
- Design Management
- Discount Management
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- Electronic Payments
- Email Distribution
- Email Management
- Email Marketing
- Email Monitoring
- Email Sequences
- Email Templates
- Email Tracking
- Engagement Tracking
- Event Triggered Actions
- File Management
- For Insurance Industry
- For Sales Teams/Organizations
- For Small Businesses
- For Startups
- For iPad Devices
- Forecasting
- Form Builder
- Forms Management
- GDPR Compliance
- Generative AI
- Inbox Management
- Interaction Tracking
- Landing Pages/Web Forms
- Lead Capture
- Lead Distribution
- Lead Engagement
- Lead Generation
- Lead Management
- Lead Notifications
- Lead Nurturing
- Lead Qualification
- Lead Scoring
- Lead Segmentation
- List Management
- Live Chat
- Marketing Automation
- Marketing Calendar
- Mass Texting
- Media Library
- Message Personalization
- Mobile Access
- Mobile App
- Mobile Coupons
- Monitoring
- Multi-Campaign
- Multi-Channel Communication
- Multi-Channel Marketing
- Multi-Language
- Multiple Data Sources
- Multiple User Accounts
- Multivariate Testing
- Online Forms
- Open Rate Tracking
- Performance Metrics
- Personalization
- Pipeline Management
- Pipeline Reports
- Predictive Analytics
- Predictive Modeling
- Pricing and Cost Calculations
- Prioritization
- Product Recommendations
- Prospecting Tools
- Quotes/Estimates
- ROI Tracking
- Real Time Editing
- Real-Time Analytics
- Real-Time Data
- Real-Time Monitoring
- Real-Time Notifications
- Real-Time Reporting
- Recommendations
- Referral Tracking
- Reminders
- Reporting & Statistics
- Reporting/Analytics
- Response Management
- Responsive Web Design
- Role-Based Permissions
- SEO Management
- SMS Marketing
- SMS Messaging
- Sales Activity Management
- Sales Analytics
- Sales Forecasting
- Sales Pipeline Management
- Sales Reports
- Sales Trend Analysis
- Scheduled Messaging
- Search Marketing
- Search/Filter
- Segmentation
- Shared Contacts
- Shared Inboxes
- Shortcodes
- Social Marketing
- Social Media Integration
- Social Media Monitoring
- Social Promotion
- Source Tracking
- Spam Blocker
- Support Ticket Management
- Surveys & Feedback
- Tagging
- Task Management
- Task Scheduling
- Template Management
- Templates
- Territory Management
- Text-to-Win
- Third-Party Integration
- Third-Party Integrations
- Version Control
- Visitor Tracking
- Visual Analytics
- WYSIWYG Editor
- Web Forms
- Web-based Deployment
- Website Analytics
- Website Management
- Website Publishing Options
- Website Visitor Tracking
- Widgets
- Workflow Automation
- Workflow Management
- Total features135
- 2-Way Messaging
- A/B Testing
- AI Copilot
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Alerts/Notifications
- Appointment Scheduling
- Archiving & Retention
- Audience Targeting
- Automated Responses
- Automated Scheduling
- Autoresponders
- Batch Processing
- Behavior Analytics
- Behavior Tracking
- Behavioral Analytics
- Billing & Invoicing
- Brand Guidelines
- Brand Tracking
- CRM
- Calendar Management
- Calendar Sync
- Calendar/Reminder System
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Canned Responses
- Catalog Management
- Channel Management
- Chat/Messaging
- Click Tracking
- Client Management
- Collaboration Tools
- Commenting/Notes
- Communication Management
- Compliance Management
- Consent Management
- Contact Database
- Contact Management
- Content Library
- Content Management
- Conversion Rate Optimization
- Conversion Tracking
- Customer Activity Tracking
- Customer Database
- Customer History
- Customer Journey Mapping
- Customer Profiles
- Customer Segmentation
- Customizable Branding
- Customizable CTAs
- Customizable Fields
- Customizable Forms
- Customizable Reports
- Customizable Templates
- Customization
- Dashboard
- Data Import/Export
- Data Integration
- Data Security
- Data Synchronization
- Data Visualization
- Design Management
- Discount Management
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- Electronic Payments
- Email Distribution
- Email Management
- Email Marketing
- Email Monitoring
- Email Sequences
- Email Templates
- Email Tracking
- Engagement Tracking
- Event Triggered Actions
- File Management
- For Insurance Industry
- For Sales Teams/Organizations
- For Small Businesses
- For Startups
- For iPad Devices
- Forecasting
- Form Builder
- Forms Management
- GDPR Compliance
- Generative AI
- Inbox Management
- Interaction Tracking
- Landing Pages/Web Forms
- Lead Capture
- Lead Distribution
- Lead Engagement
- Lead Generation
- Lead Management
- Lead Notifications
- Lead Nurturing
- Lead Qualification
- Lead Scoring
- Lead Segmentation
- List Management
- Live Chat
- Marketing Automation
- Marketing Calendar
- Mass Texting
- Media Library
- Message Personalization
- Mobile Access
- Mobile App
- Mobile Coupons
- Monitoring
- Multi-Campaign
- Multi-Channel Communication
- Multi-Channel Marketing
- Multi-Language
- Multiple Data Sources
- Multiple User Accounts
- Multivariate Testing
- Online Forms
- Open Rate Tracking
- Performance Metrics
- Personalization
- Pipeline Management
- Pipeline Reports
- Predictive Analytics
- Predictive Modeling
- Pricing and Cost Calculations
- Prioritization
- Product Recommendations
- Prospecting Tools
- Quotes/Estimates
- ROI Tracking
- Real Time Editing
- Real-Time Analytics
- Real-Time Data
- Real-Time Monitoring
- Real-Time Notifications
- Real-Time Reporting
- Recommendations
- Referral Tracking
- Reminders
- Reporting & Statistics
- Reporting/Analytics
- Response Management
- Responsive Web Design
- Role-Based Permissions
- SEO Management
- SMS Marketing
- SMS Messaging
- Sales Activity Management
- Sales Analytics
- Sales Forecasting
- Sales Pipeline Management
- Sales Reports
- Sales Trend Analysis
- Scheduled Messaging
- Search Marketing
- Search/Filter
- Segmentation
- Shared Contacts
- Shared Inboxes
- Shortcodes
- Social Marketing
- Social Media Integration
- Social Media Monitoring
- Social Promotion
- Source Tracking
- Spam Blocker
- Support Ticket Management
- Surveys & Feedback
- Tagging
- Task Management
- Task Scheduling
- Template Management
- Templates
- Territory Management
- Text-to-Win
- Third-Party Integration
- Third-Party Integrations
- Version Control
- Visitor Tracking
- Visual Analytics
- WYSIWYG Editor
- Web Forms
- Web-based Deployment
- Website Analytics
- Website Management
- Website Publishing Options
- Website Visitor Tracking
- Widgets
- Workflow Automation
- Workflow Management
Integrations
- Total integrations64
- 40Nuggets
- Adobe Commerce
- AfterShip
- Arborgold
- Bedrock Data
- BigCommerce
- Birdeye
- Booker
- Call Loop
- Canva
- Chargebee
- ClicData
- Criteo Commerce Growth
- Cyfe
- DonorPerfect
- Dropbox
- Eventbrite
- Fivetran
- FuseDesk
- Getsitecontrol
- GoFundMe Pro
- GoTab POS
- GoTo Webinar
- Google Ads
- Google Analytics 360
- Google Calendar
- Google Contacts
- Gorgias
- Graphly
- Help Scout
- Higher Logic Thrive
- HubSpot Data Hub
- Instapage
- Interact
- Jotform
- Justuno
- KickoffLabs
- LeadDyno
- Leadpages
- LeadsBridge
- Lightspeed Retail
- LinkTrust
- LiveChat
- Loox
- LoyaltyLion
- MOBIT
- Malomo
- Meta for Business
- Microsoft Outlook
- Mindbody
- Mobiniti
- Movable Ink
- Narvar
- Neon CRM
- Nosto
- Okendo
- Olark
- Olo
- OnceHub
- OpenCart
- OptiMonk
- OptinMonster
- OrderGroove
- PAR Punchh
- Picreel
- Pipedrive
- Postscript
- PrestaShop
- Privy
- QuickBooks Online
- QuickBooks Online Advanced
- QuickTapSurvey
- Recharge
- Recurly
- Salesforce Commerce Cloud
- Salesforce Marketing Cloud
- Salesforce Sales Cloud
- Salesforce Service Cloud
- Setmore
- Shift4Shop
- ShipBob
- ShipStation
- Shogun
- Shopify
- Shopify POS
- Shopify Plus
- Slack
- Slemma
- Smile.io
- Snowflake
- Square Online
- Square Point of Sale
- Square for Restaurants
- Square for Retail
- Stamped.io
- Stripe Payments
- Sumo
- Sync2CRM
- TikTok
- Toast POS
- Trello
- Triple Whale
- Tripleseat
- Trustpilot
- Twilio
- Twilio Segment
- Typeform
- Unbounce
- UserVoice
- Volusion
- Webgility
- WebinarJam
- Wisepops
- Wistia
- Wix
- WooCommerce
- WordPress
- Workato
- Wufoo
- Xero
- Yotpo
- ZENOTI
- Zapier
- Zen Cart
- Zendesk Suite
- Zoho CRM
- Zoom Workplace
- commercetools
- Total integrations80
- 40Nuggets
- Adobe Commerce
- AfterShip
- Arborgold
- Bedrock Data
- BigCommerce
- Birdeye
- Booker
- Call Loop
- Canva
- Chargebee
- ClicData
- Criteo Commerce Growth
- Cyfe
- DonorPerfect
- Dropbox
- Eventbrite
- Fivetran
- FuseDesk
- Getsitecontrol
- GoFundMe Pro
- GoTab POS
- GoTo Webinar
- Google Ads
- Google Analytics 360
- Google Calendar
- Google Contacts
- Gorgias
- Graphly
- Help Scout
- Higher Logic Thrive
- HubSpot Data Hub
- Instapage
- Interact
- Jotform
- Justuno
- KickoffLabs
- LeadDyno
- Leadpages
- LeadsBridge
- Lightspeed Retail
- LinkTrust
- LiveChat
- Loox
- LoyaltyLion
- MOBIT
- Malomo
- Meta for Business
- Microsoft Outlook
- Mindbody
- Mobiniti
- Movable Ink
- Narvar
- Neon CRM
- Nosto
- Okendo
- Olark
- Olo
- OnceHub
- OpenCart
- OptiMonk
- OptinMonster
- OrderGroove
- PAR Punchh
- Picreel
- Pipedrive
- Postscript
- PrestaShop
- Privy
- QuickBooks Online
- QuickBooks Online Advanced
- QuickTapSurvey
- Recharge
- Recurly
- Salesforce Commerce Cloud
- Salesforce Marketing Cloud
- Salesforce Sales Cloud
- Salesforce Service Cloud
- Setmore
- Shift4Shop
- ShipBob
- ShipStation
- Shogun
- Shopify
- Shopify POS
- Shopify Plus
- Slack
- Slemma
- Smile.io
- Snowflake
- Square Online
- Square Point of Sale
- Square for Restaurants
- Square for Retail
- Stamped.io
- Stripe Payments
- Sumo
- Sync2CRM
- TikTok
- Toast POS
- Trello
- Triple Whale
- Tripleseat
- Trustpilot
- Twilio
- Twilio Segment
- Typeform
- Unbounce
- UserVoice
- Volusion
- Webgility
- WebinarJam
- Wisepops
- Wistia
- Wix
- WooCommerce
- WordPress
- Workato
- Wufoo
- Xero
- Yotpo
- ZENOTI
- Zapier
- Zen Cart
- Zendesk Suite
- Zoho CRM
- Zoom Workplace
- commercetools
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