Pipedrive vs Groove

Salesforce Sales Cloud

HubSpot CRM

Zoho CRM

Salesforce Sales Cloud is a cloud-based Customer Relationship Management (CRM) application from Salesforce. The platform combines human sales professionals with AI-powered automation, data, and intelligence. This integrated solution is designed to help businesses of all sizes and industries.

HubSpot CRM is a lead management solution that helps businesses with recording calls, logging emails and managing customer data. It has been designed from the ground up and is ready to eliminate manual work and actually help sales teams. It was built ready for the modern world to help users get running and start selling.

Zoho CRM is a cloud-based customer relationship management (CRM) solution that helps businesses of all sizes close deals smarter, better and faster. The solution lets businesses reach customers through every channel, including telephone, email, social media, and live chat.

Director & Senior Digital Strategy Consultant

Their first tier support staff need serious training as they cant do anything troubleshooting wise and expect you to spend hours upon hours to troubleshoot the issue for them even if they can replicate the issue.

Senior Analyst

Customer Support, CRM's customer support is of no use. When you explain your problems to them, they keep on asking 1000 question more, share print screen more, but unable to solve the problem.

The product is a generation behind; the company's handling of a routine dispute tells you what the next three years as a customer would look like.

Bookkeeper

It allows for a lot of information to be stored.

Pipedrive is an easy to implement CRM software tool that helps you focus on the activities that drive deals to close.

Access Controls/Permissions

Accounting

Account Management

Activity Dashboard

Activity Tracking

AI Copilot

AI/Machine Learning

Alerts/Notifications

Appointment Management

Appointment Scheduling

Automated Responses

Autoresponders

Batch Processing

Business Card/Badge Scanning

Buyer Management

Calendar Management

Calendar/Reminder System

Calendar Sync

Call List Management

Call Management

Call Recording

Campaign Management

Chatbot

Churn Management

Click Tracking

Client/Property Matching

Client Tracking

Code-free Development

Collaboration Tools

Communication Management

Configurable Workflow

Contact Database

Contact Management

Content Delivery

Content Management

Contract/License Management

Customer Database

Customer Engagement

Customer History

Customer Journey Mapping

Customer Management

Customer Segmentation

Customer Support

Customizable Branding

Customizable Fields

Customizable Reports

Customizable Templates

Customization

Dashboard

Dashboard Creation

Data Entry

Data Extraction

Data Import/Export

Data Management

Data Security

Data Synchronization

Data Visualization

Deal Management

Document Management

Document Storage

Donor Management

Drag & Drop

Drip Campaigns

Email Campaign Management

Email Management

Email Marketing

Email Response Control

Email Templates

Email Tracking

Estimating

Expense Tracking

Feedback Management

Field Sales Management

File Management

For AEC Industry

Forecasting

For Financial Institutions

For Healthcare

For Insurance Industry

For Mac Devices

For Nonprofits

For Real Estate

For Real Estate Agencies

For Sales Teams/Organizations

For Small Businesses

For Startups

Generative AI

Geotargeting

Goal Management

Goal Setting/Tracking

Graphical Data Presentation

Inbox Management

Interaction Tracking

Internal Chat Integration

Landing Pages/Web Forms

Lead Capture

Lead Distribution

Lead Engagement

Reviews for Pipedrive come from a wide variety of industries, including computer software (14% of reviewers), marketing and advertising (11%), and information technology and services (8%). The most frequent use case for Pipedrive cited by reviewers is CRM (65% of reviewers).

Users and use cases

Reviewers appreciate Pipedrive’s affordable entry-level plans and free trials, and they value the lack of contracts or hidden fees. Some users report that advanced features and add-ons increase costs, and they find the absence of a permanent free plan disappointing.

Value for money

The Pipedrive integrations most frequently cited by reviewers are: Gmail (an email management product rated 4.7 out of 5 for its integration with Pipedrive), Zapier (an integration product, 4.9), and Mailchimp (an email marketing product, 4.5).

Integrations

Pipedrive is a CRM program with key features that include sales pipeline management, contact database, lead management, reporting and analytics, and more.

Pipedrive

Web-based

Linux

iPad

Android

iPhone

Windows

HubSpot Marketing Hub

HubSpot Sales Hub

Agile CRM

monday CRM

Copper

Dynamics 365

Keap

Freshsales

Zendesk Sell

Asana

ClickUp

Ontraport

Streak

Nutshell

PipeRun 

Zendesk Suite

Lite

Growth

Premium

Ultimate

Complex search and filter setup

36% of reviewers feel negative about Search and Filter, saying the search function lacks flexibility and often requires exact matches. Users report that setting up filters is complex and unintuitive, leading to frustration when extracting or sorting data. Some reviewers find the filter options confusing and not customizable enough for narrow criteria. They indicate that searching for contacts or notes can be time-consuming, and the need for pre-defined filters adds unnecessary steps. Reviewers mention occasional glitches and difficulties with filter wording and functionality.

Limited advanced reporting tools

Customer Success Team Leader

Filtering and reporting are way too hard in compare to other CRMs.

39% of reviewers feel negative about Reporting, citing basic functionality and lack of advanced analytics. Users report difficulties with customizing reports, automating report generation, and combining pipelines. Some reviewers say exporting data and configuring reports is confusing and restrictive, especially for businesses needing detailed metrics. They indicate that advanced features often require paid add-ons, and the dashboard can be buggy or unintuitive. Reviewers mention that the reporting tools are less versatile compared to other CRM systems and struggle to meet complex business needs.

Streamlined team coordination

93% of reviewers feel positive about Team Collaboration, highlighting features that enable sharing notes, prospects, and tasks among team members. Users say the platform centralizes activities and keeps everyone updated on deal progress. Some reviewers report that group amendments and cloud-based sharing improve productivity and ensure accountability. They find the customizable interface helps teams adapt workflows and stay organized. Reviewers appreciate that the tool encourages participation and makes meetings more efficient by providing a clear overview of ongoing projects.

Visual deal tracking efficiency

94% of reviewers feel positive about the Sales Pipeline, saying it offers clear visualization and easy organization of deals. Users find the drag-and-drop interface and customizable stages helpful for managing multiple sales cycles and tracking progress. Some reviewers indicate that pipeline visibility helps them prioritize important deals and streamline daily activities. They appreciate being able to update deals quickly and compare pipelines for different products. Reviewers say having all leads and statistics in one place improves transparency and makes reporting to managers straightforward.

Minimal learning curve experience

Executive Assistant

Pipedrive is a very user friendly application with a walk through for everything you can't figure out on your own.

93% of reviewers feel positive about Ease of Use, noting the intuitive interface and straightforward design make onboarding simple. Users report that tutorials, webinars, and support materials help them learn the software quickly. Some reviewers say the minimalistic layout reduces complexity and administrative time, allowing them to focus on core tasks. They find importing data and making modifications easy, and appreciate that even those new to CRM tools can adapt without extensive training. Reviewers indicate daily activities are easier to manage and the software is ready to use from the start.

Sr. Manager Investor Relations

Our Biz Development department leans heavily on Pipe Drive for sales and fundraising efforts, tracking when leads open emails, look at offering documents and much more.

The verification process can last couple of days. If you for example want to send the campaign during the weekend, and the verification pops up then the soonest date you'll be unblocked is after the weekend.

Business Administrator

I feel like Pipedrive has limited reporting capabilities. While the dashboard is a great feature, I wish it had more reporting functionality.

Automation is limited, reporting is thin, the mobile app is dated, integrations are uneven.

Creative Director

I use Pipedrive to track opportunities, set deadlines for follow-ups and get a thirty thousand foot view of how, when, and from where my leads are generated, signed.

Pipedrive unites many products and functions under one umbrella, from lead capture and website chat to bulk emails, calendar setting, and project management.

The tool has allowed us to build powerful sales automation (Activecampaign, Zapier, Calendly, Clickfunnels, etc) to empower our team to focus on closing more deals.

Analyst

it works flawlessly both on your computer and on your mobile, uses gamification to boost the conversation rate of lead capture, and the ability to prioritize tasks effectively  

Account Executive

It actively reminds me of prospects that are stalled and can set up automations to help progress prospects forward

Marketing Associate

We need to have lots of different notes and details and variables for our business, like leads versus deals, and then for each contact we need to know where we got that client, why, what organization they are a part of, the organization's address, phone number, and the individuals addresses/phone, plus we are able to add activities, notes, whether the lead is cold, warm, hot, etc.

Managing Director

Pipedrive has been a huge help in organizing and tracking our leads from first contact through close.

No joke, you could pull up a lead and know their eye color, favorite food, where you met them, and even input a note detailing an important detail in your conversation with them, that you can drop into your next conversation.

In theory, this program can fix employee turnover training times - new employees just have to open up a lead, and every and any detail they need to know is there for reference, from the last employee that handled that account.

General Manager of Manufacturing

The tools allow our small team to keep track of emails, leads, and lead stages all from a single dashboard.

One disadvantage to using Pipedrive is that you have to pay extra to use some custom fields in the reports, and the fee can be rather high, especially if you want to unlock all of the features.

The only cons are that not all of my other marketing tools integrate seamlessly into Pipedrive, resulting in some extra typing to update inbound leads.  

Head of Sales Operations

With insightful reports and a functional mobile app, Pipedrive is a user-friendly CRM that significantly boosts our productivity.

Shipping Coordinator

Other major email platforms are not used by some companies so its nice to have Pipedrive available.

The search feature, as silly as this sounds, while it works fine, I wish it would have more filter options so I wouldn't have to scroll endlessly.

Consultant

Its capabilities with email campaign are limited.

Fractional Consultant

Ideal for users who work between multiple platforms ie. google and microsoft.

Owner

Only thing is, sometimes it takes a bit long to load when you’ve got too many deals open or switching between pipelines.

Sales Development Representative

Overall, having readily available information, for the sales team allows quick access to deals in seconds, making the process more efficient and effective.

Head of Sales

It was great for the period we used it in our startup, once you start getting more complex and need more scalability you need to jump to a more complex CRM

Business Development Manager and Senior Marketing Strategist

We've run a few zapier integrations and direct api integrations with other tools in our tech stack to build up our experience on the platform.

Pipedrive vs Groove Comparison (2026)

Pipedrive

Groove

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives