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Groove Logo

Cloud-based helpdesk solution for small businesses

Table of Contents

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Groove - 2026 Pricing, Features, Reviews & Alternatives

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All user reviews are verified by in-house moderators and provider data by our software research team.  Learn more

Last updated: September 2026

Groove overview

What is Groove?

Groove is a cloud-based solution designed to help small businesses manage customer support without the complexity of enterprise-level tools. The intuitive shared inbox makes it easy for team members to organize, prioritize, and solve customer requests in a familiar email-like interface. Features like conversation assignments, collision detection, private internal notes, and mentions and notifications ensure seamless collaboration.

Groove offers live chat capabilities, allowing businesses to provide instant help on any page of their website or app. The round-robin assignment feature also distributes the workload evenly, while unattended message logic and email continuation ensure no chat is ever left hanging.

Starting price

29per user /
per month

Alternatives

with better value for money


Pros & Cons

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Verified reviewer profile picture

Customer Support

Team Collaboration

Ticketing System

Bugs and Issues

Do you work for Groove? Manage this product listing

Groove’s user interface

Ease of use rating:

Groove reviews

Overall rating

4.5

/5

87

Positive reviews

80

%

Rating breakdown
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend0.80/10
Rating distribution

5

4

3

2

1

56

25

3

3

0

Pros
“GrooveHQ simplifies our customer experience and consolidates our capabilities so we can be efficient"”
Verified reviewer profile picture

Brady B.

CEO

“Groove is a little on the expensive side; in the world of AI, we found we didn't need all of the extra features that came with a bigger price tag.”
JS

Josh S.

IT Coordinator

“I like the ability to tag emails to better sort them, and being able to have multiple inboxes in the same location”
EM

Emily M.

Homeowner Support

Cons
“this makes it hard for us to deal with immediate issues we may have.”
Verified reviewer profile picture

Brady B.

CEO

“Needs a contact book and hard to forward email within organization, forwarding or sending to 2 addresses does not seem to work well.”
CH

Carrie H.

Board and Vendor Relations

“Not being able to reply to an earlier thread of conversation.”
KM

Kelly M.

Board Support

Who uses Groove?

Based on 87 verified user reviews.

Company size

Small Businesses

Midsize Businesses

Enterprises

Top industries

Information Technology and Services
Health, Wellness and Fitness
Management Consulting
Consumer Services
Others

Use cases

Customer Service
IT Ticketing Systems
Help Desk
Knowledge Management
Issue Tracking

Groove's key features

Most critical features, based on insights from Groove users:

Customer engagement
Reporting/Analytics

All Groove features

Features rating:

Access controls/permissions
Alerts/Escalation
Alerts/Notifications
API
Automated routing
Autoresponders
Call center management
Catalog management
Chat/Messaging
Collaboration tools
Communication management
Configurable workflow
Contact management
Content management
CRM
Customer database
Customer engagement
Customer experience management
Customer history
Customizable branding
Customizable fields
Customizable reports
Customizable templates
Dashboard
Data import/export
Drag & drop
Email management
Event triggered actions
Feedback management
Full text search
Inbox management
Interaction tracking
Knowledge base management
Knowledge management
Live chat
Macros/Templated responses
Mobile access
Multi-Channel communication
Multi-Channel data collection
Multi-Language
Negative feedback management
Performance metrics
Prioritization
Project management
Queue management
Real-Time chat
Reporting/Analytics
Reporting & statistics
Role-Based permissions
Rules-Based workflow
Search
Search/Filter
Sentiment analysis
Service level agreement (sla) management
Social media integration
Support ticket management
Support ticket tracking
Surveys & feedback
Tagging
Text editing
Ticket management
Widgets
Workflow management
WYSIWYG editor

Groove alternatives

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29

/user

Per month

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/user

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Groove pricing

Value for money rating:

Pricing plans

Pricing details:

Free plan
Free trial
Subscription

Standard

29

/user

Per month

Features included:

  • 2 Shared inboxes with email, live chat, and social channels
  • 1 Knowledge base site
  • Email management & ticketing
  • Unlimited help widgets
  • Round robin auto assignments
  • Standard rule automations
  • Satisfaction ratings & feedback
  • Standard reporting
  • API & webhook access
  • 40+ Native integrations

Plus

45

/user

Per month

Features included:

  • 5 Shared inboxes with email, live chat, and social channels
  • 2 Knowledge base sites with restricted access
  • 10 Free lite users
  • Advanced rule automations
  • SLA management
  • Advanced reporting
  • AI summarize
  • AI sentiment & tagging
  • AI writing assist

Pro

70

/user

Per month

Features included:

  • 25 Shared inboxes with email, live chat, and social channels
  • 5 Knowledge base sites with restricted access
  • 50 Free lite users
  • Tiered discounts
  • Data exports
  • Enterprise security
  • Advanced API access
  • Skill based auto assignment

User opinions about Groove price and value

Value for money rating:

To see what individual users think of Groove's price and value, check out the review snippets below.

“GrooveHQ simplifies our customer experience and consolidates our capabilities so we can be efficient"”
Verified reviewer profile picture

Brady B.

CEO

“Groove is a little on the expensive side; in the world of AI, we found we didn't need all of the extra features that came with a bigger price tag.”
JS

Josh S.

IT Coordinator

Groove integrations (12)

Integrations rated by users

We looked at 87 user reviews to identify which products are mentioned as Groove integrations and how users feel about them.

Integration rating: 5.0 (2)

Very critical we were able to integrate since Salesforce is what we use internally for order management, and ServiceChannel did exactly that

Verified reviewer profile picture

Andrew O.

Central Support - Senior Team Lead

Gmail logo
Gmail

Integration rating: 5.0 (1)

Groove support options

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Platforms supported

Web
Android
iPhone/iPad

Support options

Email/Help Desk
Phone Support
Knowledge Base
Chat

Training options

Webinars
Documentation
Videos

Groove FAQs

Q. Who are the typical users of Groove?

Groove has the following typical customers:
Small Business, Freelancers

These products have better value for money


Q. What level of support does Groove offer?

Groove offers the following support options:
Email/Help Desk, Phone Support, Knowledge Base, Chat

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