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Pipedrive vs Klaviyo Comparison (2026)
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Good recommendations?
Overview
Pipedrive is an easy to implement CRM software tool that helps you focus on the activities that drive deals to close.
Klaviyo is the all-in-one platform built to help B2C companies grow by integrating email/ SMS marketing, full-funnel analytics, and service in one solution. Powered by customer data and built-in AI, Klaviyo makes it easy to scale marketing automation and personalization across all your channels.
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
Video & Screenshots
Pricing
User reviews
4.5
3K
5
4
3
2
1
1.9K
896
139
36
29
- Value for money
- Ease of use
- Features
- Customer support
80%
would recommend this app4.6
540
5
4
3
2
1
384
128
21
1
6
- Value for money
- Ease of use
- Features
- Customer support
78%
would recommend this appPros
“On top of this, the automation features (like activity reminders and workflow triggers) save time on repetition tasks, and the integrations with email and other tools keep everything in one place.”
Jonathon B.
Senor Content Manager
“Signed up for the Campaigns email feature and spent a month building my CRM around it. Because of how 25 contacts were sourced, Pipedrive locked double opt-in across my entire account, blocking campaigns to all ~560 of my contacts, including 25-year relationships.”
MF
Mark F.
Licensed Real Estate Salesperson
“The platform excels at activity-focused selling, ensuring reps stay on track with automated prompts for the next step in every deal.”
Marquita V.
SALES MANAGER
Pros
“Seamless E-Commerce Integrations: Native, real-time sync with platforms like Shopify, WooCommerce, and Magento imports full transactional, browsing, and cart data without complex API setups.”
Gary A.
Founder CEO
“It can be super granular, you can connect it to Facebook for creating custom audiences, it tracks everything from customer purchase frequency to when they are active on site, etc.”
Cody A.
President
“As a Klaviyo certified professional, I don't just see it as an email tool, but as a sophisticated engine for driving ROI. Whether it was setting up advanced influence-driven campaigns or optimizing high-volume e-commerce retail flows, the platform’s ability to handle intricate segmentation and real-time triggers has allowed me to deliver measurable growth for diverse international clients”
Marc G.
Digital and Marketing senior specialist
Cons
“I feel I was duped into a product that routed all their email marketing campaign features with zero mention (even fine print), that they can (and will) require you to obtain consent from every one of your contacts before sending me an email campaign to one.”
MF
Mark F.
Licensed Real Estate Salesperson
“If you try to create some of the more complex reports you run into a dead end rather quickly. While the basic functions of Pipedrive are great, creating a customized dashboard is much more of a pain-in-the-neck than it should be.”
IB
Ihor B.
Senior Software Engineer
“I feel like Pipedrive has limited reporting capabilities. While the dashboard is a great feature, I wish it had more reporting functionality.”
AS
Amber S.
Business Administrator
Cons
“Klaviyo is significantly more expensive than standard newsletter platforms like Mailchimp or Brevo. Because billing is based on total active profiles in your account (rather than just people you email), unengaged subscribers still drive up monthly costs unless you rigorously clean your list. ”
Gary A.
Founder CEO
“The template editor sometimes gets finicky when I'm trying to match our brand colors exactly, I'll adjust a shade and it doesn't always save the first time.”
AN
Ana N.
Founder
“The SMS feature feels tacked on compared to email, limited functionality and costs add up quick.”
PP
Pritam P.
Early Childhood Educator
- Vendor responds to reviews
- Last review18 days ago
- Vendor responds to reviews
- Last review6 days ago
Key features
- Total features180
- 2-Way Messaging
- A/B Testing
- AI Copilot
- AI/Machine Learning
- API
- Access Controls/Permissions
- Account Management
- Accounting
- Activity Dashboard
- Activity Tracking
- Alerts/Notifications
- Appointment Management
- Appointment Scheduling
- Archiving & Retention
- Artwork Management
- Audience Targeting
- Automated Responses
- Automated Scheduling
- Autoresponders
- Batch Processing
- Behavior Analytics
- Behavior Tracking
- Behavioral Analytics
- Brand Guidelines
- Brand Tracking
- Business Card/Badge Scanning
- Buyer Management
- CAN-SPAM Compliance
- CRM
- Calendar Management
- Calendar Sync
- Calendar/Reminder System
- Call List Management
- Call Management
- Call Recording
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Canned Responses
- Channel Management
- Chat/Messaging
- Chatbot
- Churn Management
- Click Tracking
- Client Tracking
- Client/Property Matching
- Code-free Development
- Collaboration Tools
- Communication Management
- Compliance Management
- Configurable Workflow
- Consent Management
- Contact Database
- Contact Management
- Content Delivery
- Content Library
- Content Management
- Content Scheduling
- Contract/License Management
- Conversion Rate Optimization
- Conversion Tracking
- Customer Activity Tracking
- Customer Database
- Customer Engagement
- Customer History
- Customer Journey Mapping
- Customer Management
- Customer Profiles
- Customer Segmentation
- Customer Support
- Customer Surveys
- Customizable Branding
- Customizable CTAs
- Customizable Fields
- Customizable Forms
- Customizable Reports
- Customizable Templates
- Customization
- Dashboard
- Dashboard Creation
- Data Entry
- Data Extraction
- Data Import/Export
- Data Integration
- Data Management
- Data Security
- Data Synchronization
- Data Visualization
- Deal Management
- Digital Asset Management
- Document Management
- Document Storage
- Donor Management
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- Email Campaign Management
- Email Distribution
- Email Management
- Email Marketing
- Email Monitoring
- Email Response Control
- Email Sequences
- Email Templates
- Email Tracking
- Engagement Tracking
- Estimating
- Event Triggered Actions
- Expense Tracking
- Feedback Management
- Field Sales Management
- File Management
- For AEC Industry
- For Financial Institutions
- For Healthcare
- For Insurance Industry
- For Mac Devices
- For Nonprofits
- For Real Estate
- For Real Estate Agencies
- For Sales Teams/Organizations
- For Small Businesses
- For Startups
- Forecasting
- Forms Management
- GDPR Compliance
- Generative AI
- Geotargeting
- Goal Management
- Goal Setting/Tracking
- Graphical Data Presentation
- HTML Editor
- Image Editing
- Image Library
- Inbox Management
- Interaction Tracking
- Internal Chat Integration
- Landing Pages/Web Forms
- Lead Capture
- Lead Distribution
- Lead Engagement
- Lead Generation
- Lead Management
- Lead Notifications
- Lead Nurturing
- Lead Qualification
- Lead Scoring
- Lead Segmentation
- List Management
- Live Chat
- Marketing Automation
- Marketing Calendar
- Mass Texting
- Medical History Records
- Meeting Management
- Message Personalization
- Mobile Access
- Mobile App
- Mobile Coupons
- Mobile Optimization
- Modeling & Simulation
- Monitoring
- Multi-Campaign
- Multi-Channel Communication
- Multi-Channel Data Collection
- Multi-Channel Marketing
- Multi-Currency
- Multi-Language
- Multiple Data Sources
- Multiple Site Management
- Multiple User Accounts
- Multivariate Testing
- Natural Language Processing
- Negative Feedback Management
- Newsletter Management
- Offline Form
- Onboarding
- Online Forms
- Open Rate Tracking
- Opportunity Management
- Pageview Tracking
- Patient Communications
- Patient Management
- Performance Management
- Performance Metrics
- Personalization
- Physician Management
- Pipeline Management
- Pipeline Reports
- Pre-Configured Bot
- Predictive Analytics
- Predictive Modeling
- Preview Functionality
- Prioritization
- Product Catalog
- Product Recommendations
- Project Management
- Property Management
- Prospecting Tools
- Quotes/Estimates
- ROI Tracking
- Real-Time Analytics
- Real-Time Data
- Real-Time Monitoring
- Real-Time Notifications
- Real-Time Reporting
- Real-time Consumer-facing Chat
- Recommendations
- Referral Tracking
- Relationship Tracking
- Reminders
- Reporting & Statistics
- Reporting/Analytics
- Response Management
- Role-Based Permissions
- SMS Marketing
- SMS Messaging
- Sales Activity Management
- Sales Analytics
- Sales Automation
- Sales Forecasting
- Sales Pipeline Management
- Sales Reports
- Sales Trend Analysis
- Scheduled Messaging
- Scheduling
- Search/Filter
- Segmentation
- Self Service Portal
- Shared Contacts
- Shared Inboxes
- Shortcodes
- Single Sign On
- Social Marketing
- Social Media Integration
- Social Media Monitoring
- Social Promotion
- Spam Blocker
- Statistical Analysis
- Storytelling
- Subscriber Management
- Summary Reports
- Support Ticket Management
- Survey/Poll Management
- Surveys & Feedback
- Tagging
- Task Management
- Task Scheduling
- Team Assignments
- Template Management
- Templates
- Territory Management
- Text Analysis
- Text-to-Win
- Third-Party Integration
- Third-Party Integrations
- Time on Site Tracking
- Transcripts/Chat History
- Version Control
- Visual Analytics
- WYSIWYG Editor
- Web Forms
- Website Analytics
- Website Visitor Tracking
- Workflow Automation
- Workflow Management
- Total features149
- 2-Way Messaging
- A/B Testing
- AI Copilot
- AI/Machine Learning
- API
- Access Controls/Permissions
- Account Management
- Accounting
- Activity Dashboard
- Activity Tracking
- Alerts/Notifications
- Appointment Management
- Appointment Scheduling
- Archiving & Retention
- Artwork Management
- Audience Targeting
- Automated Responses
- Automated Scheduling
- Autoresponders
- Batch Processing
- Behavior Analytics
- Behavior Tracking
- Behavioral Analytics
- Brand Guidelines
- Brand Tracking
- Business Card/Badge Scanning
- Buyer Management
- CAN-SPAM Compliance
- CRM
- Calendar Management
- Calendar Sync
- Calendar/Reminder System
- Call List Management
- Call Management
- Call Recording
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Canned Responses
- Channel Management
- Chat/Messaging
- Chatbot
- Churn Management
- Click Tracking
- Client Tracking
- Client/Property Matching
- Code-free Development
- Collaboration Tools
- Communication Management
- Compliance Management
- Configurable Workflow
- Consent Management
- Contact Database
- Contact Management
- Content Delivery
- Content Library
- Content Management
- Content Scheduling
- Contract/License Management
- Conversion Rate Optimization
- Conversion Tracking
- Customer Activity Tracking
- Customer Database
- Customer Engagement
- Customer History
- Customer Journey Mapping
- Customer Management
- Customer Profiles
- Customer Segmentation
- Customer Support
- Customer Surveys
- Customizable Branding
- Customizable CTAs
- Customizable Fields
- Customizable Forms
- Customizable Reports
- Customizable Templates
- Customization
- Dashboard
- Dashboard Creation
- Data Entry
- Data Extraction
- Data Import/Export
- Data Integration
- Data Management
- Data Security
- Data Synchronization
- Data Visualization
- Deal Management
- Digital Asset Management
- Document Management
- Document Storage
- Donor Management
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- Email Campaign Management
- Email Distribution
- Email Management
- Email Marketing
- Email Monitoring
- Email Response Control
- Email Sequences
- Email Templates
- Email Tracking
- Engagement Tracking
- Estimating
- Event Triggered Actions
- Expense Tracking
- Feedback Management
- Field Sales Management
- File Management
- For AEC Industry
- For Financial Institutions
- For Healthcare
- For Insurance Industry
- For Mac Devices
- For Nonprofits
- For Real Estate
- For Real Estate Agencies
- For Sales Teams/Organizations
- For Small Businesses
- For Startups
- Forecasting
- Forms Management
- GDPR Compliance
- Generative AI
- Geotargeting
- Goal Management
- Goal Setting/Tracking
- Graphical Data Presentation
- HTML Editor
- Image Editing
- Image Library
- Inbox Management
- Interaction Tracking
- Internal Chat Integration
- Landing Pages/Web Forms
- Lead Capture
- Lead Distribution
- Lead Engagement
- Lead Generation
- Lead Management
- Lead Notifications
- Lead Nurturing
- Lead Qualification
- Lead Scoring
- Lead Segmentation
- List Management
- Live Chat
- Marketing Automation
- Marketing Calendar
- Mass Texting
- Medical History Records
- Meeting Management
- Message Personalization
- Mobile Access
- Mobile App
- Mobile Coupons
- Mobile Optimization
- Modeling & Simulation
- Monitoring
- Multi-Campaign
- Multi-Channel Communication
- Multi-Channel Data Collection
- Multi-Channel Marketing
- Multi-Currency
- Multi-Language
- Multiple Data Sources
- Multiple Site Management
- Multiple User Accounts
- Multivariate Testing
- Natural Language Processing
- Negative Feedback Management
- Newsletter Management
- Offline Form
- Onboarding
- Online Forms
- Open Rate Tracking
- Opportunity Management
- Pageview Tracking
- Patient Communications
- Patient Management
- Performance Management
- Performance Metrics
- Personalization
- Physician Management
- Pipeline Management
- Pipeline Reports
- Pre-Configured Bot
- Predictive Analytics
- Predictive Modeling
- Preview Functionality
- Prioritization
- Product Catalog
- Product Recommendations
- Project Management
- Property Management
- Prospecting Tools
- Quotes/Estimates
- ROI Tracking
- Real-Time Analytics
- Real-Time Data
- Real-Time Monitoring
- Real-Time Notifications
- Real-Time Reporting
- Real-time Consumer-facing Chat
- Recommendations
- Referral Tracking
- Relationship Tracking
- Reminders
- Reporting & Statistics
- Reporting/Analytics
- Response Management
- Role-Based Permissions
- SMS Marketing
- SMS Messaging
- Sales Activity Management
- Sales Analytics
- Sales Automation
- Sales Forecasting
- Sales Pipeline Management
- Sales Reports
- Sales Trend Analysis
- Scheduled Messaging
- Scheduling
- Search/Filter
- Segmentation
- Self Service Portal
- Shared Contacts
- Shared Inboxes
- Shortcodes
- Single Sign On
- Social Marketing
- Social Media Integration
- Social Media Monitoring
- Social Promotion
- Spam Blocker
- Statistical Analysis
- Storytelling
- Subscriber Management
- Summary Reports
- Support Ticket Management
- Survey/Poll Management
- Surveys & Feedback
- Tagging
- Task Management
- Task Scheduling
- Team Assignments
- Template Management
- Templates
- Territory Management
- Text Analysis
- Text-to-Win
- Third-Party Integration
- Third-Party Integrations
- Time on Site Tracking
- Transcripts/Chat History
- Version Control
- Visual Analytics
- WYSIWYG Editor
- Web Forms
- Website Analytics
- Website Visitor Tracking
- Workflow Automation
- Workflow Management
Integrations
- Total integrations89
- APIANT
- Act-On
- ActiveCampaign
- ActiveDEMAND
- ActiveIQ
- Acuity Scheduling
- Adobe Commerce
- AfterShip
- Aircall
- Apollo.io
- Asana
- Bedrock Data
- BigCommerce
- Calendly
- CallHippo
- Callmaker
- Canva
- Chargebee
- Criteo
- Crossbeam
- Cyclr
- Datananas
- Demodesk
- Docusign
- DonorPerfect
- Drip
- Dropbox
- Dryrun
- Dux-Soup
- Eventbrite
- Fivetran
- FreshBooks
- Front
- Getsitecontrol
- GoFundMe Pro
- GoTab POS
- Google Ads
- Google Analytics 360
- Google Calendar
- Google Contacts
- Google Maps
- Google Workspace
- Gorgias
- Gravity Forms
- Grow
- HappyFox Chat
- Help Scout
- Highrise
- HubSpot CRM
- Integrate.io
- IntelligenceBank
- Jotform
- JustCall
- Justuno
- KickoffLabs
- Kixie PowerCall & SMS
- Klenty
- Lead Liaison
- LeadBoxer
- Leadfeeder
- Lightspeed Retail
- Lime Connect
- LiveChat
- Livestorm
- Loox
- LoyaltyLion
- MRPeasy
- Mailjet
- Malomo
- Meta for Business
- Microsoft 365
- Microsoft Outlook
- Microsoft Power Automate
- Microsoft Teams
- Mindbody
- Movable Ink
- Narvar
- NativeForms
- Neon CRM
- Nosto
- Okendo
- Olark
- Olo
- OpenCart
- Operations Hub
- OptiMonk
- OptinMonster
- OrderGroove
- Outfunnel
- PAR Punchh
- PandaDoc
- Plecto
- Postscript
- PrestaShop
- Privy
- Proposable
- Proposify
- QuickBooks Online
- QuickBooks Online Advanced
- QuoteWerks
- Recharge
- Recurly
- Referral Factory
- RightSignature
- Ruler Analytics
- Salesforce Commerce Cloud
- Salesforce Marketing Cloud
- Salesforce Service Cloud
- Salesforce for Retail
- Seamless
- Segment
- Shift4Shop
- ShipBob
- ShipStation
- Shogun
- Shopify
- Shopify POS
- Shopify Plus
- Slaask
- Slack
- Slemma
- Smile.io
- Snov.io
- Snowflake
- Square Online
- Square Point of Sale
- Square for Restaurants
- Square for Retail
- Stamped.io
- Stripe Payments
- Sumo
- SupportBee
- Surfe
- Survicate
- Talkdesk
- Talkspirit
- TikTok
- TimelinesAI
- Toast POS
- Toky
- Tray.io
- Trello
- Triple Whale
- Tripleseat
- Trustpilot
- Typeform
- Unbounce
- UserVoice
- Volusion
- Wisepops
- Wishpond
- Wix
- Wiza
- WooCommerce
- Woodpecker.co
- Woopra
- Wufoo
- Xero
- Yesware
- Yotpo
- ZENOTI
- Zapier
- Zendesk Suite
- Zoho CRM
- Zoom Workplace
- commercetools
- lemlist
- monday AI Work Platform
- Total integrations81
- APIANT
- Act-On
- ActiveCampaign
- ActiveDEMAND
- ActiveIQ
- Acuity Scheduling
- Adobe Commerce
- AfterShip
- Aircall
- Apollo.io
- Asana
- Bedrock Data
- BigCommerce
- Calendly
- CallHippo
- Callmaker
- Canva
- Chargebee
- Criteo
- Crossbeam
- Cyclr
- Datananas
- Demodesk
- Docusign
- DonorPerfect
- Drip
- Dropbox
- Dryrun
- Dux-Soup
- Eventbrite
- Fivetran
- FreshBooks
- Front
- Getsitecontrol
- GoFundMe Pro
- GoTab POS
- Google Ads
- Google Analytics 360
- Google Calendar
- Google Contacts
- Google Maps
- Google Workspace
- Gorgias
- Gravity Forms
- Grow
- HappyFox Chat
- Help Scout
- Highrise
- HubSpot CRM
- Integrate.io
- IntelligenceBank
- Jotform
- JustCall
- Justuno
- KickoffLabs
- Kixie PowerCall & SMS
- Klenty
- Lead Liaison
- LeadBoxer
- Leadfeeder
- Lightspeed Retail
- Lime Connect
- LiveChat
- Livestorm
- Loox
- LoyaltyLion
- MRPeasy
- Mailjet
- Malomo
- Meta for Business
- Microsoft 365
- Microsoft Outlook
- Microsoft Power Automate
- Microsoft Teams
- Mindbody
- Movable Ink
- Narvar
- NativeForms
- Neon CRM
- Nosto
- Okendo
- Olark
- Olo
- OpenCart
- Operations Hub
- OptiMonk
- OptinMonster
- OrderGroove
- Outfunnel
- PAR Punchh
- PandaDoc
- Plecto
- Postscript
- PrestaShop
- Privy
- Proposable
- Proposify
- QuickBooks Online
- QuickBooks Online Advanced
- QuoteWerks
- Recharge
- Recurly
- Referral Factory
- RightSignature
- Ruler Analytics
- Salesforce Commerce Cloud
- Salesforce Marketing Cloud
- Salesforce Service Cloud
- Salesforce for Retail
- Seamless
- Segment
- Shift4Shop
- ShipBob
- ShipStation
- Shogun
- Shopify
- Shopify POS
- Shopify Plus
- Slaask
- Slack
- Slemma
- Smile.io
- Snov.io
- Snowflake
- Square Online
- Square Point of Sale
- Square for Restaurants
- Square for Retail
- Stamped.io
- Stripe Payments
- Sumo
- SupportBee
- Surfe
- Survicate
- Talkdesk
- Talkspirit
- TikTok
- TimelinesAI
- Toast POS
- Toky
- Tray.io
- Trello
- Triple Whale
- Tripleseat
- Trustpilot
- Typeform
- Unbounce
- UserVoice
- Volusion
- Wisepops
- Wishpond
- Wix
- Wiza
- WooCommerce
- Woodpecker.co
- Woopra
- Wufoo
- Xero
- Yesware
- Yotpo
- ZENOTI
- Zapier
- Zendesk Suite
- Zoho CRM
- Zoom Workplace
- commercetools
- lemlist
- monday AI Work Platform
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