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Pipedrive vs HubSpot CRM Comparison (2026)

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4.4

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4.3

Good recommendations?

Pipedrive

HubSpot CRM

Overview

Pipedrive is an easy to implement CRM software tool that helps you focus on the activities that drive deals to close.

Give your team more time with buyers. HubSpot Smart CRM is self-updating and helps keep customer records current and enriched, so reps can focus on the conversations that win deals. Permissions and governance ensure your data stays secure.

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Video & Screenshots

Pricing

Starting from

/user

Per month

Free trial available
Credit cardless trial
Free account
Subscription based

Starting from

/user

Per month

Free trial available
Credit cardless trial
Free account
Subscription based

User reviews

4.5

1.9K

896

139

Value for money

Ease of use

Features

Customer support

80%

would recommend this app

4.5

4.4K

2.7K

1.4K

241

Value for money

Ease of use

Features

Customer support

78%

would recommend this app

Pros

“Signed up for the Campaigns email feature and spent a month building my CRM around it. Because of how 25 contacts were sourced, Pipedrive locked double opt-in across my entire account, blocking campaigns to all ~560 of my contacts, including 25-year relationships.”

Mark F.

Licensed Real Estate Salesperson

“The platform excels at activity-focused selling, ensuring reps stay on track with automated prompts for the next step in every deal.”

Marquita V.

SALES MANAGER

“Our Biz Development department leans heavily on Pipe Drive for sales and fundraising efforts, tracking when leads open emails, look at offering documents and much more.”

Alisabeth S.

Sr. Manager Investor Relations

Pros

“I appreciated HubSpot's user-friendly design, powerful automation workflows, robust reporting, and seamless alignment between marketing and sales teams.”

Christian G.

Marketing Operations Manager

“It makes it easy to manage contacts, companies, deals, and communication history, giving the entire team clear visibility into customer interactions and sales activities.”

Andrea L.

Innovation Manager

“I can see conversations, update contact details, manage deals, and set follow-up reminders without switching between different tools.”

Ankith T.

Software Developer

Cons

“I feel I was duped into a product that routed all their email marketing campaign features with zero mention (even fine print), that they can (and will) require you to obtain consent from every one of your contacts before sending me an email campaign to one.”

Mark F.

Licensed Real Estate Salesperson

“If you try to create some of the more complex reports you run into a dead end rather quickly. While the basic functions of Pipedrive are great, creating a customized dashboard is much more of a pain-in-the-neck than it should be.”

Ihor B.

Senior Software Engineer

“Before using pipedrive I had Post-It Notes and Spreadsheets scattered all over my office and it was complete chaos.”

Ihor B.

Senior Software Engineer

Cons

“What followed was weeks of emails, transfers between Sales, Support, Billing, and Contract Management, repeated internal reviews, and ultimately a denial of our refund request.”

Jeff W.

Owner

“We strongly dispute HubSpot's characterization of what was represented during the sales process and have formally requested the sales call recordings and transcripts.”

Jeff W.

Owner

“The pricing structure is complex, and costs can escalate significantly as you add features, hubs, or users - making it difficult to predict what you'll actually end up paying.”