Smartlook vs UXCam

Lucky Orange

Hotjar

Microsoft Clarity

Lucky Orange is an all-in-one conversion optimization suite that helps website owners identify drop-offs in the conversion process using dynamic heatmaps, visitor recordings, form analytics, live chat, and polls

Hotjar provides website heatmaps and behavior analytics tools that reveal how visitors interact with websites. The platform combines visual feedback through heatmaps and session recordings with direct user input via surveys and feedback collection, allowing businesses to identify conversion blockers and optimize user experience. Hotjar integrates with popular tools like Google Analytics and Zapier to deliver comprehensive insights about website performance.

Clarity is a free, easy-to-use tool that captures how real people actually use your site.

Instant heatmaps: See at a glance which areas on your page drive the most engagement.

Session recordings: Watch how people use your site.

Insights: Learn what's working and what isn't.

Smarlook is a qualitative analytics solution for websites & mobile apps with always-on recordings, heatmaps, automatic event, & funnels

Heatmaps

Visual Analytics

Data Visualization

Website Analytics

Some reviewers find Smartlook’s free version valuable for startups, and they appreciate the free trial and annual discounts. Some users say paid plans offer good functionality, but reviewers indicate the free plan is limited, and some users report paid plans feel expensive.

Value for money

Reviews for Smartlook come from a wide variety of industries, including marketing and advertising (15% of reviewers), apparel & fashion (8%), and consumer goods (7%). The most frequent use case for Smartlook cited by reviewers is heatmap analysis (76% of reviewers).

Smartlook

Web-based

iPhone

iPad

Android

Mouseflow

UXCam

Google Analytics 360

Pendo

Free

Enterprise

Product Operations Manager

the dasboard metrics are not entirely customizable

Analyst

It includes a mobile app, is accessible for free, and offers premium customers access to additional tools and functions, which is really helpful to me.

In particular, I really appreciate the real-time chat that allows to improve the conversion rate for those users who are not sure to get registered on your website.

Digital Marketing Manager

Using Smartlook's many filtering options, we can quickly locate what we're looking for.

I want to have the choice of viewing the recordings in a pop-up window or a panel on the same screen.

Full Stack Developer 

The least things about smartlook is that it doesn't show accurate data of cities.

I watch a few records at random and can tell what the user wants from our website.

SEO Executive

The tool does not work will when you have additional JS files in the page.

E-commerce manager

We used this tool for 2 years, it was very useful for use to record our customers interactions.

It's also critical for future development to keep an eye on how customers go through funnels.

Smartlook is a secret weapon for any mobile game studio, and if this product wants to tap into that market, its monetization needs to be adjusted.

As a result, we saw an increase in our website's conversion rate.

Digital Marketer

It is a very good tool to find and view real-time visitors what they are doing on your website and where they are dropping off so that you can fix the point.

I wouldn't say I like the blocking page after the trial ended because I wanted to show SmartLook to my colleague first before we decide if it has enough value for our business.

The price is higher compared with similar tools

Online marketing specialist

There are better apps for monitoring website traffic than this one. If you want to end a trial or a month subscription, just be careful to write them that you wish so in advance otherwise they will charge you even if you have removed your payment card in the account settings.

Project Manager 

Smartlook has provided us with great information on how our users are interacting with our site.

We decreased our churn rates by 20% in tutorial sequence.

General Accounting Head - GCC. & Regional Expert IMEA

First of all, the heatmaps within the software are so useful.

Owner — Digital Marketing

I do not like that all data is blocked after 1500 monthly visits on the free version — for all websites contained in one account.

vp of engineering

user interface looks old and can have better UX

Many people fear using screen recording because they think it is hard to do, but I can easily set this up and share recordings with my clients in minutes... for free.  

Senior Product Designer

Immediately we could see places on our site that could be enhanced because of being able to see our user's pain points more clearly.

Designer

Price should be more flexible for small scale users.

Advisor

The features it provides, particularly when beginning off as a free customer.

Founder & CEO

We are generally loving so far the functionalities it offers to our team to be able to understand the digital behaviour of our users with our beta tool

Smartlook as enabled us to be more knowledgeable about our users, and thus prioritize enhancements that truly benefit the user.

Integrated and Digital Marketing Strategist

Heatmaps also does not show % clicks on map, so missing some crucial analytical data

Marketing Manager

This information enabled me to make data-driven changes to improve lead generation.  

The "Pick an event on page" feature would have been nice to use, but didn't work with our Google Tag Manager implementation.

Head of Products

Great app to do qualitative analytics in user's natural environment helping faster product development.

I am still not sure if the first plan has suitable value for the money.

Product Manager

Not so transparent UX and workflow if I have both web and native mobile product.

Thanks to Smartlook, I better understand how certain web pages and landing pages are performing.

I hope our competitors will not discover this product before we take full advantage!

However, I still hope my competitors don't discover this tool.

I am writing this comment because developers are friendly, and they deserve success.

Doesn't have custom plan calculator or configurator.

Our main focus was on heatmaps, it was the reason why we implemented it.

These features allow me to improve my web-app.

Solid app for website traffic recording and easy to implement but there are cons with it...

I would like it better if this number were specific to each website.

The only negative - free version has limited options.

Frontend engineer

I implemented it, and our marketing team started looking into the videos thoroughly.

IT Project Manager

We are using a separate provider for that.

I appreciate how easy it is to start getting user insights from your website.

Media

This product is easy to use and really helped us when we tested our website.

Marketer

Really good tool to use that gives good insights - does what it does well

Pricing

Website Visitor Behavior

Features

Conversion Rate

Recording Website Sessions

Client Support

Session Recordings

Page Events

Mobile

Small Business

Large Enterprises

Mid-size Business

Freelancers

Some reviewers find Smartlook’s free version valuable for startups and small businesses, offering essential features and filters at no cost, with the option to upgrade as needs grow. They appreciate the free trial based on recordings and discounts for annual payments. Some users say the paid plans provide good functionality for the price. However, reviewers indicate the free plan is quite limited in data and features, which can be restrictive. Some users report that paid plans feel expensive for small businesses, and a few mention issues with VAT charges and refund policies.

Cisco

Adobe XD

Adobe XD is an on-premise prototyping software that helps businesses of all sizes create designs for websites and applications using animation tools in real-time. It allows graphic designers to design mockups or wireframes and test them across various devices including mobile, desktop and tablets.

Lyssna

Lyssna is a user research platform that enables you to test designs with real users to gain audience insights. It offers a range of powerful testing tools. With Lyssna, you can save time and money, improve user engagement, and increase conversion rates.

Dovetail

Dovetail is the AI-native customer intelligence platform that provides a single system of record for transforming customer interactions into actionable insights. It allows product, design, and engineering teams to centralize unstructured data, drive understanding, and accelerate decision-making.

UXCam is a product analytics platform with integrated AI analyst, for mobile apps and websites. We serve companies in 50+ countries and process 100B+ data points every month.

Windows

Linux

Chromebook

Basic

The fact that the free trial account is locked after the trial period even though there is a free plan is a bit odd.

The web interface is a bit slow at times.

It is an insightful tool that helps us to better understand the user experience.

Its a great cost effective tool to improve the flows of our product.

Entrepreneur in residence

It has helped us recognize the pain points of our product, it is very easy to use and essential for any new app!

Smartlook vs UXCam Comparison (2026)

Smartlook

UXCam

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives