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Hotjar vs Smartlook Comparison (2026)
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Overview
See how people are really using your site, and uncover insights to make the right changes. With Hotjar's all-in-one digital experience insights platform, you'll get to know your users at every step of their journey, through interviews, behavioral insights, and frequent feedback.
Smarlook is a qualitative analytics solution for websites & mobile apps with always-on recordings, heatmaps, automatic event, & funnels
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
Video & Screenshots
Pricing
User reviews
4.6
546
5
4
3
2
1
368
160
15
1
2
- Value for money
- Ease of use
- Features
- Customer support
4.7
136
5
4
3
2
1
100
30
5
1
0
- Value for money
- Ease of use
- Features
- Customer support
Pros
David V.
Lead Developer
Peter C.
Regional Director of Business Development
Samuel P.
PPC Analyst
Pros
Tarnika C.
Product Operations Manager
Maria L.
COO
Atour T.
Analyst
Cons
Sarah F.
Marketing Technologist
Bharat G.
VP, Enginnering
Sarah F.
Marketing Technologist
Cons
Khushbu P.
SEO Executive
Tariq I.
Full Stack Developer
Sean M.
Owner — Digital Marketing
- Vendor responds to reviews
- Last review4 days ago
- Vendor responds to reviews
- Last review2 years ago
Key features
- Total features108
- A/B Testing
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Alerts/Notifications
- Annotations
- Application Management
- Audience Targeting
- Audit Trail
- Behavior Analytics
- Behavior Tracking
- Behavioral Analytics
- CSAT Survey Structure
- Campaign Tracking
- Charting
- Click Tracking
- Cohort Analysis
- Collaboration Tools
- Commenting/Notes
- Communication Management
- Conversion Rate Optimization
- Conversion Tracking
- Customer Activity Tracking
- Customer Experience Management
- Customer History
- Customer Journey Mapping
- Customer Profiles
- Customer Segmentation
- Customizable Branding
- Customizable Fields
- Customizable Forms
- Customizable Questions
- Customizable Reports
- Customizable Templates
- Dashboard
- Data Analysis Tools
- Data Coding
- Data Import/Export
- Data Storage Management
- Data Visualization
- Demographic Data
- Drag & Drop
- Dynamic Content
- Element Analytics
- Email Reminders
- Engagement Tracking
- Feedback Management
- For Mobile
- For Sales Teams/Organizations
- For Websites
- Funnel Analysis
- Geotargeting
- Heatmaps
- In-App Events Tracking
- Incident Management
- Interactive Reports
- Issue Management
- Issue Tracking
- KPI Monitoring
- Keyword Tracking
- Knowledge Management
- Media Analytics
- Mobile Access
- Mobile Survey
- Moderated Usability Testing
- Monitoring
- Multi-Channel Attribution
- Multi-Channel Communication
- Multi-Channel Data Collection
- Multi-Channel Distribution
- Multi-Language
- Multiple Site Management
- Multiple User Accounts
- NPS Survey Structure
- Negative Feedback Management
- Pageview Tracking
- Performance Metrics
- Predictive Analytics
- Problem Area Alerts
- Product Data Management
- Prototype Creation
- Qualitative Comparative Analysis
- Quantitative Analysis
- Quantitative Metrics
- Question Branching
- Question Library
- Randomization
- Real-Time Analytics
- Real-Time Data
- Real-Time Monitoring
- Real-Time Notifications
- Real-Time Reporting
- Referral Tracking
- Reporting & Statistics
- Reporting/Analytics
- Retention Tracking
- Screen Activity Recording
- Scroll Maps
- Search/Filter
- Sentiment Analysis
- Session Recording
- Single Sign On
- Site Intercept Survey
- Site Search Tracking
- Skip Logic
- Software Testing Management
- Statistical Analysis
- Survey Builder
- Survey/Poll Management
- Surveys & Feedback
- Tagging
- Template Management
- Templates
- Text Analysis
- Third-Party Integrations
- Time on Site Tracking
- Transaction Monitoring
- Trend Analysis
- URL Customization
- Usability Testing
- Usage Tracking/Analytics
- User Interaction Tracking
- User Journeys
- User Research Analysis
- Video Support
- Video recording/Transcriptions
- Visitor Tracking
- Visual Analytics
- Visualization
- Web Traffic Reporting
- Website Analytics
- Widgets
- Total features72
- A/B Testing
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Alerts/Notifications
- Annotations
- Application Management
- Audience Targeting
- Audit Trail
- Behavior Analytics
- Behavior Tracking
- Behavioral Analytics
- CSAT Survey Structure
- Campaign Tracking
- Charting
- Click Tracking
- Cohort Analysis
- Collaboration Tools
- Commenting/Notes
- Communication Management
- Conversion Rate Optimization
- Conversion Tracking
- Customer Activity Tracking
- Customer Experience Management
- Customer History
- Customer Journey Mapping
- Customer Profiles
- Customer Segmentation
- Customizable Branding
- Customizable Fields
- Customizable Forms
- Customizable Questions
- Customizable Reports
- Customizable Templates
- Dashboard
- Data Analysis Tools
- Data Coding
- Data Import/Export
- Data Storage Management
- Data Visualization
- Demographic Data
- Drag & Drop
- Dynamic Content
- Element Analytics
- Email Reminders
- Engagement Tracking
- Feedback Management
- For Mobile
- For Sales Teams/Organizations
- For Websites
- Funnel Analysis
- Geotargeting
- Heatmaps
- In-App Events Tracking
- Incident Management
- Interactive Reports
- Issue Management
- Issue Tracking
- KPI Monitoring
- Keyword Tracking
- Knowledge Management
- Media Analytics
- Mobile Access
- Mobile Survey
- Moderated Usability Testing
- Monitoring
- Multi-Channel Attribution
- Multi-Channel Communication
- Multi-Channel Data Collection
- Multi-Channel Distribution
- Multi-Language
- Multiple Site Management
- Multiple User Accounts
- NPS Survey Structure
- Negative Feedback Management
- Pageview Tracking
- Performance Metrics
- Predictive Analytics
- Problem Area Alerts
- Product Data Management
- Prototype Creation
- Qualitative Comparative Analysis
- Quantitative Analysis
- Quantitative Metrics
- Question Branching
- Question Library
- Randomization
- Real-Time Analytics
- Real-Time Data
- Real-Time Monitoring
- Real-Time Notifications
- Real-Time Reporting
- Referral Tracking
- Reporting & Statistics
- Reporting/Analytics
- Retention Tracking
- Screen Activity Recording
- Scroll Maps
- Search/Filter
- Sentiment Analysis
- Session Recording
- Single Sign On
- Site Intercept Survey
- Site Search Tracking
- Skip Logic
- Software Testing Management
- Statistical Analysis
- Survey Builder
- Survey/Poll Management
- Surveys & Feedback
- Tagging
- Template Management
- Templates
- Text Analysis
- Third-Party Integrations
- Time on Site Tracking
- Transaction Monitoring
- Trend Analysis
- URL Customization
- Usability Testing
- Usage Tracking/Analytics
- User Interaction Tracking
- User Journeys
- User Research Analysis
- Video Support
- Video recording/Transcriptions
- Visitor Tracking
- Visual Analytics
- Visualization
- Web Traffic Reporting
- Website Analytics
- Widgets
Integrations
- Total integrations63
- AB Tasty
- Adobe Commerce
- Aha!
- Airtable
- Amplitude
- Appcues
- Asana
- Authoritas
- Basecamp
- BigCommerce
- ClickFunnels
- ClickUp
- Contentsquare
- Drip
- Drupal
- Firebase
- Freshdesk
- Freshpaint
- Google Analytics 360
- HelpDocs
- HubSpot CRM
- HubSpot Content Hub
- HubSpot Marketing Hub
- HubSpot Sales Hub
- Instapage
- Jimdo
- Jira
- Joomla
- Kajabi
- Kameleoon
- Kartra
- Kissmetrics
- Kit
- Leadpages
- Linear
- Microsoft Excel
- Microsoft Outlook
- Microsoft Teams
- Miro
- Mixpanel
- MySQL
- Omniconvert
- OpenCart
- Pipedrive
- Piwik PRO
- Podio
- PrestaShop
- Productboard
- QuickSilk
- RudderStack
- Shopify
- Shopify Plus
- Slack
- Smartsheet
- Squarespace
- Tealium Customer Data Hub
- Todoist
- Tray.io
- Trello
- Trustpilot
- Twilio Segment
- Unbounce
- Webflow
- Weebly
- Wix
- WooCommerce
- WordPress
- Zapier
- Zendesk Suite
- Total integrations19
- AB Tasty
- Adobe Commerce
- Aha!
- Airtable
- Amplitude
- Appcues
- Asana
- Authoritas
- Basecamp
- BigCommerce
- ClickFunnels
- ClickUp
- Contentsquare
- Drip
- Drupal
- Firebase
- Freshdesk
- Freshpaint
- Google Analytics 360
- HelpDocs
- HubSpot CRM
- HubSpot Content Hub
- HubSpot Marketing Hub
- HubSpot Sales Hub
- Instapage
- Jimdo
- Jira
- Joomla
- Kajabi
- Kameleoon
- Kartra
- Kissmetrics
- Kit
- Leadpages
- Linear
- Microsoft Excel
- Microsoft Outlook
- Microsoft Teams
- Miro
- Mixpanel
- MySQL
- Omniconvert
- OpenCart
- Pipedrive
- Piwik PRO
- Podio
- PrestaShop
- Productboard
- QuickSilk
- RudderStack
- Shopify
- Shopify Plus
- Slack
- Smartsheet
- Squarespace
- Tealium Customer Data Hub
- Todoist
- Tray.io
- Trello
- Trustpilot
- Twilio Segment
- Unbounce
- Webflow
- Weebly
- Wix
- WooCommerce
- WordPress
- Zapier
- Zendesk Suite
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