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Hotjar vs Smartlook Comparison

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Overview

Category Leaders

All the tools and data you need to truly understand your users’ behavior and create engaging experiences that drive results....

Category Leaders

Smartlook is a qualitative analytics solution for websites and mobile apps with always-on visitor recordings, heatmaps, automatic...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

No videos yet

Pricing

Starting from

39

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

0

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.7

517

5

4

3

2

1

357

144

14

1

1

  • Value for money
  • Ease of use
  • Features
  • Customer support
99%
would recommend this app

4.7

135

5

4

3

2

1

100

29

5

1

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
97%
would recommend this app

Pros

Hotjar is reliable and is the best at what it does. There are other options to help record app sessions, but HotJar continues to do what it does best.
UX plays a very important role for performance marketing and Hotjar is a brilliant tool which helps in collecting user behaviour data to do analysis and take corrective measures.
This is a fantastic way to understand how users are engaging with your site. I am a big fan of Hotjar and the approach to marketing insights.

Pros

Great app to do qualitative analytics in user's natural environment helping faster product development. This enables better prioritisation decisions.
Smart look is brilliant to see what your visitor is doing on your site it really helps us in improving our website and making it user freindly.
It is a great tool to monitor incoming traffic (with sources), and to track their movements on the website in order to improve the user experience on the website. It is a great feedback tool.

Cons

This is problem because when a user messages us with a problem and we want to view how he used our website right away, we can't confirm his actions right then and there, only after a few hours.
I was unsatisfied with other Heatmapping and recording software.
Session recordings could have more filtering options and auto detection of rage clicks and ux issues. Unfortunately this tool can slow down your page load.

Cons

I found it very disappointing that I was only offered a credit and not a refund of the VAT that should not have been charged to a UK based business.
Will pay more than you get. Data will disappear any day, Application filters don't work.
Heatmaps also does not show % clicks on map, so missing some crucial analytical data.
  • Vendor responds to reviews
  • Last review5 days ago
  • Vendor responds to reviews
  • Last review17 days ago

Key features

  • Total features107
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Annotations
  • Application Management
  • Audience Targeting
  • Audit Trail
  • Behavior Analytics
  • Behavior Tracking
  • Behavioral Analytics
  • CSAT Survey Structure
  • Campaign Tracking
  • Charting
  • Click Tracking
  • Cohort Analysis
  • Collaboration Tools
  • Commenting/Notes
  • Communication Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Activity Tracking
  • Customer Experience Management
  • Customer History
  • Customer Journey Mapping
  • Customer Profiles
  • Customer Segmentation
  • Customizable Branding
  • Customizable Fields
  • Customizable Forms
  • Customizable Questions
  • Customizable Reports
  • Customizable Templates
  • Dashboard
  • Data Analysis Tools
  • Data Coding
  • Data Import/Export
  • Data Storage Management
  • Data Visualization
  • Demographic Data
  • Drag & Drop
  • Dynamic Content
  • Element Analytics
  • Email Reminders
  • Engagement Tracking
  • Feedback Management
  • For Mobile
  • For Sales Teams/Organizations
  • For Websites
  • Funnel Analysis
  • Geotargeting
  • Heatmaps
  • In-App Events Tracking
  • Incident Management
  • Interactive Reports
  • Issue Management
  • Issue Tracking
  • KPI Monitoring
  • Keyword Tracking
  • Knowledge Management
  • Media Analytics
  • Mobile Access
  • Mobile Survey
  • Moderated Usability Testing
  • Monitoring
  • Multi-Channel Attribution
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Channel Distribution
  • Multi-Language
  • Multiple Site Management
  • Multiple User Accounts
  • NPS Survey Structure
  • Negative Feedback Management
  • Pageview Tracking
  • Performance Metrics
  • Predictive Analytics
  • Problem Area Alerts
  • Product Data Management
  • Prototype Creation
  • Qualitative Comparative Analysis
  • Quantitative Analysis
  • Quantitative Metrics
  • Question Branching
  • Question Library
  • Randomization
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Monitoring
  • Real-Time Notifications
  • Real-Time Reporting
  • Referral Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • Retention Tracking
  • Screen Activity Recording
  • Scroll Maps
  • Search/Filter
  • Sentiment Analysis
  • Session Recording
  • Single Sign On
  • Site Intercept Survey
  • Site Search Tracking
  • Skip Logic
  • Software Testing Management
  • Statistical Analysis
  • Survey Builder
  • Survey/Poll Management
  • Surveys & Feedback
  • Tagging
  • Template Management
  • Templates
  • Text Analysis
  • Third-Party Integrations
  • Time on Site Tracking
  • Transaction Monitoring
  • Trend Analysis
  • URL Customization
  • Usability Testing
  • Usage Tracking/Analytics
  • User Interaction Tracking
  • User Journeys
  • User Research Analysis
  • Video Support
  • Video recording/Transcriptions
  • Visitor Tracking
  • Visual Analytics
  • Visualization
  • Web Traffic Reporting
  • Website Analytics
  • Widgets
  • Total features72
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Annotations
  • Application Management
  • Audience Targeting
  • Audit Trail
  • Behavior Analytics
  • Behavior Tracking
  • Behavioral Analytics
  • CSAT Survey Structure
  • Campaign Tracking
  • Charting
  • Click Tracking
  • Cohort Analysis
  • Collaboration Tools
  • Commenting/Notes
  • Communication Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Activity Tracking
  • Customer Experience Management
  • Customer History
  • Customer Journey Mapping
  • Customer Profiles
  • Customer Segmentation
  • Customizable Branding
  • Customizable Fields
  • Customizable Forms
  • Customizable Questions
  • Customizable Reports
  • Customizable Templates
  • Dashboard
  • Data Analysis Tools
  • Data Coding
  • Data Import/Export
  • Data Storage Management
  • Data Visualization
  • Demographic Data
  • Drag & Drop
  • Dynamic Content
  • Element Analytics
  • Email Reminders
  • Engagement Tracking
  • Feedback Management
  • For Mobile
  • For Sales Teams/Organizations
  • For Websites
  • Funnel Analysis
  • Geotargeting
  • Heatmaps
  • In-App Events Tracking
  • Incident Management
  • Interactive Reports
  • Issue Management
  • Issue Tracking
  • KPI Monitoring
  • Keyword Tracking
  • Knowledge Management
  • Media Analytics
  • Mobile Access
  • Mobile Survey
  • Moderated Usability Testing
  • Monitoring
  • Multi-Channel Attribution
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Channel Distribution
  • Multi-Language
  • Multiple Site Management
  • Multiple User Accounts
  • NPS Survey Structure
  • Negative Feedback Management
  • Pageview Tracking
  • Performance Metrics
  • Predictive Analytics
  • Problem Area Alerts
  • Product Data Management
  • Prototype Creation
  • Qualitative Comparative Analysis
  • Quantitative Analysis
  • Quantitative Metrics
  • Question Branching
  • Question Library
  • Randomization
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Monitoring
  • Real-Time Notifications
  • Real-Time Reporting
  • Referral Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • Retention Tracking
  • Screen Activity Recording
  • Scroll Maps
  • Search/Filter
  • Sentiment Analysis
  • Session Recording
  • Single Sign On
  • Site Intercept Survey
  • Site Search Tracking
  • Skip Logic
  • Software Testing Management
  • Statistical Analysis
  • Survey Builder
  • Survey/Poll Management
  • Surveys & Feedback
  • Tagging
  • Template Management
  • Templates
  • Text Analysis
  • Third-Party Integrations
  • Time on Site Tracking
  • Transaction Monitoring
  • Trend Analysis
  • URL Customization
  • Usability Testing
  • Usage Tracking/Analytics
  • User Interaction Tracking
  • User Journeys
  • User Research Analysis
  • Video Support
  • Video recording/Transcriptions
  • Visitor Tracking
  • Visual Analytics
  • Visualization
  • Web Traffic Reporting
  • Website Analytics
  • Widgets

Integrations

  • Total integrations114
  • Amazon Redshift
  • Google Ads
  • Google Analytics 360
  • Google Sheets
  • HubSpot CRM
  • Mailchimp
  • Meta for Business
  • Microsoft Excel
  • Microsoft Power BI
  • MySQL
  • PostgreSQL
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Snowflake
  • Stripe
  • Tableau
  • Twitter/X
  • Xero
  • Zapier
  • Total integrations26
  • Amazon Redshift
  • Google Ads
  • Google Analytics 360
  • Google Sheets
  • HubSpot CRM
  • Mailchimp
  • Meta for Business
  • Microsoft Excel
  • Microsoft Power BI
  • MySQL
  • PostgreSQL
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Snowflake
  • Stripe
  • Tableau
  • Twitter/X
  • Xero
  • Zapier

User reviews that mention these apps

PS
AvatarImg

Prokop S.

Information Technology and Services, 1-10 employees

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Smartlook logo

Smartlook

DX Heroes review

Reviewed 3 years ago

Smartlook has a clean UI and it's easy to set up. I wouldn't say I like the blocking page after the trial ended because I wanted to show SmartLook to my colleague first before we decide if it has enough value for our business.

Pros

It's better than HotJar and I want to support Czech startups instead of foreign startups. :) The UI is much better than in HotJar.

Cons

I am still not sure if the first plan has suitable value for the money. I really appreciate the extended trial period.