Smartlook vs Fullstory

Lucky Orange

Hotjar

Microsoft Clarity

Lucky Orange is an all-in-one conversion optimization suite that helps website owners identify drop-offs in the conversion process using dynamic heatmaps, visitor recordings, form analytics, live chat, and polls

Hotjar provides website heatmaps and behavior analytics tools that reveal how visitors interact with websites. The platform combines visual feedback through heatmaps and session recordings with direct user input via surveys and feedback collection, allowing businesses to identify conversion blockers and optimize user experience. Hotjar integrates with popular tools like Google Analytics and Zapier to deliver comprehensive insights about website performance.

Clarity is a free, easy-to-use tool that captures how real people actually use your site.

Instant heatmaps: See at a glance which areas on your page drive the most engagement.

Session recordings: Watch how people use your site.

Insights: Learn what's working and what isn't.

Smarlook is a qualitative analytics solution for websites & mobile apps with always-on recordings, heatmaps, automatic event, & funnels

Activity Dashboard

Activity Tracking

Alerts/Notifications

Application Management

Audit Trail

Behavioral Analytics

Behavior Tracking

Cohort Analysis

Collaboration Tools

Conversion Rate Optimization

Conversion Tracking

Customer Activity Tracking

Customer Experience Management

Customer Journey Mapping

Customer Profiles

Customer Segmentation

Dashboard

Data Coding

Data Storage Management

Data Visualization

Dynamic Content

Element Analytics

Engagement Tracking

For Mobile

For Sales Teams/Organizations

For Websites

Funnel Analysis

Heatmaps

In-App Events Tracking

Incident Management

Interactive Reports

Issue Management

Issue Tracking

Keyword Tracking

Knowledge Management

Media Analytics

Mobile Access

Multi-Channel Attribution

Multi-Channel Data Collection

Multi-Language

Multiple Site Management

Multiple User Accounts

Pageview Tracking

Performance Metrics

Predictive Analytics

Product Data Management

Qualitative Comparative Analysis

Quantitative Analysis

Real-Time Monitoring

Referral Tracking

Reporting/Analytics

Retention Tracking

Screen Activity Recording

Search/Filter

Sentiment Analysis

Session Recording

Single Sign On

Site Search Tracking

Statistical Analysis

Tagging

Text Analysis

Time on Site Tracking

Transaction Monitoring

Usability Testing

User Interaction Tracking

User Journeys

User Research Analysis

Visitor Tracking

Visual Analytics

Website Analytics

Web Traffic Reporting

Some reviewers find Smartlook’s free version valuable for startups, and they appreciate the free trial and annual discounts. Some users say paid plans offer good functionality, but reviewers indicate the free plan is limited, and some users report paid plans feel expensive.

Value for money

Reviews for Smartlook come from a wide variety of industries, including marketing and advertising (15% of reviewers), apparel & fashion (8%), and consumer goods (7%). The most frequent use case for Smartlook cited by reviewers is heatmap analysis (76% of reviewers).

Smartlook

Web-based

iPhone

iPad

Android

Mouseflow

UXCam

Google Analytics 360

Pendo

Free

Enterprise

Product Operations Manager

the dasboard metrics are not entirely customizable

Analyst

It includes a mobile app, is accessible for free, and offers premium customers access to additional tools and functions, which is really helpful to me.

In particular, I really appreciate the real-time chat that allows to improve the conversion rate for those users who are not sure to get registered on your website.

I want to have the choice of viewing the recordings in a pop-up window or a panel on the same screen.

Full Stack Developer 

The least things about smartlook is that it doesn't show accurate data of cities.

I watch a few records at random and can tell what the user wants from our website.

SEO Executive

The tool does not work will when you have additional JS files in the page.

E-commerce manager

We used this tool for 2 years, it was very useful for use to record our customers interactions.

Smartlook is a secret weapon for any mobile game studio, and if this product wants to tap into that market, its monetization needs to be adjusted.

Digital Marketer

It is a very good tool to find and view real-time visitors what they are doing on your website and where they are dropping off so that you can fix the point.

I wouldn't say I like the blocking page after the trial ended because I wanted to show SmartLook to my colleague first before we decide if it has enough value for our business.

Digital Marketing Manager

Using Smartlook's many filtering options, we can quickly locate what we're looking for.

The price is higher compared with similar tools

Online marketing specialist

There are better apps for monitoring website traffic than this one. If you want to end a trial or a month subscription, just be careful to write them that you wish so in advance otherwise they will charge you even if you have removed your payment card in the account settings.

We decreased our churn rates by 20% in tutorial sequence.

It's also critical for future development to keep an eye on how customers go through funnels.

As a result, we saw an increase in our website's conversion rate.

General Accounting Head - GCC. & Regional Expert IMEA

First of all, the heatmaps within the software are so useful.

Owner — Digital Marketing

I do not like that all data is blocked after 1500 monthly visits on the free version — for all websites contained in one account.

Many people fear using screen recording because they think it is hard to do, but I can easily set this up and share recordings with my clients in minutes... for free.  

Senior Product Designer

Immediately we could see places on our site that could be enhanced because of being able to see our user's pain points more clearly.

Designer

Price should be more flexible for small scale users.

Advisor

The features it provides, particularly when beginning off as a free customer.

Founder & CEO

We are generally loving so far the functionalities it offers to our team to be able to understand the digital behaviour of our users with our beta tool

Smartlook as enabled us to be more knowledgeable about our users, and thus prioritize enhancements that truly benefit the user.

Integrated and Digital Marketing Strategist

Heatmaps also does not show % clicks on map, so missing some crucial analytical data

Marketing Manager

This information enabled me to make data-driven changes to improve lead generation.  

The "Pick an event on page" feature would have been nice to use, but didn't work with our Google Tag Manager implementation.

Head of Products

Great app to do qualitative analytics in user's natural environment helping faster product development.

I am still not sure if the first plan has suitable value for the money.

Product Manager

Not so transparent UX and workflow if I have both web and native mobile product.

Thanks to Smartlook, I better understand how certain web pages and landing pages are performing.

I hope our competitors will not discover this product before we take full advantage!

However, I still hope my competitors don't discover this tool.

Project Manager 

Smartlook has provided us with great information on how our users are interacting with our site.

I am writing this comment because developers are friendly, and they deserve success.

Doesn't have custom plan calculator or configurator.

Our main focus was on heatmaps, it was the reason why we implemented it.

These features allow me to improve my web-app.

Solid app for website traffic recording and easy to implement but there are cons with it...

I would like it better if this number were specific to each website.

The only negative - free version has limited options.

Frontend engineer

I implemented it, and our marketing team started looking into the videos thoroughly.

vp of engineering

user interface looks old and can have better UX

IT Project Manager

We are using a separate provider for that.

I appreciate how easy it is to start getting user insights from your website.

Media

This product is easy to use and really helped us when we tested our website.

Marketer

Really good tool to use that gives good insights - does what it does well

Pricing

Website Visitor Behavior

Features

Conversion Rate

Recording Website Sessions

Client Support

Session Recordings

Page Events

Mobile

Small Business

Large Enterprises

Mid-size Business

Freelancers

Some reviewers find Smartlook’s free version valuable for startups and small businesses, offering essential features and filters at no cost, with the option to upgrade as needs grow. They appreciate the free trial based on recordings and discounts for annual payments. Some users say the paid plans provide good functionality for the price. However, reviewers indicate the free plan is quite limited in data and features, which can be restrictive. Some users report that paid plans feel expensive for small businesses, and a few mention issues with VAT charges and refund policies.

Cisco

Microsoft Power BI

Microsoft Power BI converts data into rich interactive visualizations, utilizing business analytics tools to share dashboard-based insights across all devices

Amplitude

Amplitude is a mobile analytics platform focused on providing access to the behavioral layer of user data

Databox

Databox is an AI-powered business intelligence and analytics platform for teams that need answers now.


Fullstory surfaces the sentiment between clicks so enterprises can create better products and experiences that win lifelong loyalty.

Smartlook vs Fullstory Comparison (2026)

Smartlook

Fullstory

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives