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Smartlook vs Fullstory Comparison (2026)
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Overview
Smarlook is a qualitative analytics solution for websites & mobile apps with always-on recordings, heatmaps, automatic event, & funnels
Fullstory is a cloud-based behavioral data platform for web and mobile that auto-captures user interactions, delivering session.
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
Video & Screenshots
Pricing
User reviews
4.7
136
5
4
3
2
1
100
30
5
1
0
- Value for money
- Ease of use
- Features
- Customer support
4.6
67
5
4
3
2
1
45
18
4
0
0
- Value for money
- Ease of use
- Features
- Customer support
Pros
Tarnika C.
Product Operations Manager
Maria L.
COO
Atour T.
Analyst
Pros
Lorenq H.
VP of Operation
Kyle C.
Product Manager
Lorenq H.
VP of Operation
Cons
Khushbu P.
SEO Executive
Tariq I.
Full Stack Developer
Sean M.
Owner — Digital Marketing
Cons
Blair B.
Software Developer
Samantha S.
Office Manager
- Vendor responds to reviews
- Last review2 years ago
- Vendor responds to reviews
- Last reviewa year ago
Key features
- Total features72
- A/B Testing
- AI/Machine Learning
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Ad hoc Analysis
- Ad hoc Reporting
- Alerts/Escalation
- Alerts/Notifications
- Analytics
- Annotations
- Application Management
- Audit Trail
- Augmented Analytics
- Behavior Analytics
- Behavior Tracking
- Behavioral Analytics
- Benchmarking
- Campaign Analytics
- Campaign Management
- Categorization/Grouping
- Charting
- Chat/Messaging
- Click Tracking
- Cohort Analysis
- Collaboration Tools
- Commenting/Notes
- Compliance Management
- Configurable Alerts
- Conversion Rate Optimization
- Conversion Tracking
- Customer Activity Tracking
- Customer Experience Management
- Customer Journey Mapping
- Customer Profiles
- Customer Segmentation
- Customer Touchpoints
- Customizable Fields
- Customizable Reports
- Customizable Templates
- Dashboard
- Dashboard Creation
- Data Aggregation
- Data Analysis Tools
- Data Capture and Transfer
- Data Coding
- Data Collection
- Data Import/Export
- Data Modeling
- Data Storage Management
- Data Synchronization
- Data Visualization
- Dynamic Content
- Element Analytics
- Email Alerts
- Engagement Tracking
- Event Logs
- Event Triggered Actions
- For Mobile
- For Sales Teams/Organizations
- For Websites
- Forecasting
- Form Analytics
- Functions/Calculations
- Funnel Analysis
- Geographic Maps
- Goal Setting/Tracking
- Heatmaps
- In-App Events Tracking
- Incident Management
- Indexing
- Intelligent Search
- Interactive Reports
- Issue Management
- Issue Tracking
- KPI Monitoring
- Key Performance Indicators
- Keyword Research Tools
- Keyword Tracking
- Knowledge Management
- Link Management
- Location Tracking
- Media Analytics
- Mixed Methods Research
- Mobile Access
- Mobile Alerts
- Mobile Dashboards
- Monitoring
- Multi-Channel Attribution
- Multi-Channel Communication
- Multi-Channel Data Collection
- Multi-Language
- Multi-Location Monitoring
- Multiple Data Sources
- Multiple Site Management
- Multiple User Accounts
- Pageview Tracking
- Performance Management
- Performance Metrics
- Personalization
- Predictive Analytics
- Private Dashboards
- Problem Area Alerts
- Product Data Management
- Public Dashboards
- Qualitative Comparative Analysis
- Quantitative Analysis
- ROI Tracking
- Real-Time Analytics
- Real-Time Data
- Real-Time Monitoring
- Real-Time Notifications
- Real-Time Reporting
- Recommendations
- Referral Tracking
- Remote Monitoring & Management
- Reporting & Statistics
- Reporting/Analytics
- Retention Tracking
- Risk Alerts
- Role-Based Permissions
- Root Cause Analysis
- SEO Management
- Sales Trend Analysis
- Scorecards
- Screen Activity Recording
- Scroll Maps
- Search/Filter
- Self Service Data Preparation
- Semantic Search
- Sentiment Analysis
- Session Recording
- Single Page View
- Single Sign On
- Site Search Tracking
- Social Media Integration
- Software Testing Management
- Statistical Analysis
- Tagging
- Templates
- Text Analysis
- Third-Party Integrations
- Time on Site Tracking
- Transaction Monitoring
- Trend Analysis
- Trend/Problem Indicators
- Uninstall Tracking
- Unmoderated Testing
- Uptime Reporting
- Usability Testing
- Usage Tracking/Analytics
- User Interaction Tracking
- User Journeys
- User Management
- User Research Analysis
- Visitor Tracking
- Visual Analytics
- Visualization
- Web Traffic Reporting
- Website Analytics
- Widgets
- Total features154
- A/B Testing
- AI/Machine Learning
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Ad hoc Analysis
- Ad hoc Reporting
- Alerts/Escalation
- Alerts/Notifications
- Analytics
- Annotations
- Application Management
- Audit Trail
- Augmented Analytics
- Behavior Analytics
- Behavior Tracking
- Behavioral Analytics
- Benchmarking
- Campaign Analytics
- Campaign Management
- Categorization/Grouping
- Charting
- Chat/Messaging
- Click Tracking
- Cohort Analysis
- Collaboration Tools
- Commenting/Notes
- Compliance Management
- Configurable Alerts
- Conversion Rate Optimization
- Conversion Tracking
- Customer Activity Tracking
- Customer Experience Management
- Customer Journey Mapping
- Customer Profiles
- Customer Segmentation
- Customer Touchpoints
- Customizable Fields
- Customizable Reports
- Customizable Templates
- Dashboard
- Dashboard Creation
- Data Aggregation
- Data Analysis Tools
- Data Capture and Transfer
- Data Coding
- Data Collection
- Data Import/Export
- Data Modeling
- Data Storage Management
- Data Synchronization
- Data Visualization
- Dynamic Content
- Element Analytics
- Email Alerts
- Engagement Tracking
- Event Logs
- Event Triggered Actions
- For Mobile
- For Sales Teams/Organizations
- For Websites
- Forecasting
- Form Analytics
- Functions/Calculations
- Funnel Analysis
- Geographic Maps
- Goal Setting/Tracking
- Heatmaps
- In-App Events Tracking
- Incident Management
- Indexing
- Intelligent Search
- Interactive Reports
- Issue Management
- Issue Tracking
- KPI Monitoring
- Key Performance Indicators
- Keyword Research Tools
- Keyword Tracking
- Knowledge Management
- Link Management
- Location Tracking
- Media Analytics
- Mixed Methods Research
- Mobile Access
- Mobile Alerts
- Mobile Dashboards
- Monitoring
- Multi-Channel Attribution
- Multi-Channel Communication
- Multi-Channel Data Collection
- Multi-Language
- Multi-Location Monitoring
- Multiple Data Sources
- Multiple Site Management
- Multiple User Accounts
- Pageview Tracking
- Performance Management
- Performance Metrics
- Personalization
- Predictive Analytics
- Private Dashboards
- Problem Area Alerts
- Product Data Management
- Public Dashboards
- Qualitative Comparative Analysis
- Quantitative Analysis
- ROI Tracking
- Real-Time Analytics
- Real-Time Data
- Real-Time Monitoring
- Real-Time Notifications
- Real-Time Reporting
- Recommendations
- Referral Tracking
- Remote Monitoring & Management
- Reporting & Statistics
- Reporting/Analytics
- Retention Tracking
- Risk Alerts
- Role-Based Permissions
- Root Cause Analysis
- SEO Management
- Sales Trend Analysis
- Scorecards
- Screen Activity Recording
- Scroll Maps
- Search/Filter
- Self Service Data Preparation
- Semantic Search
- Sentiment Analysis
- Session Recording
- Single Page View
- Single Sign On
- Site Search Tracking
- Social Media Integration
- Software Testing Management
- Statistical Analysis
- Tagging
- Templates
- Text Analysis
- Third-Party Integrations
- Time on Site Tracking
- Transaction Monitoring
- Trend Analysis
- Trend/Problem Indicators
- Uninstall Tracking
- Unmoderated Testing
- Uptime Reporting
- Usability Testing
- Usage Tracking/Analytics
- User Interaction Tracking
- User Journeys
- User Management
- User Research Analysis
- Visitor Tracking
- Visual Analytics
- Visualization
- Web Traffic Reporting
- Website Analytics
- Widgets
Integrations
- Total integrations19
- Adobe Commerce
- Adobe Target
- Authoritas
- BigCommerce
- BigQuery
- Claude
- Digistorm Funnel
- Drupal
- Dynamic Yield
- Fin
- Google Analytics 360
- Instapage
- Jimdo
- Joomla
- MacOS Big Sur
- Mixpanel
- OpenCart
- Perplexity
- Piwik PRO
- PrestaShop
- Shopify
- Shopify Plus
- Snowflake
- Squarespace
- Tealium Customer Data Hub
- Unbounce
- Weebly
- WordPress
- Zendesk Suite
- Total integrations10
- Adobe Commerce
- Adobe Target
- Authoritas
- BigCommerce
- BigQuery
- Claude
- Digistorm Funnel
- Drupal
- Dynamic Yield
- Fin
- Google Analytics 360
- Instapage
- Jimdo
- Joomla
- MacOS Big Sur
- Mixpanel
- OpenCart
- Perplexity
- Piwik PRO
- PrestaShop
- Shopify
- Shopify Plus
- Snowflake
- Squarespace
- Tealium Customer Data Hub
- Unbounce
- Weebly
- WordPress
- Zendesk Suite
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