Smartlook vs Fullstory

Google Analytics 360

Jungle Scout

Similarweb

Enterprise-level analytics platform for marketers, BI staff, and online businesses to gain insights into customer website interactions.

Jungle Scout helps businesses optimize products, listings, sales, and marketing across the Amazon marketplace. It offers an extension for Google Chrome and Mozilla Firefox browsers, enabling users to view product demand, competitors, and profit projections and validate new product ideas.

Similarweb is a cloud-based digital intelligence platform delivering competitive, SEO, paid search, market, and sales insights drawn.

Smarlook is a qualitative analytics solution for websites & mobile apps with always-on recordings, heatmaps, automatic event, & funnels

Activity Dashboard

Activity Tracking

Alerts/Notifications

Application Management

Audit Trail

Behavioral Analytics

Behavior Tracking

Cohort Analysis

Collaboration Tools

Conversion Rate Optimization

Conversion Tracking

Customer Activity Tracking

Customer Experience Management

Customer Journey Mapping

Customer Profiles

Customer Segmentation

Dashboard

Data Coding

Data Storage Management

Data Visualization

Dynamic Content

Element Analytics

Engagement Tracking

For Mobile

For Sales Teams/Organizations

For Websites

Funnel Analysis

Heatmaps

In-App Events Tracking

Incident Management

Interactive Reports

Issue Management

Issue Tracking

Keyword Tracking

Knowledge Management

Media Analytics

Mobile Access

Multi-Channel Attribution

Multi-Channel Data Collection

Multi-Language

Multiple Site Management

Multiple User Accounts

Pageview Tracking

Performance Metrics

Predictive Analytics

Product Data Management

Qualitative Comparative Analysis

Quantitative Analysis

Real-Time Monitoring

Referral Tracking

Reporting/Analytics

Retention Tracking

Screen Activity Recording

Search/Filter

Sentiment Analysis

Session Recording

Single Sign On

Site Search Tracking

Statistical Analysis

Tagging

Text Analysis

Time on Site Tracking

Transaction Monitoring

Usability Testing

User Interaction Tracking

User Journeys

User Research Analysis

Visitor Tracking

Visual Analytics

Website Analytics

Web Traffic Reporting

Some users say Smartlook’s free version is generous and accessible for startups, and reviewers appreciate upgrade flexibility and annual discounts. However, some reviewers find the free plan limited, and some users feel paid plans are expensive for small businesses.

Value for money

Reviews for Smartlook come from a wide variety of industries, including Marketing and Advertising (15% of reviewers), Apparel & Fashion (8%), and Consumer Goods (7%). The most frequent use case for Smartlook cited by reviewers is heatmap analysis (76% of reviewers).

Smartlook

Web-based

iPhone

iPad

Android

Hotjar

Mouseflow

UXCam

Lucky Orange

Pendo

Free

Enterprise

Product Operations Manager

the dasboard metrics are not entirely customizable

Analyst

It includes a mobile app, is accessible for free, and offers premium customers access to additional tools and functions, which is really helpful to me.

In particular, I really appreciate the real-time chat that allows to improve the conversion rate for those users who are not sure to get registered on your website.

I want to have the choice of viewing the recordings in a pop-up window or a panel on the same screen.

I watch a few records at random and can tell what the user wants from our website.

SEO Executive

The tool does not work will when you have additional JS files in the page.

Smartlook is a secret weapon for any mobile game studio, and if this product wants to tap into that market, its monetization needs to be adjusted.

Digital Marketer

It is a very good tool to find and view real-time visitors what they are doing on your website and where they are dropping off so that you can fix the point.

Digital Marketing Manager

Using Smartlook's many filtering options, we can quickly locate what we're looking for.

Full Stack Developer 

The least things about smartlook is that it doesn't show accurate data of cities.

Online marketing specialist

There are better apps for monitoring website traffic than this one. If you want to end a trial or a month subscription, just be careful to write them that you wish so in advance otherwise they will charge you even if you have removed your payment card in the account settings.

E-commerce manager

We used this tool for 2 years, it was very useful for use to record our customers interactions.

We decreased our churn rates by 20% in tutorial sequence.

It's also critical for future development to keep an eye on how customers go through funnels.

As a result, we saw an increase in our website's conversion rate.

General Accounting Head - GCC. & Regional Expert IMEA

First of all, the heatmaps within the software are so useful.

Owner — Digital Marketing

I do not like that all data is blocked after 1500 monthly visits on the free version — for all websites contained in one account.

Many people fear using screen recording because they think it is hard to do, but I can easily set this up and share recordings with my clients in minutes... for free.  

Senior Product Designer

Immediately we could see places on our site that could be enhanced because of being able to see our user's pain points more clearly.

Advisor

The features it provides, particularly when beginning off as a free customer.

Founder & CEO

We are generally loving so far the functionalities it offers to our team to be able to understand the digital behaviour of our users with our beta tool

Smartlook as enabled us to be more knowledgeable about our users, and thus prioritize enhancements that truly benefit the user.

Integrated and Digital Marketing Strategist

Heatmaps also does not show % clicks on map, so missing some crucial analytical data

Marketing Manager

This information enabled me to make data-driven changes to improve lead generation.  

I wouldn't say I like the blocking page after the trial ended because I wanted to show SmartLook to my colleague first before we decide if it has enough value for our business.

The "Pick an event on page" feature would have been nice to use, but didn't work with our Google Tag Manager implementation.

Head of Products

Great app to do qualitative analytics in user's natural environment helping faster product development.

Product Manager

Not so transparent UX and workflow if I have both web and native mobile product.

The price is higher compared with similar tools

Thanks to Smartlook, I better understand how certain web pages and landing pages are performing.

I hope our competitors will not discover this product before we take full advantage!

However, I still hope my competitors don't discover this tool.

Project Manager 

Smartlook has provided us with great information on how our users are interacting with our site.

I am writing this comment because developers are friendly, and they deserve success.

Doesn't have custom plan calculator or configurator.

Our main focus was on heatmaps, it was the reason why we implemented it.

These features allow me to improve my web-app.

Solid app for website traffic recording and easy to implement but there are cons with it...

I would like it better if this number were specific to each website.

The only negative - free version has limited options.

Frontend engineer

I implemented it, and our marketing team started looking into the videos thoroughly.

vp of engineering

user interface looks old and can have better UX

IT Project Manager

Designer

Price should be more flexible for small scale users.

We are using a separate provider for that.

I appreciate how easy it is to start getting user insights from your website.

I am still not sure if the first plan has suitable value for the money.

Media

This product is easy to use and really helped us when we tested our website.

Marketer

Really good tool to use that gives good insights - does what it does well

Pricing

Website Visitor Behavior

Features

Conversion Rate

Recording Website Sessions

Client Support

Session Recordings

Page Events

Mobile

Small Business

Large Enterprises

Mid-size Business

Freelancers

Some users say Smartlook offers a generous free version with essential features, making it accessible for startups and small businesses. Reviewers appreciate the free trial options, the ability to upgrade as their needs grow, and discounts for annual payments. Some users report that the paid plans include valuable functionalities, justifying the cost. However, some reviewers find the free version too limited, especially regarding data caps and feature restrictions. Some users feel the paid plans are expensive for small businesses, and a few mention issues with VAT charges and refund policies. Users think the value depends on their usage and business size.

Cisco

Microsoft Power BI

Microsoft Power BI converts data into rich interactive visualizations, utilizing business analytics tools to share dashboard-based insights across all devices

Tableau

Cloud, on-premises, and desktop analytics platform offering data visualization, AI-assisted insights, and collaboration tools for.

Fullstory is a cloud-based behavioral data platform for web and mobile that auto-captures user interactions, delivering session.

Smartlook vs Fullstory Comparison (2026)

Smartlook

Fullstory

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives