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SurveyMonkey vs Ideally Comparison (2026)

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Ideally logo

Ideally

Overview

Create experiences customers love with AI-powered surveys & analytics. Quickly gather and analyze feedback using NPS®, CSAT, and VoC programs to identify opportunities for improvement. Integrate insights with 200+ business tools like Salesforce and Tableau, empowering teams to take action.

Ideally is an on-demand insights platform that provides brands with statistically representative responses from the target audience. Teams can access actionable insights from customers from the very beginning and throughout the creative process. With robust research practices, dynamic theming, driver analysis, and AI-generated summaries, Ideally supports brands to explore, discover, and iterate with confidence.

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

No videos yet

Pricing

Starting from

30

/user

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

Empty state illustration for "No pricing info"

No pricing info

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.6

10.5K

5

4

3

2

1

6.8K

3K

498

91

49

  • Value for money
  • Ease of use
  • Features
  • Customer support
81%
would recommend this app

4.9

34

5

4

3

2

1

32

2

0

0

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
100%
would recommend this app

Pros

“It saves time, keeps responses organized, and provides useful reporting that helps improve internal processes and team engagement. While some premium features come at an additional cost, the platform is dependable, user-friendly, and delivers good value for regular feedback collection.”
EW

Emilia W.

Network Support Coordinator

“My only criticism is the way response data is exported. While the export feature is functional, I feel the formatting could be improved to make the data easier to analyze and present, especially when working with larger surveys or sharing results with others”
Verified reviewer profile picture

Ashley G.

HR Manager

“I especially appreciate the variety of question types, customization options, and detailed analytics that help turn responses into actionable insights.”
JH

Jenny H.

Communications Director

Pros

“We especially value the quality of respondents and the depth of analytics, which allow us to quickly validate concepts, test claims, and understand price sensitivities.”
DF

Debbie F.

Category Manager

“Very strong customer support - the team at Ideally are always super helpful with designing surveys and interpreting results.”
FL

Fedor L.

Global Marketing Manager

“The platform is intuitive, the reporting is clear, and the turnaround time is exceptional — often delivering meaningful results overnight.”
DF

Debbie F.

Category Manager

Cons

“Some advanced survey logic and reporting features require a paid subscription, which may not be ideal for smaller teams with basic needs.”
EW

Emilia W.

Network Support Coordinator

“Some customization and analytics options are only available in higher-priced plans, which can be expensive for individuals or small businesses.”
Verified reviewer profile picture

Ronith C.

Student

“The free/basic tier has serious restrictions—limited questions, limited number of responses you can view/export, and many features locked behind paid plans.”
EW

Emma W.

Assistant manager

Cons

Not enoughreviews yet

  • Vendor responds to reviews
  • Last review3 days ago
  • Vendor responds to reviews
  • Last review6 days ago

Key features

  • Total features112
  • 360 Degree Feedback
  • AI/Machine Learning
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Anonymous Feedback
  • Autofill
  • Benchmarking
  • Brainstorming
  • CES Survey Structure
  • CRM
  • CSAT Survey Structure
  • Collaboration Tools
  • Commenting/Notes
  • Complaint Monitoring
  • Conditional Logic
  • Continuous Feedback
  • Customer Database
  • Customer Experience Management
  • Customer Journey Mapping
  • Customer Segmentation
  • Customizable Branding
  • Customizable Fields
  • Customizable Forms
  • Customizable Questions
  • Customizable Reports
  • Customizable Templates
  • Dashboard
  • Data Analysis Tools
  • Data Capture and Transfer
  • Data Import/Export
  • Data Security
  • Data Visualization
  • Drag & Drop
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Reminders
  • Employee Onboarding
  • Employee Recognition
  • Engagement Tracking
  • Feedback Management
  • Forms Creation & Design
  • Forms Management
  • Gamification
  • Generative AI
  • Idea Collection
  • Idea Development
  • Idea Ranking
  • Ideation
  • Innovation Management
  • Interactive Content
  • Lead Generation
  • Learning & Development
  • Live Results Sharing
  • Mobile Access
  • Mobile Survey
  • Monitoring
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Channel Distribution
  • Multi-Language
  • Multiple Question Types
  • NPS Survey Structure
  • NPS of Customers
  • NPS of Employees
  • Negative Feedback Management
  • Offboarding
  • Offline Response Collection
  • Online Polling
  • Peer-to-Peer Recognition
  • Performance Management
  • Performance Metrics
  • Predictive Analytics
  • Prioritization
  • Project Tracking
  • Projections
  • Pulse Surveys
  • Q&A Management
  • Question Branching
  • Question Library
  • Question Piping
  • Quizzes
  • Randomization
  • Ratings/Reviews
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Notifications
  • Real-Time Reporting
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Quotas
  • Response Validation
  • SMS Messaging
  • SSL Security
  • Scoring
  • Search/Filter
  • Segmentation
  • Self Assessment
  • Sentiment Analysis
  • Single Sign On
  • Skills Assessment
  • Skip Logic
  • Social Media Integration
  • Support Audio/Images/Video
  • Survey Builder
  • Survey/Poll Management
  • Surveys
  • Surveys & Feedback
  • Tagging
  • Template Management
  • Text Analysis
  • Text Fields
  • Third-Party Integrations
  • Trend Analysis
  • URL Customization
  • Visual Analytics
  • Web Forms
  • Website Integration
  • Word Clouds
  • Workflow Automation
  • Workflow Management
  • Total features28
  • 360 Degree Feedback
  • AI/Machine Learning
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Anonymous Feedback
  • Autofill
  • Benchmarking
  • Brainstorming
  • CES Survey Structure
  • CRM
  • CSAT Survey Structure
  • Collaboration Tools
  • Commenting/Notes
  • Complaint Monitoring
  • Conditional Logic
  • Continuous Feedback
  • Customer Database
  • Customer Experience Management
  • Customer Journey Mapping
  • Customer Segmentation
  • Customizable Branding
  • Customizable Fields
  • Customizable Forms
  • Customizable Questions
  • Customizable Reports
  • Customizable Templates
  • Dashboard
  • Data Analysis Tools
  • Data Capture and Transfer
  • Data Import/Export
  • Data Security
  • Data Visualization
  • Drag & Drop
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Reminders
  • Employee Onboarding
  • Employee Recognition
  • Engagement Tracking
  • Feedback Management
  • Forms Creation & Design
  • Forms Management
  • Gamification
  • Generative AI
  • Idea Collection
  • Idea Development
  • Idea Ranking
  • Ideation
  • Innovation Management
  • Interactive Content
  • Lead Generation
  • Learning & Development
  • Live Results Sharing
  • Mobile Access
  • Mobile Survey
  • Monitoring
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Channel Distribution
  • Multi-Language
  • Multiple Question Types
  • NPS Survey Structure
  • NPS of Customers
  • NPS of Employees
  • Negative Feedback Management
  • Offboarding
  • Offline Response Collection
  • Online Polling
  • Peer-to-Peer Recognition
  • Performance Management
  • Performance Metrics
  • Predictive Analytics
  • Prioritization
  • Project Tracking
  • Projections
  • Pulse Surveys
  • Q&A Management
  • Question Branching
  • Question Library
  • Question Piping
  • Quizzes
  • Randomization
  • Ratings/Reviews
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Notifications
  • Real-Time Reporting
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Quotas
  • Response Validation
  • SMS Messaging
  • SSL Security
  • Scoring
  • Search/Filter
  • Segmentation
  • Self Assessment
  • Sentiment Analysis
  • Single Sign On
  • Skills Assessment
  • Skip Logic
  • Social Media Integration
  • Support Audio/Images/Video
  • Survey Builder
  • Survey/Poll Management
  • Surveys
  • Surveys & Feedback
  • Tagging
  • Template Management
  • Text Analysis
  • Text Fields
  • Third-Party Integrations
  • Trend Analysis
  • URL Customization
  • Visual Analytics
  • Web Forms
  • Website Integration
  • Word Clouds
  • Workflow Automation
  • Workflow Management

Integrations

  • Total integrations85
  • ActiveCampaign
  • Administrate Training Management
  • Airtable
  • Apptio Platform
  • Appy Pie
  • Arlo Training Management Software
  • Birdeye
  • Chattermill
  • ClicData
  • Constant Contact
  • CozyRoc SSIS+ Components Suite
  • DataGrail
  • Databox
  • Dataddo
  • Emma by Marigold
  • Enterpret
  • Ethnio
  • Eventbrite
  • Evernote Teams
  • Fivetran
  • Flatly
  • Freshdesk
  • Freshservice
  • Gainsight CS
  • Google Drive
  • Google Forms
  • GreenSpark
  • Hevo
  • Hootsuite
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Integry
  • Jitbit Helpdesk
  • Jivrus Looker Studio Connectors
  • Kapiche
  • Make
  • Marketo Engage
  • Marketo Sales Connect
  • Matillion
  • Maximizer CRM
  • Microsoft Excel
  • Microsoft Power BI
  • Microsoft Teams
  • Minitab
  • Monkedo
  • NVivo
  • Notion
  • OneDrive
  • Oracle Eloqua Marketing Automation
  • Osano
  • Pabbly Connect
  • Pipedream
  • Productiv
  • Purplepass
  • Quickwork
  • Rally UXR
  • Recruit Wizard
  • Respondent
  • Robly
  • Salesforce Sales Cloud
  • Sendoso
  • Skyvia
  • Slack
  • Smartsheet
  • Stitch
  • Style Intelligence
  • Tableau
  • Thematic
  • Transcend
  • Tray.io
  • Tremendous
  • Tugger
  • Unito
  • UpMetrics
  • Visme
  • Workato
  • Zapier
  • Zendesk Suite
  • Zoho Campaigns
  • Zoom Events and Webinars
  • Zuper
  • monday AI Work Platform
  • theMarketer
  • trocco
  • viaSocket
  • Total integrationsN/A
  • ActiveCampaign
  • Administrate Training Management
  • Airtable
  • Apptio Platform
  • Appy Pie
  • Arlo Training Management Software
  • Birdeye
  • Chattermill
  • ClicData
  • Constant Contact
  • CozyRoc SSIS+ Components Suite
  • DataGrail
  • Databox
  • Dataddo
  • Emma by Marigold
  • Enterpret
  • Ethnio
  • Eventbrite
  • Evernote Teams
  • Fivetran
  • Flatly
  • Freshdesk
  • Freshservice
  • Gainsight CS
  • Google Drive
  • Google Forms
  • GreenSpark
  • Hevo
  • Hootsuite
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Integry
  • Jitbit Helpdesk
  • Jivrus Looker Studio Connectors
  • Kapiche
  • Make
  • Marketo Engage
  • Marketo Sales Connect
  • Matillion
  • Maximizer CRM
  • Microsoft Excel
  • Microsoft Power BI
  • Microsoft Teams
  • Minitab
  • Monkedo
  • NVivo
  • Notion
  • OneDrive
  • Oracle Eloqua Marketing Automation
  • Osano
  • Pabbly Connect
  • Pipedream
  • Productiv
  • Purplepass
  • Quickwork
  • Rally UXR
  • Recruit Wizard
  • Respondent
  • Robly
  • Salesforce Sales Cloud
  • Sendoso
  • Skyvia
  • Slack
  • Smartsheet
  • Stitch
  • Style Intelligence
  • Tableau
  • Thematic
  • Transcend
  • Tray.io
  • Tremendous
  • Tugger
  • Unito
  • UpMetrics
  • Visme
  • Workato
  • Zapier
  • Zendesk Suite
  • Zoho Campaigns
  • Zoom Events and Webinars
  • Zuper
  • monday AI Work Platform
  • theMarketer
  • trocco
  • viaSocket

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