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Shopper Approved vs TrueReview Comparison (2026)

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Shopper Approved

TrueReview logo

TrueReview

Overview

Shopper Approved is an eCommerce tool for collecting, managing, and promoting seller ratings, product reviews, video reviews, Q&A, and other social signals on the website and throughout the web to drive traffic, create urgency, and improve conversions.

TrueReview is an easy-to-use, all-in-one tool that helps businesses quickly collect, manage, and respond to customer feedback.

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

No videos yet

Pricing

Starting from

Empty state illustration for "No pricing info"

No pricing info

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

49

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.9

132

5

4

3

2

1

115

16

1

0

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
88%
would recommend this app

5.0

156

5

4

3

2

1

151

5

0

0

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
94%
would recommend this app

Pros

“customers with verified purchases, they don’t just allow anybody to post reviews.”
AS

Alyx S.

Owner

“The reviews and the ratings for other companies”
eb

emma b.

recruitment consultant

“I have always been able to connect with a real individual.”
Verified reviewer profile picture

Jackie S.

Self employed

Pros

“I wish that you could have multiple users for free so that service people could send out a request to someone they helped over chat or phone.”
Verified reviewer profile picture

Chris C.

Marketing Manager

“We are using True Reviews to collect reviews from our B2C clients.”
Verified reviewer profile picture

Chris C.

Marketing Manager

“TrueReview's verified email domain for sending our email requests is a plus to ensure good deliverability.”
Verified reviewer profile picture

Chris C.

Marketing Manager

Cons

“Publishing the reviews for customer’s view requires coding that is not compatible with my platform therefore it’s hard for customers to find the reviews.”
BH

Brooke H.

Owner

“I think it can be annoying that they email you multiple times asking for a review”
ES

Erik S.

Customer care specialist

“I was an early adopter but ashamed to say didn't take advantage of everything they offer until recently.”
ES

Ed S.

Vice President

Cons

“Using Zip Alerts is another integration point that could fail, so TrueReview relies on the workflow portion via a third party.”
RZ

Reza Z.

President

“Expensive, tried locking me into a contract and left me feeling like we needed to keep our review requests in house, which was not what our company needed at the point of growth we were at.”
GM

Gina M.

Office Manager

“One main thing I do not like about True Review is the contract we have to get each customer to sign to be able to send SMS Message Review Links.”
TC

Tania C.

Customer Service

  • Vendor responds to reviews
  • Last review6 months ago
  • Vendor responds to reviews
  • Last review14 days ago

Key features

  • Total features47
  • AI/Machine Learning
  • API
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Automated Responses
  • Brand Management
  • CRM
  • CRM Integration
  • Campaign Management
  • Commenting/Notes
  • Communication Management
  • Competitive Analysis
  • Conversion Rate Optimization
  • Customer Advocacy
  • Customer Experience Management
  • Customizable Branding
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Dashboard
  • Data Import/Export
  • Email Management
  • Email Reminders
  • Engagement Tracking
  • Event Triggered Actions
  • Feedback Management
  • Generative AI
  • Hashtag Tracking
  • Keyword Tracking
  • Media Monitoring
  • Monitoring
  • Multi-Channel Campaigns
  • Multi-Channel Distribution
  • Multi-Channel Marketing
  • Multi-Location
  • Negative Feedback Management
  • Performance Metrics
  • Predictive Analytics
  • Ratings/Reviews
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Notifications
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Management
  • Review Badge Management
  • Review Monitoring
  • Review Notification
  • Review Request
  • Review Sharing
  • SEO Management
  • SMS Messaging
  • Scoring
  • Search/Filter
  • Sentiment Analysis
  • Social Media Integration
  • Social Promotion
  • Social Sharing
  • Survey Builder
  • Survey/Poll Management
  • Surveys & Feedback
  • Template Management
  • Third-Party Integrations
  • Visual Analytics
  • Website Integration
  • Widgets
  • Total features61
  • AI/Machine Learning
  • API
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Automated Responses
  • Brand Management
  • CRM
  • CRM Integration
  • Campaign Management
  • Commenting/Notes
  • Communication Management
  • Competitive Analysis
  • Conversion Rate Optimization
  • Customer Advocacy
  • Customer Experience Management
  • Customizable Branding
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Dashboard
  • Data Import/Export
  • Email Management
  • Email Reminders
  • Engagement Tracking
  • Event Triggered Actions
  • Feedback Management
  • Generative AI
  • Hashtag Tracking
  • Keyword Tracking
  • Media Monitoring
  • Monitoring
  • Multi-Channel Campaigns
  • Multi-Channel Distribution
  • Multi-Channel Marketing
  • Multi-Location
  • Negative Feedback Management
  • Performance Metrics
  • Predictive Analytics
  • Ratings/Reviews
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Notifications
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Management
  • Review Badge Management
  • Review Monitoring
  • Review Notification
  • Review Request
  • Review Sharing
  • SEO Management
  • SMS Messaging
  • Scoring
  • Search/Filter
  • Sentiment Analysis
  • Social Media Integration
  • Social Promotion
  • Social Sharing
  • Survey Builder
  • Survey/Poll Management
  • Surveys & Feedback
  • Template Management
  • Third-Party Integrations
  • Visual Analytics
  • Website Integration
  • Widgets

Integrations

  • Total integrations24
  • ASP.NET Zero
  • Attentive
  • BigCommerce
  • Drupal
  • Gorgias
  • Klaviyo
  • LABL
  • Lootly
  • LoyaltyLion
  • Miva
  • OpenCart
  • Pinnacle Cart
  • Postscript
  • Shift4Shop
  • Shopify
  • Squarespace
  • Volusion
  • Webflow
  • Wix
  • WooCommerce
  • X-Cart
  • Yahoo Native
  • Zapier
  • Zen Cart
  • nopCommerce
  • Total integrations1
  • ASP.NET Zero
  • Attentive
  • BigCommerce
  • Drupal
  • Gorgias
  • Klaviyo
  • LABL
  • Lootly
  • LoyaltyLion
  • Miva
  • OpenCart
  • Pinnacle Cart
  • Postscript
  • Shift4Shop
  • Shopify
  • Squarespace
  • Volusion
  • Webflow
  • Wix
  • WooCommerce
  • X-Cart
  • Yahoo Native
  • Zapier
  • Zen Cart
  • nopCommerce