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Shopper Approved vs Trustpilot Comparison (2026)

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Shopper Approved

Trustpilot

Overview

Shopper Approved is an eCommerce tool for collecting, managing, and promoting seller ratings, product reviews, video reviews, Q&A, and other social signals on the website and throughout the web to drive traffic, create urgency, and improve conversions.

A customer review management tool that brings businesses and consumers together through reviews.

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Video & Screenshots

No videos yet

Pricing

Starting from

No pricing info

Free trial available
Credit cardless trial
Free account
Subscription based

Starting from

299

Per month

Free trial available
Credit cardless trial
Free account
Subscription based

User reviews

4.9

132

115

Value for money

Ease of use

Features

Customer support

88%

would recommend this app

4.5

1.2K

789

300

Value for money

Ease of use

Features

Customer support

74%

would recommend this app

Pros

“customers with verified purchases, they don’t just allow anybody to post reviews.”

Alyx S.

Owner

“The reviews and the ratings for other companies”

emma b.

recruitment consultant

“I have always been able to connect with a real individual.”

Jackie S.

Self employed

Pros

“Dispute processes can be time‑consuming, and many advanced features—such as deeper analytics and customization—are tied to paid plans. Despite this, Trustpilot remains a strong and widely recognized review platform, especially useful for businesses focused on credibility, visibility, and customer trust.”

Radha S.

Legal Assistant

“What I liked least about Trustpilot was the limited control businesses have over negative or misleading reviews. While transparency is important, disputing or removing reviews that appear inaccurate or unfair can be challenging and time‑consuming.”

Radha S.

Legal Assistant

“No control over our brand's reviews, prioritizes brand reviews rather than product reviews, can't group reviews to populate on one product page which was important for our business as we have lots of different prints available in the same product but they are all different skus and not variants.”

Cameron M.

Graphic Design and Ecommerce Manager

Cons

“Publishing the reviews for customer’s view requires coding that is not compatible with my platform therefore it’s hard for customers to find the reviews.”

Brooke H.

Owner

“I think it can be annoying that they email you multiple times asking for a review”

Erik S.

Customer care specialist

“I was an early adopter but ashamed to say didn't take advantage of everything they offer until recently.”

Ed S.

Vice President

Cons

“The learning curve is steep during initial setup, and some advanced features are a bit tricky to configure correctly for small teams.”

Karen M.

Managing Editor

“My profile showed 4.3. And now Trustpilot has deleted 6 reviews from my customers.”

Stefanos L.

CEO

“Reviews export wasn't in UTF-8 so any characters outside English alphabet were substituted which was a nightmare when re-uploading to our new platform when we migrated away.”

Suzanne L.

Head of CRM