Shopper Approved vs Trustpilot

TrueReview

Birdeye

Trustpilot

A customer review management tool that brings businesses and consumers together through reviews.

TrueReview is an easy-to-use, all-in-one tool that helps businesses quickly collect, manage, and respond to customer feedback.

Birdeye provides an AI-based chat solution for multi-location businesses that engages website visitors 24/7. The platform features intelligent conversation capabilities, lead capture functionality, and seamless handoff to live agents when needed. Businesses can personalize the chat widget to match their brand identity while managing all communications through a centralized smart inbox.

Shopper Approved is an eCommerce tool for collecting, managing, and promoting seller ratings, product reviews, video reviews, Q&A, and other social signals on the website and throughout the web to drive traffic, create urgency, and improve conversions.

Activity Dashboard

Activity Tracking

Alerts/Notifications

Brand Management

Commenting/Notes

Competitive Analysis

Conversion Rate Optimization

CRM Integration

Customer Experience Management

Customizable Branding

Customizable Fields

Customizable Forms

Customizable Templates

Dashboard

Data Import/Export

Email Reminders

Engagement Tracking

Event Triggered Actions

Feedback Management

Media Monitoring

Monitoring

Multi-Channel Distribution

Multi-Channel Marketing

Negative Feedback Management

Performance Metrics

Ratings/Reviews

Real-Time Notifications

Reminders

Reporting/Analytics

Response Management

Review Badge Management

Review Monitoring

Review Notification

Review Request

Review Sharing

Scoring

SEO Management

Social Media Integration

Social Promotion

Social Sharing

Survey Builder

Survey/Poll Management

Surveys & Feedback

Third-Party Integrations

Website Integration

Widgets

Proprietary

Shopper Approved

Web-based

Yotpo

Okendo

 Basic

Director of ECommerce

SA allows us to us our great reviews in their system on other systems as well to be able to give an overall customer experience.

Customer care specialist

It’s a good product for companies to gain reviews from their customers and it’s easy to submit a review.

Self employed

I have always been able to connect with a real individual.

recruitment consultant

The reviews and the ratings for other companies

I think it can be annoying that they email you multiple times asking for a review

VP Marketing

OFFICE MANAGER

the user friendliness, the excellent customer service, & ease of use of the program in general!

Owner 

Publishing the reviews for customer’s view requires coding that is not compatible with my platform therefore it’s hard for customers to find the reviews.

Owner

We recently transitioned to a new ecommerce platform and needed to integrate our 10 year old shopper approved review history into the new cart.

Assistant Manager

Co-Owner

We are also able to have past reviews on full display on our site as well, which can help to generate new sales.

President

Most customers are happy to provide feedback and we are able to use that feedback to make improvements in customer services, processes, website in near realtime.

Customer Service Manager

It's very helpful to see the customer reviews and to act on any questionable ones quickly.  

Head of eCommerce

Smooth onboarding, clear timeline, easy to use software for the business and our customers.

Director of Business Development 

Within 2 weeks of being "live" we received over 80 5 star reviews on our company.

The program adds validity and a real voice to potential customers that we're a brand/site/company/people you can trust.

Love working with Shopper Approved knowledgeable and dedicated team, especially with Shelbi!

Shopper Approved promised that we would see an increase in sales after implementing their review collection system on our site and we have definitely seen an increase.

Marketing manager

The Q&A service provides a great tool for our customers to ask questions and our responses stay on the page (helping future customers) and building valuable SEO keywords.

Vice President

I was an early adopter but ashamed to say didn't take advantage of everything they offer until recently.

This is minor and we have worked around this for years but it is something that I would like changed.

The fact that it's verified shoppers giving real reviews form order placement to follow up.

We love this because the answer will most likely help another customer.  

Shopper Approved helps us collect reviews directly on our site.

They did such a great job with the review management (seller rating and product reviews) service that we expanded and subscribed to the Q&A feature as well and could not be happier with the results.

owner

Can't modify a merchant comment after it has been posted (i.e., when reaching out to a customer, if you realize you misspelled  word afterwards, you can't edit).

Director

Noticed a increase in customer conversions since reviews were added.

Price is a little too expensive for a small business starting out.

Community Manager

We have over 500 views and are able to update the views of the customers on our website see.

Digital Marketing Manager

I would like there to be more personalization options

The post-purchase pop-up that Shopper Approved developed for BigCommerce allowed us to get substantially more merchant reviews than a competing solution. And the survey questions themselves prompt high quality responses that are very useful for business insights.

Customers have even mentioned that they purchased from us because of the positive reviews.

Customer Care & Corporate Sales Mgr.

It was a bit of a growing pain going from our reviews to a third-party site, but it's working splendidly and gaining reviews everyday.  

Unfortunate that I cannot utilize the service fully.

UX Designer

Shopper Approved's website integration team is great.

We also the ability to respond to customer comments is great so now  we can show future potential customers who read the "bad reviews" that we assist even our fussiest clientele.

It gives the customer a chance to leave a review at checkout based on the shopping experience.

Easy Install, Decent Configuration Options, Merchant Review Data Syndicated To Google, Good Selection of Widgets to Promote Reviews, Great Tool For Marketing Ecommerce Websites

Can't leave review directly from email (it redirects users to a website).

Ecommerce Manager

The Customer Care/Resolution process is also a really nice touch, enabling our customer service team to proactively engage with customers that were not totally satisfied.

We had multiple styling change request and they had no problem working with us until we made it perfect.

Co-Founder

It can feel a little dated at times, particularly the process of submitting reviews...where the Customer has to click through from an email to a webpage (it would be cool if the Customer could leave the review from within the email).

It would be nice if customers could filter reviews on a product page.

With ecommerce companies like ours, especially, we need to prove trust and customer reviews do that!

I like the simplicity and ability to easily customize to our shopping experience.

Competitive cost, interfaces with BigCommerce, good support, Google Authorized aggregator.

Owner / President

The business model that as our number of reviews grows, we continually pay more-and-more vs. just a flat fee per month as the service effectively remains the same.

Manager

Makes getting customer reviews and product review simple with little time invested.

I wish they have a wider variety of widgets.

Director of Marketing

There are some features that we were trying to implement but gave up because it wasn't clear on how we could make it work.

Customer Reviews

Customer Support

Review Requests

Customer Insights

Review Syndication

Customization

User Dashboard

Bugs and Issues

Pricing

Integrations

Mid-size Business

Large Enterprises

Small Business

Freelancers

SurveyMonkey

SurveyMonkey is an AI-based survey platform designed to help teams collect actionable feedback. The platform offers expert templates for various use cases including customer satisfaction, employee engagement, and event feedback. Organizations can distribute surveys to targeted audiences, analyze results with AI-based insights, and integrate with various business tools for streamlined workflows.

Broadly

Broadly is an online review & reputation management tool that helps small service-providing businesses improve their online reputation & attract new customers

Experience.com

Experience.com is a customer experience (CX) suite designed to manage the satisfaction and engagement of customers throughout their journey. With the CX Campaigns, professionals can automate survey requests, personalize outbound campaigns, send anonymous surveys, and more.

Anonymous Feedback

Campaign Management

Complaint Monitoring

Customer Database

Customizable Reports

Data Visualization

Knowledge Management

Mobile Survey

Multi-Channel Data Collection

Multi-Language

Predictive Analytics

Real-Time Analytics

Real-Time Data

Real-Time Reporting

Reporting & Statistics

Sentiment Analysis

Tagging

Text Analysis

Text Fields

Trend Analysis

Visual Analytics

Reviews for Trustpilot come from a wide variety of industries, including Financial Services (8% of reviewers), Retail (8%), and Marketing and Advertising (5%). The most frequent use case for Trustpilot cited by reviewers is improving customer experience (55% of reviewers).

Users and use cases

Some reviewers feel Trustpilot’s pricing is high, especially for small businesses, and they find advanced features locked behind expensive plans. Users report limited free options, restrictive contracts, and less value compared to competitors, though some appreciate benefits for larger businesses.

Value for money

Trustpilot is a customer experience program offering key features such as feedback management, customer experience management, review requests, surveys and feedback, negative feedback management, and reporting/analytics, among others.

Bazaarvoice

Typeform

Plus

Premium

Advanced

Enterprise

Insufficient scam and fraud controls

Insurance Agent

Fake accounts sometimes arise that we have to address.

47% of reviewers feel negative about Trustpilot’s scam prevention. Reviewers report concerns about fake reviews and fraudulent company profiles slipping through the platform’s controls. They indicate that it’s possible for scammers or malicious actors to harm reputations or deceive users, with limited recourse for affected businesses. Some users say reporting false or harmful content leads to slow or ineffective action. They feel that the system’s openness, while valuable for transparency, can be exploited, and they express a desire for stronger verification and fraud prevention measures.

Limited review response options

As a consumer, there is little chance to modify or update reviews once they have been made, you can't add a reply, so if the supplier sends you a white widget by mistake, and you ordered a green widget, then supplier makes a false claim, saying we sent you a green widget, there is no continuance of thread.

36% of reviewers feel negative about Trustpilot’s response management. Reviewers say it’s challenging to update or reply to reviews, limiting their ability to resolve disputes or clarify misunderstandings. They indicate that customer support responses are often slow, automated, or unhelpful, making it difficult to address issues promptly. Users report that negative comments can’t be effectively managed, and there’s a lack of notification or communication when responses are posted. Some reviewers feel the absence of robust response tools impacts their ability to maintain positive customer relationships.

Limitations in email outreach

Head of CRM

Poor multi-market support with some English copy hard-coded in emails

40% of reviewers feel negative about Trustpilot’s email invitation system. Reviewers indicate that setting up automated invitations is restrictive, with limited options for campaign customization or integration with existing workflows. They say it’s difficult to manage invitations, especially for businesses with unique requirements or less tech-savvy clients. Users report issues with language settings, account suspensions, and difficulties linking multiple email addresses. Some reviewers mention problems with customer support responsiveness regarding email-related issues, and they feel the invitation process could be more flexible and user-friendly.

High cost for small businesses

We are a small company and it can be pretty expensive for the higher tiers of TrustPilot and difficult for us to justify the expense.

66% of reviewers feel negative about Trustpilot’s pricing. Reviewers say the platform is expensive, especially for small businesses and startups, with steep jumps between plans and limited features in the free version. They indicate frustration with annual contracts, auto-renewal policies, and lack of transparent pricing. Users feel the cost is difficult to justify given the available features, and some mention surprise price increases. They report that essential tools and integrations are locked behind higher tiers, making it challenging for smaller companies to access the full benefits of the platform.

Shopper Approved vs Trustpilot Comparison (2026)

Shopper Approved

Trustpilot

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives