1) The website itself if very simple, and EFX does seem to give it's users and ATM Company operators more autonomy on the website to complete required tasks for different ATM Accounts/TID's. This is extremely beneficial in order to get a TID up and running on the spot and as quickly as possible.
2) Interchange buy rates are better than the market average, but EFX should capitalize on this by making them even better in order to gain a better share of the market.
1) EFX use to allow individual ATM operators to process their own merchant bank accounts. Recently that access has been revoked back up to EFX Customer Support. One, this slows down my ability to process merchant accounts, and two, I have had more than one occasion where the EFX representative made a mistake with the account number, which I then had to contact to rectify. This change put a huge work load on those EFX representatives, that was not there before. When they have this huge new workload, they will speed through it and make mistakes with the account numbers. I, as an individual operator, have the time resources to thoroughly check, recheck and double check those account numbers to make sure they are correct.
2) EFX controls the Interchange Buy Rates completely. I cannot control and manage the rate beyond the rate that I'm given. Let me explain. I currently have a 9 cent buy rate. I have brought other operators under me with EFX, and gave them a buy rate that is 13 cents. The benefit to me is the different between the 9 cents and 12 cents. Meaning i make 3 cents for each transaction of other operators i bring. However, i cannot control and manage that difference. I had to work with EFX for 4 months on one project of another operator i brought to the platform before the right interchange rate was given to that operator. That is a huge waste of time for me and for EFX, and it's something that drives away those new operators.