AestheticsPro vs Boulevard

ZENOTI

Pabau

PatientNow

ZENOTI is an all-in-one, enterprise software that helps salons, spas and medspas to manage and grow their business. The solution disappears into the background while supporting every aspect of your business, so you can focus on what you love - giving your customers a great experience.

Pabau is an all-in-one practice management software designed for healthcare businesses. The system offers digital patient records, online booking capabilities, calendar management, and integrated payment processing to streamline administrative workflows. Pabau also includes marketing tools, inventory management, and reporting features that help medical practices operate efficiently while maintaining secure patient data.

PatientNow offers practice management software for aesthetic medicine providers, integrating electronic medical records, patient engagement, payment processing, and digital marketing. Designed for medical spas, plastic surgery centers, and wellness clinics, it streamlines workflows with HIPAA-compliant features and tools like before-and-after photography, automating tasks and providing business growth insights.

Owner

Customer service is hard to get in contact with - actually speaking with a live person.

It is a reliable, robust platform that supports the day-to-day operations of my business effectively.

All-in-one spa software with digital EMR, online booking, POS, CRM, and marketing tools. AestheticsPro helps spas automate daily tasks, stay compliant, and deliver a polished client experience from first booking to checkout.

Access Controls/Permissions

Accounting Integration

Activity Dashboard

Alerts/Notifications

Appointment Management

Appointment Scheduling

Automated Scheduling

Barcode Recognition

Barcode/Ticket Scanning

Before & After Pictures

Billing & Invoicing

Calendar Management

Calendar Sync

Cancellation Tracking

Charting

Chat/Messaging

Client Management

Client Portal

Clinical Notes

Commission Management

Communication Management

Comparison View

Compliance Management

Confirmations/Reminders

Credit Card Processing

Customer Database

Customer History

Customer Surveys

Customizable Branding

Customizable Forms

Customizable Reports

Customizable Templates

Data Import/Export

Discount Management

Documentation Management

Document Management

Document Storage

Drag & Drop

Drug Reference Database

Electronic Payments

Electronic Signature

Email Marketing

Email Reminders

Employee Management

E-Prescribing

Event Scheduling

Faculty/Staff Management

File Sharing

For Medical Purposes

For Medical Spas

Forms Management

For Retail

For Salons and Spas

Gift Card Management

HIPAA Compliant

Inventory Management

Inventory Replenishment

Inventory Tracking

Invoice Management

Live Chat

Loyalty Program

Marketing Automation

Medical History Records

Mobile Access

Mobile Alerts

Multi-Location

Multi-Provider Practice

No-Show Tracking

On Call Scheduling

One-to-One Messaging

Online Booking

Online Forms

Patient Portal

Patient Records Management

Patient Scheduling

Payment Processing

Payroll & Commissions

Performance Metrics

Physician Management

Point of Sale (POS)

Practice Management

Price/Margin Management

Pricing Management

Promotions Management

Real-Time Data

Real-Time Reporting

Real-Time Updates

Receipt Management

Records Management

Recurring Appointments

Reminders

Remote Treatment Planning

Reporting & Statistics

Retail Inventory Management

Retail Management

Returns Management

Revenue Management

Sales Reports

Sales Tax Management

By industry, AestheticsPro reviewers are most commonly professionals in medical practice (49%). The most frequent use case for AestheticsPro cited by reviewers is medical spa (80% of reviewers).

Users and use cases

Reviewers indicate that AestheticsPro offers a wide range of features for its price, and many users appreciate the inclusive pricing and lack of hidden fees. However, some users report burdensome costs for premium features, unexpected fees, and dissatisfaction with price increases.

Value for money

The AestheticsPro integration most frequently cited by reviewers is Clover, a payment processing product rated 5.0 out of 5 for its integration with AestheticsPro.

Integrations

AestheticsPro is a medical spa program with key features that include charting, customizable forms, appointment management, HIPAA compliance, calendar management, client management, and more.

Proprietary

AestheticsPro

Web-based

Windows

iPhone

iPad

Linux

Chromebook

Android

Aesthetic Record

Boulevard

Mindbody

Jane

Tebra

Vagaro

DrChrono

Booker

Mangomint

Remedly

DaySmart Spa

Pro-Plus

Executive

Enterprise

Inconsistent messaging and customization

Marketing Manager

I recently sent a newsletter out to our entire client list, I learned that the system does NOT remove duplicate email addresses, and will send the same email to the same address, say for a husband & spouse that use the same email address. And when you are charged for each email, this is really unfortunate - as we don't NEED it to go to the same one twice!  

53% of reviewers feel negative about email and text messaging. Reviewers say that email and SMS features are limited, with issues such as duplicate messages, low character limits, and inconsistent delivery of reminders. They mention difficulties in customizing templates, lack of two-way messaging, and problems with unsubscribing or tracking unsubscribes. Some users report being charged extra for messaging services and find the marketing tools insufficient for their needs.

High and unpredictable costs

Medspa Director

I found it costly to add new documents for new services.

Co founder  spa development

For over a decade, I've been paying more than $70 more than their highest listed price for their service.

40% of reviewers feel negative about pricing. Reviewers report that the software is expensive, with frequent price increases and additional fees for certain features or services. They mention that costs can be prohibitive for small businesses and that unexpected charges, such as early termination fees or custom form creation, are not always disclosed upfront. Some users feel that the value does not justify the expense, especially given other issues with the platform.

Frequent glitches and instability

Medspa owner

My main issue is constant glitches: eblasts not being sent when scheduled or come out crooked, by the time the clients receive monthly eblast promo it is end of month, and why so long?- because their support is not resolving issues but only dragging time to seemingly look they are trying to help.

CoOwner

Too Glitchy to be useful, the software is very buggy.

72% of reviewers feel negative about bugs and issues. Reviewers report experiencing frequent glitches, crashes, and system outages that disrupt daily operations. They indicate that recurring technical problems, such as display errors, slow performance, and unreliable updates, create frustration and require time-consuming workarounds. Some users say that support responses to these issues are slow or ineffective, leading to unresolved problems and a lack of confidence in the platform’s reliability.

Limited and confusing payment options

Medical Director

It does not integrate with Canadian systems in terms of choice for payment processing , text messaging, connectivity to e-commerce and better inventory management system.

63% of reviewers feel negative about payment and invoicing. Reviewers indicate difficulties with payment processing integrations, limited compatibility with credit card machines, and confusing invoicing workflows. They mention challenges with tracking prepaids, applying discounts, and managing gift cards. Some users report that the lack of integration with popular payment providers and e-commerce platforms adds complexity, and they express frustration with additional fees and rigid cancellation policies.

Limited flexibility in rewards and options

MD Owner

Membership options (tracking, long term use) are not as robust as they need to be

35% of reviewers feel negative about options and rewards. Reviewers indicate that tracking discounts, rewards, and membership options is cumbersome and lacks necessary flexibility. They mention difficulties with reporting, applying promotions, and managing data transfers. Some users say that the system’s options for handling consults, commissions, and subscriptions are confusing or inadequate, making it challenging to efficiently run sales-oriented or membership-based businesses.

Prompt and helpful responses

Aesthetic

She took the time to answer my questions thoroughly and helped make the transition feel less overwhelming.

85% of reviewers feel positive about the question and answer support. Reviewers appreciate the promptness and thoroughness of responses when they have questions or encounter issues. They say the support team is accessible and provides clear, detailed explanations, which helps them resolve problems quickly. Some users mention that having their questions answered efficiently makes the transition to the software less overwhelming and gives them confidence in using the platform.

Versatile and evolving features

Medical director

The platform has many many uses for my business and they are always updating with more and better features

Marketing Coordinator 

The features for our marketing purposes are fabulous and we greatly appreciate having this option tied into the program and direct software

87% of reviewers feel positive about the software’s features. Reviewers appreciate the wide range of robust features that support daily operations, marketing, and compliance needs. They indicate that the platform is adaptable as their business grows, and they value frequent updates that introduce new functionalities. Some users say the features are well-organized and make running their business more seamless, while others highlight the benefit of having all necessary tools integrated within a single system.

User-friendly interface design

Nurse Practitioner

86% of reviewers feel positive about the user interface. Reviewers find the interface to be clean, intuitive, and easy to navigate, which reduces the learning curve for new users. They mention that the user-friendly design allows them to quickly access important functions and complete tasks efficiently. Some users report that the interface contributes to a positive overall experience and makes the software accessible for staff with varying levels of technical expertise.

Between scheduling, charting, Payment Processing, patient communications, and customization capabilities, the software has become an important part of our day-to-day operations.

From a Security and Patient Record Management standpoint, the platform has helped us organize and streamline our operations while maintaining confidence in how patient information is managed across our clinic.

Chief Marketing Office

Such as when creating ne services , there should be a step by step to ensure everything is "turned on " like staff member to complete the service , are there forms to go along with this service , commission paid , will this service be available for online boking , etc .

Patient Care Coordinator

What I liked least is the structure of the online booking system. When a campaign includes a service that requires a deposit, it prompts all patients to enter their card information even if they are not selecting that particular service with the deposit requirement.

Patient Communication and Office Lead

I especially appreciate the ability to quickly access patient history, upcoming appointments, treatment notes, and provider recommendations, which helps create a seamless experience for both staff and patients.

From scheduling appointments and managing patient records to treatment documentation, checkout, and communication, it allows our team to keep everything organized in one place.

Clinic Director

It combines scheduling, charting, consents, memberships, and client management in one system, which helps keep daily operations organized and efficient.

I also wish the platform had stronger built in texting and automation capabilities similar to Zenoti, particularly for real-time communication, marketing automation, and client engagement workflows.

Nurse Practitioner and Practice Owner

Scheduling, charting, consent forms, and payment processing are all integrated in one system, saving us time and reducing errors.

Their service team has been incredible to work with during integrations, customization of forms, workflow enhancements, and operational improvements.

It has helped streamline our daily operations by keeping scheduling, client records, consents, and memberships all in one place.

We especially love the photo management feature for tracking before and after results, as well as the customizable treatment notes.

Like any software, there are opportunities for continued improvement, particularly around reporting, workflow customization, referral tracking, and automation.

As someone who works closely with patient communication and clinic flow, having this information readily available allows me to provide a more efficient and personalized experience.

Consultant,Manager

So far I don't have a feature that I don't like the "least" however being able to add a tag to patient photos to then be able to be searched based on service type for marketing purposes would be amazing.

OWNER

We use AP as our foundational platform at multiple med spas because it makes it simple to toggle from one to the other to view calendars, revenue, etc.  

It has saved our team a lot of time, improved workflow, and made the client experience smoother from booking to checkout.

AestheticsPro vs Boulevard Comparison (2026)

AestheticsPro

Boulevard

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives