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Fresha vs Ovatu Comparison (2026)

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Fresha

Ovatu

Overview

Fresha is the world's leading online booking software for the beauty and wellness industry, including spas. Boost your sales and attract new clients with an all-in-one solution for salons, spas, barbers and therapists.

Ovatu is world-class booking software at the best price. Your bulletproof toolkit for managing appointments. Ovatu Manager is a scheduling and online booking tool with recurring appointments, automated reminders, group scheduling, device sync, and POS

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Video & Screenshots

Pricing

Starting from

14.95

/user

Per month

Free trial available
Credit cardless trial
Free account
Subscription based

Starting from

Per month

Free trial available
Credit cardless trial
Free account
Subscription based

User reviews

4.8

1.4K

1.2K

Value for money

Ease of use

Features

Customer support

89%

would recommend this app

4.8

144

124

Value for money

Ease of use

Features

Customer support

95%

would recommend this app

Pros

“I will be cancelling my whole debit system and booking system with my salon with this company they like to charge everything that they absolutely can and there’s definitely just as good other companies out there for booking systems besides Fresha that does just the same.”

Catherine B.

Business owner an aesthetician.

“It’s not a complex system which is appealing to a small business along with the cost, however there are some usability issues that could be easily be fixed if they had good product [sensitive content hidden] and tech support.”

Pamela T.

President

“I have inquried about this to Fresha several times, as I use their QR code at my store to allow my clients to book an appointment, however, I still get charged for those customers, as if they intially found my services through Fresha, though this is not the case.”

Erik K.

Massage Therapist

Pros

“From scheduling and staff management to add-ons, forms, reminders, and guest experience, it’s all very thoughtfully designed.”

Amilda P.

Owner

“No ideal payment (payment system commonly used in The Netherlands) but it doesn’t matter because the rest is 5-stars.”

Amilda P.

Owner

“The booking system itself is also extremely sophisticated while still remaining very user friendly.”

Amilda P.

Owner

Cons

“Fresha can have some bugs or issues in its booking system at times, including error messages or blank screens.”

Andie T.

Student

“I follow Fresha’s own advice by sending my direct booking link, yet the system still flags client as new marketplace clients. Despite clear evidence, support refuses to refund the fees, citing rigid policy and technicalities.”

Catherine N.

Holistic Therapist

“Unable to add two therapists to one appointment, latest pricing structure is far to expensive and unfair on very small businesses.”

Suphotjana P.

Operations Manager

Cons

“I would like to be able to customise the book now platform more and I don’t like how you get charged 5 credits for a txt message.”

Denise H.

Salon owner

“The joy thing Ovatu is missing for me is time segments for clients.”

Fay C.

Beauty therapist