Impel - 2026 Pricing, Features, Reviews & Alternatives

Impel’s AI Operating System unifies sales, service, marketing, and merchandising into one coordinated system—so dealers and OEMs convert more demand, move faster, and operate with less friction.

For Dealers

Sales: Convert More, Faster

- Respond instantly with VIN-specific, context-aware conversations 24/7
- Increase lead-to-appointment conversion through persistent, intelligent long-term follow-up
- Book more qualified appointments while reducing low-intent handoffs
- Handle trade-in, financing, and inventory questions without tying up staff

Service: Retain More Customers, Drive More ROs

- Capture missed calls with Voice AI and convert them to scheduled appointments
- Proactively engage and seamlessly schedule customers based on individual driving behavior and service history
- Leverage conversational scheduling to drive appointments via email, SMS, and chat
- Increase service retention, repair orders, and lifetime value
- Reduce customer leakage to independents with always-on, concierge-level engagement

Marketing: Turn Outreach Into Revenue

- Activate every customer segment with personalized, behavior-driven campaigns
- Re-engage lapsed owners automatically—at scale
- Align messaging, timing, and offers across channels
- Turn marketing from volume-based outreach into conversion-focused execution

Merchandising: Engage Shoppers Where Decisions Happen

- Bring inventory to life with immersive, interactive experiences on VDPs and websites
- Answer buyer questions instantly—availability, features, pricing, next steps
- Reduce bounce rates and increase shopper engagement
- Convert digital interest into real appointments, not dead ends

Operational Efficiency & Productivity

- Automate repetitive work across sales and service without losing control

- Reduce manual follow-up, context-switching, and administrative drag

- Increase customer velocity—moving shoppers and owners through journeys faster

- Give teams time back to focus on closing, service, and relationships

For OEMs

- Stronger Brand Execution
- Ensure consistent, compliant messaging across all dealer touchpoints
- Maintain brand standards without slowing dealer operations
- Higher network performance
- Increase lead response, appointment rates, and conversion across the network
- Improve service retention and customer lifetime value
- Reduce variability between top-performing and struggling stores

Actionable Insights at Scale

- Gain visibility into customer engagement, demand capture, and follow-through
- Identify gaps, trends, and opportunities across regions and rooftops
- Equip dealers with an AI Operating System—not disconnected point solutions
- Support modern customer expectations without increasing operational burden

The Impel Advantage

- One shared AI brain across sales, service, marketing, and merchandising
- AI Agent Knowledge Bank ensures dealer-specific accuracy, compliance, and brand voice
- Autonomous execution with human oversight
- Built to scale—across rooftops, regions, and global OEM programs

The result: more appointments, higher conversion, increased revenue, stronger retention, and a dealership operation that runs faster, smoother, and smarter.