getapp-logo

App comparison

Add up to 4 apps below to see how they compare. You can also use the "Compare" buttons while browsing.

GetApp offers objective, independent research and verified user reviews. We may earn a referral fee when you visit a vendor through our links. 

Gmail vs Litmus Comparison (2026)

Add to Compare

Compare similar apps

Microsoft Outlook logo

Microsoft Outlook

4.5

Google Workspace logo

Google Workspace

4.7

Microsoft 365 logo

Microsoft 365

4.6

Good recommendations?

Gmail logo

Gmail

Litmus logo

Litmus

Overview

Gmail is a free, advertising-supported email service offered as part of Google Workspace (formerly G Suite), with 15GB of storage, color-coded inbox filters, and 'unsend' button

Litmus helps agencies, designers and marketers to build, test, preview and track their emails for optimal email campaign effectiveness

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

Free

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

500

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.8

13.5K

5

4

3

2

1

11.3K

2K

201

24

8

  • Value for money
  • Ease of use
  • Features
  • Customer support
94%
would recommend this app

4.6

53

5

4

3

2

1

39

8

5

1

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
85%
would recommend this app

Pros

“It makes managing my communication much simpler by keeping my emails organised, offering a strong search function, and integration easily with other google tools. ”
KM

Kim M.

Financial Manager

“The integration with other Google services helps streamline our daily workflow, and the powerful search feature makes managing emails much easier. While there are a few organizational limitations, Gmail remains one of the best email platforms we've used for both business and personal communication.”
JW

Jeffrey W.

Owner

“I manage both a personal and a professional inbox, and the tab system, Primary, Social, Promotions, genuinely helps me avoid drowning in messages. ”
MV

Michael V.

Software Engineer

Pros

“sometimes the updated versions of the OS are taking time to be available in Litmus to preview emails with the new versions”
GA

Gabriel A.

Sales Engineer

“It is a good for handling email email bursts for email sending and receiving overall email management and marketing”
SR

Shilpa R.

QA

“It makes it easy to test my email creative on various devices, browsers and inboxes.”
AG

Annie G.

Marketing Manager

Cons

“The Desktop Layout Can Feel Cluttered: The web interface packs a lot into one screen—chat sidebars, labels, categories, and calendar integrations. If you prefer a clean, minimalist workspace, it can feel overwhelming and noisy unless you spend time hiding all the extra panels.”
Verified reviewer profile picture

Christopher V.

Human Relations

“There are also limitations in terms of advanced email organization and customization compared to more specialized email platforms, and some users may find the interface a bit busy due to the number of integrated features.”
Verified reviewer profile picture

Michael Z.

Owner

“The biggest drawback for me is the storage limit. Since photos, files, and emails all share the same Google storage, it can fill up quickly.”
MK

Manpreet K.

Physiotherapist

Cons

“Cost is what stands out most, can be high for small teams and at times the team might feel underutilizing on some of the features.”
Verified reviewer profile picture

Adarsh P.

Campaign specialist

“Can be overwhelming at first, could do with a more streamlined UI/UX”
JI

Jack I.

Business and IT Consultant

“I had to figure it out on my own and it was frustrating.”
KM

Katrina M.

Customer Support

  • Vendor responds to reviews
  • Last review3 days ago
  • Vendor responds to reviews
  • Last reviewa month ago

Key features

  • Total features24
  • A/B Testing
  • API
  • Alerts/Notifications
  • Audience Targeting
  • Autoresponders
  • Campaign Management
  • Collaboration Tools
  • Contact Management
  • Drag & Drop
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Monitoring
  • Email Templates
  • Email Tracking
  • Event Triggered Actions
  • Geolocation
  • Inbox Management
  • List Management
  • Location Tracking
  • Mobile App
  • Mobile Optimization
  • Monitoring
  • Multiple User Accounts
  • Personalization
  • Preview Functionality
  • Prioritization
  • Real-Time Analytics
  • Reporting/Analytics
  • Response Management
  • Search/Filter
  • Spam Blocker
  • Subscriber Management
  • Tagging
  • Team Management
  • Template Management
  • Third-Party Integrations
  • Total features23
  • A/B Testing
  • API
  • Alerts/Notifications
  • Audience Targeting
  • Autoresponders
  • Campaign Management
  • Collaboration Tools
  • Contact Management
  • Drag & Drop
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Monitoring
  • Email Templates
  • Email Tracking
  • Event Triggered Actions
  • Geolocation
  • Inbox Management
  • List Management
  • Location Tracking
  • Mobile App
  • Mobile Optimization
  • Monitoring
  • Multiple User Accounts
  • Personalization
  • Preview Functionality
  • Prioritization
  • Real-Time Analytics
  • Reporting/Analytics
  • Response Management
  • Search/Filter
  • Spam Blocker
  • Subscriber Management
  • Tagging
  • Team Management
  • Template Management
  • Third-Party Integrations

Integrations

  • Total integrations60
  • Airtable
  • Asana
  • Basecamp
  • Calendly
  • Chatfuel
  • Chatwork
  • Claude
  • ClickFunnels
  • Clio
  • Dropbox
  • Evernote Teams
  • Facebook Apps and Tabs
  • Google Analytics 360
  • Google Calendar
  • Google Chat
  • Google Chrome
  • Google Classroom
  • Google Contacts
  • Google Docs
  • Google Drive
  • Google Forms
  • Google Keep
  • Google Meet
  • Google Sheets
  • Google Slides
  • Google Workspace
  • Grammarly
  • HubSpot CRM
  • HubSpot Marketing Hub
  • IFTTT
  • Instagram
  • Jira
  • Kit
  • LinkedIn Jobs
  • MeisterTask
  • Meta for Business
  • Microsoft Excel
  • Microsoft OneNote
  • Microsoft Outlook
  • Microsoft To Do
  • OmniFocus
  • OneDrive
  • Pipedrive
  • Remember The Milk
  • RescueTime
  • Ryver
  • Salesforce Sales Cloud
  • Slack
  • Streak
  • Stripe
  • SurveyMonkey
  • Todoist
  • Trello
  • Twitter/X
  • Typeform
  • WhatsApp
  • YouTube
  • Zapier
  • Zendesk Suite
  • Zenkit
  • Zoom Workplace
  • Total integrations1
  • Airtable
  • Asana
  • Basecamp
  • Calendly
  • Chatfuel
  • Chatwork
  • Claude
  • ClickFunnels
  • Clio
  • Dropbox
  • Evernote Teams
  • Facebook Apps and Tabs
  • Google Analytics 360
  • Google Calendar
  • Google Chat
  • Google Chrome
  • Google Classroom
  • Google Contacts
  • Google Docs
  • Google Drive
  • Google Forms
  • Google Keep
  • Google Meet
  • Google Sheets
  • Google Slides
  • Google Workspace
  • Grammarly
  • HubSpot CRM
  • HubSpot Marketing Hub
  • IFTTT
  • Instagram
  • Jira
  • Kit
  • LinkedIn Jobs
  • MeisterTask
  • Meta for Business
  • Microsoft Excel
  • Microsoft OneNote
  • Microsoft Outlook
  • Microsoft To Do
  • OmniFocus
  • OneDrive
  • Pipedrive
  • Remember The Milk
  • RescueTime
  • Ryver
  • Salesforce Sales Cloud
  • Slack
  • Streak
  • Stripe
  • SurveyMonkey
  • Todoist
  • Trello
  • Twitter/X
  • Typeform
  • WhatsApp
  • YouTube
  • Zapier
  • Zendesk Suite
  • Zenkit
  • Zoom Workplace