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SendGrid vs Brevo Comparison

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Overview

Category Leaders

Twilio SendGrid's cloud-based email infrastructure relieves businesses of the cost and complexity of maintaining custom email...

Category Leaders

Trusted by over 500,000 businesses worldwide, Brevo (formerly Sendinblue) is the affordable, all-in-one marketing and CRM...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

60

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

18

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.2

725

5

4

3

2

1

393

211

52

24

45

  • Value for money
  • Ease of use
  • Features
  • Customer support
87%
would recommend this app

4.5

2K

5

4

3

2

1

1.3K

535

97

23

40

  • Value for money
  • Ease of use
  • Features
  • Customer support
95%
would recommend this app

Pros

It has a really good transactional API and the dynamic template is nice and easy to use. Ruby gem for SendGrid is good as well.
What I love the most about, Sendgrid emails is that they are not spammed when they reach their target's mail box and are always marked as important.
The built in tracking is quite nice and they make it very easy to configure. Knowing not only opens/clicks but unique values was great.

Pros

We use for email marketing and its been great for that. Creating campaigns is straight forward with a great tool for designing a campaign within the software.
Customer service was superb. They were awesome and I found the editor of the email easier to use than the competitor.
The product has some really good features at a great price. We use chat functionality on our website and it is super easy to design campaigns on the platform.

Cons

I tried for 2 weeks to get in touch with them (trouble tickets, emails, and phone calls) and never got a reply to anything. This is a TERRIBLE company to do business with.
Service is terrible lodged a customer service request replied quickly with useless information then didn't hear from them for 4 days.
When complaining to Sendgrid I spoke with several people who were empathic to my frustrations about the program no longer working as it should.

Cons

Additionally, sendinblue does a horrible job documenting and announcing their own vetting process. I once purchased SIB Credit and had no feedback as to why it wasn't credited to my account.
Sendinblue is probably the worst company I have ever dealt with. Not only their support is close to inexistent for users with premium account, but they treat you like a criminal.
We'd gone to some trouble to transition our mailing list, learn the new interface, and get it linked to our website for subscriptions. We now feel that we were misled or tricked.
  • Vendor responds to reviews
  • Last reviewa month ago
  • Vendor responds to reviews
  • Last review4 days ago

Key features

  • Total features78
  • A/B Testing
  • API
  • Activity Dashboard
  • Alerts/Notifications
  • Archiving & Retention
  • Audience Targeting
  • Autoresponders
  • Availability Management
  • CAN-SPAM Compliance
  • CRM
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Catch-all Server Detection
  • Channel Management
  • Chat/Messaging
  • Click Tracking
  • Collaboration Tools
  • Communication Management
  • Confirmation/Reminders
  • Contact Database
  • Contact Management
  • Content Management
  • Customer History
  • Customer Journey Mapping
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Templates
  • Customization
  • Dashboard
  • Data Import/Export
  • Data Recovery
  • Delivery Tracking
  • Disposable Email Detection
  • Domain Check
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Filtering
  • Email Management
  • Email Marketing
  • Email Monitoring
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • File Storage
  • For Startups
  • Form Builder
  • Forms Creation & Design
  • GDPR Compliance
  • Geolocation
  • HTML Editor
  • Image Library
  • Inbox Management
  • Interaction Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Engagement
  • Lead Management
  • Lead Qualification
  • Lead Segmentation
  • List Management
  • Location Tracking
  • Mailing List Management
  • Marketing Automation
  • Meeting Management
  • Message Personalization
  • Mobile Access
  • Mobile Optimization
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Marketing
  • Multiple User Accounts
  • Online Booking
  • Performance Metrics
  • Personalization
  • Preview Functionality
  • Queue Management
  • ROI Tracking
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Monitoring
  • Real-Time Notifications
  • Real-Time Reporting
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Management
  • Routing
  • SMS Messaging
  • Search/Filter
  • Segmentation
  • Shared Inboxes
  • Signature Management
  • Simple Mail Transfer Protocol (SMTP)
  • Single Email Verification
  • Social Media Integration
  • Spam Analysis
  • Spam Blocker
  • Subscription Management
  • Syntax Check
  • Team Management
  • Template Management
  • Third-Party Integrations
  • Threat Protection
  • Threat Response
  • Unsubscribe Database
  • WYSIWYG Editor
  • Web-based Deployment
  • Website Analytics
  • Website Publishing Options
  • Website Visitor Tracking
  • Whitelisting/Blacklisting
  • Total features93
  • A/B Testing
  • API
  • Activity Dashboard
  • Alerts/Notifications
  • Archiving & Retention
  • Audience Targeting
  • Autoresponders
  • Availability Management
  • CAN-SPAM Compliance
  • CRM
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Catch-all Server Detection
  • Channel Management
  • Chat/Messaging
  • Click Tracking
  • Collaboration Tools
  • Communication Management
  • Confirmation/Reminders
  • Contact Database
  • Contact Management
  • Content Management
  • Customer History
  • Customer Journey Mapping
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Templates
  • Customization
  • Dashboard
  • Data Import/Export
  • Data Recovery
  • Delivery Tracking
  • Disposable Email Detection
  • Domain Check
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Filtering
  • Email Management
  • Email Marketing
  • Email Monitoring
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • File Storage
  • For Startups
  • Form Builder
  • Forms Creation & Design
  • GDPR Compliance
  • Geolocation
  • HTML Editor
  • Image Library
  • Inbox Management
  • Interaction Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Engagement
  • Lead Management
  • Lead Qualification
  • Lead Segmentation
  • List Management
  • Location Tracking
  • Mailing List Management
  • Marketing Automation
  • Meeting Management
  • Message Personalization
  • Mobile Access
  • Mobile Optimization
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Marketing
  • Multiple User Accounts
  • Online Booking
  • Performance Metrics
  • Personalization
  • Preview Functionality
  • Queue Management
  • ROI Tracking
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Monitoring
  • Real-Time Notifications
  • Real-Time Reporting
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Management
  • Routing
  • SMS Messaging
  • Search/Filter
  • Segmentation
  • Shared Inboxes
  • Signature Management
  • Simple Mail Transfer Protocol (SMTP)
  • Single Email Verification
  • Social Media Integration
  • Spam Analysis
  • Spam Blocker
  • Subscription Management
  • Syntax Check
  • Team Management
  • Template Management
  • Third-Party Integrations
  • Threat Protection
  • Threat Response
  • Unsubscribe Database
  • WYSIWYG Editor
  • Web-based Deployment
  • Website Analytics
  • Website Publishing Options
  • Website Visitor Tracking
  • Whitelisting/Blacklisting

Integrations

  • Total integrations245
  • ActiveCampaign
  • Freshdesk
  • Gmail
  • Google Analytics 360
  • Google Calendar
  • Google Drive
  • Google Workspace
  • HubSpot CRM
  • Mailchimp
  • Microsoft 365
  • Microsoft Outlook
  • Microsoft Teams
  • Pipedrive
  • Salesforce Sales Cloud
  • Slack
  • SugarCRM
  • WordPress
  • Zapier
  • Zendesk Suite
  • Zoho CRM
  • Total integrations199
  • ActiveCampaign
  • Freshdesk
  • Gmail
  • Google Analytics 360
  • Google Calendar
  • Google Drive
  • Google Workspace
  • HubSpot CRM
  • Mailchimp
  • Microsoft 365
  • Microsoft Outlook
  • Microsoft Teams
  • Pipedrive
  • Salesforce Sales Cloud
  • Slack
  • SugarCRM
  • WordPress
  • Zapier
  • Zendesk Suite
  • Zoho CRM

User reviews that mention these apps

cd
AvatarImg

chandra d.

Information Technology and Services, 1-10 employees

Used weekly for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

Brevo logo

Brevo

Early user, so far so good but some things could be better

Reviewed 3 years ago

Average to good

Pros

Very easy to create campaigns. Editor is wysiwyg & way easier than SendGrid which we just dropped

Cons

Support was kind & relatively reactive but did not address my question, so it took 4 back & forth over 3 days to get a solution.

AvatarImg
AvatarImg

Rick H.

Marketing and Advertising, 1-10 employees

Used weekly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Brevo logo

Brevo

Great bulk email platform but limited CRM

Reviewed 3 years ago

The learning curve is fast, the user interface is intuitive, they have multiple pricing options based on actual email volume not # of contacts so you can have 100,000 people in your database but you only pay for the number of emails. Customer support is a bit slow (it is not real time) but replies were knowledgeable. If you think you may need a lot of hand-holding this is may not be the platform for you.

Pros

This is a great bulk email marketing tool. I particularly recommend using it with the Stripo.io email creation tool. You can export from Stripo straight into Sendinblue and send amazing looking emails. Reporting is best I've seen and I've used Sendgrid, MailPoet, Infusionsoft, Mailchimp, Hubspot and Sendfox and Netsuite.

Cons

This is NOT CRM software. It is very good bulk email with drip campaign and sales automation follow-up.

DS
AvatarImg

Daniel S.

Staffing and Recruiting, 1-10 employees

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Brevo logo

Brevo

Anyone can use this!

Reviewed 3 years ago

We were looking at email marketing and automation of our daily tasks as our candidate base had gotten very large and we needed a solution. We used others like Sendgrid and Mailchimp, but either their features were too limiting or you had to scale up and pay quickly to get the solution you wanted or it was too difficult to navigate around as an end user.

Pros

As an end user and no training in IT whatsoever, I would say that it has made email marketing easy and accessible for those who are looking at a feature filled but simple dashboard with excellent analytics to boot. Far better than any other email marketing solution out there and it does the thinking for you, they've really thought out the end user here and made things simple.

Cons

I'd say the pricing is fairly steep for a start up like ours, but at the moment we're becoming so reliant on this service and the paid features look like true added value so I might be being a bit miserly!