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Email Tracking Software

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InboxAlly logo



InboxAlly is the Ultimate Email Deliverability Tool!

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InboxAlly is a tool that helps email marketers stop their emails from landing in spam. It does this by teaching email providers to put your messages in the Inbox. This results in a dramatic increase in your open rates and your bottom line.

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Opensense logo



The smarter way to send emails with beautiful signatures.

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Best for cloud-based solution that works w/Office365 and Google Workspace to add email signatures, email banner marketing with CRM targeting, email insights/tracking with document heat maps, and GDPR/legal compliance. US-based support.

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Groove logo



Leading Sales Productivity Platform for Salesforce

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Groove is a sales productivity platform that enables revenue leaders to increase dollars per rep across every division of the enterprise.

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Yesware logo



Sales Engagement Made Easy

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How sales teams do meaningful email outreach at scale.

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Mailchimp logo



Email and advertising marketing automation platform

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Mailchimp is a marketing automation platform that allows users to create, send & analyze email & ad campaigns, with email templates, landing pages, and a mobile app

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MailerLite logo



Email marketing software for smart business

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MailerLite is an email marketing solution which provides tools for customizable email building, automation, landing page creation, popup management, and more. The cloud-based system allows businesses to create branded email marketing content using text, images, links, video, HTML, and more.

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GMass logo



Google Chrome extension for sending & scheduling emails

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GMass is a Google Chrome extension, which helps businesses run mass email campaigns from Gmail, manage responses, create recipient lists, and more. Supervisors can gain visibility into sent, opened, clicked, replied, unsubscribed, bounced, and rejected email metrics through reports.

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Constant Contact logo

Constant Contact


We deliver success.

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We deliver for small businesses with powerful tools to simplify and amplify digital marketing. Whether it's driving sales, growing a customer base or engaging an audience, we help you build strong connections and generate powerful results.

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EngageBay CRM logo

EngageBay CRM


Integrated sales & marketing software for growing teams

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EngageBay is an all-in-one marketing, sales and service automation software which automates marketing sales by combining lead generation, email marketing, marketing automation, CRM & social media engagement. EngageBay helps businesses acquire, engage, nurture, and close leads from a single platform.

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Freshsales logo



Sales management solution

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Freshworks CRM Marketing Cloud helps marketing teams deliver more personalized customer experiences at every touchpoint across their lifecycle. You can automate conversations with website visitors using AI chatbots, create personalized email campaigns and nurture customers to keep coming back.

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iContact logo



Email marketing , automation, and landing page software

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iContact's easy-to-use platform provides you with the tools to grow your business anytime, anywhere. To create your iContact Free account, visit via the link in our bio. No credit card required!

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SendGrid logo



Email Delivery. Simplified.

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Twilio SendGrid's cloud-based email infrastructure relieves businesses of the cost and complexity of maintaining custom email systems. Twilio SendGrid provides reliable email delivery, scalability and real-time analytics along with flexible API's that make custom integration a breeze.

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Bitrix24 logo



100% free CRM, collaboration, and communication tool suite

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Bitrix24 #1 FREE email marketing and email tracking CRM. Cloud, mobile, open source. 12 million companies worldwide. Send emails in bulk, see who's open your emails, clicked links and run automation rules based on email triggers.

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SMTP2GO logo



Fast, reliable mail delivery and management solution

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SMTP2GO is a cloud-based email management solution which helps businesses track emails and generate visual reports. Key features include data management, email monitoring, blacklisting, quality testing, records management, email authentication, and an API.

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Mixmax logo



Email communication & sales productivity application

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Mixmax is an email communication & sales productivity application designed to help businesses convert prospects into customers through Gmail, Google Inbox, Google Calendar, Salesforce & Pipedrive using 1-to-1 communication, personalized email, workflow automation, email tracking, CRM sync, & more

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Front logo



Where 7500+ companies build strong customer relationships;

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Front is the best email tracking software for teams. With Front, you can track who opens emails with read receipts, use email templates to work faster, and access email analytics for you and your team. Try Front for free.

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Mailjet logo



Marketing Email, Transactional Email, Transactional SMS

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Send, track and deliver both marketing and transactional emails with Mailjet. Our cloud-based infrastructure is unique and highly scalable with a proprietary technology that optimizes email deliverability.

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GetResponse logo



The world's easiest e-mail marketing

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An email marketing tool that helps business owners build permission-based mailing lists, maximize conversions with email automation and responsive design and create a landing page. GetResponse features include video email marketing, email-to-speech, and a custom form builder.

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Boomerang for Gmail logo

Boomerang for Gmail


Email management software for Gmail users

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Boomerang for Gmail is an email management software designed to help organizations handle inbound and outbound electronic mails in real-time. It enables employees to set up follow-up reminders, schedule meetings, display read receipts, and configure delivery exception settings via a unified portal.

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Agile CRM logo

Agile CRM


Sales and marketing CRM for growing businesses

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Agile CRM combines powerful automation, telephony, web, mobile, email, social and scheduling features to effectively manage the entire customer journey

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Close logo



The CRM for high-performance sales teams.

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Close is the sales engagement CRM that helps SMBs turn more leads into revenue. A multichannel platform, Close lets you email, call, and text your leads from desktop. With productivity tools like the task reminders and the Power Dialer, you’ll reach more leads, follow up more often, and close more.

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MailTrack logo



Email Tracking for Gmail

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MailTrack is a free email tracking solution designed to help users manage their emails across Gmail. View email activity, receive real-time notification on updates within emails and track which emails have been opened with MailTrack.

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Acumbamail logo



Effective email marketing to skyrocket your business

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Acumbamail is a complete tool with Email Marketing, SMS campaigns, and landing pages for companies of all kinds to effectively communicate with their customers between channels, expand their business and improve their conversion rates.

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Zoho Campaigns logo

Zoho Campaigns


Simplified Email and SMS Marketing

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Zoho Campaigns is an email and SMS marketing software for small, medium, and large businesses to automate their entire marketing process.

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Mailshake logo



Sales engagement platform for email, phone & social outreach

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Mailshake is a sales engagement platform for modern sales teams. Send personalized cold emails at scale and set tasks to engage with prospects via phone and social media, all in one sequence, on one dashboard.

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Buyers Guide

Email Tracking Software

What is email tracking software?

Email tracking software is an online tool that helps businesses monitor and analyze email interactions with customers. It measures the performance of individual emails as well as overall email campaigns by tracking metrics such as the open rate and click-through rate. 

Email tracking tools have a link tracking feature that sends real-time notifications every time a recipient opens an email and clicks a link within it. Businesses can use this data to target their prospects with more relevant email content in future campaigns. 

These tools track the bounce rate, helping businesses understand why some contacts aren't responding and allowing them to take proactive steps to improve delivery rates. They also offer advanced metrics such as location information on target audiences, the devices they use to check emails, and their frequency of email interaction. 

What are some common features of email tracking software?

  • Email management: Helps manage incoming and outgoing emails and track email campaign performance. Email management automates the process of sorting messages into folders and tagging them for easy retrieval. It offers custom templates to set up auto-replies, tracks the message status (read or unread) across devices, and schedules delivery for emails in advance. It also helps organize your inbox by filtering out spam or unwanted emails while allowing you to monitor campaigns from within a single platform.

  • Click tracking: Tracks the number of times recipients click on email links. Click tracking generates reports that showcase how many people opened and interacted with your emails, including who has read them and when they did so. It provides insights into the performance of your email marketing campaign, allowing you to optimize it for maximum engagement.

  • Real-time notifications: Sends alerts when your emails are opened or clicked so you can take immediate action. Real-time notifications allow for a more proactive approach to email marketing and customer engagement, enabling your teams to respond quickly and ensure maximum impact from each email sent.

  • Team management: Organizes and monitors your team members' emails, allowing them to prioritize tasks more efficiently. Team management helps you evaluate each member's performance by tracking email open rates and response time. It also offers a drag-and-drop option to quickly assign projects or tasks within a team setting.

  • Email reminders: Sends automated email reminders to your team, ensuring important tasks aren’t forgotten. It offers customizable message templates that allow you to create and manage scheduled notifications across time zones. It also tracks the progress of any sent email so your team is up to date on all follow-ups.

  • Email templates: Offers a library of preformatted message templates that can be easily customized. It comes with built-in analytics to track email performance in real time. This feature helps save time when sending marketing campaigns or newsletters while still allowing you to customize the look and feel of your messages.

  • Scheduling: Helps schedule emails in advance, allowing you to control the delivery time and frequency and offering personalization options such as custom subject lines and images. It provides a quick way to plan and send bulk emails without needing human intervention every step of the way.

  • Reporting/analytics: Analyzes and tracks email campaigns to offer insights into performance. This feature lets you generate comprehensive reports that provide key metrics such as the total number of emails sent and delivered, number of opens and link clicks per email campaign or contact group, unsubscribe count, and open rate across devices. 

What are the benefits of using email tracking software?

  • Automates email tracking: The software automates the process of monitoring emails, allowing you to track and analyze how your clients receive your messages. It helps save time by identifying suspicious accounts sending spam or malicious links. It also collects data on open rates, click-throughs, and other engagement metrics that provide valuable insights into customers’ communication preferences. Automated email tracking helps ensure you stay connected with your customers while protecting your messages against potential security risks.

  • Sends alerts when emails are opened: The open-and-click tracking feature sends an alert every time a prospect opens and clicks your email. The feature helps track customer engagement by measuring the performance of your email marketing campaign and optimizing it for maximum engagement. You can also set up automated follow-up reminders to ensure your team provides timely responses to customer queries.

  • Analyzes campaign performance: Email tracking tools provide detailed analytics to help you understand customer behavior and optimize email campaigns for better results. Analytics tracks metrics such as the number of emails sent, open rate, click-through rate, engagement time, and recipient device type. You can use this data for audience segmentation and to create targeted strategies to send personalized communications to customers based on their interests.

  • Offers insights into customer engagement: Email tracker software helps you analyze how customers interact with your emails by tracking metrics such as the open rate, click-through rate, and number of conversions per email campaign. This data is essential to understand what content resonates best with your audience. Based on this analysis, you can tweak your future communications to ensure the right message reaches each segment of your target market at an ideal time.

What are the potential issues with email tracking software?

  • Privacy violations: Privacy violation is a potential issue with email tracker software, as it tracks and monitors users’ emails without their knowledge or consent. This violates their right to private communications and gives businesses an unfair advantage in gathering personal data for marketing purposes. This type of surveillance also threatens customers’ data security by collecting sensitive information that could get used for malicious purposes. Before shortlisting any software, discuss these concerns with the vendor and ensure their product’s data tracking and collection policies comply with all applicable regulations such as the GDPR.

  • False reporting: False reporting, a potential drawback of email tracker software, can lead to inaccurate data, resulting in incorrect insights and poor decision-making for your business. False reports can also create mistrust between your teams and hint at privacy concerns or conflicts of interest among stakeholders. Any issues related to false reporting must be promptly addressed by the software provider to ensure reliable information for analysis.

  • Poor data accuracy: Poor data accuracy is a potential shortcoming of using email tracking solutions. Without accurate data, it can get difficult to make informed decisions or understand the effectiveness of your campaigns. Inaccurate data may also lead to incorrect conclusions about customer behavior and marketing activities, resulting in wasted time and resources you could have spent better elsewhere. 

How much does email tracking software cost?

Most email tracking software products on the market are priced on a per month basis, and their entry-level pricing plan ranges from $4.98 to $15* per month. An enterprise product that’s priced higher may include additional features such as customizable customer dashboards, auto-generated customer segments for targeting, and personalized consultations.

*The pricing included is for the entry-level/lowest-priced offerings found on vendor websites as of Jan. 23, 2023.

Key considerations when purchasing email tracking software

  • Analyze the accuracy of data tracking. An email tracking tool helps collect data on open rates, click-through rates, and other engagement metrics that provide valuable insights into your customers’ communication preferences. But if this data is inaccurate, you won’t get a precise picture of your customers’ needs, and it could affect the decisions you make, such as which audience segment to target or which content to use for email communications.

  • Evaluate the range of analytics available. To better understand how customers engage with your emails, select an email tracking tool that lets you analyze open rates, click-through rates, and campaign conversions, among other metrics. Additionally, look for analytics features that allow you to segment your email contacts by demographic traits or interests to tailor your content more effectively.

  • Ensure the software is GDPR compliant. Under GDPR compliance, your business must follow a set of standardized data protection laws when processing or handling email data for EU-based contacts. GDPR-compliant email tracking software will help ensure you’re collecting customer data as per the applicable regulations. 

  • Assess the integration capability. Seamless integration of the software with your existing business systems, such as CRM software, will enable data transfer and sharing without the need to keep switching between the tools you use. It’ll also help reduce manual input errors and the time required to transfer data from one system to another. 

  • Check the ease of use. Your team members should find the software easy to use. They should be able to quickly learn how the platform works, what it can do, and how to find the information they need. You can assess the product’s ease of use during software demonstrations. You can also check out user reviews to understand if actual buyers find the software intuitive.


Products evaluated for the pricing calculation were taken from GetApp’s email tracking software directory. The pricing ranges exclude freemium versions of the products. The features highlighted were identified based on their relevance and the percentage of products in GetApp’s directory that offer them.  


This email tracking software buyers guide was authored by GetApp's content team. We develop our guides using the author’s expertise, insights from 2M+ unique user reviews, and our proprietary data science algorithms to identify trends in user sentiment, preferences, and priorities. Some text was generated with assistance from AI tools.