What is Amobee?Amobee is a cloud-based advertising and data management platform (DMP) designed to help businesses unify data from TV, social, and digital channels to orchestrate brand experience among customers. Broadcasters can discover ideas, plan media investments, activate campaigns, configure KPIs or goal-oriented strategies, and analyze data specific to customer journeys across devices.
Key features of Amobee include portfolio management, creative A/B testing, budget allocation, media modeling, cross-channel analysis, and bid price optimization. It lets agencies research on competitors, understand consumer sentiments across social, mobile, and video content, and rearrange media inventory based on discovered buying patterns, site visits, interests, and more. It also leverages data from first, second, and third-party sources to uncover new audience segments and manage audience messaging on browsers and devices at individual levels.
Administrators can set up customizable AI-enabled algorithms to automate campaign deployment across Facebook, Twitter, Snapchat, LinkedIn. Amobee also provides a yield management module for broadcasters to execute reserved, auctioned, and TV deals using Nielsen DAR.
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