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Cove Data Protection vs MSP360 Backup Comparison (2026)

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Good recommendations?

Cove Data Protection

MSP360 Backup

Overview

Cove Data Protection offers appliance-free direct-to-cloud backup for servers, workstations, and Microsoft 365 data.

MSP360 Managed Backup is a secure, scalable, and cost-effective backup solution that eliminates vendor lock-in, reduces maintenance time, and maximizes MSP profitability with flexible storage and automation.

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Video & Screenshots

Pricing

Starting from

No pricing info

Free trial available
Credit cardless trial
Free account
Subscription based

Starting from

No pricing info

Free trial available
Credit cardless trial
Free account
Subscription based

User reviews

4.6

375

267

Value for money

Ease of use

Features

Customer support

83%

would recommend this app

4.6

257

182

Value for money

Ease of use

Features

Customer support

89%

would recommend this app

Pros

“The automatic agent updates and simple onboarding process for new devices have also significantly reduced administrative overhead for our team. While there is room for improvement in the recovery experience for offline or decommissioned devices, the platform as a whole has proven to be dependable, easy to manage, and well-suited for organizations looking for a modern backup solution.”

Ken B.

Operations Manager

“I especially appreciate the centralized multi-tenant management, efficient incremental backups, and flexible recovery options, including file-level and full system restores.”

Darin S.

CEO

“I like the completeness of the backup for workstations and servers, and the ability to archive things 30 days at a time, so I have a complete history.”

Rick S.

Owner

Pros

“Our acceptance test was restoring a single file from the AES-encrypted image: it came back byte-identical (SHA-256 verified) — and it was a file that had already been deleted from the source disk, so it was a genuine data recovery, not a demo.”

José H.

Manager

“Its ability to integrate with multiple cloud providers and support a range of backup types makes it well-suited for small to mid-sized businesses and IT-managed environments.”

Daniel E.

Sr Systems Administrator

“Setup has many options, several actions need an elevated/admin CLI, and some behavior (exclusion masks, retention formats) is under-documented — I had to experiment.”

Marco P.

Director

Cons

“That there isnt a centralized, easy to read page that shows the total billable count, broken down by each client. And that you cannot delete specific dates from your backup, you would need to delete the entire backup history if you wanted to remove a single file that shouldnt have been backed up.”

Eliot R.

CEO

“Not a huge fan of navigating the filesystem from the restore window, it takes a lot of clicks to get to the right spot and the window doesn't fit all of it, a closer facsimile to explorer would be great but obviously hard to do.”

Kyle M.

Network Engineer

“I'm not comfortable with the fact that their is no MFA on local device to prevent bat actors with access to change backup settings.”

Terrence L.

Member

Cons

“Koapi may be free, but the VSS and Powershell configuration is tedious -”

Henry K.

Head Honcho

“Error messages and logging are sometimes unclear, making troubleshooting more difficult.”

Daniel E.

Sr Systems Administrator

“License pricing increase with no additional benefit, the account rep never responded to any of my follow ups about price matching prior to my legacy file backup license being done away with.”

Tom H.

Owner