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Branch Metrics vs Apptrove Comparison (2026)

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Branch Metrics

Apptrove logo

Apptrove

Overview

Branch is a cross-platform attribution & linking solution designed to improve mobile measurement and user experiences across devices, platforms & channels. Branch increases mobile conversion, engagement, and retention through deep linking, mobile banners, user routing & personalized app experiences.

Apptrove is a comprehensive Mobile Measurement Partner (MMP) platform designed to manage the performance of mobile apps. The platform offers a suite of features to empower app marketers, data analysts, and product teams.

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

No videos yet

Pricing

Starting from

Empty state illustration for "No pricing info"

No pricing info

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

Empty state illustration for "No pricing info"

No pricing info

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.1

22

5

4

3

2

1

7

12

2

0

1

  • Value for money
  • Ease of use
  • Features
  • Customer support
71%
would recommend this app

5.0

1

5

4

3

2

1

1

0

0

0

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
100%
would recommend this app

Pros

“Technical support for users on the free plan or lower levels may be limited.”
JM

Juan M.

Head of growth

“Few features are lacking like uninstall tracking and cost data in INR, apart from that no issues as such.”
Verified reviewer profile picture

Chandana D.

Growty Marketing Manager

“The customer support is not great but good. If you don't have a bigger plan they will give the email support. if you are taking bigger plan then they may give you call support or any POC for you.”
MR

Mrutyu R.

Associate lead digital marketing

Pros

Not enoughreviews yet

Cons

“Personal experience has shown we got little growth from them yet they demand a king's ransom once you're in "big fish" territory and they're determining how many users your app has due to you embedding their SDK in your binary and charging you more due to that. If you're going to add this in your system, have a plan for how you'll rip it out if your usage isn't worthwhile as their pricing will jump up as you gain more app users regardless if you stop using their link creation.”
AB

Alexander B.

Senior Software Engineering Manager

Cons

Not enoughreviews yet

  • Vendor responds to reviews
  • Last review2 years ago
  • Vendor responds to reviews
  • Last review5 months ago

Key features

  • Total features32
  • A/B Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Attribution
  • Behavior Tracking
  • Campaign Analytics
  • Campaign Management
  • Campaign Segmentation
  • Campaign Tracking
  • Click Tracking
  • Cohort Analysis
  • Conversion Rate Optimization
  • Conversion Tracking
  • Conversions
  • Cross Channel Attribution
  • Customer Activity Tracking
  • Customer Segmentation
  • Customizable Branding
  • Customizable Reports
  • Customizable Templates
  • Dashboard
  • Dashboard Creation
  • Data Import/Export
  • Data Visualization
  • Engagement
  • Engagement Tracking
  • Fraud Detection
  • In-App Events Tracking
  • Keyword Tracking
  • Mobile Alerts
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Data Collection
  • Multi-Touch Attribution
  • Optimization
  • Performance Metrics
  • ROI Tracking
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Reporting
  • Reporting & Statistics
  • Reporting/Analytics
  • Retention
  • Return
  • Search/Filter
  • Social Media Integration
  • Social Media Monitoring
  • Third-Party Integrations
  • Threat Intelligence
  • Trend Analysis
  • Visitor Tracking
  • Website Analytics
  • Total features41
  • A/B Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Attribution
  • Behavior Tracking
  • Campaign Analytics
  • Campaign Management
  • Campaign Segmentation
  • Campaign Tracking
  • Click Tracking
  • Cohort Analysis
  • Conversion Rate Optimization
  • Conversion Tracking
  • Conversions
  • Cross Channel Attribution
  • Customer Activity Tracking
  • Customer Segmentation
  • Customizable Branding
  • Customizable Reports
  • Customizable Templates
  • Dashboard
  • Dashboard Creation
  • Data Import/Export
  • Data Visualization
  • Engagement
  • Engagement Tracking
  • Fraud Detection
  • In-App Events Tracking
  • Keyword Tracking
  • Mobile Alerts
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Data Collection
  • Multi-Touch Attribution
  • Optimization
  • Performance Metrics
  • ROI Tracking
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Reporting
  • Reporting & Statistics
  • Reporting/Analytics
  • Retention
  • Return
  • Search/Filter
  • Social Media Integration
  • Social Media Monitoring
  • Third-Party Integrations
  • Threat Intelligence
  • Trend Analysis
  • Visitor Tracking
  • Website Analytics

Integrations

  • Total integrations11
  • Amplitude
  • CleverTap
  • Facebook Apps and Tabs
  • Facebook Business Suite
  • Facebook Creator Studio
  • Google AdMob
  • Google Ads
  • Google Analytics 360
  • Google App Engine
  • Mailgun
  • Mailjet
  • Meta for Business
  • Mixpanel
  • Rakuten Advertising
  • RevX
  • Sailthru
  • Salesforce Marketing Cloud
  • Salesforce Sales Cloud
  • SendGrid
  • Twitter/X
  • WebEngage
  • Total integrations12
  • Amplitude
  • CleverTap
  • Facebook Apps and Tabs
  • Facebook Business Suite
  • Facebook Creator Studio
  • Google AdMob
  • Google Ads
  • Google Analytics 360
  • Google App Engine
  • Mailgun
  • Mailjet
  • Meta for Business
  • Mixpanel
  • Rakuten Advertising
  • RevX
  • Sailthru
  • Salesforce Marketing Cloud
  • Salesforce Sales Cloud
  • SendGrid
  • Twitter/X
  • WebEngage

Alternatives

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