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Branch Metrics vs Singular Comparison (2026)

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Branch Metrics logo

Branch Metrics

Singular logo

Singular

Overview

Branch is a cross-platform attribution & linking solution designed to improve mobile measurement and user experiences across devices, platforms & channels. Branch increases mobile conversion, engagement, and retention through deep linking, mobile banners, user routing & personalized app experiences.

Accurately measure the impact of every marketing channel on your user acquisition with Singular’s next-gen attribution solution.

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

Empty state illustration for "No pricing info"

No pricing info

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

795

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.1

22

5

4

3

2

1

7

12

2

0

1

  • Value for money
  • Ease of use
  • Features
  • Customer support
71%
would recommend this app

4.6

27

5

4

3

2

1

16

11

0

0

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
89%
would recommend this app

Pros

“Technical support for users on the free plan or lower levels may be limited.”
JM

Juan M.

Head of growth

“Few features are lacking like uninstall tracking and cost data in INR, apart from that no issues as such.”
Verified reviewer profile picture

Chandana D.

Growty Marketing Manager

“The customer support is not great but good. If you don't have a bigger plan they will give the email support. if you are taking bigger plan then they may give you call support or any POC for you.”
MR

Mrutyu R.

Associate lead digital marketing

Pros

“The attribution/data connection system is easy to use and gave our marketing team freedom to setup and operate all their campaigns.”
LR

Luiz R.

Head of Data

“Singular helps a lot in attribution as we run campaigns on multiple channels and the customer support is really good.”
AK

Anand K.

Performance Marketer

“Ease of use and ability to make custom events for tracking”
sr

sudhanshu r.

growth & analytics

Cons

“Personal experience has shown we got little growth from them yet they demand a king's ransom once you're in "big fish" territory and they're determining how many users your app has due to you embedding their SDK in your binary and charging you more due to that. If you're going to add this in your system, have a plan for how you'll rip it out if your usage isn't worthwhile as their pricing will jump up as you gain more app users regardless if you stop using their link creation.”
AB

Alexander B.

Senior Software Engineering Manager

Cons

“sometimes the dashboard is not workeing, delay in cost data”
TZ

Talia Z.

Marketing Owner

  • Vendor responds to reviews
  • Last review2 years ago
  • Vendor responds to reviews
  • Last review3 years ago

Key features

  • Total features32
  • A/B Testing
  • API
  • Access Controls/Permissions
  • Account Alerts
  • Accounting Integration
  • Activity Dashboard
  • Activity Monitoring
  • Activity Tracking
  • Ad hoc Analysis
  • Ad hoc Reporting
  • Advertising Management
  • Alerts/Escalation
  • Alerts/Notifications
  • Attribution
  • Attribution Modeling
  • Audience Targeting
  • Behavior Tracking
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Segmentation
  • Campaign Tracking
  • Channel Management
  • Charting
  • Click Tracking
  • Cohort Analysis
  • Collaboration Tools
  • Compliance Management
  • Contextual Targeting
  • Conversion Rate Optimization
  • Conversion Tracking
  • Cross Channel Attribution
  • Customer Activity Tracking
  • Customer Experience Management
  • Customer Journey Mapping
  • Customer Segmentation
  • Customizable Branding
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Dashboard
  • Dashboard Creation
  • Data Analysis Tools
  • Data Capture and Transfer
  • Data Connectors
  • Data Extraction
  • Data Import/Export
  • Data Mapping
  • Data Migration
  • Data Modeling
  • Data Quality Control
  • Data Replication
  • Data Source Connectors
  • Data Storage Management
  • Data Synchronization
  • Data Transformation
  • Data Visualization
  • Database Support
  • Drag & Drop
  • Email Address Extraction
  • Email Alerts
  • Email Marketing
  • Engagement Tracking
  • Event Triggered Actions
  • For Marketers
  • Fraud Detection
  • Funnel Analysis
  • Geolocation
  • IP Address Monitoring
  • IP Blocking
  • In-App Events Tracking
  • Integration Management
  • Job Scheduling
  • KPI Monitoring
  • Keyword Tracking
  • Lead Capture
  • Match & Merge
  • Metadata Management
  • Mobile Access
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Data Collection
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multi-Touch Attribution
  • Multiple Data Sources
  • Non-Relational Transformations
  • Performance Management
  • Performance Metrics
  • Pipeline Management
  • Predictive Analytics
  • Push Notifications
  • ROI Tracking
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Monitoring
  • Real-Time Notifications
  • Real-Time Reporting
  • Refund Management
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Retention Tracking
  • Revenue Tracking
  • Rules-Based Workflow
  • SMS Marketing
  • SSL Security
  • Search/Filter
  • Secure Data Storage
  • Single Sign On
  • Social Media Integration
  • Social Media Monitoring
  • Social Promotion
  • Tag Management
  • Tagging
  • Third-Party Integrations
  • Time on Site Tracking
  • Trend Analysis
  • Uninstall Tracking
  • Version Control
  • Visitor Tracking
  • Visual Analytics
  • Web Traffic Reporting
  • Website Analytics
  • Workflow Management
  • Total features127
  • A/B Testing
  • API
  • Access Controls/Permissions
  • Account Alerts
  • Accounting Integration
  • Activity Dashboard
  • Activity Monitoring
  • Activity Tracking
  • Ad hoc Analysis
  • Ad hoc Reporting
  • Advertising Management
  • Alerts/Escalation
  • Alerts/Notifications
  • Attribution
  • Attribution Modeling
  • Audience Targeting
  • Behavior Tracking
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Segmentation
  • Campaign Tracking
  • Channel Management
  • Charting
  • Click Tracking
  • Cohort Analysis
  • Collaboration Tools
  • Compliance Management
  • Contextual Targeting
  • Conversion Rate Optimization
  • Conversion Tracking
  • Cross Channel Attribution
  • Customer Activity Tracking
  • Customer Experience Management
  • Customer Journey Mapping
  • Customer Segmentation
  • Customizable Branding
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Dashboard
  • Dashboard Creation
  • Data Analysis Tools
  • Data Capture and Transfer
  • Data Connectors
  • Data Extraction
  • Data Import/Export
  • Data Mapping
  • Data Migration
  • Data Modeling
  • Data Quality Control
  • Data Replication
  • Data Source Connectors
  • Data Storage Management
  • Data Synchronization
  • Data Transformation
  • Data Visualization
  • Database Support
  • Drag & Drop
  • Email Address Extraction
  • Email Alerts
  • Email Marketing
  • Engagement Tracking
  • Event Triggered Actions
  • For Marketers
  • Fraud Detection
  • Funnel Analysis
  • Geolocation
  • IP Address Monitoring
  • IP Blocking
  • In-App Events Tracking
  • Integration Management
  • Job Scheduling
  • KPI Monitoring
  • Keyword Tracking
  • Lead Capture
  • Match & Merge
  • Metadata Management
  • Mobile Access
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Data Collection
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multi-Touch Attribution
  • Multiple Data Sources
  • Non-Relational Transformations
  • Performance Management
  • Performance Metrics
  • Pipeline Management
  • Predictive Analytics
  • Push Notifications
  • ROI Tracking
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Monitoring
  • Real-Time Notifications
  • Real-Time Reporting
  • Refund Management
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Retention Tracking
  • Revenue Tracking
  • Rules-Based Workflow
  • SMS Marketing
  • SSL Security
  • Search/Filter
  • Secure Data Storage
  • Single Sign On
  • Social Media Integration
  • Social Media Monitoring
  • Social Promotion
  • Tag Management
  • Tagging
  • Third-Party Integrations
  • Time on Site Tracking
  • Trend Analysis
  • Uninstall Tracking
  • Version Control
  • Visitor Tracking
  • Visual Analytics
  • Web Traffic Reporting
  • Website Analytics
  • Workflow Management

Integrations

  • Total integrations11
  • Aiven for PostgreSQL
  • Amazon Redshift
  • Amazon Simple Storage Service (S3)
  • Amplitude
  • Criteo
  • Dropbox
  • Google Analytics 360
  • Google Drive
  • Liftoff Commerce
  • Mailgun
  • Mailjet
  • Meta for Business
  • Mixpanel
  • MySQL
  • Pinterest
  • PostgreSQL
  • SFTP To Go
  • SFTPPlus
  • Sailthru
  • Salesforce Marketing Cloud
  • Salesforce Sales Cloud
  • SendGrid
  • Snapchat for Business
  • Snowflake
  • TikTok
  • Twitter/X
  • UnityIS
  • Vungle
  • ironSource
  • Total integrations20
  • Aiven for PostgreSQL
  • Amazon Redshift
  • Amazon Simple Storage Service (S3)
  • Amplitude
  • Criteo
  • Dropbox
  • Google Analytics 360
  • Google Drive
  • Liftoff Commerce
  • Mailgun
  • Mailjet
  • Meta for Business
  • Mixpanel
  • MySQL
  • Pinterest
  • PostgreSQL
  • SFTP To Go
  • SFTPPlus
  • Sailthru
  • Salesforce Marketing Cloud
  • Salesforce Sales Cloud
  • SendGrid
  • Snapchat for Business
  • Snowflake
  • TikTok
  • Twitter/X
  • UnityIS
  • Vungle
  • ironSource