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Lotame
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Data management platform for marketers and publishers
Table of Contents
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Lotame - 2026 Pricing, Features, Reviews & Alternatives
All user reviews are verified by in-house moderators and provider data by our software research team. Learn more
Last updated: December 2025
Lotame overview
What is Lotame?
Lotame is a data management platform that helps marketers, publishers, and agencies collect customers’ data to optimize audience segments and campaign targeting processes. The solution allows managers to analyze users’ behavior using machine learning algorithms and create strategies to reach performance goals.
The software lets businesses utilize the information collected from consumer interactions such as video views and clicks to personalize and target advertisements on specific user groups. Using the actionable data, administrators can manage customer relationships, organize relevant campaigns, and increase engagement across websites. Lotame also enables professionals to analyze the performance of audiences and campaigns and improve high performing segments.
Teams can use the platform to conduct people-based marketing operations and share customers’ data across multiple platforms to facilitate data-driven decision making. Lotame also lets employees use pre-built custom audience segments to personalize advertisements.
Starting price
per month
Alternatives
with better value for money
Pros & Cons
Integrations
User Interface
Lotame pros, cons and reviews insights
To determine these pros and cons insights, we analyzed responses from
Overall rating
Value for money
4.4
Features
4.4
Ease of use
4.4
Customer support
4.8
Reviews sentiment
What do users say about Lotame?
Maybe the UX is kind of old, but it's just a visual aspect, it has nothing to do with features and functionalities.
Select to learn more
Who uses Lotame?
Based on 30 verified user reviews.
Company size
Enterprises
Small Businesses
Midsize Businesses
Top industries
Use cases
Lotame's key features
Most critical features, based on insights from Lotame users:
All Lotame features
Features rating:
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Lotame pricing
Value for money rating:
Starting from
1
Per month
User opinions about Lotame price and value
Value for money rating:
To see what individual users think of Lotame's price and value, check out the review snippets below.
Morgan S.
Digital Media Supervisor
Vidhan S.
Senior Director Product Management
Lotame integrations (8)
Lotame support options
Typical customers
Platforms supported
Support options
Training options
Lotame FAQs
Lotame has the following typical customers:
Large Enterprises, Mid Size Business, Small Business
These products have better value for money
Q. What languages does Lotame support?
Lotame supports the following languages:
English
Q. Does Lotame offer an API?
Yes, Lotame has an API available for use.
Q. What level of support does Lotame offer?
Lotame offers the following support options:
24/7 (Live rep), Email/Help Desk, FAQs/Forum, Phone Support