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VWO Testing vs Hotjar Comparison (2026)
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Good recommendations?
VWO Testing
5
52
4
32
3
5
2
1
1
1
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Hotjar
5
367
4
160
3
15
2
1
1
2
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Overview
VWO Testing is a cloud-based solution that helps enterprises create and perform A/B tests on products, features, campaigns, or websites. Using the visual editor, professionals can modify existing pages by changing elements such as layouts, headline, background colors, borders, and more.
Understand the "why" behind your numbers. Hotjar is all the tools and data you need to truly understand your users’ behavior and create engaging experiences that drive results.
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
Video & Screenshots
Pricing
User reviews
4.5
91
5
4
3
2
1
52
32
5
1
1
- Value for money
- Ease of use
- Features
- Customer support
4.6
545
5
4
3
2
1
367
160
15
1
2
- Value for money
- Ease of use
- Features
- Customer support
Pros
Conor D.
CEO
Conor D.
CEO
Theresa F.
CRO program manager
Pros
Peter C.
Regional Director of Business Development
Orion Q.
Head of Marketing
Bartosz J.
Head of Technology
Cons
Geoffrey J.
Founder
Geoffrey J.
Founder
Alessandro S.
CEO
Cons
Sarah F.
Marketing Technologist
Bharat G.
VP, Enginnering
Sarah F.
Marketing Technologist
- Vendor responds to reviews
- Last review2 years ago
- Vendor responds to reviews
- Last review2 months ago
Key features
- Total features54
- A/B Testing
- API
- Abandoned Cart Saver
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Alerts/Notifications
- Analytics
- Annotations
- Audience Targeting
- Behavior Analytics
- Behavior Tracking
- Behavioral Analytics
- Behavioral Targeting
- CSAT Survey Structure
- Campaign Analytics
- Campaign Segmentation
- Campaign Tracking
- Charting
- Click Tracking
- Collaboration Tools
- Commenting/Notes
- Communication Management
- Content Analytics
- Contextual Targeting
- Conversion Rate Optimization
- Conversion Tracking
- Customer Activity Tracking
- Customer Experience Management
- Customer History
- Customer Journey Mapping
- Customer Segmentation
- Customizable Branding
- Customizable Fields
- Customizable Forms
- Customizable Questions
- Customizable Reports
- Customizable Templates
- Dashboard
- Data Analysis Tools
- Data Import/Export
- Data Visualization
- Demographic Data
- Drag & Drop
- Dynamic Content
- Element Analytics
- Email Reminders
- Engagement Tracking
- Experience Management
- Feedback Management
- For Mobile
- For Websites
- Funnel Analysis
- Geotargeting
- Goal Setting/Tracking
- Heatmaps
- Interactive Reports
- Issue Tracking
- KPI Monitoring
- Landing Pages/Web Forms
- Mobile Survey
- Moderated Usability Testing
- Monitoring
- Multi-Channel Communication
- Multi-Channel Data Collection
- Multi-Channel Distribution
- Multi-Language
- Multiple Site Management
- Multivariate Testing
- NPS Survey Structure
- Negative Feedback Management
- Pageview Tracking
- Performance Metrics
- Problem Area Alerts
- Prototype Creation
- Qualitative Comparative Analysis
- Quantitative Analysis
- Quantitative Metrics
- Question Branching
- Question Library
- Randomization
- Real-Time Analytics
- Real-Time Data
- Real-Time Monitoring
- Real-Time Notifications
- Real-Time Reporting
- Reporting & Statistics
- Reporting/Analytics
- Sales Trend Analysis
- Screen Activity Recording
- Scroll Maps
- Search/Filter
- Sentiment Analysis
- Session Recording
- Single Sign On
- Site Intercept Survey
- Skip Logic
- Software Testing Management
- Split Testing
- Statistical Analysis
- Survey Builder
- Survey/Poll Management
- Surveys & Feedback
- Tagging
- Template Management
- Templates
- Text Analysis
- Third-Party Integrations
- Trend Analysis
- URL Customization
- Unmoderated Testing
- Usability Testing
- Usage Tracking/Analytics
- User Interaction Tracking
- User Journeys
- User Research Analysis
- Video Support
- Video recording/Transcriptions
- Visitor Tracking
- Visual Analytics
- Visual Editor
- Visualization
- WYSIWYG Editor
- Web Traffic Reporting
- Website Analytics
- Widgets
- Total features108
- A/B Testing
- API
- Abandoned Cart Saver
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Alerts/Notifications
- Analytics
- Annotations
- Audience Targeting
- Behavior Analytics
- Behavior Tracking
- Behavioral Analytics
- Behavioral Targeting
- CSAT Survey Structure
- Campaign Analytics
- Campaign Segmentation
- Campaign Tracking
- Charting
- Click Tracking
- Collaboration Tools
- Commenting/Notes
- Communication Management
- Content Analytics
- Contextual Targeting
- Conversion Rate Optimization
- Conversion Tracking
- Customer Activity Tracking
- Customer Experience Management
- Customer History
- Customer Journey Mapping
- Customer Segmentation
- Customizable Branding
- Customizable Fields
- Customizable Forms
- Customizable Questions
- Customizable Reports
- Customizable Templates
- Dashboard
- Data Analysis Tools
- Data Import/Export
- Data Visualization
- Demographic Data
- Drag & Drop
- Dynamic Content
- Element Analytics
- Email Reminders
- Engagement Tracking
- Experience Management
- Feedback Management
- For Mobile
- For Websites
- Funnel Analysis
- Geotargeting
- Goal Setting/Tracking
- Heatmaps
- Interactive Reports
- Issue Tracking
- KPI Monitoring
- Landing Pages/Web Forms
- Mobile Survey
- Moderated Usability Testing
- Monitoring
- Multi-Channel Communication
- Multi-Channel Data Collection
- Multi-Channel Distribution
- Multi-Language
- Multiple Site Management
- Multivariate Testing
- NPS Survey Structure
- Negative Feedback Management
- Pageview Tracking
- Performance Metrics
- Problem Area Alerts
- Prototype Creation
- Qualitative Comparative Analysis
- Quantitative Analysis
- Quantitative Metrics
- Question Branching
- Question Library
- Randomization
- Real-Time Analytics
- Real-Time Data
- Real-Time Monitoring
- Real-Time Notifications
- Real-Time Reporting
- Reporting & Statistics
- Reporting/Analytics
- Sales Trend Analysis
- Screen Activity Recording
- Scroll Maps
- Search/Filter
- Sentiment Analysis
- Session Recording
- Single Sign On
- Site Intercept Survey
- Skip Logic
- Software Testing Management
- Split Testing
- Statistical Analysis
- Survey Builder
- Survey/Poll Management
- Surveys & Feedback
- Tagging
- Template Management
- Templates
- Text Analysis
- Third-Party Integrations
- Trend Analysis
- URL Customization
- Unmoderated Testing
- Usability Testing
- Usage Tracking/Analytics
- User Interaction Tracking
- User Journeys
- User Research Analysis
- Video Support
- Video recording/Transcriptions
- Visitor Tracking
- Visual Analytics
- Visual Editor
- Visualization
- WYSIWYG Editor
- Web Traffic Reporting
- Website Analytics
- Widgets
Integrations
- Total integrations14
- AB Tasty
- Adobe Commerce
- Aha!
- Airtable
- Amplitude
- Appcues
- Asana
- Basecamp
- BigCommerce
- CTM
- ClickFunnels
- ClickTale
- ClickUp
- Comscore
- Contentsquare
- Demandbase One
- Drip
- Drupal
- Firebase
- Freshdesk
- Freshpaint
- Gmail
- Google Analytics 360
- Google Drive
- Heap
- HelpDocs
- HubSpot CRM
- HubSpot Content Hub
- HubSpot Marketing Hub
- HubSpot Sales Hub
- Instapage
- Jira
- Joomla
- Kajabi
- Kameleoon
- Kartra
- Kissmetrics
- Kit
- Leadpages
- Linear
- Microsoft Excel
- Microsoft Outlook
- Microsoft Teams
- Miro
- Mixpanel
- MySQL
- Omniconvert
- OneDrive
- Pipedrive
- Podio
- PrestaShop
- Productboard
- QuickSilk
- RudderStack
- Salesforce Marketing Cloud Account Engagement
- Segment
- Shopify
- Slack
- Smartsheet
- Squarespace
- Tealium Customer Data Hub
- Todoist
- Tray.io
- Trello
- Trustpilot
- Unbounce
- Webflow
- Weebly
- Wix
- WooCommerce
- WordPress
- Zapier
- Zendesk Suite
- Total integrations67
- AB Tasty
- Adobe Commerce
- Aha!
- Airtable
- Amplitude
- Appcues
- Asana
- Basecamp
- BigCommerce
- CTM
- ClickFunnels
- ClickTale
- ClickUp
- Comscore
- Contentsquare
- Demandbase One
- Drip
- Drupal
- Firebase
- Freshdesk
- Freshpaint
- Gmail
- Google Analytics 360
- Google Drive
- Heap
- HelpDocs
- HubSpot CRM
- HubSpot Content Hub
- HubSpot Marketing Hub
- HubSpot Sales Hub
- Instapage
- Jira
- Joomla
- Kajabi
- Kameleoon
- Kartra
- Kissmetrics
- Kit
- Leadpages
- Linear
- Microsoft Excel
- Microsoft Outlook
- Microsoft Teams
- Miro
- Mixpanel
- MySQL
- Omniconvert
- OneDrive
- Pipedrive
- Podio
- PrestaShop
- Productboard
- QuickSilk
- RudderStack
- Salesforce Marketing Cloud Account Engagement
- Segment
- Shopify
- Slack
- Smartsheet
- Squarespace
- Tealium Customer Data Hub
- Todoist
- Tray.io
- Trello
- Trustpilot
- Unbounce
- Webflow
- Weebly
- Wix
- WooCommerce
- WordPress
- Zapier
- Zendesk Suite
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