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ActiveCampaign vs Braze Comparison (2026)
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Good recommendations?
ActiveCampaign
4.6
(2.5K)5
1.7K
4
681
3
118
2
33
1
29
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Braze
4.7
(168)5
122
4
42
3
3
2
1
1
0
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Overview
ActiveCampaign is the AI-first marketing platform built to transform how marketers, agencies, and entrepreneurs work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp.
Braze is a cloud-based customer engagement platform for B2C brands to orchestrate cross-channel messaging, activate first-party data.
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
Video & Screenshots
Pricing
User reviews
4.6
2.5K
5
4
3
2
1
1.7K
681
118
33
29
- Value for money
- Ease of use
- Features
- Customer support
77%
would recommend this app4.7
168
5
4
3
2
1
122
42
3
1
0
- Value for money
- Ease of use
- Features
- Customer support
91%
would recommend this appPros
“Its built-in CRM allows us to manage pipelines, track deals and score leads, ensuring every opportunity is followed up at the right time.”
MN
Mamute N.
Sales and Marketing Specialist
“It automatically captures and organizes leads from our website, trade shows, product enquires and referrals, ensuring every sales opportunity is accounted for from the very beginning.”
MS
Mark S.
Sales Director
“It has completely redefined the way we execute sales and marketing initiatives, making it easier to attract new prospects, nurture customer relationships and convert opportunities into successful deals. Since adopting the platform, our campaigns have become more targeted, our sales processes more efficient and collaboration between sales and marketing teams has improved.”
MS
Mark S.
Sales Director
Pros
“It enables us to optimize customer journeys, run reliable A/B tests, and closely track engagement and revenue impact. While there are occasional challenges with usability and the overhead of maintaining clean templates, the platform’s flexibility and performance outweigh these downsides.”
KL
Katelyn L.
CRM Lead
“The combination of real‑time / event‑driven capabilities + strong segmentation + cross‑channel messaging — when set up well, you can treat customers very contextually: responding to actions, in the right channel, with relevant content.”
CN
Courtney N.
Customer Service Representative
“I like Braze´s great potential to integrate multiple data sources to leverage the power of our data streams and data models, which allows to convert them into meaninful smart marketing campaigns, to deliver the right message/nbo/nba at the right time or event, and with a meaninful feedback cycle to craft better customers journeys across all our business units.”
CS
Carlo S.
Head of Digital Transformation
Cons
“The high pricing levels are not good value since our international B2B database is expanding, and customer service or specific client service is much too slow when we require to make difficult security permissions to our regional salespeople.”
CA
Christopher A.
Commercial Director
“When I attempted to change my billing from annual to monthly for the same plan, the company claimed it had migrated my account from an old model to a new one and that it would now cost more than 7 times what I was paying previously because I was "downgrading."”
KS
Kathryn S.
Owner
“We need this for use cases like authorised reps, next of [sensitive content hidden], and broker–client relationships, and it’s frustrating that a CRM level product doesn’t support it.”
DT
Dan T.
CMO
Cons
“The current integration with our own digital ID is still subpar, this makes it difficult to track which customer profile braze is using on our campaigns, as one customer can have multiple profiles, the support from braze engineers on this regard could be better.”
CS
Carlo S.
Head of Digital Transformation
“Large data ingestion of our flat audience files can be slow at times and create a bottleneck and wait times.”
AT
Alex T.
Senior Analyst, Email and Mobile Marketing
“For example, after launching a canvas, it is hard to update a few things: conversion events, action paths, experiment paths, etc.”
SK
Sara K.
Marketing Operations Manager
- Vendor responds to reviews
- Last review11 days ago
- Vendor responds to reviews
- Last review7 months ago
Key features
- Total features180
- 2-Way Messaging
- A/B Testing
- AI
- AI Copilot
- AI Copy Generation
- AI SMS
- AI Sorting
- AI Text Generation
- AI Text Summarization
- AI Writing Assistant
- AI/Machine Learning
- API
- API Integration
- Abandoned Cart Saver
- Access Controls/Permissions
- Account Based Marketing
- Activity Dashboard
- Activity Tracking
- Activity/News Feed
- Ad Optimization
- Adaptive Content
- Adaptive Learning
- Advanced Data Filtering
- Alerts/Notifications
- Analytics
- App Notifications
- Application Attribution
- Appointment Scheduling
- Archiving & Retention
- Assignment Management
- Attachment Search
- Audience Insights
- Audience Segmentation
- Audience Targeting
- Authentication
- Automated Alerts
- Automated Alerts and Tasks
- Automated Email Responses
- Automated Replies
- Automated Responses
- Automated Scheduling
- Automatic Replies
- Automatic URL Shortening
- Automation
- Autonomous Task Execution
- Autoresponders
- Basic Reporting
- Batch Processing
- Behavior Analytics
- Behavior Tracking
- Behavioral Targeting
- Behavioral Triggering
- Brand Guidelines
- Branded Templates
- Breadth of Partner Applications
- Budgeting
- Build
- Building and Personalizing Emails
- Bulk SMS
- Bulk WhatsApp Messaging
- CAN-SPAM Compliance
- CRM
- CRM & CDP Integration
- CRM Integration
- Calendar Management
- Calendar Sync
- Calendar/Reminder System
- Calendaring
- Call Logging
- Campaign Analysis
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Canned Responses
- Channel Management
- Chat/Messaging
- Chatbot
- Click Tracking
- Client Management
- Collaboration Tools
- Commenting/Notes
- Commission Management
- Communication Management
- Competitor Monitoring
- Compliance Management
- Consent Management
- Contact Database
- Contact Management
- Content Analytics
- Content Ideas
- Content Management
- Content Marketing
- Contextual Targeting
- Conversational Campaign Setup
- Conversational Messaging
- Conversational RCS
- Conversion Rate Optimization
- Conversion Tracking
- Coupons
- Coupons and Promotions
- Cross-Channel Orchestration
- Cross-system Integration
- Customer Database
- Customer Engagement
- Customer Journey Mapping
- Customer Profiles
- Customer Segmentation
- Customer Surveys
- Customizable Branding
- Customizable CTAs
- Customizable Fields
- Customizable Forms
- Customizable Reports
- Customizable Templates
- Customization
- Customize
- Dashboard
- Dashboards
- Data Import & Export Tools
- Data Import/Export
- Data Quality Management
- Data Recovery
- Data Visualization
- Deal Management
- Decision Making
- Document & Content Mgmt.
- Document Management
- Document Storage
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- Dynamic Content Optimization
- Dynamic Segmentation
- E-commerce Integration
- Email Automation
- Email Campaign Management
- Email Campaigns
- Email Distribution
- Email Management
- Email Marketing
- Email Monitoring
- Email Sequences
- Email Templates
- Email Tracking
- Email and Mobile Preview
- Encryption
- End-to-End Campaign Execution
- Engagement Tracking
- Event & Data Ingestion
- Event / Webinar Marketing
- Event Marketing
- Event Triggered Actions
- Experience Management
- Field Sales Management
- File Sharing
- For Mac Devices
- For Marketing and Advertising
- For Sales Teams/Organizations
- For Small Businesses
- For Startups
- For iPad Devices
- Forecasting
- Forms Management
- GDPR Compliance
- Gamification
- Generative AI
- Geofencing
- Geotargeting
- Gmail Integration
- Goal Setting/Tracking
- Goal-Based Campaign Planning
- Grammar Check
- HTML
- HTML Editor
- High-Volume Sending
- Image Library
- Inbox Management
- Integrations
- Integrations - Mobile Marketing
- Interaction Tracking
- Interactive Messages
- Internationalization
- Issues
- Journey Mapping
- Journey Optimization
- Journey Reporting
- Kanban Board
- Keyword Tracking
- Landing Pages/Web Forms
- Lead Assignment
- Lead Capture
- Lead Distribution
- Lead Generation
- Lead Management
- Lead Nurturing
- Lead Qualification
- Lead Scoring
- Lead Scoring and Grading
- Lead Segmentation
- Lead Verification/Validation
- Link Shortening
- List Management
- Live Chat
- Location-Based Marketing
- MMS
- MMS Marketing
- Manage Email Deliverability
- Manage Email Lists
- Marketing Automation
- Marketing Calendar
- Marketing Lead Database
- Marketing Management
- Marketing ROI Analytics
- Mass Texting
- Message Personalization
- Mobile Access
- Mobile Alerts
- Mobile App
- Mobile Coupons
- Mobile Keywords
- Mobile Optimization
- Mobile Optimized
- Mobile Responsive
- Monitoring
- Multi-Campaign
- Multi-Channel Attribution
- Multi-Channel Communication
- Multi-Channel Marketing
- Multi-Language
- Multi-step Planning
- Multi-user Account
- Multiple User Accounts
- Multivariate Testing
- Natural Language Interaction
- Natural Language Processing
- Newsletter Management
- Notification Editor
- Notification Scheduling
- Omnichannel Outreach
- Open Rate Tracking
- Opportunity & Pipeline Mgmt.
- Opportunity Management
- Optimization
- Performance Metrics
- Performance and Reliability
- Personalization
- Personalized Content Creation
- Personalized Discounts
- Pipeline Management
- Pipeline Reports
- Polls/Voting
- Predefined Rules
- Predictive Analytics
- Predictive Audience Segmentation
- Preview Functionality
- Prioritization
- Proactive Assistance
- Product Catalog
- Product Recommendations
- Program Management
- Prospecting Tools
- Queue Management
- Quotes/Estimates
- Real-Time Analytics
- Real-Time Data
- Real-Time Monitoring
- Real-Time Notifications
- Real-Time Reporting
- Referral Tracking
- Reminders
- Reporting
- Reporting & Statistics
- Reporting/Analytics
- Response Management
- Revenue Analytics
- Total features180
- 2-Way Messaging
- A/B Testing
- AI
- AI Copilot
- AI Copy Generation
- AI SMS
- AI Sorting
- AI Text Generation
- AI Text Summarization
- AI Writing Assistant
- AI/Machine Learning
- API
- API Integration
- Abandoned Cart Saver
- Access Controls/Permissions
- Account Based Marketing
- Activity Dashboard
- Activity Tracking
- Activity/News Feed
- Ad Optimization
- Adaptive Content
- Adaptive Learning
- Advanced Data Filtering
- Alerts/Notifications
- Analytics
- App Notifications
- Application Attribution
- Appointment Scheduling
- Archiving & Retention
- Assignment Management
- Attachment Search
- Audience Insights
- Audience Segmentation
- Audience Targeting
- Authentication
- Automated Alerts
- Automated Alerts and Tasks
- Automated Email Responses
- Automated Replies
- Automated Responses
- Automated Scheduling
- Automatic Replies
- Automatic URL Shortening
- Automation
- Autonomous Task Execution
- Autoresponders
- Basic Reporting
- Batch Processing
- Behavior Analytics
- Behavior Tracking
- Behavioral Targeting
- Behavioral Triggering
- Brand Guidelines
- Branded Templates
- Breadth of Partner Applications
- Budgeting
- Build
- Building and Personalizing Emails
- Bulk SMS
- Bulk WhatsApp Messaging
- CAN-SPAM Compliance
- CRM
- CRM & CDP Integration
- CRM Integration
- Calendar Management
- Calendar Sync
- Calendar/Reminder System
- Calendaring
- Call Logging
- Campaign Analysis
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Canned Responses
- Channel Management
- Chat/Messaging
- Chatbot
- Click Tracking
- Client Management
- Collaboration Tools
- Commenting/Notes
- Commission Management
- Communication Management
- Competitor Monitoring
- Compliance Management
- Consent Management
- Contact Database
- Contact Management
- Content Analytics
- Content Ideas
- Content Management
- Content Marketing
- Contextual Targeting
- Conversational Campaign Setup
- Conversational Messaging
- Conversational RCS
- Conversion Rate Optimization
- Conversion Tracking
- Coupons
- Coupons and Promotions
- Cross-Channel Orchestration
- Cross-system Integration
- Customer Database
- Customer Engagement
- Customer Journey Mapping
- Customer Profiles
- Customer Segmentation
- Customer Surveys
- Customizable Branding
- Customizable CTAs
- Customizable Fields
- Customizable Forms
- Customizable Reports
- Customizable Templates
- Customization
- Customize
- Dashboard
- Dashboards
- Data Import & Export Tools
- Data Import/Export
- Data Quality Management
- Data Recovery
- Data Visualization
- Deal Management
- Decision Making
- Document & Content Mgmt.
- Document Management
- Document Storage
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- Dynamic Content Optimization
- Dynamic Segmentation
- E-commerce Integration
- Email Automation
- Email Campaign Management
- Email Campaigns
- Email Distribution
- Email Management
- Email Marketing
- Email Monitoring
- Email Sequences
- Email Templates
- Email Tracking
- Email and Mobile Preview
- Encryption
- End-to-End Campaign Execution
- Engagement Tracking
- Event & Data Ingestion
- Event / Webinar Marketing
- Event Marketing
- Event Triggered Actions
- Experience Management
- Field Sales Management
- File Sharing
- For Mac Devices
- For Marketing and Advertising
- For Sales Teams/Organizations
- For Small Businesses
- For Startups
- For iPad Devices
- Forecasting
- Forms Management
- GDPR Compliance
- Gamification
- Generative AI
- Geofencing
- Geotargeting
- Gmail Integration
- Goal Setting/Tracking
- Goal-Based Campaign Planning
- Grammar Check
- HTML
- HTML Editor
- High-Volume Sending
- Image Library
- Inbox Management
- Integrations
- Integrations - Mobile Marketing
- Interaction Tracking
- Interactive Messages
- Internationalization
- Issues
- Journey Mapping
- Journey Optimization
- Journey Reporting
- Kanban Board
- Keyword Tracking
- Landing Pages/Web Forms
- Lead Assignment
- Lead Capture
- Lead Distribution
- Lead Generation
- Lead Management
- Lead Nurturing
- Lead Qualification
- Lead Scoring
- Lead Scoring and Grading
- Lead Segmentation
- Lead Verification/Validation
- Link Shortening
- List Management
- Live Chat
- Location-Based Marketing
- MMS
- MMS Marketing
- Manage Email Deliverability
- Manage Email Lists
- Marketing Automation
- Marketing Calendar
- Marketing Lead Database
- Marketing Management
- Marketing ROI Analytics
- Mass Texting
- Message Personalization
- Mobile Access
- Mobile Alerts
- Mobile App
- Mobile Coupons
- Mobile Keywords
- Mobile Optimization
- Mobile Optimized
- Mobile Responsive
- Monitoring
- Multi-Campaign
- Multi-Channel Attribution
- Multi-Channel Communication
- Multi-Channel Marketing
- Multi-Language
- Multi-step Planning
- Multi-user Account
- Multiple User Accounts
- Multivariate Testing
- Natural Language Interaction
- Natural Language Processing
- Newsletter Management
- Notification Editor
- Notification Scheduling
- Omnichannel Outreach
- Open Rate Tracking
- Opportunity & Pipeline Mgmt.
- Opportunity Management
- Optimization
- Performance Metrics
- Performance and Reliability
- Personalization
- Personalized Content Creation
- Personalized Discounts
- Pipeline Management
- Pipeline Reports
- Polls/Voting
- Predefined Rules
- Predictive Analytics
- Predictive Audience Segmentation
- Preview Functionality
- Prioritization
- Proactive Assistance
- Product Catalog
- Product Recommendations
- Program Management
- Prospecting Tools
- Queue Management
- Quotes/Estimates
- Real-Time Analytics
- Real-Time Data
- Real-Time Monitoring
- Real-Time Notifications
- Real-Time Reporting
- Referral Tracking
- Reminders
- Reporting
- Reporting & Statistics
- Reporting/Analytics
- Response Management
- Revenue Analytics
Integrations
- Total integrations91
- 123FormBuilder
- Acuity Scheduling
- Adobe Acrobat
- Adobe Campaign
- Adobe Illustrator
- Adobe Photoshop
- Agentforce
- Airtable
- Amazon EC2
- Amazon Redshift
- Apollo.io
- AppsFlyer
- Astra Pro
- BigCommerce
- BigQuery
- Book Like A Boss
- Booker
- BookingKoala
- Braze
- Buildium
- CTM
- Calendly
- Claspo
- Claude
- ClickFunnels
- ClickHouse
- ClickUp
- Cloudbeds
- Databricks
- Delphi AI
- Digistore24
- Divi
- Domo
- Drupal
- Elementor
- Eventbrite
- Facebook Business Suite
- Fireflies
- Fiverr
- GoDaddy Website Builder
- Google Ads
- Google Cloud Storage
- Google Workspace
- Gravity Forms
- Hightouch
- HubSpot Marketing Hub
- HubSpot Sales Hub
- Intelex Document Control Software
- Iterate
- Jotform
- JustCall
- Kajabi
- Kit
- Klarna
- Kommo
- Landingi
- Leadpages
- LearnDash
- Lob
- Lokalise
- Looker
- ManyChat
- Mention Me
- Meta for Business
- Microsoft Outlook
- Microsoft Power BI
- Mixpanel
- Movable Ink
- Notion
- OnceHub
- OnePageCRM
- PAR Punchh
- PandaDoc
- Pipedrive
- Plug&Pay
- Postmark
- Practice Better
- Proposify
- QuickBooks Online
- RGE Studio
- RegFox
- Salesforce Sales Cloud
- SamCart
- Shopify
- Shopify Plus
- Simon AI
- Slack
- Snowflake
- Squarespace
- Subsplash
- SurveyMonkey
- Systeme.io
- Tableau
- Tally
- Talon.One
- TechnoMile Contracts Suite
- Thinkific
- Twilio
- Typeform
- Unanet ERP GovCon
- VideoAsk
- WPForms
- WebinarJam
- WishList Member
- Wix
- Wix Studio
- WooCommerce
- WordPress
- Zanda (formerly Power Diary)
- Zapier
- Zendesk AI
- ZeroBounce
- Zoho CRM
- Zoom Workplace
- ablefy
- Total integrations27
- 123FormBuilder
- Acuity Scheduling
- Adobe Acrobat
- Adobe Campaign
- Adobe Illustrator
- Adobe Photoshop
- Agentforce
- Airtable
- Amazon EC2
- Amazon Redshift
- Apollo.io
- AppsFlyer
- Astra Pro
- BigCommerce
- BigQuery
- Book Like A Boss
- Booker
- BookingKoala
- Braze
- Buildium
- CTM
- Calendly
- Claspo
- Claude
- ClickFunnels
- ClickHouse
- ClickUp
- Cloudbeds
- Databricks
- Delphi AI
- Digistore24
- Divi
- Domo
- Drupal
- Elementor
- Eventbrite
- Facebook Business Suite
- Fireflies
- Fiverr
- GoDaddy Website Builder
- Google Ads
- Google Cloud Storage
- Google Workspace
- Gravity Forms
- Hightouch
- HubSpot Marketing Hub
- HubSpot Sales Hub
- Intelex Document Control Software
- Iterate
- Jotform
- JustCall
- Kajabi
- Kit
- Klarna
- Kommo
- Landingi
- Leadpages
- LearnDash
- Lob
- Lokalise
- Looker
- ManyChat
- Mention Me
- Meta for Business
- Microsoft Outlook
- Microsoft Power BI
- Mixpanel
- Movable Ink
- Notion
- OnceHub
- OnePageCRM
- PAR Punchh
- PandaDoc
- Pipedrive
- Plug&Pay
- Postmark
- Practice Better
- Proposify
- QuickBooks Online
- RGE Studio
- RegFox
- Salesforce Sales Cloud
- SamCart
- Shopify
- Shopify Plus
- Simon AI
- Slack
- Snowflake
- Squarespace
- Subsplash
- SurveyMonkey
- Systeme.io
- Tableau
- Tally
- Talon.One
- TechnoMile Contracts Suite
- Thinkific
- Twilio
- Typeform
- Unanet ERP GovCon
- VideoAsk
- WPForms
- WebinarJam
- WishList Member
- Wix
- Wix Studio
- WooCommerce
- WordPress
- Zanda (formerly Power Diary)
- Zapier
- Zendesk AI
- ZeroBounce
- Zoho CRM
- Zoom Workplace
- ablefy
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