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ActiveCampaign vs Bloomreach Comparison (2026)
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Good recommendations?
ActiveCampaign
4.6
(2.5K)5
1.7K
4
681
3
118
2
33
1
29
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Bloomreach
4.8
(56)5
43
4
13
3
0
2
0
1
0
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Overview
ActiveCampaign is the AI-first marketing platform built to transform how marketers, agencies, and entrepreneurs work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp.
Bloomreach Engagement makes marketing automation work for your brand by seamlessly connecting your customer insights with every channel your customers are using — this way, you can personalize the experience no matter where they are.
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
Video & Screenshots
Pricing
User reviews
4.6
2.5K
5
4
3
2
1
1.7K
681
118
33
29
- Value for money
- Ease of use
- Features
- Customer support
77%
would recommend this app4.8
56
5
4
3
2
1
43
13
0
0
0
- Value for money
- Ease of use
- Features
- Customer support
85%
would recommend this appPros
“Its built-in CRM allows us to manage pipelines, track deals and score leads, ensuring every opportunity is followed up at the right time.”
MN
Mamute N.
Sales and Marketing Specialist
“It automatically captures and organizes leads from our website, trade shows, product enquires and referrals, ensuring every sales opportunity is accounted for from the very beginning.”
MS
Mark S.
Sales Director
“It has completely redefined the way we execute sales and marketing initiatives, making it easier to attract new prospects, nurture customer relationships and convert opportunities into successful deals. Since adopting the platform, our campaigns have become more targeted, our sales processes more efficient and collaboration between sales and marketing teams has improved.”
MS
Mark S.
Sales Director
Pros
“A lot of potential customization like a sandbox”
VC
Vince C.
growth
“It's a great tool, and it has a lot of potential, but at the current state and for the needs of my company is quite difficult to implement personalized content for independent native apps.”
LM
Lluc M.
Marketing Technology Team Leader
“The solution is very elegant and once you are familiar with the way it works it is very easy to understand what is happening in the background and to visualise the behaviours for specific business scenarios”
LR
Luis R.
Freelance Consultant
Cons
“The high pricing levels are not good value since our international B2B database is expanding, and customer service or specific client service is much too slow when we require to make difficult security permissions to our regional salespeople.”
CA
Christopher A.
Commercial Director
“When I attempted to change my billing from annual to monthly for the same plan, the company claimed it had migrated my account from an old model to a new one and that it would now cost more than 7 times what I was paying previously because I was "downgrading."”
KS
Kathryn S.
Owner
“We need this for use cases like authorised reps, next of [sensitive content hidden], and broker–client relationships, and it’s frustrating that a CRM level product doesn’t support it.”
DT
Dan T.
CMO
Cons
“Default and out of the shelf functionality is limited or unnecessarily complex”
VC
Vince C.
growth
“Some mixed reporting and due to multiple people being in and out of our business is means its quite a mess compared to when I've used other systems”
NP
Nathan P.
Email Operations Manager
“Jinja used in bloomreach is not the full version and Bloomreach lacks a little bit explaining properly all the features available.”
LM
Lluc M.
Marketing Technology Team Leader
- Vendor responds to reviews
- Last review11 days ago
- Vendor responds to reviews
- Last review2 years ago
Key features
- Total features180
- 2-Way Messaging
- A/B Testing
- AI Copilot
- AI Sorting
- AI Text Generation
- AI Text Summarization
- AI Writing Assistant
- AI/Machine Learning
- API
- Abandoned Cart Saver
- Access Control
- Access Controls/Permissions
- Account Based Marketing
- Accounting Integration
- Activity Dashboard
- Activity Monitoring
- Activity Tracking
- Activity/News Feed
- Ad Optimization
- Ad hoc Reporting
- Adaptive Learning
- Advertising Management
- Alerts/Escalation
- Alerts/Notifications
- Analytics
- Application Management
- Appointment Scheduling
- Approval Process Control
- Archiving & Retention
- Asset Lifecycle Management
- Assignment Management
- Attachment Search
- Audience Targeting
- Audit Management
- Autocomplete
- Automated Alerts and Tasks
- Automated Email Responses
- Automated Responses
- Automated Scheduling
- Automatic Backup
- Autonomous Task Execution
- Autoresponders
- Backlink Monitoring
- Basic Reporting
- Batch Processing
- Behavior Analytics
- Behavior Tracking
- Behavioral Analytics
- Behavioral Targeting
- Brand Management
- Breadth of Partner Applications
- Budgeting
- Building and Personalizing Emails
- Bulk Ordering
- CAN-SPAM Compliance
- CRM
- CRM Integration
- Calendar Management
- Calendar Sync
- Calendar/Reminder System
- Calendaring
- Call Logging
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Campaign Tracking
- Canned Responses
- Catalog Management
- Categorization/Grouping
- Channel Management
- Charting
- Chat/Messaging
- Chatbot
- Click Tracking
- Client Management
- Cohort Analysis
- Collaboration Tools
- Commenting/Notes
- Commission Management
- Communication Management
- Competitive Analysis
- Compliance Management
- Configurable Workflow
- Consent Management
- Contact Database
- Contact Management
- Content Analytics
- Content Delivery
- Content Library
- Content Management
- Content Marketing
- Content Personalization
- Content Publishing Options
- Contextual Targeting
- Conversion Rate Optimization
- Conversion Tracking
- Cross-system Integration
- Customer Accounts
- Customer Activity Tracking
- Customer Database
- Customer Engagement
- Customer Journey Mapping
- Customer Management
- Customer Profiles
- Customer Segmentation
- Customer Surveys
- Customer Touchpoints
- Customizable Branding
- Customizable CTAs
- Customizable Fields
- Customizable Forms
- Customizable Reports
- Customizable Templates
- Customization
- Dashboard
- Dashboard Creation
- Data Aggregation
- Data Analysis Tools
- Data Capture and Transfer
- Data Connectors
- Data Extraction
- Data Import & Export Tools
- Data Import/Export
- Data Integration
- Data Migration
- Data Quality Control
- Data Quality Management
- Data Recovery
- Data Security
- Data Source Connectors
- Data Storage Management
- Data Synchronization
- Data Verification
- Data Visualization
- Database Support
- De-Coupled Front & Back Ends
- Deal Management
- Decision Making
- Digital Asset Management
- Discount Management
- Document & Content Mgmt.
- Document Classification
- Document Management
- Document Storage
- Drag & Drop
- Drag & Drop Editor
- Drip Campaigns
- Dynamic Content
- E-commerce Integration
- Editorial Calendar
- Electronic Forms
- Email Automation
- Email Campaign Management
- Email Distribution
- Email Management
- Email Marketing
- Email Monitoring
- Email Sequences
- Email Templates
- Email Tracking
- Email and Mobile Preview
- Engagement Tracking
- Event / Webinar Marketing
- Event Marketing
- Event Triggered Actions
- Experience Management
- Faceted Search/Filtering
- Field Sales Management
- File Management
- File Sharing
- Filtering
- For B2B
- For Developers
- For Enterprises
- For Mac Devices
- For Marketers
- For Marketing and Advertising
- For Sales Teams/Organizations
- For Small Businesses
- For Startups
- For eCommerce
- For iPad Devices
- Forecasting
- Forms Management
- Full Text Search
- Functions/Calculations
- Funnel Analysis
- Fuzzy Search
- GDPR Compliance
- Gamification
- Generative AI
- Gmail Integration
- Goal Setting/Tracking
- Google Analytics Integration
- HTML Editor
- Heatmaps
- High-Volume Sending
- Historical Reporting
- Image Editing
- Image Library
- Inbox Management
- Indexing
- Information Governance
- Integrated Development Environment
- Interaction Tracking
- Interactive Content
- Interactive Elements
- Interactive queries
- Internationalization
- Inventory Control
- Inventory Management
- Inventory Optimization
- Inventory Replenishment
- KPI Monitoring
- Kanban Board
- Keyword Rank Tracking
- Keyword Research Tools
- Keyword Tracking
- Landing Pages/Web Forms
- Lead Assignment
- Lead Capture
- Lead Distribution
- Lead Generation
- Lead Management
- Lead Nurturing
- Lead Qualification
- Lead Scoring
- Lead Scoring and Grading
- Lead Segmentation
- Lead Verification/Validation
- List Management
- Live Chat
- Manage Email Deliverability
- Manage Email Lists
- Marketing Automation
- Marketing Calendar
- Marketing Lead Database
- Marketing ROI Analytics
- Mass Texting
- Mobile Access
- Mobile App
- Mobile Optimization
- Mobile Optimized
- Monitoring
- Multi-Campaign
- Multi-Channel Communication
- Multi-Channel Marketing
- Multi-Language
- Multi-step Planning
- Multi-user Account
- Multiple User Accounts
- Multivariate Testing
- Newsletter Management
- Opportunity & Pipeline Mgmt.
- Opportunity Management
- Performance Metrics
- Performance and Reliability
- Personalization
- Pipeline Management
- Pipeline Reports
- Predefined Rules
- Predictive Analytics
- Preview Functionality
- Prioritization
- Proactive Assistance
- Product Catalog
- Product Recommendations
- Program Management
- Prospecting Tools
- Queue Management
- Quotes/Estimates
- Real-Time Analytics
- Real-Time Data
- Real-Time Monitoring
- Real-Time Notifications
- Real-Time Reporting
- Referral Tracking
- Reminders
- Reporting
- Reporting & Statistics
- Reporting/Analytics
- Response Management
- Revenue Analytics
- eCommerce Management
- Total features180
- 2-Way Messaging
- A/B Testing
- AI Copilot
- AI Sorting
- AI Text Generation
- AI Text Summarization
- AI Writing Assistant
- AI/Machine Learning
- API
- Abandoned Cart Saver
- Access Control
- Access Controls/Permissions
- Account Based Marketing
- Accounting Integration
- Activity Dashboard
- Activity Monitoring
- Activity Tracking
- Activity/News Feed
- Ad Optimization
- Ad hoc Reporting
- Adaptive Learning
- Advertising Management
- Alerts/Escalation
- Alerts/Notifications
- Analytics
- Application Management
- Appointment Scheduling
- Approval Process Control
- Archiving & Retention
- Asset Lifecycle Management
- Assignment Management
- Attachment Search
- Audience Targeting
- Audit Management
- Autocomplete
- Automated Alerts and Tasks
- Automated Email Responses
- Automated Responses
- Automated Scheduling
- Automatic Backup
- Autonomous Task Execution
- Autoresponders
- Backlink Monitoring
- Basic Reporting
- Batch Processing
- Behavior Analytics
- Behavior Tracking
- Behavioral Analytics
- Behavioral Targeting
- Brand Management
- Breadth of Partner Applications
- Budgeting
- Building and Personalizing Emails
- Bulk Ordering
- CAN-SPAM Compliance
- CRM
- CRM Integration
- Calendar Management
- Calendar Sync
- Calendar/Reminder System
- Calendaring
- Call Logging
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Campaign Tracking
- Canned Responses
- Catalog Management
- Categorization/Grouping
- Channel Management
- Charting
- Chat/Messaging
- Chatbot
- Click Tracking
- Client Management
- Cohort Analysis
- Collaboration Tools
- Commenting/Notes
- Commission Management
- Communication Management
- Competitive Analysis
- Compliance Management
- Configurable Workflow
- Consent Management
- Contact Database
- Contact Management
- Content Analytics
- Content Delivery
- Content Library
- Content Management
- Content Marketing
- Content Personalization
- Content Publishing Options
- Contextual Targeting
- Conversion Rate Optimization
- Conversion Tracking
- Cross-system Integration
- Customer Accounts
- Customer Activity Tracking
- Customer Database
- Customer Engagement
- Customer Journey Mapping
- Customer Management
- Customer Profiles
- Customer Segmentation
- Customer Surveys
- Customer Touchpoints
- Customizable Branding
- Customizable CTAs
- Customizable Fields
- Customizable Forms
- Customizable Reports
- Customizable Templates
- Customization
- Dashboard
- Dashboard Creation
- Data Aggregation
- Data Analysis Tools
- Data Capture and Transfer
- Data Connectors
- Data Extraction
- Data Import & Export Tools
- Data Import/Export
- Data Integration
- Data Migration
- Data Quality Control
- Data Quality Management
- Data Recovery
- Data Security
- Data Source Connectors
- Data Storage Management
- Data Synchronization
- Data Verification
- Data Visualization
- Database Support
- De-Coupled Front & Back Ends
- Deal Management
- Decision Making
- Digital Asset Management
- Discount Management
- Document & Content Mgmt.
- Document Classification
- Document Management
- Document Storage
- Drag & Drop
- Drag & Drop Editor
- Drip Campaigns
- Dynamic Content
- E-commerce Integration
- Editorial Calendar
- Electronic Forms
- Email Automation
- Email Campaign Management
- Email Distribution
- Email Management
- Email Marketing
- Email Monitoring
- Email Sequences
- Email Templates
- Email Tracking
- Email and Mobile Preview
- Engagement Tracking
- Event / Webinar Marketing
- Event Marketing
- Event Triggered Actions
- Experience Management
- Faceted Search/Filtering
- Field Sales Management
- File Management
- File Sharing
- Filtering
- For B2B
- For Developers
- For Enterprises
- For Mac Devices
- For Marketers
- For Marketing and Advertising
- For Sales Teams/Organizations
- For Small Businesses
- For Startups
- For eCommerce
- For iPad Devices
- Forecasting
- Forms Management
- Full Text Search
- Functions/Calculations
- Funnel Analysis
- Fuzzy Search
- GDPR Compliance
- Gamification
- Generative AI
- Gmail Integration
- Goal Setting/Tracking
- Google Analytics Integration
- HTML Editor
- Heatmaps
- High-Volume Sending
- Historical Reporting
- Image Editing
- Image Library
- Inbox Management
- Indexing
- Information Governance
- Integrated Development Environment
- Interaction Tracking
- Interactive Content
- Interactive Elements
- Interactive queries
- Internationalization
- Inventory Control
- Inventory Management
- Inventory Optimization
- Inventory Replenishment
- KPI Monitoring
- Kanban Board
- Keyword Rank Tracking
- Keyword Research Tools
- Keyword Tracking
- Landing Pages/Web Forms
- Lead Assignment
- Lead Capture
- Lead Distribution
- Lead Generation
- Lead Management
- Lead Nurturing
- Lead Qualification
- Lead Scoring
- Lead Scoring and Grading
- Lead Segmentation
- Lead Verification/Validation
- List Management
- Live Chat
- Manage Email Deliverability
- Manage Email Lists
- Marketing Automation
- Marketing Calendar
- Marketing Lead Database
- Marketing ROI Analytics
- Mass Texting
- Mobile Access
- Mobile App
- Mobile Optimization
- Mobile Optimized
- Monitoring
- Multi-Campaign
- Multi-Channel Communication
- Multi-Channel Marketing
- Multi-Language
- Multi-step Planning
- Multi-user Account
- Multiple User Accounts
- Multivariate Testing
- Newsletter Management
- Opportunity & Pipeline Mgmt.
- Opportunity Management
- Performance Metrics
- Performance and Reliability
- Personalization
- Pipeline Management
- Pipeline Reports
- Predefined Rules
- Predictive Analytics
- Preview Functionality
- Prioritization
- Proactive Assistance
- Product Catalog
- Product Recommendations
- Program Management
- Prospecting Tools
- Queue Management
- Quotes/Estimates
- Real-Time Analytics
- Real-Time Data
- Real-Time Monitoring
- Real-Time Notifications
- Real-Time Reporting
- Referral Tracking
- Reminders
- Reporting
- Reporting & Statistics
- Reporting/Analytics
- Response Management
- Revenue Analytics
- eCommerce Management
Integrations
- Total integrations91
- 123FormBuilder
- AWS Lambda
- Acuity Scheduling
- Adobe Acrobat
- Adobe Illustrator
- Adobe Photoshop
- Agentforce
- Airtable
- Amazon EC2
- Amazon Redshift
- Amazon Simple Notification Service (SNS)
- Amperity
- Antavo
- Apollo.io
- Astra Pro
- Athos Commerce
- Attentive
- Bazaarvoice
- BigCommerce
- Book Like A Boss
- Booker
- BookingKoala
- Braze
- Buildium
- Buyapowa
- Bynder
- CTM
- Calendly
- Claspo
- Claude
- Claude Code
- ClickFunnels
- ClickUp
- Cloudbeds
- Cloudinary
- Contentsquare
- Crisp
- Delphi AI
- Digistore24
- Divi
- Docusign
- Drupal
- Duel
- Dynamics 365 Supply Chain Management
- Elastic Path
- Elementor
- Endear
- Epicor Prophet 21
- Eventbrite
- Facebook Business Suite
- Feedonomics
- Firebase
- Fireflies
- Fiverr
- Freshdesk
- GoDaddy Website Builder
- Google Ads
- Google Cloud Storage
- Google Translate
- Google Workspace
- Gorgias
- Gravity Forms
- HubSpot Marketing Hub
- HubSpot Sales Hub
- JDBC Driver Pack
- Jotform
- JustCall
- KIBO Commerce
- Kajabi
- KingAsterisk Contact Center Software
- Kit
- Klarna
- Klaviyo
- Kommo
- Landingi
- Leadpages
- LearnDash
- Lightspeed Retail
- Lionbridge Language Cloud
- Looker
- LoyaltyLion
- Mailgun
- Mailjet
- ManyChat
- Mention Me
- Meta for Business
- Mews
- Microsoft Clarity
- Microsoft Outlook
- Microsoft Power BI
- Microsoft SQL Server
- MineOS
- MongoDB
- Motionlab Platform
- Movable Ink
- MySQL
- NetSuite
- Netlify
- NiftyImages
- Notion
- OnceHub
- OnePageCRM
- Opensend
- Oracle Responsys
- PandaDoc
- Pipedrive
- Playable
- Plug&Pay
- PostgreSQL
- Postmark
- Practice Better
- Proposify
- Python Connector for Google BigQuery
- Quantum Metric
- QuickBooks Online
- REVIEWS.io
- RGE Studio
- Recharge
- RegFox
- ResDiary
- SAP Business ByDesign
- SAP Commerce Cloud
- STORIS
- SaleSphere
- Salesforce B2B Commerce
- Salesforce Commerce Cloud
- Salesforce Sales Cloud
- SamCart
- Shopify
- Shopify Plus
- Shopware
- Sinch
- Slack
- Small Business WiFi
- Snapchat for Business
- Snowflake
- Squarespace
- Subsplash
- SurveyMonkey
- Systeme.io
- TRIFFT
- Talon.One
- Tealium Customer Data Hub
- TechnoMile Contracts Suite
- Thinkific
- Trello
- Twilio
- Typeform
- Unanet ERP GovCon
- UniOne
- Vercel
- VideoAsk
- Voucherify
- Vue Storefront
- WPForms
- WebinarJam
- WishList Member
- Wix
- Wix Studio
- WooCommerce
- WordPress
- Yotpo
- Zanda (formerly Power Diary)
- Zapier
- Zendesk AI
- ZeroBounce
- Zoho Analytics
- Zoho CRM
- Zoom Workplace
- ablefy
- commercetools
- Total integrations93
- 123FormBuilder
- AWS Lambda
- Acuity Scheduling
- Adobe Acrobat
- Adobe Illustrator
- Adobe Photoshop
- Agentforce
- Airtable
- Amazon EC2
- Amazon Redshift
- Amazon Simple Notification Service (SNS)
- Amperity
- Antavo
- Apollo.io
- Astra Pro
- Athos Commerce
- Attentive
- Bazaarvoice
- BigCommerce
- Book Like A Boss
- Booker
- BookingKoala
- Braze
- Buildium
- Buyapowa
- Bynder
- CTM
- Calendly
- Claspo
- Claude
- Claude Code
- ClickFunnels
- ClickUp
- Cloudbeds
- Cloudinary
- Contentsquare
- Crisp
- Delphi AI
- Digistore24
- Divi
- Docusign
- Drupal
- Duel
- Dynamics 365 Supply Chain Management
- Elastic Path
- Elementor
- Endear
- Epicor Prophet 21
- Eventbrite
- Facebook Business Suite
- Feedonomics
- Firebase
- Fireflies
- Fiverr
- Freshdesk
- GoDaddy Website Builder
- Google Ads
- Google Cloud Storage
- Google Translate
- Google Workspace
- Gorgias
- Gravity Forms
- HubSpot Marketing Hub
- HubSpot Sales Hub
- JDBC Driver Pack
- Jotform
- JustCall
- KIBO Commerce
- Kajabi
- KingAsterisk Contact Center Software
- Kit
- Klarna
- Klaviyo
- Kommo
- Landingi
- Leadpages
- LearnDash
- Lightspeed Retail
- Lionbridge Language Cloud
- Looker
- LoyaltyLion
- Mailgun
- Mailjet
- ManyChat
- Mention Me
- Meta for Business
- Mews
- Microsoft Clarity
- Microsoft Outlook
- Microsoft Power BI
- Microsoft SQL Server
- MineOS
- MongoDB
- Motionlab Platform
- Movable Ink
- MySQL
- NetSuite
- Netlify
- NiftyImages
- Notion
- OnceHub
- OnePageCRM
- Opensend
- Oracle Responsys
- PandaDoc
- Pipedrive
- Playable
- Plug&Pay
- PostgreSQL
- Postmark
- Practice Better
- Proposify
- Python Connector for Google BigQuery
- Quantum Metric
- QuickBooks Online
- REVIEWS.io
- RGE Studio
- Recharge
- RegFox
- ResDiary
- SAP Business ByDesign
- SAP Commerce Cloud
- STORIS
- SaleSphere
- Salesforce B2B Commerce
- Salesforce Commerce Cloud
- Salesforce Sales Cloud
- SamCart
- Shopify
- Shopify Plus
- Shopware
- Sinch
- Slack
- Small Business WiFi
- Snapchat for Business
- Snowflake
- Squarespace
- Subsplash
- SurveyMonkey
- Systeme.io
- TRIFFT
- Talon.One
- Tealium Customer Data Hub
- TechnoMile Contracts Suite
- Thinkific
- Trello
- Twilio
- Typeform
- Unanet ERP GovCon
- UniOne
- Vercel
- VideoAsk
- Voucherify
- Vue Storefront
- WPForms
- WebinarJam
- WishList Member
- Wix
- Wix Studio
- WooCommerce
- WordPress
- Yotpo
- Zanda (formerly Power Diary)
- Zapier
- Zendesk AI
- ZeroBounce
- Zoho Analytics
- Zoho CRM
- Zoom Workplace
- ablefy
- commercetools
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