GetApp offers objective, independent research and verified user reviews. We may earn a referral fee when you visit a vendor through our links.
Our commitment
Independent research methodology
Our researchers use a mix of verified reviews, independent research, and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology.
Verified user reviews
GetApp maintains a proprietary database of millions of in-depth, verified user reviews across thousands of products in hundreds of software categories. Our data scientists apply advanced modeling techniques to identify key insights about products based on those reviews. We may also share aggregated ratings and select excerpts from those reviews throughout our site.
Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI.
How GetApp ensures transparency
GetApp lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. GetApp is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider’s website.
ActiveCampaign vs Insider One Comparison (2026)
Add to Compare
Compare similar apps
Brevo
4.6
MailerLite
4.7
Constant Contact
4.3
Good recommendations?
ActiveCampaign
4.6
(2.5K)5
1.7K
4
682
3
118
2
33
1
29
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Insider One
4.8
(18)5
14
4
4
3
0
2
0
1
0
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Overview
ActiveCampaign is the AI-first marketing platform built to transform how marketers, agencies, and entrepreneurs work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp.
Insider’s customer journey orchestration tool empowering brands to build consistent, timely, and relevant one-to-one experiences across every customer touchpoint. From journey mapping to automating communications across 12+ channels, you can do it all on Insider's unified canvas-based platform.
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
Video & Screenshots
Pricing
User reviews
4.6
2.5K
5
4
3
2
1
1.7K
682
118
33
29
- Value for money
- Ease of use
- Features
- Customer support
77%
would recommend this app4.8
18
5
4
3
2
1
14
4
0
0
0
- Value for money
- Ease of use
- Features
- Customer support
94%
would recommend this appPros
“Its built-in CRM allows us to manage pipelines, track deals and score leads, ensuring every opportunity is followed up at the right time.”
MN
Mamute N.
Sales and Marketing Specialist
“It automatically captures and organizes leads from our website, trade shows, product enquires and referrals, ensuring every sales opportunity is accounted for from the very beginning.”
MS
Mark S.
Sales Director
“It has completely redefined the way we execute sales and marketing initiatives, making it easier to attract new prospects, nurture customer relationships and convert opportunities into successful deals. Since adopting the platform, our campaigns have become more targeted, our sales processes more efficient and collaboration between sales and marketing teams has improved.”
MS
Mark S.
Sales Director
Pros
Not enoughreviews yet
Cons
“The high pricing levels are not good value since our international B2B database is expanding, and customer service or specific client service is much too slow when we require to make difficult security permissions to our regional salespeople.”
CA
Christopher A.
Commercial Director
“When I attempted to change my billing from annual to monthly for the same plan, the company claimed it had migrated my account from an old model to a new one and that it would now cost more than 7 times what I was paying previously because I was "downgrading."”
KS
Kathryn S.
Owner
“We need this for use cases like authorised reps, next of [sensitive content hidden], and broker–client relationships, and it’s frustrating that a CRM level product doesn’t support it.”
DT
Dan T.
CMO
Cons
Not enoughreviews yet
- Vendor responds to reviews
- Last review5 days ago
- Vendor responds to reviews
- Last review4 months ago
Key features
- Total features180
- 2-Way Messaging
- A/B Testing
- AI
- AI Copilot
- AI Copy Generation
- AI SMS
- AI Sorting
- AI Text Generation
- AI Text Summarization
- AI Text-to-Speech
- AI Writing Assistant
- AI/Machine Learning
- API
- API Integration
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Ad Inventory Management
- Ad Optimization
- Adaptive Learning
- Advanced Customization
- Advertising Management
- Affiliate Management
- Alerts
- Alerts - Mortgage CRM
- Alerts/Notifications
- Algorithmic Attribution
- Amortization Schedule
- Analysis
- Analytics
- Apple Calendar Integration
- Appointment Management
- Appointment Scheduling
- Archiving & Retention
- Assignment Management
- Attachment Search
- Attribution Modeling
- Audience Targeting
- Auto-Dialer
- Autofill
- Automated Alerts and Tasks
- Automated Email Responses
- Automated Replies
- Automated Responses
- Automated Scheduling
- Automatic Replies
- Automatic URL Shortening
- Autonomous Task Execution
- Autoresponders
- B2B Attribution
- B2C Attribution
- Basic Reporting
- Batch Processing
- Batch Uploading
- Behavior Analytics
- Behavioral Targeting
- Behavioral Triggering
- Best Time of Day Scheduling
- Blacklist and Whitelist
- Borrower Management
- Brand Guidelines
- Brand Reputation
- Brand Safety
- Brand Tracking
- Breadth of Partner Applications
- Budget Management
- Budget Pacing
- Budgeting
- Budgeting/Forecasting
- Build
- Building and Personalizing Emails
- Bulk Editing
- Bulk SMS
- Bulk WhatsApp Messaging
- Business Card/Badge Scanning
- Business Process Automation
- Business Process Control
- Buyer Intelligence
- CAN-SPAM Compliance
- CRM
- CRM & CDP Integration
- CRM Integration
- CRM/Email Integrations
- Calendar
- Calendar Management
- Calendar Sync
- Calendar/Reminder System
- Calendaring
- Call Center Features
- Calls and Voice
- Campaign Analytics
- Campaign Dashboard
- Campaign Management
- Campaign Optimization
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Campaign performance
- Canned Responses
- Cart Abandonment
- Case Management
- Channel Management
- Chat/Messaging
- Chatbot
- Churn Management
- Click Tracking
- Client Database
- Client Management
- Close Ecosystem API
- Collaboration Tools
- Commenting/Notes
- Commercial Mortgages
- Commission Management
- Communication Management
- Competitive Analysis
- Competitor Monitoring
- Compliance - Mortgage CRM
- Compliance Management
- Conditional Logic
- Consent Management
- Contact Database
- Contact Management
- Contact Management - Mortgage CRM
- Content
- Content Creation
- Content Ideas
- Content Library
- Content Management
- Content Marketing
- Content Publishing Options
- Contextual Targeting
- Contract/License Management
- Conversational Campaign Setup
- Conversational Messaging
- Conversion Rate Optimization
- Conversion Tracking
- Conversion Viability
- Convert to PDF
- Correlation Analysis
- Creative Optimization
- Credit Reporting
- Cross Channel Attribution
- Cross-Channel Orchestration
- Cross-Device Attribution
- Cross-system Integration
- Custom Attribution
- Custom Reporting
- Customer Activity Tracking
- Customer Contract Management
- Customer Database
- Customer Engagement
- Customer Experience Management
- Customer History
- Customer Journey Mapping
- Customer Profiles
- Customer Segmentation
- Customer Service Analytics
- Customer Social Profiles
- Customer Statements
- Customer Support
- Customer Support Portal
- Customer Surveys
- Customizable Branding
- Customizable CTAs
- Customizable Fields
- Customizable Forms
- Customizable Reports
- Customizable Scoring
- Customizable Templates
- Customization
- Customization Interface
- Dashboard
- Dashboard Creation
- Data Capture and Transfer
- Data Enrichment
- Data Import & Export Tools
- Data Import/Export
- Data Quality Management
- Data Recovery
- Data Security
- Data Segmentation
- Data Sourcing
- Data Synchronization
- Data Visualization
- Data Visualizations
- Deadline Management
- Drag & Drop
- Dynamic Content
- Email Campaign Management
- Email Management
- Email Marketing
- Email Sequences
- Email Tracking
- Engagement Tracking
- Event Triggered Actions
- Experience Management
- For Marketing and Advertising
- Gamification
- Generative AI
- HTML Editor
- Lead Capture
- Lead Management
- Lead Qualification
- List Management
- Marketing Automation
- Marketing Management
- Mobile Access
- Mobile Optimization
- Multi-Campaign
- Multi-Channel Communication
- Multi-Channel Marketing
- Multi-Language
- Multivariate Testing
- Newsletter Management
- Omnichannel Outreach
- Performance Metrics
- Personalization
- Predictive Analytics
- Predictive Modeling
- Preview Functionality
- Product Recommendations
- ROI Tracking
- Real-Time Analytics
- Real-Time Data
- Real-Time Reporting
- Recommendations
- Reporting/Analytics
- SMS Marketing
- Search Marketing
- Segmentation
- Subscriber Management
- Surveys & Feedback
- Template Management
- Text Editing
- Third-Party Integrations
- Trend Analysis
- Visual Analytics
- WYSIWYG Editor
- Website Analytics
- Website Personalization
- Website Visitor Tracking
- Workflow Automation
- Total features91
- 2-Way Messaging
- A/B Testing
- AI
- AI Copilot
- AI Copy Generation
- AI SMS
- AI Sorting
- AI Text Generation
- AI Text Summarization
- AI Text-to-Speech
- AI Writing Assistant
- AI/Machine Learning
- API
- API Integration
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Ad Inventory Management
- Ad Optimization
- Adaptive Learning
- Advanced Customization
- Advertising Management
- Affiliate Management
- Alerts
- Alerts - Mortgage CRM
- Alerts/Notifications
- Algorithmic Attribution
- Amortization Schedule
- Analysis
- Analytics
- Apple Calendar Integration
- Appointment Management
- Appointment Scheduling
- Archiving & Retention
- Assignment Management
- Attachment Search
- Attribution Modeling
- Audience Targeting
- Auto-Dialer
- Autofill
- Automated Alerts and Tasks
- Automated Email Responses
- Automated Replies
- Automated Responses
- Automated Scheduling
- Automatic Replies
- Automatic URL Shortening
- Autonomous Task Execution
- Autoresponders
- B2B Attribution
- B2C Attribution
- Basic Reporting
- Batch Processing
- Batch Uploading
- Behavior Analytics
- Behavioral Targeting
- Behavioral Triggering
- Best Time of Day Scheduling
- Blacklist and Whitelist
- Borrower Management
- Brand Guidelines
- Brand Reputation
- Brand Safety
- Brand Tracking
- Breadth of Partner Applications
- Budget Management
- Budget Pacing
- Budgeting
- Budgeting/Forecasting
- Build
- Building and Personalizing Emails
- Bulk Editing
- Bulk SMS
- Bulk WhatsApp Messaging
- Business Card/Badge Scanning
- Business Process Automation
- Business Process Control
- Buyer Intelligence
- CAN-SPAM Compliance
- CRM
- CRM & CDP Integration
- CRM Integration
- CRM/Email Integrations
- Calendar
- Calendar Management
- Calendar Sync
- Calendar/Reminder System
- Calendaring
- Call Center Features
- Calls and Voice
- Campaign Analytics
- Campaign Dashboard
- Campaign Management
- Campaign Optimization
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Campaign performance
- Canned Responses
- Cart Abandonment
- Case Management
- Channel Management
- Chat/Messaging
- Chatbot
- Churn Management
- Click Tracking
- Client Database
- Client Management
- Close Ecosystem API
- Collaboration Tools
- Commenting/Notes
- Commercial Mortgages
- Commission Management
- Communication Management
- Competitive Analysis
- Competitor Monitoring
- Compliance - Mortgage CRM
- Compliance Management
- Conditional Logic
- Consent Management
- Contact Database
- Contact Management
- Contact Management - Mortgage CRM
- Content
- Content Creation
- Content Ideas
- Content Library
- Content Management
- Content Marketing
- Content Publishing Options
- Contextual Targeting
- Contract/License Management
- Conversational Campaign Setup
- Conversational Messaging
- Conversion Rate Optimization
- Conversion Tracking
- Conversion Viability
- Convert to PDF
- Correlation Analysis
- Creative Optimization
- Credit Reporting
- Cross Channel Attribution
- Cross-Channel Orchestration
- Cross-Device Attribution
- Cross-system Integration
- Custom Attribution
- Custom Reporting
- Customer Activity Tracking
- Customer Contract Management
- Customer Database
- Customer Engagement
- Customer Experience Management
- Customer History
- Customer Journey Mapping
- Customer Profiles
- Customer Segmentation
- Customer Service Analytics
- Customer Social Profiles
- Customer Statements
- Customer Support
- Customer Support Portal
- Customer Surveys
- Customizable Branding
- Customizable CTAs
- Customizable Fields
- Customizable Forms
- Customizable Reports
- Customizable Scoring
- Customizable Templates
- Customization
- Customization Interface
- Dashboard
- Dashboard Creation
- Data Capture and Transfer
- Data Enrichment
- Data Import & Export Tools
- Data Import/Export
- Data Quality Management
- Data Recovery
- Data Security
- Data Segmentation
- Data Sourcing
- Data Synchronization
- Data Visualization
- Data Visualizations
- Deadline Management
- Drag & Drop
- Dynamic Content
- Email Campaign Management
- Email Management
- Email Marketing
- Email Sequences
- Email Tracking
- Engagement Tracking
- Event Triggered Actions
- Experience Management
- For Marketing and Advertising
- Gamification
- Generative AI
- HTML Editor
- Lead Capture
- Lead Management
- Lead Qualification
- List Management
- Marketing Automation
- Marketing Management
- Mobile Access
- Mobile Optimization
- Multi-Campaign
- Multi-Channel Communication
- Multi-Channel Marketing
- Multi-Language
- Multivariate Testing
- Newsletter Management
- Omnichannel Outreach
- Performance Metrics
- Personalization
- Predictive Analytics
- Predictive Modeling
- Preview Functionality
- Product Recommendations
- ROI Tracking
- Real-Time Analytics
- Real-Time Data
- Real-Time Reporting
- Recommendations
- Reporting/Analytics
- SMS Marketing
- Search Marketing
- Segmentation
- Subscriber Management
- Surveys & Feedback
- Template Management
- Text Editing
- Third-Party Integrations
- Trend Analysis
- Visual Analytics
- WYSIWYG Editor
- Website Analytics
- Website Personalization
- Website Visitor Tracking
- Workflow Automation
Integrations
- Total integrations89
- 123FormBuilder
- Acuity Scheduling
- Adjust
- Adobe Acrobat
- Adobe Illustrator
- Adobe Photoshop
- Agentforce
- Airtable
- Alterna CX
- Amazon EC2
- Apollo.io
- AppsFlyer
- Astra Pro
- BigCommerce
- BigQuery
- Book Like A Boss
- Booker
- BookingKoala
- Braze
- Buildium
- CTM
- Calendly
- Claspo
- Claude
- Claude Code
- ClickFunnels
- ClickUp
- Cloudbeds
- Databricks
- Delphi AI
- Digistore24
- Divi
- Domo
- Dynamics 365 Sales
- Elementor
- Eventbrite
- Facebook Business Suite
- Fireflies
- Fiverr
- Gemini Code Assist
- Genesys Cloud CX
- GoDaddy Website Builder
- Google Ads
- Gravity Forms
- HubSpot Marketing Hub
- HubSpot Sales Hub
- Jotform
- JustCall
- Kajabi
- Kit
- Klarna
- Kommo
- Landingi
- Leadpages
- LearnDash
- Looker
- ManyChat
- Meta for Business
- Metabase
- Microsoft Outlook
- Microsoft Power BI
- Mixpanel
- Notion
- OnceHub
- OnePageCRM
- OneSignal
- PandaDoc
- Pimberly PIM
- Pipedrive
- Plug&Pay
- Postmark
- Practice Better
- Proposify
- QuickBooks Online
- REVIEWS.io
- RGE Studio
- RegFox
- SAP Commerce Cloud
- SAP HANA Cloud
- SSIS Data Flow Components for BigQuery
- Salesforce Sales Cloud
- SamCart
- Shopify
- Shopify Plus
- Slack
- Snowflake
- Squarespace
- Squirrel
- Subsplash
- SurveyMonkey
- Systeme.io
- TechnoMile Contracts Suite
- Thinkific
- Twilio
- Typeform
- Unanet ERP GovCon
- VideoAsk
- WPForms
- WebinarJam
- WishList Member
- Wix
- Wix Studio
- WooCommerce
- WordPress
- Zanda Health
- Zapier
- ZeroBounce
- Zoho CRM
- Zoom Workplace
- ablefy
- Total integrations29
- 123FormBuilder
- Acuity Scheduling
- Adjust
- Adobe Acrobat
- Adobe Illustrator
- Adobe Photoshop
- Agentforce
- Airtable
- Alterna CX
- Amazon EC2
- Apollo.io
- AppsFlyer
- Astra Pro
- BigCommerce
- BigQuery
- Book Like A Boss
- Booker
- BookingKoala
- Braze
- Buildium
- CTM
- Calendly
- Claspo
- Claude
- Claude Code
- ClickFunnels
- ClickUp
- Cloudbeds
- Databricks
- Delphi AI
- Digistore24
- Divi
- Domo
- Dynamics 365 Sales
- Elementor
- Eventbrite
- Facebook Business Suite
- Fireflies
- Fiverr
- Gemini Code Assist
- Genesys Cloud CX
- GoDaddy Website Builder
- Google Ads
- Gravity Forms
- HubSpot Marketing Hub
- HubSpot Sales Hub
- Jotform
- JustCall
- Kajabi
- Kit
- Klarna
- Kommo
- Landingi
- Leadpages
- LearnDash
- Looker
- ManyChat
- Meta for Business
- Metabase
- Microsoft Outlook
- Microsoft Power BI
- Mixpanel
- Notion
- OnceHub
- OnePageCRM
- OneSignal
- PandaDoc
- Pimberly PIM
- Pipedrive
- Plug&Pay
- Postmark
- Practice Better
- Proposify
- QuickBooks Online
- REVIEWS.io
- RGE Studio
- RegFox
- SAP Commerce Cloud
- SAP HANA Cloud
- SSIS Data Flow Components for BigQuery
- Salesforce Sales Cloud
- SamCart
- Shopify
- Shopify Plus
- Slack
- Snowflake
- Squarespace
- Squirrel
- Subsplash
- SurveyMonkey
- Systeme.io
- TechnoMile Contracts Suite
- Thinkific
- Twilio
- Typeform
- Unanet ERP GovCon
- VideoAsk
- WPForms
- WebinarJam
- WishList Member
- Wix
- Wix Studio
- WooCommerce
- WordPress
- Zanda Health
- Zapier
- ZeroBounce
- Zoho CRM
- Zoom Workplace
- ablefy
Alternatives
Explore similar apps
