Adobe Advertising Cloud - 2025 Pricing, Features, Reviews & Alternatives

Adobe Advertising Cloud is a programmatic advertising software, which helps enterprises and marketing agencies segment audience groups for optimal ad targeting and plan, purchase, and, analyze advertisements of multiple channels, formats, and devices. Features include real-time reporting, activity logs, private inventory management, campaign creation, and performance metrics.

The application allows teams to gauge the impact of advertising using the A/B testing tool and ensure brand security through page screening and pre-bid filtering capabilities. Adobe Advertising Cloud provides a predictive forecasting feature, which enables marketers to build campaign strategies, run ad simulations, receive budget recommendations, and gain insights about ad clicks, position, and revenue. It also helps advertisers target audiences based on sites, apps, device type, manufacturer, browser, OS, or location.

Adobe Advertising Cloud lets supervisors determine consumer behavior in real-world scenarios, measure audience duplication to prevent geographic overlap, and review digital or offline conversions to measure customer's engagement with the brand. Design teams can use custom templates to create or edit ad elements and set up permissions for members.