GetApp offers objective, independent research and verified user reviews. We may earn a referral fee when you visit a vendor through our links.
Our commitment
Independent research methodology
Our researchers use a mix of verified reviews, independent research, and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology.
Verified user reviews
GetApp maintains a proprietary database of millions of in-depth, verified user reviews across thousands of products in hundreds of software categories. Our data scientists apply advanced modeling techniques to identify key insights about products based on those reviews. We may also share aggregated ratings and select excerpts from those reviews throughout our site.
Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI.
How GetApp ensures transparency
GetApp lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. GetApp is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider’s website.
Braze vs Swaarm Comparison (2026)
Add to Compare
Compare similar apps
Brevo
4.6
ActiveCampaign
4.6
MailerLite
4.7
Good recommendations?
Overview
Braze is a cloud-based customer engagement platform for B2C brands to orchestrate cross-channel messaging, activate first-party data.
Swaarm is a performance-based marketing platform and it provides an market tracking and campaign management solution.
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
Video & Screenshots
Pricing
User reviews
4.7
168
5
4
3
2
1
122
42
3
1
0
- Value for money
- Ease of use
- Features
- Customer support
91%
would recommend this app4.8
32
5
4
3
2
1
25
7
0
0
0
- Value for money
- Ease of use
- Features
- Customer support
94%
would recommend this appPros
“It enables us to optimize customer journeys, run reliable A/B tests, and closely track engagement and revenue impact. While there are occasional challenges with usability and the overhead of maintaining clean templates, the platform’s flexibility and performance outweigh these downsides.”
KL
Katelyn L.
CRM Lead
“The combination of real‑time / event‑driven capabilities + strong segmentation + cross‑channel messaging — when set up well, you can treat customers very contextually: responding to actions, in the right channel, with relevant content.”
CN
Courtney N.
Customer Service Representative
“I like Braze´s great potential to integrate multiple data sources to leverage the power of our data streams and data models, which allows to convert them into meaninful smart marketing campaigns, to deliver the right message/nbo/nba at the right time or event, and with a meaninful feedback cycle to craft better customers journeys across all our business units.”
CS
Carlo S.
Head of Digital Transformation
Pros
“Also, an important point is that, given the traffic volumes that we are running we consider that we got a good deal in terms of pricing.”
TL
Tudor L.
Managing Director
“The system is stable, very fast in every aspect such as reports, features, API, integrations, etc.”
MM
Mike M.
COO
“Very robust platform for the cost.”
MD
Mary D.
COO
Cons
“The current integration with our own digital ID is still subpar, this makes it difficult to track which customer profile braze is using on our campaigns, as one customer can have multiple profiles, the support from braze engineers on this regard could be better.”
CS
Carlo S.
Head of Digital Transformation
“Large data ingestion of our flat audience files can be slow at times and create a bottleneck and wait times.”
AT
Alex T.
Senior Analyst, Email and Mobile Marketing
“For example, after launching a canvas, it is hard to update a few things: conversion events, action paths, experiment paths, etc.”
SK
Sara K.
Marketing Operations Manager
Cons
“It's not that intuitive for publishers, so they often times require our help”
MZ
Milena Z.
Account manager
- Vendor responds to reviews
- Last review7 months ago
- Vendor responds to reviews
- Last review2 years ago
Key features
- Total features180
- 2-Way Messaging
- A/B Testing
- AI
- AI Copilot
- AI Copy Generation
- AI SMS
- AI Text Generation
- AI Writing Assistant
- AI/Machine Learning
- API
- API Integration
- Abandoned Cart Saver
- Access Controls/Permissions
- Account Based Marketing
- Activity Dashboard
- Activity Tracking
- Ad Optimization
- Ad hoc Reporting
- Adaptive Content
- Adaptive Learning
- Advanced Data Filtering
- Advertising Management
- Affiliate Management
- Alerts/Notifications
- Analytics
- App Notifications
- Application Attribution
- Audience Insights
- Audience Segmentation
- Audience Targeting
- Authentication
- Automated Alerts
- Automated Alerts and Tasks
- Automated Email Responses
- Automated Replies
- Automated Responses
- Automated Scheduling
- Automatic Replies
- Automatic URL Shortening
- Automation
- Autonomous Task Execution
- Autoresponders
- Banner Management
- Basic Reporting
- Behavior Analytics
- Behavior Tracking
- Behavioral Targeting
- Behavioral Triggering
- Brand Guidelines
- Branded Templates
- Breadth of Partner Applications
- Build
- Building and Personalizing Emails
- Bulk SMS
- Bulk WhatsApp Messaging
- CRM
- CRM & CDP Integration
- Calendaring
- Campaign Analysis
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Campaign Tracking
- Channel Management
- Chat/Messaging
- Chatbot
- Click Tracking
- Collaboration Tools
- Commission Management
- Communication Management
- Competitor Monitoring
- Compliance Management
- Consent Management
- Contact Database
- Contact Management
- Content Analytics
- Content Ideas
- Content Management
- Content Marketing
- Contextual Targeting
- Conversational Campaign Setup
- Conversational Messaging
- Conversational RCS
- Conversion Rate Optimization
- Conversion Tracking
- Coupons
- Coupons and Promotions
- Cross-Channel Orchestration
- Cross-system Integration
- Customer Journey Mapping
- Customer Profiles
- Customer Segmentation
- Customizable Branding
- Customizable CTAs
- Customizable Fields
- Customizable Forms
- Customizable Reports
- Customizable Templates
- Customization
- Customize
- Dashboard
- Dashboard Creation
- Dashboards
- Data Import & Export Tools
- Data Import/Export
- Data Quality Management
- Data Visualization
- Decision Making
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- Dynamic Content Optimization
- Dynamic Segmentation
- Email Campaigns
- Email Marketing
- Email Templates
- Email Tracking
- Encryption
- End-to-End Campaign Execution
- Engagement Tracking
- Event & Data Ingestion
- Event Triggered Actions
- Experience Management
- For Marketing and Advertising
- Fraud Detection
- Generative AI
- Geofencing
- Geotargeting
- Goal-Based Campaign Planning
- Grammar Check
- HTML
- Integrations
- Integrations - Mobile Marketing
- Interaction Tracking
- Interactive Messages
- Internationalization
- Issues
- Journey Mapping
- Journey Optimization
- Journey Reporting
- Keyword Tracking
- Landing Pages/Web Forms
- Lead Capture
- Lead Generation
- Lead Management
- Lead Nurturing
- Lead Qualification
- Lead Scoring and Grading
- Link Shortening
- List Management
- Live Chat
- Location-Based Marketing
- MMS
- MMS Marketing
- Manage Email Deliverability
- Marketing Automation
- Marketing Calendar
- Marketing Lead Database
- Marketing Management
- Mass Texting
- Message Personalization
- Mobile Access
- Mobile Alerts
- Mobile Coupons
- Mobile Keywords
- Mobile Optimized
- Mobile Responsive
- Monitoring
- Multi Level Marketing (MLM)
- Multi-Campaign
- Multi-Channel Attribution
- Multi-Channel Communication
- Multi-Channel Data Collection
- Multi-Channel Marketing
- Multi-Language
- Multi-step Planning
- Multivariate Testing
- Natural Language Interaction
- Natural Language Processing
- Notification Editor
- Notification Scheduling
- Omnichannel Outreach
- Open Rate Tracking
- Optimization
- Partner Management
- Performance Metrics
- Performance and Reliability
- Personalization
- Personalized Content Creation
- Personalized Discounts
- Polls/Voting
- Predictive Analytics
- Predictive Audience Segmentation
- ROI Tracking
- Real-Time Analytics
- Real-Time Data
- Real-Time Monitoring
- Real-Time Reporting
- Referral Tracking
- Reporting & Statistics
- Reporting/Analytics
- Search/Filter
- Third-Party Integrations
- User Management
- Visual Analytics
- Workflow Management
- Total features52
- 2-Way Messaging
- A/B Testing
- AI
- AI Copilot
- AI Copy Generation
- AI SMS
- AI Text Generation
- AI Writing Assistant
- AI/Machine Learning
- API
- API Integration
- Abandoned Cart Saver
- Access Controls/Permissions
- Account Based Marketing
- Activity Dashboard
- Activity Tracking
- Ad Optimization
- Ad hoc Reporting
- Adaptive Content
- Adaptive Learning
- Advanced Data Filtering
- Advertising Management
- Affiliate Management
- Alerts/Notifications
- Analytics
- App Notifications
- Application Attribution
- Audience Insights
- Audience Segmentation
- Audience Targeting
- Authentication
- Automated Alerts
- Automated Alerts and Tasks
- Automated Email Responses
- Automated Replies
- Automated Responses
- Automated Scheduling
- Automatic Replies
- Automatic URL Shortening
- Automation
- Autonomous Task Execution
- Autoresponders
- Banner Management
- Basic Reporting
- Behavior Analytics
- Behavior Tracking
- Behavioral Targeting
- Behavioral Triggering
- Brand Guidelines
- Branded Templates
- Breadth of Partner Applications
- Build
- Building and Personalizing Emails
- Bulk SMS
- Bulk WhatsApp Messaging
- CRM
- CRM & CDP Integration
- Calendaring
- Campaign Analysis
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Campaign Tracking
- Channel Management
- Chat/Messaging
- Chatbot
- Click Tracking
- Collaboration Tools
- Commission Management
- Communication Management
- Competitor Monitoring
- Compliance Management
- Consent Management
- Contact Database
- Contact Management
- Content Analytics
- Content Ideas
- Content Management
- Content Marketing
- Contextual Targeting
- Conversational Campaign Setup
- Conversational Messaging
- Conversational RCS
- Conversion Rate Optimization
- Conversion Tracking
- Coupons
- Coupons and Promotions
- Cross-Channel Orchestration
- Cross-system Integration
- Customer Journey Mapping
- Customer Profiles
- Customer Segmentation
- Customizable Branding
- Customizable CTAs
- Customizable Fields
- Customizable Forms
- Customizable Reports
- Customizable Templates
- Customization
- Customize
- Dashboard
- Dashboard Creation
- Dashboards
- Data Import & Export Tools
- Data Import/Export
- Data Quality Management
- Data Visualization
- Decision Making
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- Dynamic Content Optimization
- Dynamic Segmentation
- Email Campaigns
- Email Marketing
- Email Templates
- Email Tracking
- Encryption
- End-to-End Campaign Execution
- Engagement Tracking
- Event & Data Ingestion
- Event Triggered Actions
- Experience Management
- For Marketing and Advertising
- Fraud Detection
- Generative AI
- Geofencing
- Geotargeting
- Goal-Based Campaign Planning
- Grammar Check
- HTML
- Integrations
- Integrations - Mobile Marketing
- Interaction Tracking
- Interactive Messages
- Internationalization
- Issues
- Journey Mapping
- Journey Optimization
- Journey Reporting
- Keyword Tracking
- Landing Pages/Web Forms
- Lead Capture
- Lead Generation
- Lead Management
- Lead Nurturing
- Lead Qualification
- Lead Scoring and Grading
- Link Shortening
- List Management
- Live Chat
- Location-Based Marketing
- MMS
- MMS Marketing
- Manage Email Deliverability
- Marketing Automation
- Marketing Calendar
- Marketing Lead Database
- Marketing Management
- Mass Texting
- Message Personalization
- Mobile Access
- Mobile Alerts
- Mobile Coupons
- Mobile Keywords
- Mobile Optimized
- Mobile Responsive
- Monitoring
- Multi Level Marketing (MLM)
- Multi-Campaign
- Multi-Channel Attribution
- Multi-Channel Communication
- Multi-Channel Data Collection
- Multi-Channel Marketing
- Multi-Language
- Multi-step Planning
- Multivariate Testing
- Natural Language Interaction
- Natural Language Processing
- Notification Editor
- Notification Scheduling
- Omnichannel Outreach
- Open Rate Tracking
- Optimization
- Partner Management
- Performance Metrics
- Performance and Reliability
- Personalization
- Personalized Content Creation
- Personalized Discounts
- Polls/Voting
- Predictive Analytics
- Predictive Audience Segmentation
- ROI Tracking
- Real-Time Analytics
- Real-Time Data
- Real-Time Monitoring
- Real-Time Reporting
- Referral Tracking
- Reporting & Statistics
- Reporting/Analytics
- Search/Filter
- Third-Party Integrations
- User Management
- Visual Analytics
- Workflow Management
Integrations
- Total integrations27
- 24metrics
- Adobe Campaign
- Amazon Redshift
- AppsFlyer
- BigQuery
- ClickHouse
- Databricks
- Domo
- Drupal
- Facebook Business Suite
- Google Ads
- Google Cloud Storage
- Hightouch
- Intelex Document Control Software
- Invoca
- Iterate
- Lob
- Lokalise
- Looker
- Mention Me
- Mixpanel
- Movable Ink
- PAR Punchh
- Simon AI
- Snowflake
- Tableau
- Tally
- Talon.One
- Tipalti
- Unanet ERP GovCon
- Zapier
- Total integrations6
- 24metrics
- Adobe Campaign
- Amazon Redshift
- AppsFlyer
- BigQuery
- ClickHouse
- Databricks
- Domo
- Drupal
- Facebook Business Suite
- Google Ads
- Google Cloud Storage
- Hightouch
- Intelex Document Control Software
- Invoca
- Iterate
- Lob
- Lokalise
- Looker
- Mention Me
- Mixpanel
- Movable Ink
- PAR Punchh
- Simon AI
- Snowflake
- Tableau
- Tally
- Talon.One
- Tipalti
- Unanet ERP GovCon
- Zapier
Alternatives
Explore similar apps
