Aprimo Marketing Productivity Pricing, Features, Reviews & Comparison of Alternatives

Aprimo Marketing Productivity

Simplify & automate marketing collaboration

3.0/5 (2 reviews)

Aprimo Marketing Productivity overview

What is Aprimo Marketing Productivity?

Aprimo Marketing Productivity provides marketers a marketing work management solution that aims to help streamline marketing operations to deliver campaigns and experiences to marketers faster. Aprimo capabilities include process and task management, omnichannel visibility into marketing activities, and resource management. These capabilities allow marketers to collaborate and deliver engaging, personalized experiences across channels faster.


Pricing options
Value for money
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Business size



United States

Supported languages

Aprimo Marketing Productivity screenshot: Work requestsAprimo Marketing Productivity screenshot: WorkflowsAprimo Marketing Productivity screenshot: Reviews & annotationsAprimo Marketing Productivity screenshot: Resource planningAprimo Marketing Productivity screenshot: Agile boardsAprimo Marketing Productivity screenshot: Task inboxAprimo Marketing Productivity screenshot: Content & asset managementAprimo Marketing Productivity screenshot: CalendarAprimo Marketing Productivity screenshot: Executive dashboard

Aprimo Marketing Productivity reviews

Very good

Value for money
Ease of use
Customer support
Ellie Johnson

Aprimo has great functionality but is expensive without any customer support

Used daily for 2+ years
Reviewed 2017-06-07
Review Source: Capterra

This software has tons of features and functionality. Once you get it set up and understand how to use it, it is efficient to make changes to workflows and to run your projects. If you need something done in the system you can typically do it yourself and have the changes done quickly. The system has the ability to do nearly anything you need it to.

The customer service is not great. I used to reach out to their customer service team for questions or things we needed but they took forever to reply to us and then when they did I often had already solved the problem because it had been weeks, or we would get on the phone to resolve it and they didn't know how to resolve the issue, so I would be stuck to figure it out myself anyway. The system would have to refresh every time we loaded a page, which is often based on the way the system works, which is time consuming to wait for. The system would also crash on occasion, enough that it was annoying. This system is also very expensive.

Rating breakdown

Value for money
Ease of use
Customer support

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Craig Peterso

Poor Service

Used daily for 2+ years
Reviewed 2020-10-18
Review Source: Capterra

It was easy to use and to configure.

The customer service and support when issues arose was less than desirable.

Rating breakdown

Value for money
Ease of use
Customer support

Likelihood to recommend: 0/10

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Aprimo Marketing Productivity pricing

Pricing options
View Pricing Plans

Contact Aprimo for pricing information.

Aprimo Marketing Productivity features

Activity Dashboard
Automatic Notifications
Campaign Management
Content Management
Reporting & Statistics

API (590 other apps)
Campaign Analysis (320 other apps)
Campaign Segmentation (222 other apps)
Customizable Branding (308 other apps)
Customizable Templates (317 other apps)
Data Import/Export (281 other apps)
Drag & Drop Interface (269 other apps)
Email Marketing Management (216 other apps)
Engagement Analytics (285 other apps)
Monitoring (263 other apps)
Multi-Channel Marketing (257 other apps)
Real Time Analytics (262 other apps)
Social Media Integration (335 other apps)
Template Management (216 other apps)
Third Party Integration (391 other apps)

Additional information for Aprimo Marketing Productivity

Key features of Aprimo Marketing Productivity

  • Automatic Notifications
  • Calendar Management
  • Collaborative Review
  • Content Management
  • Group Calendars
  • Project Notes
  • Project Planning
  • Summary Reports
  • Task Planning
  • Task Scheduling
  • To-Do List
  • Workflow Management
  • Activity Dashboard
  • Prioritizing
  • Dynamic Workflow
  • Dashboard Creation
  • Reporting & Statistics
  • Business Process Control
  • Best Practices Repository
  • Campaign Management
  • Performance Reports
  • Contact Management
  • Collaboration Tools
  • Campaign Scheduling
  • Asset Management
View All Features


Graphical workflow editor

Collaborative review and approval process control

Resource planning and asset management

To-do lists and task allocation

Executive dashboard with insights into marketing performance