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AskNicely vs Questback Comparison (2026)

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AskNicely

Questback logo

Questback

Overview

AskNicely is customer feedback software that helps businesses improve customer experience and accelerate growth using the Net Promoter Score (NPS) framework.

Questback is an Customer Experience Management platform improving the customer experience. Our is mission to make organizations smarter by acting on feedback from their key stakeholders! As a Nordic leader in experience management solutions, we serve customers in the Nordics and the rest of the

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

399

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

2500

Per year

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.6

101

5

4

3

2

1

68

24

8

0

1

  • Value for money
  • Ease of use
  • Features
  • Customer support
86%
would recommend this app

4.7

58

5

4

3

2

1

45

12

0

0

1

  • Value for money
  • Ease of use
  • Features
  • Customer support
91%
would recommend this app

Pros

“We get a decent response rate on our NPS survey.”
DR

Daniel R.

Co-founder

“The throttling of surveys seems to work well.”
DR

Daniel R.

Co-founder

“It is great to hear the good feedback from pateints”
AA

Arwa A.

Dentist

Pros

“Beyond the platform itself, I particularly value the support to survey design and methodology with experienced experts whenever needed.”
EH

Essi H.

Insights Specialist

“The platform is continuously being developed, which means new improvements and functionalities are regularly introduced”
EH

Essi H.

Insights Specialist

“I am amazed how fast I received results and how efficient the tool took care of many tasks we used to have in the past.”
RB

Roman B.

HR Head

Cons

“We caught the renewal when it drafted and asked to cancel immediately but they wouldn’t let us.”
GD

Geoff D.

Owner

Cons

“Makes it a bit complicated for a user who is not working in the system on a daily basis.”
IF

Inge F.

Group Head of People and Culture

“We lack support for conducting phone interviews but have found a way around this.”
KN

Kristina N.

CEO

“Not very extensive documentation around IntegrationServices”
Verified reviewer profile picture

Thomas B.

Project manager

  • Vendor responds to reviews
  • Last review5 months ago
  • Vendor responds to reviews
  • Last review25 days ago

Key features

  • Total features47
  • 360 Degree Feedback
  • API
  • Action Management
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Anonymous Feedback
  • CRM
  • CSAT Survey Structure
  • Chat/Messaging
  • Churn Management
  • Collaboration Tools
  • Commenting/Notes
  • Communication Management
  • Complaint Monitoring
  • Conditional Logic
  • Continuous Feedback
  • Customer Database
  • Customer Experience Management
  • Customer History
  • Customer Journey Mapping
  • Customer Segmentation
  • Customizable Branding
  • Customizable Fields
  • Customizable Forms
  • Customizable Questions
  • Customizable Reports
  • Customizable Templates
  • Dashboard
  • Data Analysis Tools
  • Data Import/Export
  • Data Security
  • Data Visualization
  • Drag & Drop
  • Email Management
  • Email Marketing
  • Email Reminders
  • Employee Onboarding
  • Engagement Tracking
  • Feedback Management
  • Goal Setting/Tracking
  • Mobile Survey
  • Monitoring
  • Multi-Channel Data Collection
  • Multi-Channel Distribution
  • Multi-Language
  • NPS Survey Structure
  • NPS of Customers
  • NPS of Employees
  • Negative Feedback Management
  • Offline Response Collection
  • Performance Management
  • Performance Metrics
  • Performance Review Management
  • Predictive Analytics
  • Progress Tracking
  • Pulse Surveys
  • Question Branching
  • Question Library
  • Question Piping
  • Randomization
  • Ratings/Reviews
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Notifications
  • Real-Time Reporting
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Quotas
  • Response Validation
  • SMS Messaging
  • Search/Filter
  • Segmentation
  • Self Assessment
  • Sentiment Analysis
  • Skip Logic
  • Social Media Integration
  • Support Audio/Images/Video
  • Survey Builder
  • Survey/Poll Management
  • Surveys & Feedback
  • Tagging
  • Template Management
  • Text Analysis
  • Text Fields
  • Third-Party Integrations
  • Training Management
  • Trend Analysis
  • URL Customization
  • Visual Analytics
  • Website Integration
  • Workflow Management
  • Total features87
  • 360 Degree Feedback
  • API
  • Action Management
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Anonymous Feedback
  • CRM
  • CSAT Survey Structure
  • Chat/Messaging
  • Churn Management
  • Collaboration Tools
  • Commenting/Notes
  • Communication Management
  • Complaint Monitoring
  • Conditional Logic
  • Continuous Feedback
  • Customer Database
  • Customer Experience Management
  • Customer History
  • Customer Journey Mapping
  • Customer Segmentation
  • Customizable Branding
  • Customizable Fields
  • Customizable Forms
  • Customizable Questions
  • Customizable Reports
  • Customizable Templates
  • Dashboard
  • Data Analysis Tools
  • Data Import/Export
  • Data Security
  • Data Visualization
  • Drag & Drop
  • Email Management
  • Email Marketing
  • Email Reminders
  • Employee Onboarding
  • Engagement Tracking
  • Feedback Management
  • Goal Setting/Tracking
  • Mobile Survey
  • Monitoring
  • Multi-Channel Data Collection
  • Multi-Channel Distribution
  • Multi-Language
  • NPS Survey Structure
  • NPS of Customers
  • NPS of Employees
  • Negative Feedback Management
  • Offline Response Collection
  • Performance Management
  • Performance Metrics
  • Performance Review Management
  • Predictive Analytics
  • Progress Tracking
  • Pulse Surveys
  • Question Branching
  • Question Library
  • Question Piping
  • Randomization
  • Ratings/Reviews
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Notifications
  • Real-Time Reporting
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Quotas
  • Response Validation
  • SMS Messaging
  • Search/Filter
  • Segmentation
  • Self Assessment
  • Sentiment Analysis
  • Skip Logic
  • Social Media Integration
  • Support Audio/Images/Video
  • Survey Builder
  • Survey/Poll Management
  • Surveys & Feedback
  • Tagging
  • Template Management
  • Text Analysis
  • Text Fields
  • Third-Party Integrations
  • Training Management
  • Trend Analysis
  • URL Customization
  • Visual Analytics
  • Website Integration
  • Workflow Management

Integrations

  • Total integrationsN/A
    • Total integrationsN/A

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