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Brand24 vs BuzzSumo Comparison (2026)

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Brand24

BuzzSumo

Overview

Brand24 is a social media monitoring tool that helps you to track online conversations relevant to your brand, get customer insights, engage communities, identify prospects, improve customer service, and find brand ambassadors.

BuzzSumo is a content discovery, content curation & influencer marketing platform for agencies, brands & publishers. A free 30-day trial is available.

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Video & Screenshots

Pricing

Starting from

199

Per month

Free trial available
Credit cardless trial
Free account
Subscription based

Starting from

199

Per month

Free trial available
Credit cardless trial
Free account
Subscription based

User reviews

4.7

257

193

Value for money

Ease of use

Features

Customer support

80%

would recommend this app

4.5

146

Value for money

Ease of use

Features

Customer support

73%

would recommend this app

Pros

“The reporting features save us a lot of time, and the intuitive interface allows our team to quickly find the insights we need.”

Bartłomiej K.

marketing manager

“We particularly love the Influence Score feature, which helps us quickly filter noise and prioritize interactions with genuinely impactful authors.”

Khasiba A.

Director of Operations

“The platform is very easy to use, offers powerful analytics, and makes it simple to track brand mentions across news websites, social media, blogs, and forums.”

Bartłomiej K.

marketing manager

Pros

“It is a very good research application, I can enter from different devices anywhere and generate the results of the competition on a daily basis, without a doubt it is a very accurate application when it comes to giving a report or a suggestion about a certain service, urls, mapping etc”

Joan G.

Marketing director

“I mostly use them to monitor different brands and how media talk about them, if there's a crisis or a viral news that impacts business.”

Jose C.

Data Analyst

“BuzzSumo has effective features that makes it easy for us to market our brand.”

Mbiuki E.

Procurement Officer

Cons

“Sentiment analysis accuracy issues, social media data limitations, lack of some channel integrations (TikTok or YouTube Shorts).”

Cezary L.

Senior Social Media Specialist

“I don't see any negative aspects, the only thing which I can think of is the thing that I see the same articles sometimes after some time - as if the algorythm doesn't catch the article comes from the past”

Joanna A.

Marketing Manager

“For us, some features were underused simply because we didn’t have the volume of mentions or the scale to fully exploit them.”

Deborah M.

Managing Director

Cons

“It's a bit pricey and sometimes the mentions you get are from low quality websites that I'm not sure are legit.”

Katya V.

Developer

“Their focus seems to be on bigger companies, and I think it's not suitable for small companies as they may not be able to afford the high prices”