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Brandfolder vs HubSpot Content Hub Comparison (2026)

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Brandfolder logo

Brandfolder

HubSpot Content Hub logo

HubSpot Content Hub

Overview

Brandfolder is an online digital asset management platform for PR purposes, providing a private and public-facing repository for sharing logos, videos and more.

Manage your website and content in one workspace connected to your CRM. HubSpot Content Hub helps marketers publish faster, keep everything on-brand, and see how content contributes to leads and pipeline, with developer and IT tools built in.

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

Empty state illustration for "No pricing info"

No pricing info

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

15

/user

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.7

454

5

4

3

2

1

326

120

6

0

2

  • Value for money
  • Ease of use
  • Features
  • Customer support
85%
would recommend this app

4.6

92

5

4

3

2

1

63

24

4

1

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
85%
would recommend this app

Pros

“I particularly appreciate the clean interface, the responsive search functionality, and having everything stored in one centralized location that multiple teams can rely on.”
LH

Leslie H.

Founder

“They do allow you to save/download images in a variety of pre-defined aspect ratio formats as well.”
VT

Vani T.

President

“Robust API and native CDN links simplify digital asset management and asset management across web applications.”
EA

Estrella A.

Software Engineer

Pros

“It automatically handles unsubscribes, has contact segmenting, auto-fill tokens so I can personalize my emails, and a great text editor to make my email sending easy.”
EM

Emmanuel M.

Online Evangelism Innovator

“I’m an Inside Seller running hundreds of leads through the CRM, and the clean, straightforward layout makes it easy to stay on top of prospects, tasks, and follow-ups.”
ka

khyan a.

Inside Seller

“I’ve used a few different systems over the years, but HubSpot wins hands-down for its intuitive UI and the way it creates genuinely unified workflows.”
ka

khyan a.

Inside Seller

Cons

“High enterprise tiering affects value for money, while asset management sync delays occasionally slow down website and page creation tasks.”
EA

Estrella A.

Software Engineer

“Each time they show us some new features during webinars they put them behind another wall for legacy accounts which is really frustrating.”
VT

Vani T.

President

“Only then did they reply, conveniently locking me into another year of service and adding more charges to an already stressful situation. Despite approving my payments which I suggested to them myself, the most recently sent my account to a third-party collections agency, claiming I had ignored all prior payment communication, which is completely false.”
JK

Jenna K.

Owner

Cons

“Frequent updates can be overwhelming, making it difficult to adapt and navigate interface changes at times”
Verified reviewer profile picture

Julien G.

RevOps Specialist

“Not sure if that's a bug in the system or a safety feature, but either way, I feel like I'm constantly having to relog into our company's account.”
KD

Katharine D.

Secretary

“It's not so easy to navigate since there are several features on the dashboard and sometimes it can be a challenge to find what you need right away.”
EM

Elza M.

Customer Service Specialist

  • Vendor responds to reviews
  • Last review15 days ago
  • Vendor responds to reviews
  • Last reviewa month ago

Key features

  • Total features55
  • API
  • Access Controls/Permissions
  • Activity Tracking
  • Alerts/Notifications
  • Analytics
  • Archiving & Retention
  • Artwork Management
  • Asset Categorization
  • Asset Library
  • Asset Lifecycle Management
  • Asset Sharing
  • Assisted Content Creation
  • Audio File Management
  • Automated Text Generation
  • Brand Guidelines
  • Brand Management
  • CMS Integration
  • Change Management
  • Collaboration Tools
  • Commenting/Notes
  • Content Delivery
  • Content Generation
  • Content Ideas
  • Content Library
  • Content Management
  • Content Personalization
  • Content Publishing Options
  • Customizable Branding
  • Customizable Forms
  • Customizable Rules
  • Customizable Templates
  • Digital Asset Management
  • Document Capture
  • Document Classification
  • Document Management
  • Document Storage
  • Drag & Drop
  • Editorial Calendar
  • Electronic Forms
  • File Conversion
  • File Management
  • File Sharing
  • File Transfer
  • Fulfillment Distribution
  • Full Text Search
  • Generative AI
  • Image Editing
  • Long-Form Content
  • Metadata Management
  • Multi-Channel Campaigns
  • Multiple Format Support
  • Offline Access
  • Personalization and Recommendation
  • Project Management
  • Publish Scheduling
  • ROI Tracking
  • Real-Time Data
  • Reporting & Statistics
  • Reporting/Analytics
  • Rights Management
  • Role-Based Permissions
  • SEO Management
  • Search/Filter
  • Sentiment Analysis
  • Single Sign On
  • Social Media Integration
  • Tagging
  • Task Management
  • Task Progress Tracking
  • Template Management
  • Templates
  • Text Editing
  • Third-Party Integrations
  • Tone Selection
  • Version Control
  • Video Management
  • Video Support
  • Visual Analytics
  • Website Management
  • Workflow Management
  • Total features39
  • API
  • Access Controls/Permissions
  • Activity Tracking
  • Alerts/Notifications
  • Analytics
  • Archiving & Retention
  • Artwork Management
  • Asset Categorization
  • Asset Library
  • Asset Lifecycle Management
  • Asset Sharing
  • Assisted Content Creation
  • Audio File Management
  • Automated Text Generation
  • Brand Guidelines
  • Brand Management
  • CMS Integration
  • Change Management
  • Collaboration Tools
  • Commenting/Notes
  • Content Delivery
  • Content Generation
  • Content Ideas
  • Content Library
  • Content Management
  • Content Personalization
  • Content Publishing Options
  • Customizable Branding
  • Customizable Forms
  • Customizable Rules
  • Customizable Templates
  • Digital Asset Management
  • Document Capture
  • Document Classification
  • Document Management
  • Document Storage
  • Drag & Drop
  • Editorial Calendar
  • Electronic Forms
  • File Conversion
  • File Management
  • File Sharing
  • File Transfer
  • Fulfillment Distribution
  • Full Text Search
  • Generative AI
  • Image Editing
  • Long-Form Content
  • Metadata Management
  • Multi-Channel Campaigns
  • Multiple Format Support
  • Offline Access
  • Personalization and Recommendation
  • Project Management
  • Publish Scheduling
  • ROI Tracking
  • Real-Time Data
  • Reporting & Statistics
  • Reporting/Analytics
  • Rights Management
  • Role-Based Permissions
  • SEO Management
  • Search/Filter
  • Sentiment Analysis
  • Single Sign On
  • Social Media Integration
  • Tagging
  • Task Management
  • Task Progress Tracking
  • Template Management
  • Templates
  • Text Editing
  • Third-Party Integrations
  • Tone Selection
  • Version Control
  • Video Management
  • Video Support
  • Visual Analytics
  • Website Management
  • Workflow Management

Integrations

  • Total integrations38
  • Adobe Illustrator
  • Adobe InDesign
  • Adobe Photoshop
  • Adobe Workfront
  • Box
  • CI HUB Connector
  • Canva
  • Contentful
  • Contentstack
  • Dropbox
  • Drupal
  • Figma
  • GoTo Webinar
  • Google Analytics 360
  • Google Chrome
  • Highspot by Seismic
  • Hootsuite
  • Hotjar
  • HubSpot Marketing Hub
  • Jira
  • Lucky Orange
  • Lytho Digital Asset Management
  • Marketo Engage
  • Microsoft 365
  • Microsoft SharePoint
  • Mobile Locker
  • Okta
  • RapidCompact
  • Salesforce Marketing Cloud
  • Salesforce Sales Cloud
  • Salsify
  • Shopify
  • Sketch
  • Slack
  • Smartsheet
  • Storyteq
  • SurveyMonkey
  • Templafy
  • Trello
  • Typeform
  • WordPress
  • Wrike
  • Zapier
  • Total integrations6
  • Adobe Illustrator
  • Adobe InDesign
  • Adobe Photoshop
  • Adobe Workfront
  • Box
  • CI HUB Connector
  • Canva
  • Contentful
  • Contentstack
  • Dropbox
  • Drupal
  • Figma
  • GoTo Webinar
  • Google Analytics 360
  • Google Chrome
  • Highspot by Seismic
  • Hootsuite
  • Hotjar
  • HubSpot Marketing Hub
  • Jira
  • Lucky Orange
  • Lytho Digital Asset Management
  • Marketo Engage
  • Microsoft 365
  • Microsoft SharePoint
  • Mobile Locker
  • Okta
  • RapidCompact
  • Salesforce Marketing Cloud
  • Salesforce Sales Cloud
  • Salsify
  • Shopify
  • Sketch
  • Slack
  • Smartsheet
  • Storyteq
  • SurveyMonkey
  • Templafy
  • Trello
  • Typeform
  • WordPress
  • Wrike
  • Zapier

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