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Overview
Understand your market with advanced consumer intelligence. Engage with your customers with best-in-class social media management tools.
Brand24 is an easy-to-use social listening solution used by companies of all sizes to analyze real-time online conversations...
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
Video & Screenshots
Pricing
Starting from
No pricing info
- Free trial available
- Credit cardless trial
- Free account
- Subscription based
Starting from
59
Per month
- Free trial available
- Credit cardless trial
- Free account
- Subscription based
User reviews
Pros
The calendar and ease of scheduling is the best part of falcon, but the monitoring system is great too.
It is a pleasure to use this tool and the quality of data it collects is brilliant. The tool is very easy to use and navigation is seamless.
Customer service is always great, (Helgi is awesome) (and love that you can send GIFS), and they're usually quick to respond and resolve issues.
Pros
But the best is the customer support: fast, professional and reliable. This software has a great value for money.
Thanks to amazing customer service (really helpful support!) you can set up your own projects and monitor them in real-time.
Customer service is awesome. The best features that I like in this tool is I get notified whenever someone speak about my brand in social media which allows me to analyze about my product.
Cons
From lack of Reel support to improper data reporting to extra line breaks and "<?>" boxes when you schedule posts, Falcon is an overpriced nightmare that you should avoid at all costs.
There's been a lot of problems with the analytics part of Falcon. Empty reports, missing metrics, connection issues and just overall customization and getting the numbers that you need.
It was very buggy, and my team would have to send a ticket at least once per week when something went wrong, or disconnected, or any number of annoying bugs.
Cons
Perhaps I missed some functionality but, with a pretty generic brand name, it can be a little hard to isolate only relevant mentions, even when using negative keywords.
Sometimes I have got problems with search results.
Kacper S.
The application is quite costly, it is not affordable for a small-scale business or for personal use. I found the mobile version too difficult to use as compared to the desktop version.
Key features
- Total features112
- @mentions
- AI/Machine Learning
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Alerts/Escalation
- Alerts/Notifications
- Approval Process Control
- Article Author Database
- Audience Analytics
- Audience Targeting
- Automated Publishing
- Automated Scheduling
- Behavior Tracking
- Benchmarking
- Brand Guidelines
- Brand Tracking
- CRM
- Calendar Management
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Categorization/Grouping
- Charting
- Click Tracking
- Collaboration Tools
- Commenting/Notes
- Competitive Analysis
- Competitor Monitoring
- Configurable Alerts
- Contact Database
- Contact Management
- Content Discovery
- Content Library
- Content Management
- Conversion Tracking
- Customer Engagement
- Customer Experience Management
- Customer Journey Mapping
- Customer Segmentation
- Customizable Branding
- Customizable Reports
- Customizable Templates
- Dashboard
- Dashboard Creation
- Data Extraction
- Data Import/Export
- Data Visualization
- Demographic Data
- Digital Asset Management
- Document Storage
- Drag & Drop
- Email Alerts
- Engagement Tracking
- Faceted Search/Filter
- Feedback Management
- Filtering
- Hashtag Tracking
- Image Editing
- Image Library
- Impact Measurement
- Influencer Discovery
- Influencer Relationship Management
- Influencer Tracking
- Keyword Filtering
- Keyword Tracking
- Machine Learning
- Metadata Management
- Mobile Alerts
- Monitoring
- Multi-Account Management
- Multi-Campaign
- Multi-Channel Data Collection
- Multi-Channel Management
- Multi-Channel Marketing
- Multi-Language
- Multi-Location
- Natural Language Processing
- Negative Feedback Management
- Part of Speech Tagging
- Performance Metrics
- Post Scheduling
- Press Monitoring
- Project Management
- ROI Tracking
- Real Time Analytics
- Real Time Data
- Real Time Monitoring
- Real Time Notifications
- Real Time Reporting
- Real-time Updates
- Reporting & Statistics
- Reporting/Analytics
- Reputation Management
- Response Management
- Review Display
- Review Monitoring
- Role-Based Permissions
- Search/Filter
- Sentiment Analysis
- Single Sign On
- Social Advertising
- Social Listening
- Social Media Integration
- Social Media Monitoring
- Social Performance Management
- Social Promotion
- Tagging
- Template Management
- Text Analysis
- Third Party Integrations
- Topic Classification
- Trend Analysis
- Visual Analytics
- Widgets
- Workflow Management
- Total features54
- @mentions
- AI/Machine Learning
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Alerts/Escalation
- Alerts/Notifications
- Approval Process Control
- Article Author Database
- Audience Analytics
- Audience Targeting
- Automated Publishing
- Automated Scheduling
- Behavior Tracking
- Benchmarking
- Brand Guidelines
- Brand Tracking
- CRM
- Calendar Management
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Categorization/Grouping
- Charting
- Click Tracking
- Collaboration Tools
- Commenting/Notes
- Competitive Analysis
- Competitor Monitoring
- Configurable Alerts
- Contact Database
- Contact Management
- Content Discovery
- Content Library
- Content Management
- Conversion Tracking
- Customer Engagement
- Customer Experience Management
- Customer Journey Mapping
- Customer Segmentation
- Customizable Branding
- Customizable Reports
- Customizable Templates
- Dashboard
- Dashboard Creation
- Data Extraction
- Data Import/Export
- Data Visualization
- Demographic Data
- Digital Asset Management
- Document Storage
- Drag & Drop
- Email Alerts
- Engagement Tracking
- Faceted Search/Filter
- Feedback Management
- Filtering
- Hashtag Tracking
- Image Editing
- Image Library
- Impact Measurement
- Influencer Discovery
- Influencer Relationship Management
- Influencer Tracking
- Keyword Filtering
- Keyword Tracking
- Machine Learning
- Metadata Management
- Mobile Alerts
- Monitoring
- Multi-Account Management
- Multi-Campaign
- Multi-Channel Data Collection
- Multi-Channel Management
- Multi-Channel Marketing
- Multi-Language
- Multi-Location
- Natural Language Processing
- Negative Feedback Management
- Part of Speech Tagging
- Performance Metrics
- Post Scheduling
- Press Monitoring
- Project Management
- ROI Tracking
- Real Time Analytics
- Real Time Data
- Real Time Monitoring
- Real Time Notifications
- Real Time Reporting
- Real-time Updates
- Reporting & Statistics
- Reporting/Analytics
- Reputation Management
- Response Management
- Review Display
- Review Monitoring
- Role-Based Permissions
- Search/Filter
- Sentiment Analysis
- Single Sign On
- Social Advertising
- Social Listening
- Social Media Integration
- Social Media Monitoring
- Social Performance Management
- Social Promotion
- Tagging
- Template Management
- Text Analysis
- Third Party Integrations
- Topic Classification
- Trend Analysis
- Visual Analytics
- Widgets
- Workflow Management
Integrations
- Total integrations15
- Adobe Commerce
- BigCommerce
- Google Ads
- Google Analytics 360
- HubSpot CRM
- HubSpot Marketing Hub
- LinkedIn for Business
- Mailchimp
- Marketo Engage
- Meta for Business
- Pipedrive
- Salesforce Sales Cloud
- Shopify
- Slack
- Stripe
- WooCommerce
- WordPress
- Zapier
- Total integrations2
- Adobe Commerce
- BigCommerce
- Google Ads
- Google Analytics 360
- HubSpot CRM
- HubSpot Marketing Hub
- LinkedIn for Business
- Mailchimp
- Marketo Engage
- Meta for Business
- Pipedrive
- Salesforce Sales Cloud
- Shopify
- Slack
- Stripe
- WooCommerce
- WordPress
- Zapier
User reviews that mention these apps
DL
Dave L.
Marketing and Advertising, 11-50 employees
Used weekly for 6-12 months
Review source
Share this review:
Brand24
Good software for a quick overviews. Not recommended for deep dives or custom queries.
Reviewed 6 years ago
Good for keeping a pulse on the conversation.
Pros
Easy to use, UI was well thought out. Set up is quick, in fact, you can be up and running in under five minutes.
Cons
Lacks many basic features like excluding URLs, or following companies whose names contain common words. For example, our company name is Element5, but getting B24 to ignore companies with element in their names was near impossible. I've used larger tools like BrandWatch and Sysomos for the US Navy where we were up against Old Navy and the color navy and those tools had no trouble narrowing the query. Brand24 tech support was unable to help us.
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