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Brandwatch is a social media analytics software which provides consumer insights and market trends by analyzing conversations...
Brand24 gives users instant access to mentions about their company, product or a competitor across the web with insights...
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User reviews that mention these apps
Marketing and Advertising, 11-50 employees
Used weekly for 6-12 months
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Good for keeping a pulse on the conversation.
Easy to use, UI was well thought out. Set up is quick, in fact, you can be up and running in under five minutes.
Lacks many basic features like excluding URLs, or following companies whose names contain common words. For example, our company name is Element5, but getting B24 to ignore companies with element in their names was near impossible. I've used larger tools like BrandWatch and Sysomos for the US Navy where we were up against Old Navy and the color navy and those tools had no trouble narrowing the query. Brand24 tech support was unable to help us.