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Brevo vs MailUp Comparison (2026)

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Good recommendations?

Brevo logo

Brevo

MailUp logo

MailUp

Overview

Trusted by over 500,000 businesses worldwide, Brevo (formerly Sendinblue) is the affordable, all-in-one marketing and CRM stack that helps growing businesses scale faster.

MailUp is an email and SMS delivery solution. The software allows users to send and design their own promotional, newsletters, transactional emails and SMS, and features database management, email and SMS automation, landing page management, API and integrations, and more.

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

9

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

39

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.6

3.5K

5

4

3

2

1

2.5K

787

117

28

56

  • Value for money
  • Ease of use
  • Features
  • Customer support
86%
would recommend this app

4.4

94

5

4

3

2

1

53

36

2

0

3

  • Value for money
  • Ease of use
  • Features
  • Customer support
80%
would recommend this app

Pros

“We are integrating Brevo for transactional emails in our SaaS platform, including account verification, password resets, invitations, and system notifications.”
TJ

Tobi J.

Software Lead

“I use it mainly for transactional emails from my online teaching platform, Good At English, and the free plan is currently enough for my daily needs.”
LR

Liam R.

Owner and Administrator

“I appreciate the clear interface, the contact list management, the campaign editor, and the ability to centralize marketing emails, transactional emails, and automation in one tool.”
AM

Arnaud M.

Développeur

Pros

“Allows creation of distribution lists and recipient groups.”
Verified reviewer profile picture

Balayo S.

IT SUPPORT

“The content personalization is not top-notch like competitors and the mobile optimization is possible only customizing html code.”
Verified reviewer profile picture

Simone I.

digital marketing technology manager

“AI is now integrated and works smoothly, great result”
RB

Riccardo B.

Marketing Director

Cons

“For example, the difference between imported contacts, eligible recipients, blacklisted contacts, unsubscribed contacts, and filtered contacts is not always immediately obvious. When a campaign shows fewer recipients than expected, it can be difficult to quickly understand why.”
AM

Arnaud M.

Développeur

“One thing that could be improved is the account recovery and email change process. If you lose access to your old email address, updating login details can become quite complicated.”
CP

Claudia P.

Formadora

“There were cases where the number of contacts in my list did not match the number of available recipients in campaigns, which made campaign management less clear.”
Verified reviewer profile picture

JT L.

Owner

Cons

“The overall campaign management is a bit poor without the possibility to running a batch of delivery”
Verified reviewer profile picture

Simone I.

digital marketing technology manager

“A certain credit card payment failed, while it was due to their own system.”
Verified reviewer profile picture

Tomas S.

IT Manager

“The user interface of the software is not always easy to use, especially the navigation through the various features is not crystal clear.”
SR

Simone R.

Full Stack Web Developer

  • Vendor responds to reviews
  • Last review6 days ago
  • Vendor responds to reviews
  • Last review2 years ago

Key features

  • Total features111
  • 2-Way Messaging
  • A/B Testing
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Archiving & Retention
  • Audience Targeting
  • Autoresponders
  • Availability Management
  • CAN-SPAM Compliance
  • CRM
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Channel Management
  • Click Tracking
  • Collaboration Tools
  • Confirmations/Reminders
  • Contact Database
  • Contact Management
  • Content Management
  • Coupons
  • Customer Journey Mapping
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Data Import/Export
  • Data Recovery
  • Data Security
  • Delivery Tracking
  • Design Management
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Automation
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Monitoring
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • For Startups
  • Form Builder
  • GDPR Compliance
  • Geolocation
  • Group Messaging
  • HTML Editor
  • Image Library
  • Interaction Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Engagement
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • List Management
  • Live Chat
  • Location-Based Marketing
  • Mailer Templates
  • Mailing Services Integration
  • Marketing Automation
  • Mass Texting
  • Meeting Management
  • Message Personalization
  • Mobile Access
  • Mobile Coupons
  • Mobile Keywords
  • Mobile Optimization
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Marketing
  • Online Booking
  • Performance Metrics
  • Personalization
  • Pipeline Management
  • Polls/Voting
  • Preview Functionality
  • Product Recommendations
  • Push Notifications
  • Queue Management
  • ROI Tracking
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Monitoring
  • Real-Time Reporting
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Management
  • Routing
  • SMS Marketing
  • SMS Messaging
  • Sales Pipeline Management
  • Sales Reports
  • Scheduled Messaging
  • Scheduling
  • Search/Filter
  • Segmentation
  • Shared Inboxes
  • Shortcodes
  • Signature Management
  • Simple Mail Transfer Protocol (SMTP)
  • Social Marketing
  • Social Media Integration
  • Spam Blocker
  • Subscriber Management
  • Subscription Management
  • Tagging
  • Task Management
  • Template Management
  • Text-to-Win
  • Third-Party Integrations
  • Unsubscribe Database
  • User Management
  • WYSIWYG Editor
  • Web-based Deployment
  • Website Analytics
  • Website Publishing Options
  • Website Visitor Tracking
  • Whitelisting/Blacklisting
  • Widgets
  • Total features80
  • 2-Way Messaging
  • A/B Testing
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Archiving & Retention
  • Audience Targeting
  • Autoresponders
  • Availability Management
  • CAN-SPAM Compliance
  • CRM
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Channel Management
  • Click Tracking
  • Collaboration Tools
  • Confirmations/Reminders
  • Contact Database
  • Contact Management
  • Content Management
  • Coupons
  • Customer Journey Mapping
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Data Import/Export
  • Data Recovery
  • Data Security
  • Delivery Tracking
  • Design Management
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Automation
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Monitoring
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • For Startups
  • Form Builder
  • GDPR Compliance
  • Geolocation
  • Group Messaging
  • HTML Editor
  • Image Library
  • Interaction Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Engagement
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • List Management
  • Live Chat
  • Location-Based Marketing
  • Mailer Templates
  • Mailing Services Integration
  • Marketing Automation
  • Mass Texting
  • Meeting Management
  • Message Personalization
  • Mobile Access
  • Mobile Coupons
  • Mobile Keywords
  • Mobile Optimization
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Marketing
  • Online Booking
  • Performance Metrics
  • Personalization
  • Pipeline Management
  • Polls/Voting
  • Preview Functionality
  • Product Recommendations
  • Push Notifications
  • Queue Management
  • ROI Tracking
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Monitoring
  • Real-Time Reporting
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Management
  • Routing
  • SMS Marketing
  • SMS Messaging
  • Sales Pipeline Management
  • Sales Reports
  • Scheduled Messaging
  • Scheduling
  • Search/Filter
  • Segmentation
  • Shared Inboxes
  • Shortcodes
  • Signature Management
  • Simple Mail Transfer Protocol (SMTP)
  • Social Marketing
  • Social Media Integration
  • Spam Blocker
  • Subscriber Management
  • Subscription Management
  • Tagging
  • Task Management
  • Template Management
  • Text-to-Win
  • Third-Party Integrations
  • Unsubscribe Database
  • User Management
  • WYSIWYG Editor
  • Web-based Deployment
  • Website Analytics
  • Website Publishing Options
  • Website Visitor Tracking
  • Whitelisting/Blacklisting
  • Widgets

Integrations

  • Total integrations16
  • Adobe Commerce
  • Astra Pro
  • Bigin by Zoho CRM
  • Calendly
  • Claspo
  • Claude
  • Claude Code
  • Cyclr
  • Drupal
  • Google Analytics 360
  • HubSpot Sales Hub
  • LeadsBridge
  • Meta for Business
  • Microsoft Excel
  • Operations Hub
  • PrestaShop
  • SAP HANA Cloud
  • Salesforce Sales Cloud
  • Shopify
  • Stamplay
  • Stripo.email
  • Vtiger CRM
  • Wix
  • WooCommerce
  • WordPress
  • Zapier
  • Zoho CRM
  • Total integrations15
  • Adobe Commerce
  • Astra Pro
  • Bigin by Zoho CRM
  • Calendly
  • Claspo
  • Claude
  • Claude Code
  • Cyclr
  • Drupal
  • Google Analytics 360
  • HubSpot Sales Hub
  • LeadsBridge
  • Meta for Business
  • Microsoft Excel
  • Operations Hub
  • PrestaShop
  • SAP HANA Cloud
  • Salesforce Sales Cloud
  • Shopify
  • Stamplay
  • Stripo.email
  • Vtiger CRM
  • Wix
  • WooCommerce
  • WordPress
  • Zapier
  • Zoho CRM

Alternatives

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