Brevo vs MailUp

Mailchimp

ActiveCampaign

Constant Contact

Mailchimp is an email and SMS marketing platform that combines artificial intelligence with marketing automation capabilities. The platform features a drag-and-drop builder, content creation tools, and audience management functions to help businesses design and distribute marketing campaigns across multiple channels.

ActiveCampaign is the AI-first marketing platform built to transform how marketers, agencies, and entrepreneurs work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp. 

Constant Contact is a digital and email marketing platform that provides tools for creating, sending, and tracking email campaigns. The platform offers customizable email templates, AI writing assistance, and automation features to help businesses reach audience. Additionally, it includes social media marketing capabilities, SMS marketing, and multi-account solutions for organizations managing multiple locations or teams.

Trusted by over 500,000 businesses worldwide, Brevo (formerly Sendinblue) is the affordable, all-in-one marketing and CRM stack that helps growing businesses scale faster.

A/B Testing

Activity Dashboard

Alerts/Notifications

Archiving & Retention

Autoresponders

Availability Management

Calendar Management

Campaign Analytics

Campaign Management

Campaign Planning

Campaign Scheduling

Campaign Segmentation

CAN-SPAM Compliance

Channel Management

Click Tracking

Collaboration Tools

Confirmations/Reminders

Contact Database

Contact Management

Content Management

Customer Journey Mapping

Customer Segmentation

Customer Surveys

Customizable Branding

Customizable CTAs

Customizable Fields

Customizable Forms

Customizable Reports

Customizable Templates

Customization

Data Import/Export

Data Recovery

Data Security

Drag & Drop

Drip Campaigns

Dynamic Content

Email Campaign Management

Email Distribution

Email Management

Email Marketing

Email Monitoring

Email Templates

Email Tracking

Engagement Tracking

Event Triggered Actions

Form Builder

For Startups

GDPR Compliance

HTML Editor

Image Library

Interaction Tracking

Landing Pages/Web Forms

Lead Capture

Lead Engagement

Lead Management

Lead Nurturing

Lead Qualification

Lead Segmentation

List Management

Live Chat

Marketing Automation

Meeting Management

Message Personalization

Mobile Access

Mobile Optimization

Multi-Campaign

Multi-Channel Communication

Multi-Channel Marketing

Online Booking

Performance Metrics

Personalization

Pipeline Management

Preview Functionality

Queue Management

Real-Time Analytics

Real-Time Data

Reminders

Reporting/Analytics

Reporting & Statistics

Response Management

ROI Tracking

Routing

Sales Pipeline Management

Sales Reports

Scheduling

Segmentation

Shared Inboxes

Signature Management

Simple Mail Transfer Protocol (SMTP)

SMS Marketing

SMS Messaging

Social Marketing

Social Media Integration

Spam Blocker

Subscriber Management

Subscription Management

Tagging

Task Management

Reviews for Brevo come from a wide variety of industries, including marketing and advertising (9% of reviewers), information technology and services (6%), and computer software (5%). The most frequent use case for Brevo cited by reviewers is email marketing (81% of reviewers).

Users and use cases

Most reviewers indicate Brevo delivers strong value for money, especially for small businesses, and they appreciate the generous free plan and flexible pricing. Some users report limitations, unexpected costs, and higher prices for advanced features or scaling.

Value for money

The Brevo integrations most frequently cited by reviewers are: WordPress (a website builder product rated 4.6 out of 5 for its integration with Brevo), WooCommerce (an eCommerce product, 4.6), and Zapier (an integration product, 4.9).

Integrations

Brevo is an email marketing solution offering key features such as email marketing, email campaign management, email tracking, campaign analytics, mobile optimization, and contact management, among others.

Brevo

Web-based

Windows

iPhone

Android

SendGrid

HubSpot Marketing Hub

Mailjet

MailerLite

Omnisend

GetResponse

Zoho CRM

HubSpot CRM

Moosend

Amazon SES

Mailgun

MailPoet

Klaviyo

EmailOctopus

MailUp

Starter

Standard

Professional

Enterprise

Confusing list organization

Founder

When creating my waitlist, I tripped up over creating different lists of customer segments.

Consultant

This list management section was a bit difficult for me.

42% of reviewers feel negative about Brevo’s list management. Users find managing lists and segments unintuitive, with confusing navigation and organization. Reviewers say that creating, editing, or updating lists can be cumbersome, especially for those new to the platform. They mention that the interface for list-related tasks is not always clear, and technical explanations from support are often too complex for non-experts. Some users report difficulty keeping track of multiple lists and understanding list attributes or filtering options.

Restrictive email sending limits

ICT Intern

the bulk email limit for the free plan is too small, 300 emails per day is not enough.

Marketing Specialist

We had limitations with sending a limited number of emails per day and lack of access to advanced features such as marketing automation, it needs to be more advanced like other email marketing platforms in terms of personalization.

39% of reviewers feel negative about Brevo’s email limits. Users say daily and monthly sending caps, especially on free or lower-tier plans, hinder their ability to reach all contacts efficiently. Reviewers report frustration with not being able to send campaigns to large lists at once, having to split sends, or being blocked when limits are exceeded. They mention that automation and advanced features are restricted by these limits, and some feel the pricing does not align with the functionality provided at each tier.

Strict account controls and support delays

As soon as your stats do not matched with the average, then your account is blocked, your contacts are blocked and without any recourse, they continue to charge you while the platform is blocked.

59% of reviewers feel negative about Brevo’s account management. Users report frequent account suspensions or blocks due to unclear compliance criteria, open rate requirements, or list validation processes. Reviewers indicate that account approval and verification can be slow, with limited transparency and delayed responses from support. Some users say that credits may expire without use, and refund policies are restrictive. They find the billing process confusing and mention frustration with currency limitations and lack of proactive communication regarding account issues.

Performance and stability problems

Inkoop / logistiek

We work with a desperately outdated Magento 2 plugin and we have been experiencing bugs since day 1.

Marketing

Often certain functionalities do not work and the first line helpdesk cannot solve it.

59% of reviewers feel negative about Brevo’s bugs and technical issues. Users report experiencing platform slowness, occasional lockouts, and glitches in the interface or campaign builder. Reviewers mention difficulties with plugin compatibility, especially with outdated integrations, and note that some features do not work reliably. They say support can be slow to resolve technical problems, and documentation may lack clarity. Some users highlight that mobile access is limited and that workflow interruptions from bugs can impact productivity.

Comprehensive email marketing tools

Well in summary, Brevo, formerly known as Sendinblue, presents a compelling solution for businesses that are in dire need of versatile marketing automation and an email marketing platform.

Digital Marketing Executive 

It's an excellent email marketing and customer engagement tool with the capability to personalize messages and automatically send them to your customers, based on their behavior.

95% of reviewers feel positive about Brevo’s email marketing capabilities. Users think the platform offers a wide range of features for both beginners and advanced marketers, including audience segmentation, automation, and analytics. Reviewers appreciate the intuitive interface, easy campaign creation, and integration with e-commerce platforms. They say the ability to personalize emails and manage both transactional and marketing communications in one place streamlines their workflow. Some users highlight the flexibility in pricing and the value for small businesses or startups, noting that the free plan is particularly helpful for those just starting out.

All-in-one solution for SMBs

Business Development Executive

It also functions as a marketing automation platform, giving you access to all the sales and marketing resources you require to forge solid bonds with your clients.

PR--Cosultant

It privides features of  high quality for small business like mine, with strategic goals to intensify their communication with selected target groups.

91% of reviewers feel positive about Brevo’s value for small business marketing. Users say the platform provides essential tools for managing sales, marketing, and customer relationships in one place. Reviewers appreciate the affordability, integration with third-party apps, and features tailored to small businesses, such as automation and CRM. They find that Brevo helps them build customer connections, streamline communications, and grow their businesses without requiring significant technical expertise or large budgets. Some users highlight the positive impact on productivity and customer engagement.

Intuitive and clean interface

Sales

Brevo platform offers a seamless user experience with its intuitive interface and robust features, making learning and collaboration straightforward and effective.

Well organized, clean interface, good statistics about the campaigns, easy to understand and use.

93% of reviewers feel positive about Brevo’s user interface. Reviewers indicate that the interface is clean, well-organized, and easy to navigate, which helps both beginners and experienced users manage campaigns efficiently. Users appreciate the uncluttered design, clear menus, and helpful prompts that guide them through tasks. They say the dashboard provides quick access to essential features and data, and the visual layout supports a comfortable user experience. Some users highlight that the interface makes learning and collaboration straightforward, reducing the learning curve.

Efficient campaign management

Owner

Bravo offers a comprehensive range of functionality, ensuring that all your email marketing needs, from effective campaign creation to more advanced features, are covered.

Consultor

Additionally, the ability to schedule campaigns efficiently helped me automate and optimize my marketing efforts, ensuring that messages reached the right audience at the ideal time.

92% of reviewers feel positive about Brevo’s email campaign features. Users think the platform simplifies the process of creating, scheduling, and tracking campaigns. They appreciate the automation tools, segmentation options, and detailed analytics that help optimize engagement. Reviewers say the drag-and-drop editor and pre-built templates make designing emails easy, while robust reporting allows them to monitor performance and adjust strategies. Some users mention that campaign management is streamlined, saving time and improving workflow efficiency for both small and larger businesses.

Business Development

It offers a range of products that easily streamline my campaigns, and most importantly, it gives me the critical intel on delivery and bounce rates.

Co-founder

Another strong point is the all-in-one approach, combining email marketing, automations, and contact management in a single platform, which helps centralize communication.

Editorial Director

The campaign marketing features, particularly the automation workflows, have saved me countless hours and the visual builder makes setting up complex sequences feel straightforward rather than intimidating.

Some paid plan limitations like folder for pro and SMTP is not working properly (for me) and same with the apu when connecting to make.com for typeform and brave integration for my file sharing service file.beasty.in.net

IT Engineer

I’ve also helped a client set up mailing lists and manage newsletters through their Brevo subscription — both the form integration and the user management tools work smoothly.

Managing Partner

Unfortunately, I was unable to get our corporate IT group to enable domain authentication given that this was not a purchase made for our entire sales team but rather just one individual so I was ultimately unable to use the platform to send prospecting emails.

I also want to highlight their outstanding technical support — my account was once suspended due to bot abuse, but after implementing Turnstile to secure my forms, the team reviewed the case and reactivated my account very quickly.

onwer

For many companies, this is a tool that enables sales growth and the acquisition of new customers who would otherwise be out of reach—especially if you’re looking to expand into new markets.

IT Director

Such as when I was notified that we did not have a functioning captcha (due to an API key mismatch on our end), no where did it state that we needed to open a ticket to verify the resolution to prevent our service being locked.

Customer Service Lead

The platform that this software is located on handles our email marketing as long as it follows all local regulations; though it occasionally gets caught off-guard by a seemingly onerous compliance rule.

We have to make sure the people get their booking confirmation and what we are offering on our new seasonal offers without spending a fortune on it, so we need an email delivery service.

Office Manager

My only con is having to pay per person to add to your brevo account instead of being able to just pay a flat fee for your team so the price does add up quickly depending upon who all you need added.

Brevo vs MailUp Comparison (2026)

Brevo

MailUp

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives