MailUp Pricing, Features, Reviews & Alternatives


Email, SMS and Messaging Apps marketing solution

4.29/5 (17 reviews)

MailUp overview

What is MailUp?

MailUp is an email and SMS delivery solution which enables users to send and design their own promotional, newsletters, transactional emails and SMS, and helps users to automate email & SMS marketing campaigns, with the ability to send millions of emails each month with no limits. With A/B testing, users can compare and analyze different email variations. Using SMTP+, users can send emails from a web application, an ecommerce store or from a mailbox.

MailUp ensures that emails reach their destination. During importing, the software automatically processes the emails list to identify syntax errors (MailUp can identify over 1600 types of error). With MailUp, users can upload all their personal data in different formats, create multiple delivery groups and profiles and keep a clean database that automatically manages subscriptions & unsubscribes.


Starting from
Pricing options
Free trial
Value for money
View Pricing Plans


Business size



United States, Canada, United Kingdom, Australia, China and 5 other markets, India, Japan, Germany, Brazil, Mexico

Supported languages

English, Indonesian, Italian, Chinese (Traditional), Portuguese and 4 other languages, Spanish, French, Danish, Japanese
MailUp screenshot: Dashboard. Multi-lists/environments to manage complex configurations.MailUp PlatformMailUp screenshot: Email + sms automationMailUp screenshot: Email template collaboration allows everyone (even not MailUp users) to comment on each part of an email template, before sending.MailUp screenshot: Best email editor (, fully responsive, very flexible. Ideal for both newbies and experienced designers.MailUp screenshot: Email deliverability check-up. MailUp also automatically checks the authentication records (SPF, DKIM, DMARC) and suggests how to fix any issue.MailUp screenshot: Utilize pre-configured workflowsMailUp screenshot: Navigate from the welcome pageMailUp screenshot: Saved messages, from here users can edit, test, check-up or send campaigns.MailUp screenshotMailUp screenshotMailUp screenshot

MailUp user reviews


Very good


Value for money
Ease of use
Customer support

Automate your marketing campaigns

Used occasionally for free trial
Reviewed 2019-12-22
Review Source: Capterra

Easy to use and helps you cuts your time to manually design your email content.

Not only it provides you with an easy tool to design, send, and automate your marketing campaign via email, it also helps you by using SMS and Messaging Apps!

If you hesitate with their tool compare to other content marketing tool, you can try the starter pricing plan first for the beginning.

Rating breakdown

Ease of use

Likelihood to recommend: 10/10

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Michele S.

Ottimo strumento professionale

Used daily for 2+ years
Reviewed 2021-04-13
Review Source: Capterra

La mia esperienza con MailUp è complessivamente buona, soprattutto per quanto riguarda la formazione (con continui webinar di approfondimento) e l'assistenza, veloce e puntuale oltre che in italiano.

MailUp è facile da imparare e e da usare, in linea con i software più famosi a livello internazionale ma interamente in italiano, soprattutto per l'assistenza.

Non ho riscontrato incovenienti importanti durante l'utilizzo di MailUp. Forse si potrebbe potenziare la parte di automation senza ricorrere all'intervento dei programmatori.

Rating breakdown

Value for money
Ease of use
Customer support

Likelihood to recommend: 10/10

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Tomas S.

They erased all my contacts

Used weekly for 2+ years
Reviewed 2021-04-12
Review Source: Capterra

The payment of february was failed. (in fact, it wasn't) So without sending a warning, they completely deleted my account in March. I lost 150 templates and I lost 100.000 GDPR contacts (!). The recreation of the templates will take about two weeks work. And the 100.000 contacts is pure money I lost. I tried to contact them 10 times; and they complety ignored my emails, because they know that it's their fault. Deleting an account is part of their privacy policy. But why delete it not even one month after a so called failed payment? And they are a pro mailing system, but their automatic warning emails or invoices were never sent. The least thing they could do is face their responsability and answer my emails.

I have been using mailup for the last 6 years. I implemented it for multiple companies. Good price, good quality.

The erase your account the second you stop your subscription.

Rating breakdown

Value for money
Ease of use
Customer support

Likelihood to recommend: 0/10

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giuseppe d.


Used monthly for less than 6 months
Reviewed 2021-03-23
Review Source: Capterra

Ottima! Quando devo comunicare qualcosa in maniera massiva non posso più pensare ad altri metodi

La versatilità, i dati statistici riferiti alle aperture/letture/clic/link delle mail

Un pò ostica la parte preparatoria di una nuova mail, ma con la pratica diventa più semplice

Rating breakdown

Value for money
Ease of use
Customer support

Likelihood to recommend: 10/10

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Valeria P.

Piattaforma di e-mail marketing italiana

Used weekly for 2+ years
Reviewed 2020-06-04
Review Source: Capterra

Tutto sommato un buon rapporto qualità prezzo e deliverability accettabile. Non ha nulla da inviare a MailChimp

Sicuramente a molti IT piace il fatto che i server si trovano in Italia. Ovviamente anche la dashboard è in italiano. La grafica semplice ed intuitiva, solo per le traduzioni di tutti i campi si rischia di navigare un po' prima di trovare come tradurre tutti i campi (per esempio quelli relativi alla pagina di disiscrizione alla newsletter). I modelli drag and drop sono molto facili da utilizzare anche per chi non sa nulla di codice html. Buona anche l'offerta MailUp di corsi e approfondimenti online che propongono (un esempio è sicuramente il tema del GDPR).

Non è esente da bug. Il multi account non è perfetto, a volte la piattaforma passa da una lista all'altra senza alcun motivo. Il 27 aprile scorso la piattaforma è stata oggetto di un attacco hacker.

Rating breakdown

Ease of use

Likelihood to recommend: 7/10

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MailUp pricing

Starting from
Pricing options
Free trial
View Pricing Plans

For Email:
Unlimited emails sent and unlimited contacts with a fixed price. Price depends on the sending speed.

For Text (SMS):
No fixed costs, no annual fees. Users pay only for what they send.

Contact MailUp for detailed pricing information.

MailUp features

Campaign Management
Contact Management
Content Management
Customizable Branding
Data Import/Export
Performance Metrics
Reporting & Statistics
Social Media Integration
Template Management

Activity Dashboard (520 other apps)
Alerts/Notifications (399 other apps)
Analytics/ROI Tracking (382 other apps)
Campaign Analytics (414 other apps)
Customizable Templates (431 other apps)
Engagement Analytics (384 other apps)
Multi-Channel Marketing (388 other apps)
Third Party Integrations (498 other apps)

Videos and tutorials

Additional information for MailUp

Key features of MailUp

  • Creation of mobile-ready emails
  • Template gallery
  • Database creation
  • Upload personal data
  • Build mailing lists
  • Send high volumes of emails
  • Complete email analytics
  • Create multiple campaigns
  • Scheduled sending
  • Custom sending domains
  • Inclusion on Facebook page
  • Granular administrator management
  • Multiple work areas
  • Profile management
  • Simultaneous access
  • Multichannel pop-ups
  • Reactivation campaigns
  • Post-subscription campaigns
  • Post-sales campaigns
  • Profile filter
  • Geographic filter
  • Activity filter
  • Device filter
  • Activity tracking
  • Campaign segmentation
  • Contact database
  • Content management
  • Custom forms
  • Customizable branding
  • Data filtering
  • Data import
  • Data synchronization
  • Email distribution
  • Mobile integration
  • Offline access
  • Permission management
  • Real time data
  • Real time monitoring
  • Real time reporting
  • SMS integration
  • Social media integration
  • Subscription services
  • Customer segmentation
  • Drag & drop interface
  • Custom landing pages
  • Event triggered actions
  • A/B testing
  • Wide range of APIs & free integrations
  • Custom fields
  • Knowledge base
  • Landing page templates
  • Event triggered email
  • Filtered views
  • Market segmentation
  • Newsletter management
  • Click-through tracking
  • Bounce tracking
  • Reporting & statistics
  • Unsubscribe database
  • Disaster recovery
  • Contact management
  • Geolocation
  • Geotargeting
  • Subscriber management
View All Features


With the MailUp Facebook App, users just drag & drop to create a valid registration form, 9 languages are available and the app allows users to synchronize all their data with their MailUp account.

Automate company emailing with MailUp by using filters, profile updates and scheduling message sending.

Users can integrate MailUp with their CRM, ERP, CMS and also e-commerce platforms.

MailUp allows users to not only create and send but also track their SMS text marketing campaigns in 220 countries and in multiple languages.

MailUp has dedicated customer support staff to help users in all the aspects of their email or SMS campaign.