MailUp Pricing, Features, Reviews & Comparison of Alternatives


Email, SMS and Messaging Apps marketing solution

4.17/5 (6 reviews)

MailUp overview

MailUp is an email and SMS delivery solution which enables users to send and design their own promotional, newsletters, transactional emails and SMS, and helps users to automate email & SMS marketing campaigns, with the ability to send millions of emails each month with no limits. With A/B testing, users can compare and analyze different email variations. Using SMTP+, users can send emails from a web application, an ecommerce store or from a mailbox.

MailUp ensures that emails reach their destination. During importing, the software automatically processes the emails list to identify syntax errors (MailUp can identify over 1600 types of error). With MailUp, users can upload all their personal data in different formats, create multiple delivery groups and profiles and keep a clean database that automatically manages subscriptions & unsubscribes.


Starting from
Pricing options
Value for money
View Pricing Plans


Business size



United States, Asia, Australia, Brazil, Canada and 9 other markets, China, Europe, Germany, India, Japan, Latin America, Mexico, Middle-East and Africa, United Kingdom

Supported languages

English, Chinese (Traditional), Danish, French, Indonesian and 4 other languages, Italian, Japanese, Portuguese, Spanish
MailUp screenshot: Dashboard. Multi-lists/environments to manage complex configurations.MailUp PlatformMailUp screenshot: Email + sms automationMailUp screenshot: Email template collaboration allows everyone (even not MailUp users) to comment on each part of an email template, before sending.MailUp screenshot: Best email editor (, fully responsive, very flexible. Ideal for both newbies and experienced designers.MailUp screenshot: Email deliverability check-up. MailUp also automatically checks the authentication records (SPF, DKIM, DMARC) and suggests how to fix any issue.MailUp screenshot: Utilize pre-configured workflowsMailUp screenshot: Navigate from the welcome pageMailUp screenshot: Saved messages, from here users can edit, test, check-up or send campaigns.MailUp screenshotMailUp screenshotMailUp screenshot

MailUp reviews


Very good

Value for money
Ease of use
Customer support

Serious and good messaging platform

Used weekly for 2+ years
Reviewed 2017-03-03
Review Source: GetApp

They have a challenging pricing model, difficult to understand and to compare with others, but apart from that, the service is great with plenty of functionalities and a fantastic deliverability, both for marketing and transactional emails. They also offer to text, but not tried/needed.Email editor and deliverability at the top Good Email previews and checks (with Email On Acid I guess) Good set of APIs and data sync services Enterprise level user/lists management

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I use MailUp weekly to build email campaigns

Used daily for 6-12 months
Reviewed 2018-07-02
Review Source: Capterra

I like the quick and easy design and development of new email campaigns.I love the drag and drop editor. Designing emails is a breeze, and it's easy to get the look and feel along with the branding you want for each campaign.

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Rafael Lopez

Big and profesional campaings

Used daily for 2+ years
Reviewed 2016-11-03
Review Source: Capterra

We work with Mailup more than 3 years, very easy to work in his website. The tools to create your newsletter is easy and profesional. Very easy and very professional service.

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Mailup: a decent service

Used daily for less than 6 months
Reviewed 2019-01-10
Review Source: Capterra

The best thing about Mailup is the designer of emails. It is easy to use and very intuitive. It is also very good to create "user lists"

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Happy with MailUp

Used weekly for 6-12 months
Reviewed 2018-12-11
Review Source: Capterra

Very happy with MailUp and their Customer Service. MailUp offers an easy-to-use platform to send bulk emails. Its pricing and features are good, compared to other similar platforms.

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MailUp pricing

Starting from
Pricing options
Free trial
View Pricing Plans

For Email:
Unlimited emails sent and unlimited contacts with a fixed price. Price depends on the sending speed.

For Text (SMS):
No fixed costs, no annual fees. Users pay only for what they send.

Contact MailUp for detailed pricing information.

MailUp features

A/B Testing
Content Management
Customizable Branding
Drag & Drop Interface
Real Time Data
Reporting & Statistics
Social Media Integration

Activity Dashboard (228 other apps)
Campaign Analysis (199 other apps)
Campaign Management (187 other apps)
Customizable Templates (205 other apps)
Data Import/Export (155 other apps)
Engagement Analytics (179 other apps)
Monitoring (190 other apps)
Multi-Channel Marketing (159 other apps)
Real Time Analytics (156 other apps)
Social Network Marketing (143 other apps)
Tagging (145 other apps)
Third Party Integration (228 other apps)

Additional information for MailUp

Key features of MailUp

  • Creation of mobile-ready emails
  • Template gallery
  • Database creation
  • Upload personal data
  • Build mailing lists
  • Send high volumes of emails
  • Complete email analytics
  • Create multiple campaigns
  • Scheduled sending
  • Custom sending domains
  • Inclusion on Facebook page
  • Data import
  • Offline access
  • Social media integration
  • Contact management
  • Data filtering
  • Filtered views
  • Reporting & statistics
  • Content management
  • Geotargeting
  • Geolocation
  • Activity tracking
  • Email distribution
  • Click-through tracking
  • Subscriber management
  • Subscription services
  • Campaign segmentation
  • Customer segmentation
  • Market segmentation
  • Event triggered email
  • Event triggered actions
  • Permission management
  • SMS integration
  • Customizable branding
  • Disaster recovery
  • Contact database
  • Drag & drop interface
  • Custom forms
  • Custom fields
  • Bounce tracking
  • Unsubscribe database
  • Newsletter management
  • Real time data
  • Real time reporting
  • Real time monitoring
  • Custom landing pages
  • Landing page templates
  • Mobile integration
  • Wide range of APIs & free integrations
  • Knowledge base
  • A/B testing
  • Granular administrator management
  • Multiple work areas
  • Profile management
  • Simultaneous access
  • Multichannel pop-ups
  • Reactivation campaigns
  • Post-subscription campaigns
  • Post-sales campaigns
  • Data synchronization
  • Profile filter
  • Geographic filter
  • Activity filter
  • Device filter
View All Features


With the MailUp Facebook App, users just drag & drop to create a valid registration form, 9 languages are available and the app allows users to synchronize all their data with their MailUp account.

Automate company emailing with MailUp by using filters, profile updates and scheduling message sending.

Users can integrate MailUp with their CRM, ERP, CMS and also e-commerce platforms.

MailUp allows users to not only create and send but also track their SMS text marketing campaigns in 220 countries and in multiple languages.

MailUp has dedicated customer support staff to help users in all the aspects of their email or SMS campaign.