MailUp Pricing, Features, Reviews & Comparison of Alternatives


Email, SMS and Messaging Apps marketing solution

4.27/5 (11 reviews)

MailUp overview

What is MailUp?

MailUp is an email and SMS delivery solution which enables users to send and design their own promotional, newsletters, transactional emails and SMS, and helps users to automate email & SMS marketing campaigns, with the ability to send millions of emails each month with no limits. With A/B testing, users can compare and analyze different email variations. Using SMTP+, users can send emails from a web application, an ecommerce store or from a mailbox.

MailUp ensures that emails reach their destination. During importing, the software automatically processes the emails list to identify syntax errors (MailUp can identify over 1600 types of error). With MailUp, users can upload all their personal data in different formats, create multiple delivery groups and profiles and keep a clean database that automatically manages subscriptions & unsubscribes.


Starting from
Pricing options
Free trial
Value for money
View Pricing Plans


Business size



United States, Canada, United Kingdom, Australia, China and 5 other markets, India, Japan, Germany, Brazil, Mexico

Supported languages

English, Chinese (Traditional), Danish, French, Indonesian and 4 other languages, Italian, Japanese, Portuguese, Spanish
MailUp screenshot: Dashboard. Multi-lists/environments to manage complex configurations.MailUp PlatformMailUp screenshot: Email + sms automationMailUp screenshot: Email template collaboration allows everyone (even not MailUp users) to comment on each part of an email template, before sending.MailUp screenshot: Best email editor (, fully responsive, very flexible. Ideal for both newbies and experienced designers.MailUp screenshot: Email deliverability check-up. MailUp also automatically checks the authentication records (SPF, DKIM, DMARC) and suggests how to fix any issue.MailUp screenshot: Utilize pre-configured workflowsMailUp screenshot: Navigate from the welcome pageMailUp screenshot: Saved messages, from here users can edit, test, check-up or send campaigns.MailUp screenshotMailUp screenshotMailUp screenshot

MailUp reviews


Very good

Value for money
Ease of use
Customer support

Serious and good messaging platform

Used weekly for 2+ years
Reviewed 2017-03-03
Review Source: GetApp

They have a challenging pricing model, difficult to understand and to compare with others, but apart from that, the service is great with plenty of functionalities and a fantastic deliverability, both for marketing and transactional emails. They also offer to text, but not tried/needed.

Email editor and deliverability at the top Good Email previews and checks (with Email On Acid I guess) Good set of APIs and data sync services Enterprise level user/lists management

The workflow builder is too simple. Statistic reports are old-styled.

Rating breakdown

Value for money
Ease of use
Customer support

Likelihood to recommend: 10/10

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Valeria Pederiva

Piattaforma di e-mail marketing italiana

Used weekly for 2+ years
Reviewed 2020-06-04
Review Source: Capterra

Tutto sommato un buon rapporto qualità prezzo e deliverability accettabile. Non ha nulla da inviare a MailChimp

Sicuramente a molti IT piace il fatto che i server si trovano in Italia. Ovviamente anche la dashboard è in italiano. La grafica semplice ed intuitiva, solo per le traduzioni di tutti i campi si rischia di navigare un po' prima di trovare come tradurre tutti i campi (per esempio quelli relativi alla pagina di disiscrizione alla newsletter). I modelli drag and drop sono molto facili da utilizzare anche per chi non sa nulla di codice html. Buona anche l'offerta MailUp di corsi e approfondimenti online che propongono (un esempio è sicuramente il tema del GDPR).

Non è esente da bug. Il multi account non è perfetto, a volte la piattaforma passa da una lista all'altra senza alcun motivo. Il 27 aprile scorso la piattaforma è stata oggetto di un attacco hacker.

Rating breakdown

Ease of use

Likelihood to recommend: 7/10

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James Sharp

Good Email marketing tool for SME`S

Used weekly for free trial
Reviewed 2019-12-12
Review Source: Capterra

Quickly setup(same day) helpful salesperson and good support via FAQs

Mail Up provides some powerful features in a very user friendly UI, in particular the journey builder is really easy to use especially for less technically minded people

Disappointed that the package didn't include SMS functionality and the contact import and configuration could be more streamlined and simplified

Rating breakdown

Value for money
Ease of use
Customer support

Likelihood to recommend: 6/10

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I use MailUp weekly to build email campaigns

Used daily for 6-12 months
Reviewed 2018-07-02
Review Source: Capterra

I like the quick and easy design and development of new email campaigns.

I love the drag and drop editor. Designing emails is a breeze, and it's easy to get the look and feel along with the branding you want for each campaign.

The statistics and analytics dashboard could be improved. I find it hard to figure out my subscribers and unscubscribers each month. Their support is great, but looking for quick support through the help section is difficult. It's easy to search google for the answer.

Rating breakdown

Value for money
Ease of use
Customer support

Likelihood to recommend: 7/10

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Rafael Lopez

Big and profesional campaings

Used daily for 2+ years
Reviewed 2016-11-03
Review Source: Capterra

We work with Mailup more than 3 years, very easy to work in his website. The tools to create your newsletter is easy and profesional.

Very easy and very professional service.

The price for user

Rating breakdown

Value for money
Ease of use
Customer support

Likelihood to recommend: 9/10

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MailUp pricing

Starting from
Pricing options
Free trial
View Pricing Plans

For Email:
Unlimited emails sent and unlimited contacts with a fixed price. Price depends on the sending speed.

For Text (SMS):
No fixed costs, no annual fees. Users pay only for what they send.

Contact MailUp for detailed pricing information.

MailUp features

A/B Testing
Campaign Segmentation
Content Management
Customizable Branding
Drag & Drop Interface
Reporting & Statistics
Social Media Integration

Activity Dashboard (367 other apps)
Automatic Notifications (214 other apps)
Campaign Analysis (306 other apps)
Campaign Management (365 other apps)
Customizable Templates (294 other apps)
Data Import/Export (264 other apps)
Email Marketing Management (206 other apps)
Engagement Analytics (269 other apps)
Monitoring (255 other apps)
Multi-Channel Marketing (248 other apps)
Real Time Analytics (251 other apps)
Third Party Integration (359 other apps)

Videos and tutorials

Additional information for MailUp

Key features of MailUp

  • Creation of mobile-ready emails
  • Template gallery
  • Database creation
  • Upload personal data
  • Build mailing lists
  • Send high volumes of emails
  • Complete email analytics
  • Create multiple campaigns
  • Scheduled sending
  • Custom sending domains
  • Inclusion on Facebook page
  • Granular administrator management
  • Multiple work areas
  • Profile management
  • Simultaneous access
  • Multichannel pop-ups
  • Reactivation campaigns
  • Post-subscription campaigns
  • Post-sales campaigns
  • Profile filter
  • Geographic filter
  • Activity filter
  • Device filter
  • Activity tracking
  • Campaign segmentation
  • Contact database
  • Content management
  • Custom forms
  • Customizable branding
  • Data filtering
  • Data import
  • Data synchronization
  • Email distribution
  • Mobile integration
  • Offline access
  • Permission management
  • Real time data
  • Real time monitoring
  • Real time reporting
  • SMS integration
  • Social media integration
  • Subscription services
  • Customer segmentation
  • Drag & drop interface
  • Custom landing pages
  • Event triggered actions
  • A/B testing
  • Wide range of APIs & free integrations
  • Custom fields
  • Knowledge base
  • Landing page templates
  • Event triggered email
  • Filtered views
  • Market segmentation
  • Newsletter management
  • Click-through tracking
  • Bounce tracking
  • Reporting & statistics
  • Unsubscribe database
  • Disaster recovery
  • Contact management
  • Geolocation
  • Geotargeting
  • Subscriber management
View All Features


With the MailUp Facebook App, users just drag & drop to create a valid registration form, 9 languages are available and the app allows users to synchronize all their data with their MailUp account.

Automate company emailing with MailUp by using filters, profile updates and scheduling message sending.

Users can integrate MailUp with their CRM, ERP, CMS and also e-commerce platforms.

MailUp allows users to not only create and send but also track their SMS text marketing campaigns in 220 countries and in multiple languages.

MailUp has dedicated customer support staff to help users in all the aspects of their email or SMS campaign.