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Broadly vs Swell Comparison (2026)

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Good recommendations?

Broadly

Swell

Overview

Broadly is an online review & reputation management tool that helps small service-providing businesses improve their online reputation & attract new customers

Swell is the AI-powered patient experience agent for DSOs, MSOs, and PE-backed specialty groups. We unify reviews, patient surveys, employee feedback, and healthcare listings into one system that reads every signal, responds in your brand voice, surfaces what's working, and flags what's not — across

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Video & Screenshots

Pricing

Starting from

249

Per month

Free trial available
Credit cardless trial
Free account
Subscription based

Starting from

No pricing info

Free trial available
Credit cardless trial
Free account
Subscription based

User reviews

4.8

336

280

Value for money

Ease of use

Features

Customer support

88%

would recommend this app

4.6

358

266

Value for money

Ease of use

Features

Customer support

80%

would recommend this app

Pros

“Allowing clients to contact us outside of business hours, sending photos, and asking for reviews are features we use 24/7/365.”

Aileen G.

Owner

“We get to send client's links on how to leave reviews and are able to filter the bad ones out from google so we can see the problems.”

Elyssa A.

Director of Operations

“The ability to communicate with clients in a chat, managing positive and negative reviews, getting alerts for every review left”

Camryn M.

Marketing Manager

Pros

“It really helps us keep up with patient experience and just how they feel about the practice.”

Natalie G.

Practice Management

“Navigating through the site makes it so simple.”

Summer N.

Practice Manager

“Swell also makes it easier for our patients to leave reviews that arent so technologically inclined by sending them a text with a link, they click it and it brings them right where they need to go to leave the review.”

Holly M.

Operations Manager

Cons

“I tell her PLEASE Cancel my account then they tried taking money out again today.”

pat g.

owner

“Horrible experience. ”

pat g.

owner

“The bulk emails were not useful to us either, because you could only use your current contacts and not change the people who are to receive the emails base don different lists.”

Tegan R.

Attorney

Cons

“Problem with mobile chat duplicating the test is on ongoing pain in the A$$. ”

David W.

CEO

“We had an issue with posting reviews to our website using a widget they provided – it worked on the desktop but not on the mobile – and it was impossible to get help.”

Scott B.

Marketing Director

“Constantly have to refresh to see new messages from customers/team. When you are typing, if someone sends you a message it will delete everything you typed.”

Nikki J.

Customer Service and Scheduling Supervisor