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Birdeye vs Swell Comparison (2026)
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Good recommendations?
Overview
Cloud-based agentic marketing platform for multi-location businesses, consolidating reviews, listings, social media, and customer.
Swell is the AI-powered patient experience agent for DSOs, MSOs, and PE-backed specialty groups. We unify reviews, patient surveys, employee feedback, and healthcare listings into one system that reads every signal, responds in your brand voice, surfaces what's working, and flags what's not — across
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
Video & Screenshots
Pricing
User reviews
4.7
708
5
4
3
2
1
570
96
17
6
19
- Value for money
- Ease of use
- Features
- Customer support
85%
would recommend this app4.6
358
5
4
3
2
1
266
61
18
2
11
- Value for money
- Ease of use
- Features
- Customer support
80%
would recommend this appPros
“The automation features and reporting tools help businesses stay engaged with customers and improve their digital presence. While the pricing and learning curve can be challenging, Birdeye is a valuable solution for businesses looking to strengthen customer relationships and manage their reputation effectively.”
KL
Kate L.
Sales
“We love that Birdeye helps us with our online presence by giving our patients the option to leave a review for us if they had a great experience, but it also allows them to give us direct feedback if they didn't have a great experience. ”
LH
Lacy H.
Office Manager
“We can track how many leads go from Birdeye to converted sales and it shows the true value for the money we get with our investment every monthly.”
EP
Eric P.
VP of Sales
Pros
“It really helps us keep up with patient experience and just how they feel about the practice.”
NG
Natalie G.
Practice Management
“Navigating through the site makes it so simple.”
SN
Summer N.
Practice Manager
“Swell also makes it easier for our patients to leave reviews that arent so technologically inclined by sending them a text with a link, they click it and it brings them right where they need to go to leave the review.”
HM
Holly M.
Operations Manager
Cons
“The platform can also feel overwhelming at first due to the number of tools available, and customer support response times may vary.”
KL
Kate L.
Sales
“Birdeye can be a bit pricey, especially for smaller teams or businesses on a tighter budget.”
GY
Ghiwa Y.
IT manager
“Sometimes the auto responses do not fire to all reviews that I have auto responses set up for.”
KO
Krystina O.
Client Manager
Cons
“Problem with mobile chat duplicating the test is on ongoing pain in the A$$. ”
DW
David W.
CEO
“We had an issue with posting reviews to our website using a widget they provided – it worked on the desktop but not on the mobile – and it was impossible to get help.”
SB
Scott B.
Marketing Director
“Constantly have to refresh to see new messages from customers/team. When you are typing, if someone sends you a message it will delete everything you typed.”
NJ
Nikki J.
Customer Service and Scheduling Supervisor
- Vendor responds to reviews
- Last review6 days ago
- Vendor responds to reviews
- Last review4 months ago
Key features
- Total features180
- 2-Way Messaging
- A/B Testing
- ACH Payment Processing
- AI
- AI Accessibility Audit
- AI Citation Monitoring
- AI Content Scoring
- AI Copilot
- AI Crawler Analytics
- AI Disclosure
- AI Hallucination Detection
- AI Mention Tracking
- AI Query Matching Analysis
- AI SMS
- AI Search Ranking Insights
- AI Sentiment Monitoring
- AI Text Generation
- AI Text Summarization
- AI Text-to-Speech
- AI Traffic Attribution
- AI Visibility Reporting
- AI Visibility Score
- AI-Driven Content Recommendations
- AI-Optimized Content Structuring
- AI-Readable Content Formatting
- AI/Machine Learning
- API
- API Integration
- Access Controls/Permissions
- Accounting Integration
- Activity Dashboard
- Activity Tracking
- Adaptive Learning
- Adaptive Responses
- Adversarial Training
- Advertising Management
- Advocate Management
- Agent Collaboration
- Alerts/Escalation
- Alerts/Notifications
- Analytics
- Appointment Management
- Appointment Scheduling
- Approval Process Control
- Approval Workflows
- Assessment Management
- Asset & Content Management
- Attended Automation
- Audience Targeting
- Audio References
- Audit Management
- Augmented Analytics
- Authentication
- Automated Alerts and Tasks
- Automated CMS Publishing
- Automated Email Responses
- Automated Image & Video Editing
- Automated Publishing
- Automated Responses
- Automated Routing
- Automated Scheduling
- Automatic Replies
- Autonomous Task Execution
- Autoresponders
- BI Integration
- Backlink Management
- Backlink Monitoring
- Badges
- Barcode/Ticket Scanning
- Basic Reporting
- Behavior Analytics
- Bill Payment
- Billing & Invoicing
- Bounce Rate Analysis
- Brand Entity Analysis
- Brand Management
- Brand Tracking
- Brand Voice Alignment
- Brand Voice Training
- Branding
- Breadth of Partner Applications
- Broken Link Discovery
- Budgeting
- Building and Personalizing Emails
- Bulk SMS
- Business Process Automation
- CRM
- CRM Integration
- Calendar Management
- Calendar/Reminder System
- Calendaring
- Campaign Analytics
- Campaign Management
- Campaign Optimization
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Canned Responses
- Care Plan Management
- Care Summaries
- Cash Management
- Change Simulation
- Charting
- Chat/Messaging
- Chatbot
- Citation Intelligence
- Claims Management
- Co-Browsing
- Code Generation
- Code-free Development
- Collaboration
- Collaboration Tools
- Collection of information
- Commenting/Notes
- Communication Management
- Community Management
- Community Q&A
- Competitive Analysis
- Competitive Benchmarking
- Competitive Intelligence
- Competitor AI Presence Comparison
- Competitor Analysis
- Complaint Monitoring
- Compliance Management
- Conditional Generation
- Configurable Workflow
- Confirmations/Reminders
- Consent Management
- Contact Database
- Contact Management
- Contactless NFC
- Content
- Content Calendar
- Content Creation
- Content Gap Analysis
- Content Generation
- Content Ideas
- Content Insights
- Content Library
- Content Localization
- Content Management
- Content Moderation
- Content Personalization
- Content Safety Guardrails
- Contextual Engagement
- Contextual Guidance
- Control
- Conversation Archiving
- Conversation Editor
- Conversation Intelligence
- Conversion Rate Optimization
- Conversion Tracking
- Corporate Reporting
- Cost Management
- Creative Design
- Credit Card Management
- Credit Card Processing
- Cross-system Integration
- Cryptocurrency Processing
- Custom Domains
- Customer Accounts
- Customer Activity Tracking
- Customer Advocacy
- Customer Database
- Customer Effort Score (CES)
- Customer Engagement
- Customer Experience Management
- Customer Feedback
- Customer Interaction Automation
- Customer Journey Mapping
- Customer Profiles
- Customer Satisfaction (CSAT) Score
- Customer Segmentation
- Customer Service
- Customer Service Analytics
- Customer Service Channels
- Customer Support
- Customer Surveys
- Customizable Branding
- Customizable CTAs
- Customizable Fields
- Customizable Templates
- Dashboard
- Data Import/Export
- Data Visualization
- Drag & Drop
- Email Reminders
- Engagement Tracking
- Feedback Management
- Live Chat
- MMS
- Mass Texting
- Message Personalization
- Messaging
- Mobile Alerts
- Mobile Coupons
- Monitoring
- Multi-Campaign
- Multi-Channel Campaigns
- Multi-Channel Communication
- Multi-Channel Data Collection
- Multi-Location
- NPS Survey Structure
- Negative Feedback Management
- Patient Engagement
- Performance Metrics
- Predictive Analytics
- Ratings/Reviews
- Real-Time Analytics
- Real-Time Data
- Real-Time Notifications
- Reminders
- Reporting & Statistics
- Reporting/Analytics
- Reputation Management
- Response Management
- Review Badge Management
- Review Monitoring
- Review Notification
- Review Request
- SMS Messaging
- Scheduled Messaging
- Search/Filter
- Sentiment Analysis
- Social Media Integration
- Social Sharing
- Survey/Poll Management
- Surveys & Feedback
- Template Management
- Third-Party Integrations
- Trend Analysis
- Visual Analytics
- Workflow Automation
- Total features73
- 2-Way Messaging
- A/B Testing
- ACH Payment Processing
- AI
- AI Accessibility Audit
- AI Citation Monitoring
- AI Content Scoring
- AI Copilot
- AI Crawler Analytics
- AI Disclosure
- AI Hallucination Detection
- AI Mention Tracking
- AI Query Matching Analysis
- AI SMS
- AI Search Ranking Insights
- AI Sentiment Monitoring
- AI Text Generation
- AI Text Summarization
- AI Text-to-Speech
- AI Traffic Attribution
- AI Visibility Reporting
- AI Visibility Score
- AI-Driven Content Recommendations
- AI-Optimized Content Structuring
- AI-Readable Content Formatting
- AI/Machine Learning
- API
- API Integration
- Access Controls/Permissions
- Accounting Integration
- Activity Dashboard
- Activity Tracking
- Adaptive Learning
- Adaptive Responses
- Adversarial Training
- Advertising Management
- Advocate Management
- Agent Collaboration
- Alerts/Escalation
- Alerts/Notifications
- Analytics
- Appointment Management
- Appointment Scheduling
- Approval Process Control
- Approval Workflows
- Assessment Management
- Asset & Content Management
- Attended Automation
- Audience Targeting
- Audio References
- Audit Management
- Augmented Analytics
- Authentication
- Automated Alerts and Tasks
- Automated CMS Publishing
- Automated Email Responses
- Automated Image & Video Editing
- Automated Publishing
- Automated Responses
- Automated Routing
- Automated Scheduling
- Automatic Replies
- Autonomous Task Execution
- Autoresponders
- BI Integration
- Backlink Management
- Backlink Monitoring
- Badges
- Barcode/Ticket Scanning
- Basic Reporting
- Behavior Analytics
- Bill Payment
- Billing & Invoicing
- Bounce Rate Analysis
- Brand Entity Analysis
- Brand Management
- Brand Tracking
- Brand Voice Alignment
- Brand Voice Training
- Branding
- Breadth of Partner Applications
- Broken Link Discovery
- Budgeting
- Building and Personalizing Emails
- Bulk SMS
- Business Process Automation
- CRM
- CRM Integration
- Calendar Management
- Calendar/Reminder System
- Calendaring
- Campaign Analytics
- Campaign Management
- Campaign Optimization
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Canned Responses
- Care Plan Management
- Care Summaries
- Cash Management
- Change Simulation
- Charting
- Chat/Messaging
- Chatbot
- Citation Intelligence
- Claims Management
- Co-Browsing
- Code Generation
- Code-free Development
- Collaboration
- Collaboration Tools
- Collection of information
- Commenting/Notes
- Communication Management
- Community Management
- Community Q&A
- Competitive Analysis
- Competitive Benchmarking
- Competitive Intelligence
- Competitor AI Presence Comparison
- Competitor Analysis
- Complaint Monitoring
- Compliance Management
- Conditional Generation
- Configurable Workflow
- Confirmations/Reminders
- Consent Management
- Contact Database
- Contact Management
- Contactless NFC
- Content
- Content Calendar
- Content Creation
- Content Gap Analysis
- Content Generation
- Content Ideas
- Content Insights
- Content Library
- Content Localization
- Content Management
- Content Moderation
- Content Personalization
- Content Safety Guardrails
- Contextual Engagement
- Contextual Guidance
- Control
- Conversation Archiving
- Conversation Editor
- Conversation Intelligence
- Conversion Rate Optimization
- Conversion Tracking
- Corporate Reporting
- Cost Management
- Creative Design
- Credit Card Management
- Credit Card Processing
- Cross-system Integration
- Cryptocurrency Processing
- Custom Domains
- Customer Accounts
- Customer Activity Tracking
- Customer Advocacy
- Customer Database
- Customer Effort Score (CES)
- Customer Engagement
- Customer Experience Management
- Customer Feedback
- Customer Interaction Automation
- Customer Journey Mapping
- Customer Profiles
- Customer Satisfaction (CSAT) Score
- Customer Segmentation
- Customer Service
- Customer Service Analytics
- Customer Service Channels
- Customer Support
- Customer Surveys
- Customizable Branding
- Customizable CTAs
- Customizable Fields
- Customizable Templates
- Dashboard
- Data Import/Export
- Data Visualization
- Drag & Drop
- Email Reminders
- Engagement Tracking
- Feedback Management
- Live Chat
- MMS
- Mass Texting
- Message Personalization
- Messaging
- Mobile Alerts
- Mobile Coupons
- Monitoring
- Multi-Campaign
- Multi-Channel Campaigns
- Multi-Channel Communication
- Multi-Channel Data Collection
- Multi-Location
- NPS Survey Structure
- Negative Feedback Management
- Patient Engagement
- Performance Metrics
- Predictive Analytics
- Ratings/Reviews
- Real-Time Analytics
- Real-Time Data
- Real-Time Notifications
- Reminders
- Reporting & Statistics
- Reporting/Analytics
- Reputation Management
- Response Management
- Review Badge Management
- Review Monitoring
- Review Notification
- Review Request
- SMS Messaging
- Scheduled Messaging
- Search/Filter
- Sentiment Analysis
- Social Media Integration
- Social Sharing
- Survey/Poll Management
- Surveys & Feedback
- Template Management
- Third-Party Integrations
- Trend Analysis
- Visual Analytics
- Workflow Automation
Integrations
- Total integrations75
- 1CoreSolution
- 8am MyCase
- ABELDent
- AdvancedEHR
- AgencyAnalytics
- Amazing Charts
- Booker
- Briostack
- Buildertrend
- CCC ONE
- CGM eMDs
- CareStack
- ChartLogic EHR
- ChatBot
- ChiroTouch
- ClearDent
- ClienTrax
- Cliniko
- Cornerstone Software
- Covetrus Avimark
- Curve Dental
- DentiMax
- Denticon
- Dentrix
- Dentrix Ascend
- Dentrix Enterprise
- Dolphin Management
- Domo
- DrChrono
- ECLIPSE
- Eaglesoft
- Facebook Business Suite
- FareHarbor
- FieldPulse
- FieldRoutes
- Filevine
- FreshBooks
- Freshdesk
- Glassdoor
- Google Ads
- Gorgias
- HVMS
- Housecall Pro
- HubSpot CRM
- HubSpot Marketing Hub
- HubSpot Sales Hub
- Intelerad
- Intergy
- IntraVet
- Jobber
- Kennel Connection
- KingAsterisk Contact Center Software
- Klara
- Lightspeed Retail
- Localo
- MOGO
- MRI Property Management
- MYOB
- MYOB Business
- Maxident
- MicroMD
- Microsoft Excel
- Microsoft Outlook
- Microsoft Power BI
- NAPA TRACS
- NetSuite
- NexHealth
- Nexsyis Collision
- NextGen Enterprise
- NextGen Office
- OmniMD
- Open Dental
- Oracle Database
- Oracle Health Ambulatory Suite
- OrthoTrac a Sensei product
- Oryx Dental Software
- PCC
- PatientNow
- Peek Pro
- Phoenix Ortho EHR
- Podium
- PointClickCare EHR for Skilled Nursing Facilities
- Practice Better
- PracticeWorks a Sensei product
- Praxis EMR
- Private Practice Software
- Python Connector for NetSuite
- QFloors
- QuickBooks Online
- Rent Manager
- RingCentral Engage Voice
- RxWorks
- SBI Software Greenhouse
- STORIS
- SearchAtlas
- ServMan
- ServiceM8
- ServicePRO
- ServiceTitan
- Shopify
- Shopify POS
- Sightview
- SiteLink Web Edition
- SmartAdvocate
- Smartwaiver
- Spectora
- Sprout Social
- Storable Edge
- TikTok
- Total Expert
- Trustpilot
- Valant EHR Suite
- WebPT
- WelcomeHome
- Wherewolf
- WinOMS a Sensei product
- XLDent
- Xero
- Yardi Voyager
- Zapier
- Zoho CRM
- athenaOne
- eClinicalWorks
- roommaster
- Total integrations61
- 1CoreSolution
- 8am MyCase
- ABELDent
- AdvancedEHR
- AgencyAnalytics
- Amazing Charts
- Booker
- Briostack
- Buildertrend
- CCC ONE
- CGM eMDs
- CareStack
- ChartLogic EHR
- ChatBot
- ChiroTouch
- ClearDent
- ClienTrax
- Cliniko
- Cornerstone Software
- Covetrus Avimark
- Curve Dental
- DentiMax
- Denticon
- Dentrix
- Dentrix Ascend
- Dentrix Enterprise
- Dolphin Management
- Domo
- DrChrono
- ECLIPSE
- Eaglesoft
- Facebook Business Suite
- FareHarbor
- FieldPulse
- FieldRoutes
- Filevine
- FreshBooks
- Freshdesk
- Glassdoor
- Google Ads
- Gorgias
- HVMS
- Housecall Pro
- HubSpot CRM
- HubSpot Marketing Hub
- HubSpot Sales Hub
- Intelerad
- Intergy
- IntraVet
- Jobber
- Kennel Connection
- KingAsterisk Contact Center Software
- Klara
- Lightspeed Retail
- Localo
- MOGO
- MRI Property Management
- MYOB
- MYOB Business
- Maxident
- MicroMD
- Microsoft Excel
- Microsoft Outlook
- Microsoft Power BI
- NAPA TRACS
- NetSuite
- NexHealth
- Nexsyis Collision
- NextGen Enterprise
- NextGen Office
- OmniMD
- Open Dental
- Oracle Database
- Oracle Health Ambulatory Suite
- OrthoTrac a Sensei product
- Oryx Dental Software
- PCC
- PatientNow
- Peek Pro
- Phoenix Ortho EHR
- Podium
- PointClickCare EHR for Skilled Nursing Facilities
- Practice Better
- PracticeWorks a Sensei product
- Praxis EMR
- Private Practice Software
- Python Connector for NetSuite
- QFloors
- QuickBooks Online
- Rent Manager
- RingCentral Engage Voice
- RxWorks
- SBI Software Greenhouse
- STORIS
- SearchAtlas
- ServMan
- ServiceM8
- ServicePRO
- ServiceTitan
- Shopify
- Shopify POS
- Sightview
- SiteLink Web Edition
- SmartAdvocate
- Smartwaiver
- Spectora
- Sprout Social
- Storable Edge
- TikTok
- Total Expert
- Trustpilot
- Valant EHR Suite
- WebPT
- WelcomeHome
- Wherewolf
- WinOMS a Sensei product
- XLDent
- Xero
- Yardi Voyager
- Zapier
- Zoho CRM
- athenaOne
- eClinicalWorks
- roommaster
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